Dairy Food in Belgium to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: cheese 4
Summary category level: soy products 5
Summary category level: chilled desserts 6
Summary category level: milk 7
Summary category level: yogurt 8
Summary category level: cream 9
Summary category level: fromage frais 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 30
Value analysis (Euro), 2003?08 30
Value analysis (Euro), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 40
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profiles 54
Royal FrieslandCampina N.V. 54
Groupe Danone 56
Chapter 5 Category Analysis: Spreadable Fats 58
Value analysis (Euro), 2003?08 58
Value analysis (Euro), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Cheese 75
Value analysis (Euro), 2003?08 75
Value analysis (Euro), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 7 Category Analysis: Soy Products 91
Value analysis (Euro), 2003?08 91
Value analysis (Euro), 2008?13 92
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Chilled Desserts 107
Value analysis (Euro), 2003?08 107
Value analysis (Euro), 2008?13 108
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Milk 120
Value analysis (Euro), 2003?08 120
Value analysis (Euro), 2008?13 121
Value analysis (US dollars), 2003?08 123
Value analysis (US dollars), 2008?13 124
Volume analysis, 2003?08 126
Volume analysis, 2008?13 127
Company and brand share analysis 129
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 10 Category Analysis: Yogurt 140
Value analysis (Euro), 2003?08 140
Value analysis (Euro), 2008?13 141
Value analysis (US dollars), 2003?08 142
Value analysis (US dollars), 2008?13 142
Volume analysis, 2003?08 144
Volume analysis, 2008?13 145
Company and brand share analysis 147
Distribution analysis 150
Expenditure and consumption per capita 152
Chapter 11 Category Analysis: Cream 155
Value analysis (Euro), 2003?08 155
Value analysis (Euro), 2008?13 156
Value analysis (US dollars), 2003?08 157
Value analysis (US dollars), 2008?13 157
Volume analysis, 2003?08 158
Volume analysis, 2008?13 159
Company and brand share analysis 160
Distribution analysis 163
Expenditure and consumption per capita 165
Chapter 12 Category Analysis: Fromage Frais 168
Value analysis (Euro), 2003?08 168
Value analysis (Euro), 2008?13 169
Value analysis (US dollars), 2003?08 170
Value analysis (US dollars), 2008?13 170
Volume analysis, 2003?08 171
Volume analysis, 2008?13 172
Company and brand share analysis 173
Distribution analysis 175
Expenditure and consumption per capita 177
Chapter 13 Country Comparison 180
Value 180
Volume 184
Market share 188
Chapter 14 PESTLE Analysis 189
Summary 189
Political analysis 190
Economic analysis 194
Social analysis 198
Technological analysis 202
Legal analysis 206
Environmental analysis 209
Chapter 15 New Product Development 212
Product launches over time 212
Recent product launches 214
Chapter 16 Macroeconomic Profile 215
Macroeconomic indicators 215
Chapter 17 Research Methodology 220
Methodology overview 220
Secondary research 221
Market modeling 222
Creating an initial data model 222
Revising the initial data model 222
Creating a final estimate 223
Creating demographic value splits 223
Primary research 223
Data finalization 224
Ongoing research 224
Chapter 18 APPENDIX 225
Future readings 225
How to contact experts in your industry 225
Disclaimer 225

LIST OF FIGURES
Figure 1: Dairy food, Belgium, value by category (€m), 2003?13 32
Figure 2: Dairy food, Belgium, category growth comparison, by value, 2003?13 35
Figure 3: Dairy food, Belgium, volume by category (kg/liters, million), 2003?13 38
Figure 4: Dairy food, Belgium, category growth comparison, by volume, 2003?13 39
Figure 5: Dairy food, Belgium, distribution channels by value (%), 2007?08 47
Figure 6: Spreadable fats, Belgium, value by segment (€m), 2003?13 60
Figure 7: Spreadable fats, Belgium, category growth comparison, by value, 2003?13 63
Figure 8: Spreadable fats, Belgium, volume by segment (kg, million), 2003?13 66
Figure 9: Spreadable fats, Belgium, category growth comparison, by volume, 2003?13 66
Figure 10: Spreadable fats, Belgium, company share by value (%), 2007?08 68
Figure 11: Spreadable fats, Belgium, distribution channels by value (%), 2007?08 71
Figure 12: Cheese, Belgium, value by segment (€m), 2003?13 77
Figure 13: Cheese, Belgium, category growth comparison, by value, 2003?13 79
Figure 14: Cheese, Belgium, volume by segment (kg, million), 2003?13 82
Figure 15: Cheese, Belgium, category growth comparison, by volume, 2003?13 82
Figure 16: Cheese, Belgium, distribution channels by value (%), 2007?08 87
Figure 17: Soy products, Belgium, value by segment (€m), 2003?13 93
Figure 18: Soy products, Belgium, category growth comparison, by value, 2003?13 95
Figure 19: Soy products, Belgium, volume by segment (kg/liters, million), 2003?13 98
Figure 20: Soy products, Belgium, category growth comparison, by volume, 2003?13 98
Figure 21: Soy products, Belgium, company share by value (%), 2007?08 100
Figure 22: Soy products, Belgium, distribution channels by value (%), 2007?08 103
Figure 23: Chilled desserts, Belgium, value (€m), 2003?13 108
Figure 24: Chilled desserts, Belgium, volume (kg, million), 2003?13 111
Figure 25: Chilled desserts, Belgium, company share by value (%), 2007?08 113
Figure 26: Chilled desserts, Belgium, distribution channels by value (%), 2007?08 116
Figure 27: Milk, Belgium, value by segment (€m), 2003?13 122
Figure 28: Milk, Belgium, category growth comparison, by value, 2003?13 125
Figure 29: Milk, Belgium, volume by segment (kg/liters, million), 2003?13 128
Figure 30: Milk, Belgium, category growth comparison, by volume, 2003?13 128
Figure 31: Milk, Belgium, distribution channels by value (%), 2007?08 133
Figure 32: Yogurt, Belgium, value by segment (€m), 2003?13 141
Figure 33: Yogurt, Belgium, category growth comparison, by value, 2003?13 143
Figure 34: Yogurt, Belgium, volume by segment (kg, million), 2003?13 146
Figure 35: Yogurt, Belgium, category growth comparison, by volume, 2003?13 146
Figure 36: Yogurt, Belgium, distribution channels by value (%), 2007?08 151
Figure 37: Cream, Belgium, value (€m), 2003?13 156
Figure 38: Cream, Belgium, volume (liters, million), 2003?13 159
Figure 39: Cream, Belgium, distribution channels by value (%), 2007?08 164
Figure 40: Fromage frais, Belgium, value (€m), 2003?13 169
Figure 41: Fromage frais, Belgium, volume (kg, million), 2003?13 172
Figure 42: Fromage frais, Belgium, distribution channels by value (%), 2007?08 176
Figure 43: Global dairy food market split (value terms, 2008), top five countries 181
Figure 44: Global dairy food market value, 2003–08, top five countries 183
Figure 45: Global dairy food market split (volume terms, 2008), top five countries 185
Figure 46: Global dairy food market volume, 2003–08, top five countries 187
Figure 47: Annual data review process 221

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, Belgium, value by category (€m), 2003?08 30
Table 4: Dairy food, Belgium, value forecast by category (€m), 2008?13 31
Table 5: Dairy food, Belgium, value by category ($m), 2003?08 33
Table 6: Dairy food, Belgium, value forecast by category ($m), 2008?13 34
Table 7: Dairy food, Belgium, volume by category (kg/liters, million), 2003?08 36
Table 8: Dairy food, Belgium, volume forecast by category (kg/liters, million), 2008?13 37
Table 9: Dairy food, Belgium, brand share by value (%), 2007?08 40
Table 10: Dairy food, Belgium, value by brand (€m), 2007?08 42
Table 11: Dairy food, Belgium, company share by value (%), 2007?08 44
Table 12: Dairy food, Belgium, value by company (€m), 2007?08 45
Table 13: Dairy food, Belgium, distribution channels by value (%), 2007?08 46
Table 14: Dairy food, Belgium, value by distribution channel (€m), 2007?08 46
Table 15: Dairy food, Belgium, expenditure per capita (€), 2003?08 48
Table 16: Dairy food, Belgium, forecast expenditure per capita (€), 2008?13 49
Table 17: Dairy food, Belgium, expenditure per capita ($), 2003?08 50
Table 18: Dairy food, Belgium, forecast expenditure per capita ($), 2008?13 51
Table 19: Dairy food, Belgium, consumption per capita (kg/liters), 2003?08 52
Table 20: Dairy food, Belgium, forecast consumption per capita (kg/liters), 2008?13 53
Table 21: Royal FrieslandCampina N.V. key facts 54
Table 22: Groupe Danone. key facts 56
Table 23: Spreadable fats, Belgium, value by segment (€m), 2003?08 58
Table 24: Spreadable fats, Belgium, value forecast by segment (€m), 2008?13 59
Table 25: Spreadable fats, Belgium, value by segment ($m), 2003?08 61
Table 26: Spreadable fats, Belgium, value forecast by segment ($m), 2008?13 62
Table 27: Spreadable fats, Belgium, volume by segment (kg, million), 2003?08 64
Table 28: Spreadable fats, Belgium, volume forecast by segment (kg, million), 2008?13 65
Table 29: Spreadable fats, Belgium, brand share by value (%), 2007?08 67
Table 30: Spreadable fats, Belgium, value by brand (€m), 2007?08 67
Table 31: Spreadable fats, Belgium, company share by value (%), 2007?08 69
Table 32: Spreadable fats, Belgium, value by company (€m), 2007?08 69
Table 33: Spreadable fats, Belgium, distribution channels by value (%), 2007?08 70
Table 34: Spreadable fats, Belgium, value by distribution channel (€m), 2007?08 70
Table 35: Spreadable fats, Belgium, expenditure per capita (€), 2003?08 72
Table 36: Spreadable fats, Belgium, forecast expenditure per capita (€), 2008?13 72
Table 37: Spreadable fats, Belgium, expenditure per capita ($), 2003?08 73
Table 38: Spreadable fats, Belgium, forecast expenditure per capita ($), 2008?13 73
Table 39: Spreadable fats, Belgium, consumption per capita (kg), 2003?08 74
Table 40: Spreadable fats, Belgium, forecast consumption per capita (kg), 2008?13 74
Table 41: Cheese, Belgium, value by segment (€m), 2003?08 75
Table 42: Cheese, Belgium, value forecast by segment (€m), 2008?13 76
Table 43: Cheese, Belgium, value by segment ($m), 2003?08 78
Table 44: Cheese, Belgium, value forecast by segment ($m), 2008?13 78
Table 45: Cheese, Belgium, volume by segment (kg, million), 2003?08 80
Table 46: Cheese, Belgium, volume forecast by segment (kg, million), 2008?13 81
Table 47: Cheese, Belgium, brand share by value (%), 2007?08 83
Table 48: Cheese, Belgium, value by brand (€m), 2007?08 84
Table 49: Cheese, Belgium, company share by value (%), 2007?08 85
Table 50: Cheese, Belgium, value by company (€m), 2007?08 85
Table 51: Cheese, Belgium, distribution channels by value (%), 2007?08 86
Table 52: Cheese, Belgium, value by distribution channel (€m), 2007?08 86
Table 53: Cheese, Belgium, expenditure per capita (€), 2003?08 88
Table 54: Cheese, Belgium, forecast expenditure per capita (€), 2008?13 88
Table 55: Cheese, Belgium, expenditure per capita ($), 2003?08 89
Table 56: Cheese, Belgium, forecast expenditure per capita ($), 2008?13 89
Table 57: Cheese, Belgium, consumption per capita (kg), 2003?08 90
Table 58: Cheese, Belgium, forecast consumption per capita (kg), 2008?13 90
Table 59: Soy products, Belgium, value by segment (€m), 2003?08 91
Table 60: Soy products, Belgium, value forecast by segment (€m), 2008?13 92
Table 61: Soy products, Belgium, value by segment ($m), 2003?08 94
Table 62: Soy products, Belgium, value forecast by segment ($m), 2008?13 94
Table 63: Soy products, Belgium, volume by segment (kg/liters, million), 2003?08 96
Table 64: Soy products, Belgium, volume forecast by segment (kg/liters, million), 2008?13 97
Table 65: Soy products, Belgium, brand share by value (%), 2007?08 99
Table 66: Soy products, Belgium, value by brand (€m), 2007?08 99
Table 67: Soy products, Belgium, company share by value (%), 2007?08 101
Table 68: Soy products, Belgium, value by company (€m), 2007?08 101
Table 69: Soy products, Belgium, distribution channels by value (%), 2007?08 102
Table 70: Soy products, Belgium, value by distribution channel (€m), 2007?08 102
Table 71: Soy products, Belgium, expenditure per capita (€), 2003?08 104
Table 72: Soy products, Belgium, forecast expenditure per capita (€), 2008?13 104
Table 73: Soy products, Belgium, expenditure per capita ($), 2003?08 105
Table 74: Soy products, Belgium, forecast expenditure per capita ($), 2008?13 105
Table 75: Soy products, Belgium, consumption per capita (kg/liters), 2003?08 106
Table 76: Soy products, Belgium, forecast consumption per capita (kg/liters), 2008?13 106
Table 77: Chilled desserts, Belgium, value (€m), 2003?08 107
Table 78: Chilled desserts, Belgium, value forecast (€m), 2008?13 108
Table 79: Chilled desserts, Belgium, value ($m), 2003?08 109
Table 80: Chilled desserts, Belgium, value forecast ($m), 2008?13 109
Table 81: Chilled desserts, Belgium, volume (kg, million), 2003?08 110
Table 82: Chilled desserts, Belgium, volume forecast (kg, million), 2008?13 111
Table 83: Chilled desserts, Belgium, brand share by value (%), 2007?08 112
Table 84: Chilled desserts, Belgium, value by brand (€m), 2007?08 112
Table 85: Chilled desserts, Belgium, company share by value (%), 2007?08 114
Table 86: Chilled desserts, Belgium, value by company (€m), 2007?08 114
Table 87: Chilled desserts, Belgium, distribution channels by value (%), 2007?08 115
Table 88: Chilled desserts, Belgium, value by distribution channel (€m), 2007?08 115
Table 89: Chilled desserts, Belgium, expenditure per capita (€), 2003?08 117
Table 90: Chilled desserts, Belgium, forecast expenditure per capita (€), 2008?13 117
Table 91: Chilled desserts, Belgium, expenditure per capita ($), 2003?08 118
Table 92: Chilled desserts, Belgium, forecast expenditure per capita ($), 2008?13 118
Table 93: Chilled desserts, Belgium, consumption per capita (kg), 2003?08 119
Table 94: Chilled desserts, Belgium, forecast consumption per capita (kg), 2008?13 119
Table 95: Milk, Belgium, value by segment (€m), 2003?08 120
Table 96: Milk, Belgium, value forecast by segment (€m), 2008?13 121
Table 97: Milk, Belgium, value by segment ($m), 2003?08 123
Table 98: Milk, Belgium, value forecast by segment ($m), 2008?13 124
Table 99: Milk, Belgium, volume by segment (kg/liters, million), 2003?08 126
Table 100: Milk, Belgium, volume forecast by segment (kg/liters, million), 2008?13 127
Table 101: Milk, Belgium, brand share by value (%), 2007?08 129
Table 102: Milk, Belgium, value by brand (€m), 2007?08 130
Table 103: Milk, Belgium, company share by value (%), 2007?08 131
Table 104: Milk, Belgium, value by company (€m), 2007?08 131
Table 105: Milk, Belgium, distribution channels by value (%), 2007?08 132
Table 106: Milk, Belgium, value by distribution channel (€m), 2007?08 132
Table 107: Milk, Belgium, expenditure per capita (€), 2003?08 134
Table 108: Milk, Belgium, forecast expenditure per capita (€), 2008?13 135
Table 109: Milk, Belgium, expenditure per capita ($), 2003?08 136
Table 110: Milk, Belgium, forecast expenditure per capita ($), 2008?13 137
Table 111: Milk, Belgium, consumption per capita (kg/liters), 2003?08 138
Table 112: Milk, Belgium, forecast consumption per capita (kg/liters), 2008?13 139
Table 113: Yogurt, Belgium, value by segment (€m), 2003?08 140
Table 114: Yogurt, Belgium, value forecast by segment (€m), 2008?13 141
Table 115: Yogurt, Belgium, value by segment ($m), 2003?08 142
Table 116: Yogurt, Belgium, value forecast by segment ($m), 2008?13 142
Table 117: Yogurt, Belgium, volume by segment (kg, million), 2003?08 144
Table 118: Yogurt, Belgium, volume forecast by segment (kg, million), 2008?13 145
Table 119: Yogurt, Belgium, brand share by value (%), 2007?08 147
Table 120: Yogurt, Belgium, value by brand (€m), 2007?08 148
Table 121: Yogurt, Belgium, company share by value (%), 2007?08 149
Table 122: Yogurt, Belgium, value by company (€m), 2007?08 149
Table 123: Yogurt, Belgium, distribution channels by value (%), 2007?08 150
Table 124: Yogurt, Belgium, value by distribution channel (€m), 2007?08 150
Table 125: Yogurt, Belgium, expenditure per capita (€), 2003?08 152
Table 126: Yogurt, Belgium, forecast expenditure per capita (€), 2008?13 152
Table 127: Yogurt, Belgium, expenditure per capita ($), 2003?08 153
Table 128: Yogurt, Belgium, forecast expenditure per capita ($), 2008?13 153
Table 129: Yogurt, Belgium, consumption per capita (kg), 2003?08 154
Table 130: Yogurt, Belgium, forecast consumption per capita (kg), 2008?13 154
Table 131: Cream, Belgium, value (€m), 2003?08 155
Table 132: Cream, Belgium, value forecast (€m), 2008?13 156
Table 133: Cream, Belgium, value ($m), 2003?08 157
Table 134: Cream, Belgium, value forecast ($m), 2008?13 157
Table 135: Cream, Belgium, volume (liters, million), 2003?08 158
Table 136: Cream, Belgium, volume forecast (liters, million), 2008?13 159
Table 137: Cream, Belgium, brand share by value (%), 2007?08 160
Table 138: Cream, Belgium, value by brand (€m), 2007?08 161
Table 139: Cream, Belgium, company share by value (%), 2007?08 162
Table 140: Cream, Belgium, value by company (€m), 2007?08 162
Table 141: Cream, Belgium, distribution channels by value (%), 2007?08 163
Table 142: Cream, Belgium, value by distribution channel (€m), 2007?08 163
Table 143: Cream, Belgium, expenditure per capita (€), 2003?08 165
Table 144: Cream, Belgium, forecast expenditure per capita (€), 2008?13 165
Table 145: Cream, Belgium, expenditure per capita ($), 2003?08 166
Table 146: Cream, Belgium, forecast expenditure per capita ($), 2008?13 166
Table 147: Cream, Belgium, consumption per capita (liters), 2003?08 167
Table 148: Cream, Belgium, forecast consumption per capita (liters), 2008?13 167
Table 149: Fromage frais, Belgium, value (€m), 2003?08 168
Table 150: Fromage frais, Belgium, value forecast (€m), 2008?13 169
Table 151: Fromage frais, Belgium, value ($m), 2003?08 170
Table 152: Fromage frais, Belgium, value forecast ($m), 2008?13 170
Table 153: Fromage frais, Belgium, volume (kg, million), 2003?08 171
Table 154: Fromage frais, Belgium, volume forecast (kg, million), 2008?13 172
Table 155: Fromage frais, Belgium, brand share by value (%), 2007?08 173
Table 156: Fromage frais, Belgium, value by brand (€m), 2007?08 173
Table 157: Fromage frais, Belgium, company share by value (%), 2007?08 174
Table 158: Fromage frais, Belgium, value by company (€m), 2007?08 174
Table 159: Fromage frais, Belgium, distribution channels by value (%), 2007?08 175
Table 160: Fromage frais, Belgium, value by distribution channel (€m), 2007?08 175
Table 161: Fromage frais, Belgium, expenditure per capita (€), 2003?08 177
Table 162: Fromage frais, Belgium, forecast expenditure per capita (€), 2008?13 177
Table 163: Fromage frais, Belgium, expenditure per capita ($), 2003?08 178
Table 164: Fromage frais, Belgium, forecast expenditure per capita ($), 2008?13 178
Table 165: Fromage frais, Belgium, consumption per capita (kg), 2003?08 179
Table 166: Fromage frais, Belgium, forecast consumption per capita (kg), 2008?13 179
Table 167: Global dairy food market value, 2008 180
Table 168: Global dairy food market split (value terms ($m), 2008), top five countries 183
Table 169: Global dairy food market volume, 2008 184
Table 170: Global dairy food market split (volume terms, 2008), top five countries 187
Table 171: Leading players, top five countries 188
Table 172: Analysis of Belgium’s political landscape 190
Table 173: Analysis of Belgium’s economy 194
Table 174: Analysis of Belgium’s social system 198
Table 175: Analysis of Belgium’s technology landscape 202
Table 176: Patents granted by the US Patent and Trademark Office to major EU countries, 2000–06 205
Table 177: Analysis of Belgium’s legal landscape 206
Table 178: Analysis of Belgium’s environmental landscape 209
Table 179: Belgium dairy food new product launches reports, by company (top five companies), 2009 212
Table 180: Belgium dairy food new product launches SKUs, by company (top five companies), 2009 212
Table 181: Belgium dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 213
Table 182: Belgium dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 213
Table 183: Belgium dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 214
Table 184: Belgium dairy food new product launches - recent five launches (2009) 214
Table 185: Belgium population, by age group, 2003?08 (millions) 215
Table 186: Belgium population forecast, by age group, 2008?13 (millions) 216
Table 187: Belgium population, by gender, 2003?08 (millions) 216
Table 188: Belgium population forecast, by gender, 2008?13 (millions) 217
Table 189: Belgium nominal GDP, 2003?08 (€bn, nominal prices) 217
Table 190: Belgium nominal GDP forecast, 2008?13 (€bn, nominal prices) 217
Table 191: Belgium real GDP, 2003?08 (€bn, 2000 prices) 218
Table 192: Belgium real GDP forecast, 2008?13 (€bn, 2000 prices) 218
Table 193: Belgium real GDP, 2003?08 ($bn, 2000 prices) 218
Table 194: Belgium real GDP forecast, 2008?13 ($bn, 2000 prices) 219
Table 195: Belgium consumer price index, 2003?08 (2000=100) 219
Table 196: Belgium consumer price index, 2008?13 (2000=100) 219



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