Dairy in Denmark

Datamonitor's Dairy in Denmark industry profile is an essential resource for top-level data and analysis covering the Dairy industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value and segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition


The dairy market consists of cheese, chilled desserts, cream, fromage frais, milk, spreadable fats and yogurt. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.


Report Highlights
Highlights

* Detailed information is included on market size

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel


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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18
CHAPTER 7 Leading Companies 19
7.1 Arla Foods Amba 19
7.2 Unilever 22
7.3 Kraft Foods 25
CHAPTER 8 Distribution 28
CHAPTER 9 Market Forecasts 29
9.1 Market Value Forecast 29
CHAPTER 10 Macroeconomic Indicators 30
CHAPTER 11 Appendix 32
11.1 Methodology 32
11.2 Industry Associations 33
11.3 Related Datamonitor Research 33


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LIST OF TABLES
Table 1: Denmark Dairy Market Value: $ million, 2004-2008 9
Table 2: Denmark Dairy Market Segmentation I: % Share, by Value, 2008 10
Table 3: Denmark Dairy Market Segmentation II: % Share, by Value, 2008 11
Table 4: Denmark Dairy Market Share: % Share, by Value, 2008 12
Table 5: Key Facts: Arla Foods Amba 19
Table 6: Key Financials: Arla Foods Amba 20
Table 7: Key Facts: Unilever 22
Table 8: Key Financials: Unilever 24
Table 9: Key Facts: Kraft Foods 25
Table 10: Key Financials: Kraft Foods 27
Table 11: Denmark Dairy Distribution: % Share, by Value, 2008 28
Table 12: Denmark Dairy Market Value Forecast: $ million, 2008-2013 29
Table 13: Denmark Size of Population (million) , 2004-2008 30
Table 14: Denmark GDP (Constant 2000 Prices, $ billion), 2004-2008 30
Table 15: Denmark Inflation, 2004-2008 30
Table 16: Denmark Exchange Rate, 2004-2008 31

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