Dairy Food in the US to 2014

Introduction

This databook provides key data and information on the dairy food market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories: spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the dairy food market, including company overview, key facts and business description

Highlights

The market for dairy food in the US increased at a compound annual growth rate of 5.6% between 2004 and 2009.

The cheese category led the dairy food market in the US, accounting for a share of 37.3%.

Leading players in US dairy food market include Kraft Foods, Inc., Dean Foods Company and General Mills, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dairy food market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: soy products 4
Summary category level: cheese 5
Summary category level: chilled desserts 6
Summary category level: cream 7
Summary category level: milk 8
Summary category level: fromage frais 9
Summary category level: yogurt 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 29
Value analysis (US Dollar), 2004?09 29
Value analysis (US Dollar), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 35
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 49
Kraft Foods, Inc. 49
Dean Foods Company 52
Chapter 5 Category Analysis: Spreadable Fats 54
Value analysis (US Dollar), 2004?09 54
Value analysis (US Dollar), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Soy Products 68
Value analysis (US Dollar), 2004?09 68
Value analysis (US Dollar), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Cheese 81
Value analysis (US Dollar), 2004?09 81
Value analysis (US Dollar), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Category Analysis: Chilled Desserts 96
Value analysis (US Dollar), 2004?09 96
Value analysis (US Dollar), 2009?14 97
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Category Analysis: Cream 107
Value analysis (US Dollar), 2004?09 107
Value analysis (US Dollar), 2009?14 108
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company and brand share analysis 111
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 10 Category Analysis: Milk 118
Value analysis (US Dollar), 2004?09 118
Value analysis (US Dollar), 2009?14 119
Volume analysis, 2004?09 121
Volume analysis, 2009?14 122
Company and brand share analysis 124
Distribution analysis 128
Expenditure and consumption per capita 130
Chapter 11 Category Analysis: Fromage Frais 134
Value analysis (US Dollar), 2004?09 134
Value analysis (US Dollar), 2009?14 135
Volume analysis, 2004?09 136
Volume analysis, 2009?14 137
Company and brand share analysis 138
Distribution analysis 140
Expenditure and consumption per capita 142
Chapter 12 Category Analysis: Yogurt 144
Value analysis (US Dollar), 2004?09 144
Value analysis (US Dollar), 2009?14 145
Volume analysis, 2004?09 147
Volume analysis, 2009?14 148
Company and brand share analysis 150
Distribution analysis 154
Expenditure and consumption per capita 156
Chapter 13 Country Comparison 158
Value 158
Volume 162
Market share 166
Chapter 14 New Product Development 167
Product launches over time 167
Recent product launches 169
Chapter 15 Macroeconomic Profile 170
Macroeconomic Indicators 170
Chapter 16 Research Methodology 175
Methodology overview 175
Secondary research 176
Market modeling 177
Creating an initial data model 177
Revising the initial data model 177
Creating a final estimate 178
Creating demographic value splits 178
Primary research 178
Data finalization 179
Ongoing research 179
Chapter 17 Appendix 180
Future readings 180
How to contact experts in your industry 180
Disclaimer 180

LIST OF FIGURES
Figure 1: Dairy food, US, value by category ($m), 2004?14 31
Figure 2: Dairy food, US, category growth comparison, by value, 2004?14 31
Figure 3: Dairy food, US, volume by category (kg/liters, million), 2004?14 34
Figure 4: Dairy food, US, category growth comparison, by volume, 2004?14 34
Figure 5: Dairy food, US, company share by value (%), 2008?09 40
Figure 6: Dairy food, US, distribution channels by value (%), 2008?09 44
Figure 7: Spreadable fats, US, value by segment ($m), 2004?14 56
Figure 8: Spreadable fats, US, category growth comparison, by value, 2004?14 56
Figure 9: Spreadable fats, US, volume by segment (kg, million), 2004?14 59
Figure 10: Spreadable fats, US, category growth comparison, by volume, 2004?14 59
Figure 11: Spreadable fats, US, company share by value (%), 2008?09 62
Figure 12: Spreadable fats, US, distribution channels by value (%), 2008?09 65
Figure 13: Soy products, US, value by segment ($m), 2004?14 70
Figure 14: Soy products, US, category growth comparison, by value, 2004?14 70
Figure 15: Soy products, US, volume by segment (kg/liters, million), 2004?14 73
Figure 16: Soy products, US, category growth comparison, by volume, 2004?14 73
Figure 17: Soy products, US, company share by value (%), 2008?09 75
Figure 18: Soy products, US, distribution channels by value (%), 2008?09 78
Figure 19: Cheese, US, value by segment ($m), 2004?14 83
Figure 20: Cheese, US, category growth comparison, by value, 2004?14 83
Figure 21: Cheese, US, volume by segment (kg, million), 2004?14 86
Figure 22: Cheese, US, category growth comparison, by volume, 2004?14 86
Figure 23: Cheese, US, company share by value (%), 2008?09 89
Figure 24: Cheese, US, distribution channels by value (%), 2008?09 93
Figure 25: Chilled desserts, US, value ($m), 2004?14 97
Figure 26: Chilled desserts, US, volume (kg, million), 2004?14 99
Figure 27: Chilled desserts, US, company share by value (%), 2008?09 101
Figure 28: Chilled desserts, US, distribution channels by value (%), 2008?09 104
Figure 29: Cream, US, value ($m), 2004?14 108
Figure 30: Cream, US, volume (liters, million), 2004?14 110
Figure 31: Cream, US, company share by value (%), 2008?09 112
Figure 32: Cream, US, distribution channels by value (%), 2008?09 115
Figure 33: Milk, US, value by segment ($m), 2004?14 120
Figure 34: Milk, US, category growth comparison, by value, 2004?14 120
Figure 35: Milk, US, volume by segment (kg/liters, million), 2004?14 123
Figure 36: Milk, US, company share by value (%), 2008?09 126
Figure 37: Milk, US, distribution channels by value (%), 2008?09 129
Figure 38: Fromage frais, US, value ($m), 2004?14 135
Figure 39: Fromage frais, US, volume (kg, million), 2004?14 137
Figure 40: Fromage frais, US, distribution channels by value (%), 2008?09 141
Figure 41: Yogurt, US, value by segment ($m), 2004?14 146
Figure 42: Yogurt, US, category growth comparison, by value, 2004?14 146
Figure 43: Yogurt, US, volume by segment (kg, million), 2004?14 149
Figure 44: Yogurt, US, category growth comparison, by volume, 2004?14 149
Figure 45: Yogurt, US, company share by value (%), 2008?09 152
Figure 46: Yogurt, US, distribution channels by value (%), 2008?09 155
Figure 47: Global dairy food market split (value terms, 2009), top five countries 159
Figure 48: Global dairy food market value, 2004–09, top five countries 161
Figure 49: Global dairy food market split (volume terms, 2009), top five countries 163
Figure 50: Global dairy food market volume, 2004–09, top five countries 165
Figure 51: Annual data review process 176

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, US, value by category ($m), 2004?09 29
Table 4: Dairy food, US, value forecast by category ($m), 2009?14 30
Table 5: Dairy food, US, volume by category (kg/liters, million), 2004?09 32
Table 6: Dairy food, US, volume forecast by category (kg/liters, million), 2009?14 33
Table 7: Dairy food, US, brand share by value (%), 2008?09 35
Table 8: Dairy food, US, value by brand ($m), 2008?09 38
Table 9: Dairy food, US, company share by value (%), 2008?09 41
Table 10: Dairy food, US, value by company ($m), 2008?09 42
Table 11: Dairy food, US, distribution channels by value (%), 2008?09 43
Table 12: Dairy food, US, value by distribution channel ($m), 2008?09 43
Table 13: Dairy food, US, expenditure per capita ($), 2004?09 45
Table 14: Dairy food, US, forecast expenditure per capita ($), 2009?14 46
Table 15: Dairy food, US, consumption per capita (kg/liters), 2004?09 47
Table 16: Dairy food, US, forecast consumption per capita (kg/liters), 2009?14 48
Table 17: Kraft Foods, Inc. key facts 49
Table 18: Dean Foods Company key facts 52
Table 19: Spreadable fats, US, value by segment ($m), 2004?09 54
Table 20: Spreadable fats, US, value forecast by segment ($m), 2009?14 55
Table 21: Spreadable fats, US, volume by segment (kg, million), 2004?09 57
Table 22: Spreadable fats, US, volume forecast by segment (kg, million), 2009?14 58
Table 23: Spreadable fats, US, brand share by value (%), 2008?09 60
Table 24: Spreadable fats, US, value by brand ($m), 2008?09 61
Table 25: Spreadable fats, US, company share by value (%), 2008?09 63
Table 26: Spreadable fats, US, value by company ($m), 2008?09 63
Table 27: Spreadable fats, US, distribution channels by value (%), 2008?09 64
Table 28: Spreadable fats, US, value by distribution channel ($m), 2008?09 64
Table 29: Spreadable fats, US, expenditure per capita ($), 2004?09 66
Table 30: Spreadable fats, US, forecast expenditure per capita ($), 2009?14 66
Table 31: Spreadable fats, US, consumption per capita (kg), 2004?09 67
Table 32: Spreadable fats, US, forecast consumption per capita (kg), 2009?14 67
Table 33: Soy products, US, value by segment ($m), 2004?09 68
Table 34: Soy products, US, value forecast by segment ($m), 2009?14 69
Table 35: Soy products, US, volume by segment (kg/liters, million), 2004?09 71
Table 36: Soy products, US, volume forecast by segment (kg/liters, million), 2009?14 72
Table 37: Soy products, US, brand share by value (%), 2008?09 74
Table 38: Soy products, US, value by brand ($m), 2008?09 74
Table 39: Soy products, US, company share by value (%), 2008?09 76
Table 40: Soy products, US, value by company ($m), 2008?09 76
Table 41: Soy products, US, distribution channels by value (%), 2008?09 77
Table 42: Soy products, US, value by distribution channel ($m), 2008?09 77
Table 43: Soy products, US, expenditure per capita ($), 2004?09 79
Table 44: Soy products, US, forecast expenditure per capita ($), 2009?14 79
Table 45: Soy products, US, consumption per capita (kg/liters), 2004?09 80
Table 46: Soy products, US, forecast consumption per capita (kg/liters), 2009?14 80
Table 47: Cheese, US, value by segment ($m), 2004?09 81
Table 48: Cheese, US, value forecast by segment ($m), 2009?14 82
Table 49: Cheese, US, volume by segment (kg, million), 2004?09 84
Table 50: Cheese, US, volume forecast by segment (kg, million), 2009?14 85
Table 51: Cheese, US, brand share by value (%), 2008?09 87
Table 52: Cheese, US, value by brand ($m), 2008?09 88
Table 53: Cheese, US, company share by value (%), 2008?09 90
Table 54: Cheese, US, value by company ($m), 2008?09 91
Table 55: Cheese, US, distribution channels by value (%), 2008?09 92
Table 56: Cheese, US, value by distribution channel ($m), 2008?09 92
Table 57: Cheese, US, expenditure per capita ($), 2004?09 94
Table 58: Cheese, US, forecast expenditure per capita ($), 2009?14 94
Table 59: Cheese, US, consumption per capita (kg), 2004?09 95
Table 60: Cheese, US, forecast consumption per capita (kg), 2009?14 95
Table 61: Chilled desserts, US, value ($m), 2004?09 96
Table 62: Chilled desserts, US, value forecast ($m), 2009?14 97
Table 63: Chilled desserts, US, volume (kg, million), 2004?09 98
Table 64: Chilled desserts, US, volume forecast (kg, million), 2009?14 99
Table 65: Chilled desserts, US, brand share by value (%), 2008?09 100
Table 66: Chilled desserts, US, value by brand ($m), 2008?09 100
Table 67: Chilled desserts, US, company share by value (%), 2008?09 102
Table 68: Chilled desserts, US, value by company ($m), 2008?09 102
Table 69: Chilled desserts, US, distribution channels by value (%), 2008?09 103
Table 70: Chilled desserts, US, value by distribution channel ($m), 2008?09 103
Table 71: Chilled desserts, US, expenditure per capita ($), 2004?09 105
Table 72: Chilled desserts, US, forecast expenditure per capita ($), 2009?14 105
Table 73: Chilled desserts, US, consumption per capita (kg), 2004?09 106
Table 74: Chilled desserts, US, forecast consumption per capita (kg), 2009?14 106
Table 75: Cream, US, value ($m), 2004?09 107
Table 76: Cream, US, value forecast ($m), 2009?14 108
Table 77: Cream, US, volume (liters, million), 2004?09 109
Table 78: Cream, US, volume forecast (liters, million), 2009?14 110
Table 79: Cream, US, brand share by value (%), 2008?09 111
Table 80: Cream, US, value by brand ($m), 2008?09 111
Table 81: Cream, US, company share by value (%), 2008?09 113
Table 82: Cream, US, value by company ($m), 2008?09 113
Table 83: Cream, US, distribution channels by value (%), 2008?09 114
Table 84: Cream, US, value by distribution channel ($m), 2008?09 114
Table 85: Cream, US, expenditure per capita ($), 2004?09 116
Table 86: Cream, US, forecast expenditure per capita ($), 2009?14 116
Table 87: Cream, US, consumption per capita (liters), 2004?09 117
Table 88: Cream, US, forecast consumption per capita (liters), 2009?14 117
Table 89: Milk, US, value by segment ($m), 2004?09 118
Table 90: Milk, US, value forecast by segment ($m), 2009?14 119
Table 91: Milk, US, volume by segment (kg/liters, million), 2004?09 121
Table 92: Milk, US, volume forecast by segment (kg/liters, million), 2009?14 122
Table 93: Milk, US, brand share by value (%), 2008?09 124
Table 94: Milk, US, value by brand ($m), 2008?09 125
Table 95: Milk, US, company share by value (%), 2008?09 127
Table 96: Milk, US, value by company ($m), 2008?09 127
Table 97: Milk, US, distribution channels by value (%), 2008?09 128
Table 98: Milk, US, value by distribution channel ($m), 2008?09 128
Table 99: Milk, US, expenditure per capita ($), 2004?09 130
Table 100: Milk, US, forecast expenditure per capita ($), 2009?14 131
Table 101: Milk, US, consumption per capita (kg/liters), 2004?09 132
Table 102: Milk, US, forecast consumption per capita (kg/liters), 2009?14 133
Table 103: Fromage frais, US, value ($m), 2004?09 134
Table 104: Fromage frais, US, value forecast ($m), 2009?14 135
Table 105: Fromage frais, US, volume (kg, million), 2004?09 136
Table 106: Fromage frais, US, volume forecast (kg, million), 2009?14 137
Table 107: Fromage frais, US, brand share by value (%), 2008?09 138
Table 108: Fromage frais, US, value by brand ($m), 2008?09 138
Table 109: Fromage frais, US, company share by value (%), 2008?09 139
Table 110: Fromage frais, US, value by company ($m), 2008?09 139
Table 111: Fromage frais, US, distribution channels by value (%), 2008?09 140
Table 112: Fromage frais, US, value by distribution channel ($m), 2008?09 140
Table 113: Fromage frais, US, expenditure per capita ($), 2004?09 142
Table 114: Fromage frais, US, forecast expenditure per capita ($), 2009?14 142
Table 115: Fromage frais, US, consumption per capita (kg), 2004?09 143
Table 116: Fromage frais, US, forecast consumption per capita (kg), 2009?14 143
Table 117: Yogurt, US, value by segment ($m), 2004?09 144
Table 118: Yogurt, US, value forecast by segment ($m), 2009?14 145
Table 119: Yogurt, US, volume by segment (kg, million), 2004?09 147
Table 120: Yogurt, US, volume forecast by segment (kg, million), 2009?14 148
Table 121: Yogurt, US, brand share by value (%), 2008?09 150
Table 122: Yogurt, US, value by brand ($m), 2008?09 151
Table 123: Yogurt, US, company share by value (%), 2008?09 153
Table 124: Yogurt, US, value by company ($m), 2008?09 153
Table 125: Yogurt, US, distribution channels by value (%), 2008?09 154
Table 126: Yogurt, US, value by distribution channel ($m), 2008?09 154
Table 127: Yogurt, US, expenditure per capita ($), 2004?09 156
Table 128: Yogurt, US, forecast expenditure per capita ($), 2009?14 156
Table 129: Yogurt, US, consumption per capita (kg), 2004?09 157
Table 130: Yogurt, US, forecast consumption per capita (kg), 2009?14 157
Table 131: Global dairy food market value, 2009 158
Table 132: Global dairy food market split (value terms ($m), 2009), top five countries 161
Table 133: Global dairy food market volume, 2009 162
Table 134: Global dairy food market split (volume terms, 2009), top five countries 165
Table 135: Leading players, top five countries 166
Table 136: US dairy food new product launches reports, by company (top five companies), 2009 167
Table 137: US dairy food new product launches SKUs, by company (top five companies), 2009 167
Table 138: US dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 168
Table 139: US dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 168
Table 140: US dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 169
Table 141: US dairy food new product launches - recent five launches (2009) 169
Table 142: US population, by age group, 2004?09 (millions) 170
Table 143: US population forecast, by age group, 2009?14 (millions) 171
Table 144: US population, by gender, 2004?09 (millions) 171
Table 145: US population forecast, by gender, 2009?14 (millions) 172
Table 146: US nominal GDP, 2004?09 ($bn, nominal prices) 172
Table 147: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 172
Table 148: US real GDP, 2004?09 ($bn, 2000 prices) 173
Table 149: US real GDP forecast, 2009?14 ($bn, 2000 prices) 173
Table 150: US consumer price index, 2004?09 (2000=100) 174
Table 151: US consumer price index, 2009?14 (2000=100) 174



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