Ice Cream in Taiwan to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Ice Cream in Taiwan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Artisanal ice cream, Frozen yogurt, Impulse ice cream and Take-home ice cream. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by category, as well as distribution channel data. Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Ice Cream in Taiwan increased between 2001-2006, growing at an average annual rate of 0.7%. The leading company in the market in 2006 was Unilever. The second-largest player was Duroyal Co Ltd with Nestle S.A. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Ice Cream markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Highlights

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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary market level – Ice Cream 2
Summary Category level –Artisanal Ice cream 3
Summary Category level – Frozen Yogurt 4
Summary Category level – Impulse Ice cream 5
Summary Category level – Take –home Ice cream 6
Chapter 2 INTRODUCTION 17
What is this report about? 17
How to use this report 17
Market Definition 18
Chapter 3 TAIWAN ICE CREAM – MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 22
Value Analysis, US $ 2001-2006 24
Value Analysis, US $ 2006-2011 25
Volume Analysis, 2001-2006 28
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 34
Expenditure & consumption per head 37
Chapter 4 LEADING COMPANY PROFILES 41
Unilever Group (Unilever). 41
NESTLE S.A. 43
Chapter 5 CATEGORY ANALYSIS - ARTISANAL ICE CREAM 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 47
Value Analysis, US $ 2001-2006 49
Value Analysis, US $ 2006-2011 50
Volume Analysis, 2001-2006 51
Volume Analysis, 2006-2011 52
Company and Brand Share Analysis 54
Expenditure & consumption per head 56
Chapter 6 CATEGORY ANALYSIS - FROZEN YOGURT 59
Value Analysis, 2001-2006 59
Value Analysis, 2006-2011 60
Value Analysis, US $ 2001-2006 62
Value Analysis, US $ 2006-2011 63
Volume Analysis, 2001-2006 64
Volume Analysis, 2006-2011 65
Company and Brand Share Analysis 67
Expenditure & consumption per head 69
Chapter 7 CATEGORY ANALYSIS -IMPULSE ICE CREAM 72
Value Analysis, 2001-2006 72
Value Analysis, 2006-2011 73
Value Analysis, US $ 2001-2006 75
Value Analysis, US $ 2006-2011 76
Volume Analysis, 2001-2006 78
Volume Analysis, 2006-2011 79
Company and Brand Share Analysis 82
Expenditure & consumption per head 85
Chapter 8 CATEGORY ANALYSIS -TAKE-HOME ICE CREAM 88
Value Analysis, 2001-2006 88
Value Analysis, 2006-2011 89
Value Analysis, US $ 2001-2006 91
Value Analysis, US $ 2006-2011 92
Volume Analysis, 2001-2006 94
Volume Analysis, 2006-2011 95
Company and Brand Share Analysis 98
Expenditure & consumption per head 101
Chapter 9 CROSS COUNTRY COMPARISON 104
Value 104
Volume 108
Market Share 111
Chapter 10 TAIWAN SOCIOECONOMIC PROFILE 112
Country Overview 112
Key Facts 113
Political Overview 114
Taiwan Economic Overview 115
Chapter 11 TAIWAN MACROECONOMIC PROFILE 116
Macroeconomic Indicators 116
Chapter 12 RESEARCH METHODOLOGY 121
Methodology overview 121
Secondary research 122
Market modelling 123
Primary research 124
Data finalisation 124
Ongoing research 125
Chapter 13 APPENDIX 126
Future readings 126
How to contact experts in your industry 126
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LIST OF FIGURES
Figure 1: Taiwan Ice Cream value forecast, 2001-2011 (TWD m, nominal prices) 21
Figure 2: Taiwan Ice Cream category growth comparison, by value, 2001-2011 25
Figure 3: Taiwan Ice Cream volume forecast, 2001-2011 (Liters m) 30
Figure 4: Taiwan Ice Cream category growth comparison, by volume, 2001-2011 31
Figure 5: Taiwan Ice Cream company share, by value, 2005-2006 (%) 33
Figure 6: Taiwan Artisanal ice cream value forecast, 2001-2011 (TWD m, nominal prices) 46
Figure 7: Taiwan Artisanal ice cream volume forecast, 2001-2011 (Liters m) 51
Figure 8: Taiwan Frozen yogurt value forecast, 2001-2011 (TWD m, nominal prices) 59
Figure 9: Taiwan Frozen yogurt volume forecast, 2001-2011 (Liters m) 64
Figure 10: Taiwan Impulse ice cream value forecast, 2001-2011 (TWD m, nominal prices) 72
Figure 11: Taiwan Impulse ice cream segment growth comparison, by value, 2001-2011 75
Figure 12: Taiwan Impulse ice cream volume forecast, 2001-2011 (Liters m) 78
Figure 13: Taiwan Impulse ice cream category growth comparison, by volume, 2001-2011 79
Figure 14: Taiwan Impulse ice cream company share, by value, 2005-2006 (%) 81
Figure 15: Taiwan Take-home ice cream value forecast, 2001-2011 (TWD m, nominal prices) 88
Figure 16: Taiwan Take-home ice cream segment growth comparison, by value, 2001-2011 91
Figure 17: Taiwan Take-home ice cream volume forecast, 2001-2011 (Liters m) 94
Figure 18: Taiwan Take-home ice cream category growth comparison, by volume, 2001-2011 95
Figure 19: Taiwan Take-home ice cream company share, by value, 2005-2006 (%) 97
Figure 20: Global Ice cream market split (value terms, 2006) – Top 5 countries 103
Figure 21: Global Ice cream market value, 2001 – 2006 (Top 5 countries) 105
Figure 22: Global Ice cream market split (volume terms, 2006) – Top 5 countries 106
Figure 23: Global Ice cream market volume, 2001 – 2006 (Top 5 countries) 108
Figure 24: Map of Taiwan 111
Figure 25: Annual data review process 119
LIST OF TABLES
Table 1: Ice cream category definitions 17
Table 2: Taiwan Ice Cream value, 2001-2006 (TWD m, nominal prices) 19
Table 3: Taiwan Ice Cream value forecast, 2006-2011 (TWD m, nominal prices) 21
Table 4: Taiwan Ice Cream value, 2001-2006 (US$ m nominal prices) 22
Table 5: Taiwan Ice Cream value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Taiwan Ice Cream volume, 2001-2006 (Liters m) 27
Table 7: Taiwan Ice Cream volume forecast, 2006-2011 (Liters m) 29
Table 8: Taiwan Ice Cream brand share, by value, 2005-2006 (%) 32
Table 9: Taiwan Ice Cream value, by brand, 2005-2006 (TWD m nominal prices) 32
Table 10: Taiwan Ice Cream company share , by value, 2005-2006 (%) 34
Table 11: Taiwan Ice Cream value, by company, 2005-2006 (TWD m nominal prices) 34
Table 12: Taiwan Ice Cream expenditure per head, 2001-2006 (TWD, nominal prices) 35
Table 13: Taiwan Ice Cream forecast expenditure per head, 2006-2011 (TWD, nominal prices) 36
Table 14: Taiwan Ice Cream expenditure per head, 2001-2006 (US$ nominal prices) 36
Table 15: Taiwan Ice Cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 37
Table 16: Taiwan Ice Cream consumption per head, 2001-2006 (Liters) 37
Table 17: Taiwan Ice Cream forecast consumption per head, 2006-2011 (Liters) 38
Table 18: Unilever Key Facts 39
Table 19: Nestle S.A. Key Facts 41
Table 20: Taiwan Artisanal ice cream value, 2001-2006 (TWD m, nominal prices) 44
Table 21: Taiwan Artisanal ice cream value forecast, 2006-2011 (TWD m, nominal prices) 45
Table 22: Taiwan Artisanal ice cream value, 2001-2006 (US$ m nominal prices) 47
Table 23: Taiwan Artisanal ice cream value forecast, 2006-2011 (US$ m nominal prices) 48
Table 24: Taiwan Artisanal ice cream volume, 2001-2006 (Liters m) 49
Table 25: Taiwan Artisanal ice cream volume forecast, 2006-2011 (Liters m) 50
Table 26: Taiwan Artisanal ice cream brand share, by value, 2005-2006 (%) 52
Table 27: Taiwan Artisanal ice cream value, by brand, 2005-2006 (TWD m nominal prices) 52
Table 28: Taiwan Artisanal Ice Cream company share , by value, 2005-2006 (%) 53
Table 29: Taiwan Artisanal ice cream value, by company, 2005-2006 (TWD m nominal prices) 53
Table 30: Taiwan Artisanal ice cream expenditure per head, 2001-2006 (TWD, nominal prices) 54
Table 31: Taiwan Artisanal ice cream forecast expenditure per head, 2006-2011 (TWD, nominal prices) 54
Table 32: Taiwan Artisanal ice cream expenditure per head, 2001-2006 (US$ nominal prices) 55
Table 33: Taiwan Artisanal ice cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 55
Table 34: Taiwan Artisanal ice cream consumption per head, 2001-2006 (Liters) 56
Table 35: Taiwan Artisanal ice cream forecast consumption per head, 2006-2011 (Liters) 56
Table 36: Taiwan Frozen yogurt value, 2001-2006 (TWD m, nominal prices) 57
Table 37: Taiwan Frozen yogurt value forecast, 2006-2011 (TWD m, nominal prices) 58
Table 38: Taiwan Frozen yogurt value, 2001-2006 (US$ m nominal prices) 60
Table 39: Taiwan Frozen yogurt value forecast, 2006-2011 (US$ m nominal prices) 61
Table 40: Taiwan Frozen yogurt volume, 2001-2006 (Liters m) 62
Table 41: Taiwan Frozen yogurt volume forecast, 2006-2011 (Liters m) 63
Table 42: Taiwan Frozen yogurt brand share, by value, 2005-2006 (%) 65
Table 43: Taiwan Frozen yogurt value, by brand, 2005-2006 (TWD m nominal prices) 65
Table 44: Taiwan Frozen yogurt company share , by value, 2005-2006 (%) 66
Table 45: Taiwan Frozen yogurt value, by company, 2005-2006 (TWD m nominal prices) 66
Table 46: Taiwan Frozen yogurt expenditure per head, 2001-2006 (TWD, nominal prices) 67
Table 47: Taiwan Frozen yogurt forecast expenditure per head, 2006-2011 (TWD, nominal prices) 67
Table 48: Taiwan Frozen yogurt expenditure per head, 2001-2006 (US$ nominal prices) 68
Table 49: Taiwan Frozen yogurt forecast expenditure per head, 2006-2011 (US$ nominal prices) 68
Table 50: Taiwan Frozen yogurt consumption per head, 2001-2006 (Liters) 69
Table 51: Taiwan Frozen yogurt forecast consumption per head, 2006-2011 (Liters) 69
Table 52: Taiwan Impulse ice cream value, 2001-2006 (TWD m, nominal prices) 70
Table 53: Taiwan Impulse ice cream value forecast, 2006-2011 (TWD m, nominal prices) 71
Table 54: Taiwan Impulse ice cream value, 2001-2006 (US$ m nominal prices) 73
Table 55: Taiwan Impulse ice cream value forecast, 2006-2011 (US$ m nominal prices) 74
Table 56: Taiwan Impulse ice cream volume, 2001-2006 (Liters m) 76
Table 57: Taiwan Impulse ice cream volume forecast, 2006-2011 (Liters m) 77
Table 58: Taiwan Impulse ice cream brand share, by value, 2005-2006 (%) 80
Table 59: Taiwan Impulse ice cream value, by brand, 2005-2006 (TWD m nominal prices) 80
Table 60: Taiwan Impulse Ice Cream company share , by value, 2005-2006 (%) 82
Table 61: Taiwan Impulse ice cream value, by company, 2005-2006 (TWD m nominal prices) 82
Table 62: Taiwan Impulse ice cream expenditure per head, 2001-2006 (TWD, nominal prices) 83
Table 63: Taiwan Impulse ice cream forecast expenditure per head, 2006-2011 (TWD, nominal prices) 83
Table 64: Taiwan Impulse ice cream expenditure per head, 2001-2006 (US$ nominal prices) 84
Table 65: Taiwan Impulse ice cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 84
Table 66: Taiwan Impulse ice cream consumption per head, 2001-2006 (Liters) 85
Table 67: Taiwan Impulse ice cream forecast consumption per head, 2006-2011 (Liters) 85
Table 68: Taiwan Take-home ice cream value, 2001-2006 (TWD m, nominal prices) 86
Table 69: Taiwan Take-home ice cream value forecast, 2006-2011 (TWD m, nominal prices) 87
Table 70: Taiwan Take-home ice cream value, 2001-2006 (US$ m nominal prices) 89
Table 71: Taiwan Take-home ice cream value forecast, 2006-2011 (US$ m nominal prices) 90
Table 72: Taiwan Take-home ice cream volume, 2001-2006 (Liters m) 92
Table 73: Taiwan Take-home ice cream volume forecast, 2006-2011 (Liters m) 93
Table 74: Taiwan Take-home ice cream brand share, by value, 2005-2006 (%) 96
Table 75: Taiwan Take-home ice cream value, by brand, 2005-2006 (TWD m nominal prices) 96
Table 76: Taiwan Take-home Ice Cream company share , by value, 2005-2006 (%) 98
Table 77: Taiwan Take-home ice cream value, by company, 2005-2006 (TWD m nominal prices) 98
Table 78: Taiwan Take-home ice cream expenditure per head, 2001-2006 (TWD, nominal prices) 99
Table 79: Taiwan Take-home ice cream forecast expenditure per head, 2006-2011 (TWD, nominal prices) 99
Table 80: Taiwan Take-home ice cream expenditure per head, 2001-2006 (US$ nominal prices) 100
Table 81: Taiwan Take-home ice cream forecast expenditure per head, 2006-2011 (US$ nominal prices) 100
Table 82: Taiwan Take-home ice cream consumption per head, 2001-2006 (Liters) 101
Table 83: Taiwan Take-home ice cream forecast consumption per head, 2006-2011 (Liters) 101
Table 84: Global Ice cream market value, 2006 102
Table 85: Global Ice cream market split (value terms (US$ m), 2006) – Top 5 countries 105
Table 86: Global Ice cream market volume, 2006 106
Table 87: Global Ice cream market split (volume terms, 2006) – Top 5 countries 108
Table 88: Leading players - Top 5 countries 109
Table 89: Taiwan Key Facts 111
Table 90: Taiwan population, by age group, 2000-2005 (millions) 114
Table 91: Taiwan population forecast, by age group, 2005-2010 (millions) 115
Table 92: Taiwan population, by gender, 2000-2005 (millions) 115
Table 93: Taiwan population forecast, by gender, 2005-2010 (millions) 116
Table 94: Taiwan nominal GDP, 2000-2005 (TWD bn, nominal prices) 116
Table 95: Taiwan nominal GDP forecast, 2005-2010 (TWD bn, nominal prices) 117
Table 96: Taiwan consumer price index, 2000-2005 (2000=100) 117
Table 97: Taiwan consumer price index, 2005-2010 (2000=100) 118
Table 98: Taiwan exchange rate, 2000-2005 118
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