Ice Cream in Switzerland to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Swiss Franc), 2003?08 22
Value analysis (Swiss Franc), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Nestlé SA 40
Unilever 43
Chapter 5 Category Analysis: Impulse Ice Cream 45
Value analysis (Swiss Franc), 2003?08 45
Value analysis (Swiss Franc), 2008?13 46
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Artisanal Ice Cream 60
Value analysis (Swiss Franc), 2003?08 60
Value analysis (Swiss Franc), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Frozen Yogurt 71
Value analysis (Swiss Franc), 2003?08 71
Value analysis (Swiss Franc), 2008?13 72
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 76
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Category Analysis: Take-Home Ice Cream 83
Value analysis (Swiss Franc), 2003?08 83
Value analysis (Swiss Franc), 2008?13 84
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 Country Comparison 98
Value 98
Volume 102
Market share 106
Chapter 10 PESTLE Analysis 107
Summary 107
Political analysis 108
Economic analysis 110
Social analysis 113
Technology analysis 116
Legal analysis 120
Environmental analysis 123
Chapter 11 New Product Development 126
Product launches over time 126
Recent product launches 128
Chapter 12 Macroeconomic Profile 129
Macroeconomic indicators 129
Chapter 13 Research Methodology 134
Methodology overview 134
Secondary research 135
Market modeling 136
Creating an initial data model 136
Revising the initial data model 136
Creating a final estimate 137
Creating demographic value splits 137
Primary research 137
Data finalization 138
Ongoing research 138
Chapter 14 APPENDIX 139
Future readings 139
How to contact experts in your industry 139
Disclaimer 139

LIST OF FIGURES
Figure 1: Ice cream, Switzerland, value by category (CHFm), 2003?13 24
Figure 2: Ice cream, Switzerland, category growth comparison, by value, 2003?13 27
Figure 3: Ice cream, Switzerland, volume by category (liters, million), 2003?13 30
Figure 4: Ice cream, Switzerland, category growth comparison, by volume, 2003?13 30
Figure 5: Ice cream, Switzerland, company share by value (%), 2007?08 32
Figure 6: Ice cream, Switzerland, distribution channels by value (%), 2007?08 35
Figure 7: Impulse ice cream, Switzerland, value by segment (CHFm), 2003?13 46
Figure 8: Impulse ice cream, Switzerland, category growth comparison, by value, 2003?13 48
Figure 9: Impulse ice cream, Switzerland, volume by segment (liters, million), 2003?13 50
Figure 10: Impulse ice cream, Switzerland, category growth comparison, by volume, 2003?13 51
Figure 11: Impulse ice cream, Switzerland, company share by value (%), 2007?08 53
Figure 12: Impulse ice cream, Switzerland, distribution channels by value (%), 2007?08 56
Figure 13: Artisanal ice cream, Switzerland, value (CHFm), 2003?13 61
Figure 14: Artisanal ice cream, Switzerland, volume (liters, million), 2003?13 64
Figure 15: Frozen yogurt, Switzerland, value (CHFm), 2003?13 72
Figure 16: Frozen yogurt, Switzerland, volume (liters, million), 2003?13 75
Figure 17: Frozen yogurt, Switzerland, distribution channels by value (%), 2007?08 79
Figure 18: Take-home ice cream, Switzerland, value by segment (CHFm), 2003?13 84
Figure 19: Take-home ice cream, Switzerland, category growth comparison, by value, 2003?13 86
Figure 20: Take-home ice cream, Switzerland, volume by segment (liters, million), 2003?13 88
Figure 21: Take-home ice cream, Switzerland, category growth comparison, by volume, 2003?13 89
Figure 22: Take-home ice cream, Switzerland, company share by value (%), 2007?08 91
Figure 23: Take-home ice cream, Switzerland, distribution channels by value (%), 2007?08 94
Figure 24: Global ice cream market split (value terms, 2008), top five countries 99
Figure 25: Global ice cream market value, 2003–08, top five countries 101
Figure 26: Global ice cream market split (volume terms, 2008), top five countries 103
Figure 27: Global ice cream market volume, 2003–08, top five countries 105
Figure 28: Annual data review process 135

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Switzerland, value by category (CHFm), 2003?08 22
Table 4: Ice cream, Switzerland, value forecast by category (CHFm), 2008?13 23
Table 5: Ice cream, Switzerland, value by category ($m), 2003?08 25
Table 6: Ice cream, Switzerland, value forecast by category ($m), 2008?13 26
Table 7: Ice cream, Switzerland, volume by category (liters, million), 2003?08 28
Table 8: Ice cream, Switzerland, volume forecast by category (liters, million), 2008?13 29
Table 9: Ice cream, Switzerland, brand share by value (%), 2007?08 31
Table 10: Ice cream, Switzerland, value by brand (CHFm), 2007?08 31
Table 11: Ice cream, Switzerland, company share by value (%), 2007?08 33
Table 12: Ice cream, Switzerland, value by company (CHFm), 2007?08 33
Table 13: Ice cream, Switzerland, distribution channels by value (%), 2007?08 34
Table 14: Ice cream, Switzerland, value by distribution channel (CHFm), 2007?08 34
Table 15: Ice cream, Switzerland, expenditure per capita (CHF), 2003?08 36
Table 16: Ice cream, Switzerland, forecast expenditure per capita (CHF), 2008?13 37
Table 17: Ice cream, Switzerland, expenditure per capita ($), 2003?08 37
Table 18: Ice cream, Switzerland, forecast expenditure per capita ($), 2008?13 38
Table 19: Ice cream, Switzerland, consumption per capita (liters), 2003?08 38
Table 20: Ice cream, Switzerland, forecast consumption per capita (liters), 2008?13 39
Table 21: Nestlé SA key facts 40
Table 22: Unilever key facts 43
Table 23: Impulse ice cream, Switzerland, value by segment (CHFm), 2003?08 45
Table 24: Impulse ice cream, Switzerland, value forecast by segment (CHFm), 2008?13 46
Table 25: Impulse ice cream, Switzerland, value by segment ($m), 2003?08 47
Table 26: Impulse ice cream, Switzerland, value forecast by segment ($m), 2008?13 47
Table 27: Impulse ice cream, Switzerland, volume by segment (liters, million), 2003?08 49
Table 28: Impulse ice cream, Switzerland, volume forecast by segment (liters, million), 2008?13 50
Table 29: Impulse ice cream, Switzerland, brand share by value (%), 2007?08 52
Table 30: Impulse ice cream, Switzerland, value by brand (CHFm), 2007?08 52
Table 31: Impulse ice cream, Switzerland, company share by value (%), 2007?08 54
Table 32: Impulse ice cream, Switzerland, value by company (CHFm), 2007?08 54
Table 33: Impulse ice cream, Switzerland, distribution channels by value (%), 2007?08 55
Table 34: Impulse ice cream, Switzerland, value by distribution channel (CHFm), 2007?08 55
Table 35: Impulse ice cream, Switzerland, expenditure per capita (CHF), 2003?08 57
Table 36: Impulse ice cream, Switzerland, forecast expenditure per capita (CHF), 2008?13 57
Table 37: Impulse ice cream, Switzerland, expenditure per capita ($), 2003?08 58
Table 38: Impulse ice cream, Switzerland, forecast expenditure per capita ($), 2008?13 58
Table 39: Impulse ice cream, Switzerland, consumption per capita (liters), 2003?08 59
Table 40: Impulse ice cream, Switzerland, forecast consumption per capita (liters), 2008?13 59
Table 41: Artisanal ice cream, Switzerland, value (CHFm), 2003?08 60
Table 42: Artisanal ice cream, Switzerland, value forecast (CHFm), 2008?13 61
Table 43: Artisanal ice cream, Switzerland, value ($m), 2003?08 62
Table 44: Artisanal ice cream, Switzerland, value forecast ($m), 2008?13 62
Table 45: Artisanal ice cream, Switzerland, volume (liters, million), 2003?08 63
Table 46: Artisanal ice cream, Switzerland, volume forecast (liters, million), 2008?13 64
Table 47: Artisanal ice cream, Switzerland, brand share by value (%), 2007?08 65
Table 48: Artisanal ice cream, Switzerland, value by brand (CHFm), 2007?08 65
Table 49: Artisanal ice cream, Switzerland, company share by value (%), 2007?08 66
Table 50: Artisanal ice cream, Switzerland, value by company (CHFm), 2007?08 66
Table 51: Artisanal ice cream, Switzerland, distribution channels by value (%), 2007?08 67
Table 52: Artisanal ice cream, Switzerland, value by distribution channel (CHFm), 2007?08 67
Table 53: Artisanal ice cream, Switzerland, expenditure per capita (CHF), 2003?08 68
Table 54: Artisanal ice cream, Switzerland, forecast expenditure per capita (CHF), 2008?13 68
Table 55: Artisanal ice cream, Switzerland, expenditure per capita ($), 2003?08 69
Table 56: Artisanal ice cream, Switzerland, forecast expenditure per capita ($), 2008?13 69
Table 57: Artisanal ice cream, Switzerland, consumption per capita (liters), 2003?08 70
Table 58: Artisanal ice cream, Switzerland, forecast consumption per capita (liters), 2008?13 70
Table 59: Frozen yogurt, Switzerland, value (CHFm), 2003?08 71
Table 60: Frozen yogurt, Switzerland, value forecast (CHFm), 2008?13 72
Table 61: Frozen yogurt, Switzerland, value ($m), 2003?08 73
Table 62: Frozen yogurt, Switzerland, value forecast ($m), 2008?13 73
Table 63: Frozen yogurt, Switzerland, volume (liters, million), 2003?08 74
Table 64: Frozen yogurt, Switzerland, volume forecast (liters, million), 2008?13 75
Table 65: Frozen yogurt, Switzerland, brand share by value (%), 2007?08 76
Table 66: Frozen yogurt, Switzerland, value by brand (CHFm), 2007?08 76
Table 67: Frozen yogurt, Switzerland, company share by value (%), 2007?08 77
Table 68: Frozen yogurt, Switzerland, value by company (CHFm), 2007?08 77
Table 69: Frozen yogurt, Switzerland, distribution channels by value (%), 2007?08 78
Table 70: Frozen yogurt, Switzerland, value by distribution channel (CHFm), 2007?08 78
Table 71: Frozen yogurt, Switzerland, expenditure per capita (CHF), 2003?08 80
Table 72: Frozen yogurt, Switzerland, forecast expenditure per capita (CHF), 2008?13 80
Table 73: Frozen yogurt, Switzerland, expenditure per capita ($), 2003?08 81
Table 74: Frozen yogurt, Switzerland, forecast expenditure per capita ($), 2008?13 81
Table 75: Frozen yogurt, Switzerland, consumption per capita (liters), 2003?08 82
Table 76: Frozen yogurt, Switzerland, forecast consumption per capita (liters), 2008?13 82
Table 77: Take-home ice cream, Switzerland, value by segment (CHFm), 2003?08 83
Table 78: Take-home ice cream, Switzerland, value forecast by segment (CHFm), 2008?13 84
Table 79: Take-home ice cream, Switzerland, value by segment ($m), 2003?08 85
Table 80: Take-home ice cream, Switzerland, value forecast by segment ($m), 2008?13 85
Table 81: Take-home ice cream, Switzerland, volume by segment (liters, million), 2003?08 87
Table 82: Take-home ice cream, Switzerland, volume forecast by segment (liters, million), 2008?13 88
Table 83: Take-home ice cream, Switzerland, brand share by value (%), 2007?08 90
Table 84: Take-home ice cream, Switzerland, value by brand (CHFm), 2007?08 90
Table 85: Take-home ice cream, Switzerland, company share by value (%), 2007?08 92
Table 86: Take-home ice cream, Switzerland, value by company (CHFm), 2007?08 92
Table 87: Take-home ice cream, Switzerland, distribution channels by value (%), 2007?08 93
Table 88: Take-home ice cream, Switzerland, value by distribution channel (CHFm), 2007?08 93
Table 89: Take-home ice cream, Switzerland, expenditure per capita (CHF), 2003?08 95
Table 90: Take-home ice cream, Switzerland, forecast expenditure per capita (CHF), 2008?13 95
Table 91: Take-home ice cream, Switzerland, expenditure per capita ($), 2003?08 96
Table 92: Take-home ice cream, Switzerland, forecast expenditure per capita ($), 2008?13 96
Table 93: Take-home ice cream, Switzerland, consumption per capita (liters), 2003?08 97
Table 94: Take-home ice cream, Switzerland, forecast consumption per capita (liters), 2008?13 97
Table 95: Global ice cream market value, 2008 98
Table 96: Global ice cream market split (value terms ($m), 2008), top five countries 101
Table 97: Global ice cream market volume, 2008 102
Table 98: Global ice cream market split (volume terms, 2008), top five countries 105
Table 99: Leading players, top five countries 106
Table 100: Analysis of Switzerland’s political landscape 108
Table 101: Analysis of the Swiss economy 110
Table 102: Analysis of the Swiss social system 113
Table 103: Analysis of Switzerland’s technology landscape 116
Table 104: Patents granted by the US Patent and Trademark Office to major developed countries, 2002–06 118
Table 105: Analysis of Switzerland’s legal landscape 120
Table 106: Analysis of Switzerland’s environmental landscape 123
Table 107: Switzerland ice cream new product launches reports, by company, 2009 126
Table 108: Switzerland ice cream new product launches SKUs, by company, 2009 126
Table 109: Switzerland ice cream new product launches (reports), by flavor and fragrances, 2009 127
Table 110: Switzerland ice cream new product launches (reports), by ingredients, 2009 127
Table 111: Switzerland ice cream new product launches (reports), by package tags or claims, 2009 128
Table 112: Switzerland ice cream new product launches, recent launches - 2009 128
Table 113: Switzerland population, by age group, 2003?08 (millions) 129
Table 114: Switzerland population forecast, by age group, 2008?13 (millions) 130
Table 115: Switzerland population, by gender, 2003?08 (millions) 130
Table 116: Switzerland population forecast, by gender, 2008?13 (millions) 131
Table 117: Switzerland nominal GDP, 2003?08 (CHFbn, nominal prices) 131
Table 118: Switzerland nominal GDP forecast, 2008?13 (CHFbn, nominal prices) 131
Table 119: Switzerland real GDP, 2003?08 (CHFbn, 2000 prices) 132
Table 120: Switzerland real GDP forecast, 2008?13 (CHFbn, 2000 prices) 132
Table 121: Switzerland real GDP, 2003?08 ($bn, 2000 prices) 132
Table 122: Switzerland real GDP forecast, 2008?13 ($bn, 2000 prices) 133
Table 123: Switzerland consumer price index, 2003?08 (2000=100) 133
Table 124: Switzerland consumer price index, 2008?13 (2000=100) 133


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