Ice Cream in Thailand to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Baht), 2003?08 21
Value analysis (Baht), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Unilever 39
Nestlé SA 41
Chapter 5 Category Analysis: Impulse Ice Cream 44
Value analysis (Baht), 2003?08 44
Value analysis (Baht), 2008?13 45
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Artisanal Ice Cream 60
Value analysis (Baht), 2003?08 60
Value analysis (Baht), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Frozen Yogurt 71
Value analysis (Baht), 2003?08 71
Value analysis (Baht), 2008?13 72
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 76
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Category Analysis: Take-Home Ice Cream 83
Value analysis (Baht), 2003?08 83
Value analysis (Baht), 2008?13 84
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 10 PESTLE analysis 108
Summary 108
Political analysis 109
Economic analysis 112
Social analysis 115
Technological analysis 118
Legal analysis 121
Environmental analysis 124
Chapter 11 New Product Development 127
Product launches over time 127
Recent product launches 129
Chapter 12 Macroeconomic Profile 130
Macroeconomic indicators 130
Chapter 13 Research Methodology 135
Methodology overview 135
Secondary research 136
Market modeling 137
Creating an initial data model 137
Revising the initial data model 137
Creating a final estimate 138
Creating demographic value splits 138
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 14 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140

LIST OF FIGURES
Figure 1: Ice cream, Thailand, value by category (THBm), 2003?13 23
Figure 2: Ice cream, Thailand, category growth comparison, by value, 2003?13 26
Figure 3: Ice cream, Thailand, volume by category (liters, million), 2003?13 29
Figure 4: Ice cream, Thailand, category growth comparison, by volume, 2003?13 29
Figure 5: Ice cream, Thailand, company share by value (%), 2007?08 31
Figure 6: Ice cream, Thailand, distribution channels by value (%), 2007?08 34
Figure 7: Impulse ice cream, Thailand, value by segment (THBm), 2003?13 46
Figure 8: Impulse ice cream, Thailand, category growth comparison, by value, 2003?13 48
Figure 9: Impulse ice cream, Thailand, volume by segment (liters, million), 2003?13 51
Figure 10: Impulse ice cream, Thailand, category growth comparison, by volume, 2003?13 51
Figure 11: Impulse ice cream, Thailand, company share by value (%), 2007?08 53
Figure 12: Impulse ice cream, Thailand, distribution channels by value (%), 2007?08 56
Figure 13: Artisanal ice cream, Thailand, value (THBm), 2003?13 61
Figure 14: Artisanal ice cream, Thailand, volume (liters, million), 2003?13 64
Figure 15: Frozen yogurt, Thailand, value (THBm), 2003?13 72
Figure 16: Frozen yogurt, Thailand, volume (liters, million), 2003?13 75
Figure 17: Frozen yogurt, Thailand, distribution channels by value (%), 2007?08 79
Figure 18: Take-home ice cream, Thailand, value by segment (THBm), 2003?13 85
Figure 19: Take-home ice cream, Thailand, category growth comparison, by value, 2003?13 87
Figure 20: Take-home ice cream, Thailand, volume by segment (liters, million), 2003?13 90
Figure 21: Take-home ice cream, Thailand, category growth comparison, by volume, 2003?13 90
Figure 22: Take-home ice cream, Thailand, company share by value (%), 2007?08 92
Figure 23: Take-home ice cream, Thailand, distribution channels by value (%), 2007?08 95
Figure 24: Global ice cream market split (value terms, 2008), top five countries 100
Figure 25: Global ice cream market value, 2003–08, top five countries 102
Figure 26: Global ice cream market split (volume terms, 2008), top five countries 104
Figure 27: Global ice cream market volume, 2003–08, top five countries 106
Figure 28: Annual data review process 136

LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Thailand, value by category (THBm), 2003?08 21
Table 4: Ice cream, Thailand, value forecast by category (THBm), 2008?13 22
Table 5: Ice cream, Thailand, value by category ($m), 2003?08 24
Table 6: Ice cream, Thailand, value forecast by category ($m), 2008?13 25
Table 7: Ice cream, Thailand, volume by category (liters, million), 2003?08 27
Table 8: Ice cream, Thailand, volume forecast by category (liters, million), 2008?13 28
Table 9: Ice cream, Thailand, brand share by value (%), 2007?08 30
Table 10: Ice cream, Thailand, value by brand (THBm), 2007?08 30
Table 11: Ice cream, Thailand, company share by value (%), 2007?08 32
Table 12: Ice cream, Thailand, value by company (THBm), 2007?08 32
Table 13: Ice cream, Thailand, distribution channels by value (%), 2007?08 33
Table 14: Ice cream, Thailand, value by distribution channel (THBm), 2007?08 33
Table 15: Ice cream, Thailand, expenditure per capita (THB), 2003?08 35
Table 16: Ice cream, Thailand, forecast expenditure per capita (THB), 2008?13 36
Table 17: Ice cream, Thailand, expenditure per capita ($), 2003?08 36
Table 18: Ice cream, Thailand, forecast expenditure per capita ($), 2008?13 37
Table 19: Ice cream, Thailand, consumption per capita (liters), 2003?08 37
Table 20: Ice cream, Thailand, forecast consumption per capita (liters), 2008?13 38
Table 21: Unilever key facts 39
Table 22: Nestlé SA key facts 41
Table 23: Impulse ice cream, Thailand, value by segment (THBm), 2003?08 44
Table 24: Impulse ice cream, Thailand, value forecast by segment (THBm), 2008?13 45
Table 25: Impulse ice cream, Thailand, value by segment ($m), 2003?08 47
Table 26: Impulse ice cream, Thailand, value forecast by segment ($m), 2008?13 47
Table 27: Impulse ice cream, Thailand, volume by segment (liters, million), 2003?08 49
Table 28: Impulse ice cream, Thailand, volume forecast by segment (liters, million), 2008?13 50
Table 29: Impulse ice cream, Thailand, brand share by value (%), 2007?08 52
Table 30: Impulse ice cream, Thailand, value by brand (THBm), 2007?08 52
Table 31: Impulse ice cream, Thailand, company share by value (%), 2007?08 54
Table 32: Impulse ice cream, Thailand, value by company (THBm), 2007?08 54
Table 33: Impulse ice cream, Thailand, distribution channels by value (%), 2007?08 55
Table 34: Impulse ice cream, Thailand, value by distribution channel (THBm), 2007?08 55
Table 35: Impulse ice cream, Thailand, expenditure per capita (THB), 2003?08 57
Table 36: Impulse ice cream, Thailand, forecast expenditure per capita (THB), 2008?13 57
Table 37: Impulse ice cream, Thailand, expenditure per capita ($), 2003?08 58
Table 38: Impulse ice cream, Thailand, forecast expenditure per capita ($), 2008?13 58
Table 39: Impulse ice cream, Thailand, consumption per capita (liters), 2003?08 59
Table 40: Impulse ice cream, Thailand, forecast consumption per capita (liters), 2008?13 59
Table 41: Artisanal ice cream, Thailand, value (THBm), 2003?08 60
Table 42: Artisanal ice cream, Thailand, value forecast (THBm), 2008?13 61
Table 43: Artisanal ice cream, Thailand, value ($m), 2003?08 62
Table 44: Artisanal ice cream, Thailand, value forecast ($m), 2008?13 62
Table 45: Artisanal ice cream, Thailand, volume (liters, million), 2003?08 63
Table 46: Artisanal ice cream, Thailand, volume forecast (liters, million), 2008?13 64
Table 47: Artisanal ice cream, Thailand, brand share by value (%), 2007?08 65
Table 48: Artisanal ice cream, Thailand, value by brand (THBm), 2007?08 65
Table 49: Artisanal ice cream, Thailand, company share by value (%), 2007?08 66
Table 50: Artisanal ice cream, Thailand, value by company (THBm), 2007?08 66
Table 51: Artisanal ice cream, Thailand, distribution channels by value (%), 2007?08 67
Table 52: Artisanal ice cream, Thailand, value by distribution channel (THBm), 2007?08 67
Table 53: Artisanal ice cream, Thailand, expenditure per capita (THB), 2003?08 68
Table 54: Artisanal ice cream, Thailand, forecast expenditure per capita (THB), 2008?13 68
Table 55: Artisanal ice cream, Thailand, expenditure per capita ($), 2003?08 69
Table 56: Artisanal ice cream, Thailand, forecast expenditure per capita ($), 2008?13 69
Table 57: Artisanal ice cream, Thailand, consumption per capita (liters), 2003?08 70
Table 58: Artisanal ice cream, Thailand, forecast consumption per capita (liters), 2008?13 70
Table 59: Frozen yogurt, Thailand, value (THBm), 2003?08 71
Table 60: Frozen yogurt, Thailand, value forecast (THBm), 2008?13 72
Table 61: Frozen yogurt, Thailand, value ($m), 2003?08 73
Table 62: Frozen yogurt, Thailand, value forecast ($m), 2008?13 73
Table 63: Frozen yogurt, Thailand, volume (liters, million), 2003?08 74
Table 64: Frozen yogurt, Thailand, volume forecast (liters, million), 2008?13 75
Table 65: Frozen yogurt, Thailand, brand share by value (%), 2007?08 76
Table 66: Frozen yogurt, Thailand, value by brand (THBm), 2007?08 76
Table 67: Frozen yogurt, Thailand, company share by value (%), 2007?08 77
Table 68: Frozen yogurt, Thailand, value by company (THBm), 2007?08 77
Table 69: Frozen yogurt, Thailand, distribution channels by value (%), 2007?08 78
Table 70: Frozen yogurt, Thailand, value by distribution channel (THBm), 2007?08 78
Table 71: Frozen yogurt, Thailand, expenditure per capita (THB), 2003?08 80
Table 72: Frozen yogurt, Thailand, forecast expenditure per capita (THB), 2008?13 80
Table 73: Frozen yogurt, Thailand, expenditure per capita ($), 2003?08 81
Table 74: Frozen yogurt, Thailand, forecast expenditure per capita ($), 2008?13 81
Table 75: Frozen yogurt, Thailand, consumption per capita (liters), 2003?08 82
Table 76: Frozen yogurt, Thailand, forecast consumption per capita (liters), 2008?13 82
Table 77: Take-home ice cream, Thailand, value by segment (THBm), 2003?08 83
Table 78: Take-home ice cream, Thailand, value forecast by segment (THBm), 2008?13 84
Table 79: Take-home ice cream, Thailand, value by segment ($m), 2003?08 86
Table 80: Take-home ice cream, Thailand, value forecast by segment ($m), 2008?13 86
Table 81: Take-home ice cream, Thailand, volume by segment (liters, million), 2003?08 88
Table 82: Take-home ice cream, Thailand, volume forecast by segment (liters, million), 2008?13 89
Table 83: Take-home ice cream, Thailand, brand share by value (%), 2007?08 91
Table 84: Take-home ice cream, Thailand, value by brand (THBm), 2007?08 91
Table 85: Take-home ice cream, Thailand, company share by value (%), 2007?08 93
Table 86: Take-home ice cream, Thailand, value by company (THBm), 2007?08 93
Table 87: Take-home ice cream, Thailand, distribution channels by value (%), 2007?08 94
Table 88: Take-home ice cream, Thailand, value by distribution channel (THBm), 2007?08 94
Table 89: Take-home ice cream, Thailand, expenditure per capita (THB), 2003?08 96
Table 90: Take-home ice cream, Thailand, forecast expenditure per capita (THB), 2008?13 96
Table 91: Take-home ice cream, Thailand, expenditure per capita ($), 2003?08 97
Table 92: Take-home ice cream, Thailand, forecast expenditure per capita ($), 2008?13 97
Table 93: Take-home ice cream, Thailand, consumption per capita (liters), 2003?08 98
Table 94: Take-home ice cream, Thailand, forecast consumption per capita (liters), 2008?13 98
Table 95: Global ice cream market value, 2008 99
Table 96: Global ice cream market split (value terms ($m), 2008), top five countries 102
Table 97: Global ice cream market volume, 2008 103
Table 98: Global ice cream market split (volume terms, 2008), top five countries 106
Table 99: Leading players, top five countries 107
Table 100: Analysis of Thailand’s political landscape 109
Table 101: Analysis of Thailand’s economy 112
Table 102: Analysis of Thailand’s social system 115
Table 103: Analysis of Thailand’s technology landscape 118
Table 104: Analysis of Thailand’s legal landscape 121
Table 105: Analysis of Thailand’s environmental landscape 124
Table 106: Thailand ice cream new product launches reports, by company, 2009 127
Table 107: Thailand ice cream new product launches SKUs, by company, 2009 127
Table 108: Thailand ice cream new product launches (reports), by flavor and fragrances, 2009 128
Table 109: Thailand ice cream new product launches (reports), by ingredients, 2009 128
Table 110: Thailand ice cream new product launches (reports), by package tags or claims, 2009 129
Table 111: Thailand ice cream new product launches, 2009 129
Table 112: Thailand population, by age group, 2003?08 (millions) 130
Table 113: Thailand population forecast, by age group, 2008?13 (millions) 131
Table 114: Thailand population, by gender, 2003?08 (millions) 131
Table 115: Thailand population forecast, by gender, 2008?13 (millions) 132
Table 116: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 132
Table 117: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 132
Table 118: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 133
Table 119: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 133
Table 120: Thailand real GDP, 2003?08 ($bn, 2000 prices) 133
Table 121: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 134
Table 122: Thailand consumer price index, 2003?08 (2000=100) 134
Table 123: Thailand consumer price index, 2008?13 (2000=100) 134



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