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Dairy Food in Brazil - Market Forecast & Consumer Demographics
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Databook 148 seiten | |||||||||||
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Synopsis
Dairy Food in Brazil – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics .....
Synopsis Dairy Food in Brazil – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dairy food industry in Brazil. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Brazilian dairy food products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The dairy food market consists of the sale of spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt. • Market overview & forecast – overall Brazil dairy food market value and volume data split by category • Market shares –company share, brand share and distribution share for the dairy food market in Brazil • Dairy food consumption and usage demographics –analysis of Consumer Demographics in the Brazilian dairy food market Highlights • In Brazil, 0-14 age group accounted for 22.2% share of the total dairy food consumption in 2008. • In Brazil, urban consumers accounted for 83.5% of the total dairy food consumption in 2008. • In Brazil, 15-24 age group accounted for 19.5% share of the total spreadable fats consumption in 2008. Reasons to Purchase • Develop business strategies by understanding the quantitative trends within the dairy food market in Brazil • Design effective marketing and sales strategies by identifying consumption and usage demographics for Brazilian dairy food products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 Chapter 1 INTRODUCTION 2 What is this report about? 2 Market definition 3 LIST OF FIGURES 8 LIST OF TABLES 11 Chapter 2 BRAZILIAN DAIRY FOOD MARKET OVERVIEW & FORECAST 16 Value analysis (Brazilian Real), 2004?09 16 Value analysis (Brazilian Real), 2009?14 17 Value analysis (US dollars), 2004?09 19 Value analysis (US dollars), 2009?14 20 Volume analysis, 2004?09 22 Volume analysis, 2009?14 23 Chapter 3 BRAZILIAN DAIRY FOOD MARKET SHARES 26 Company and brand share analysis 26 Distribution analysis 33 Chapter 4 BRAZILIAN DAIRY FOOD MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 35 Dairy food–consumer demographics 35 Spreadable fats–consumer demographics 47 Soy products–consumer demographics 59 Cheese–consumer demographics 71 Chilled desserts–consumer demographics 83 Cream–consumer demographics 95 Milk–consumer demographics 107 Fromage frais–consumer demographics 119 Yogurt–consumer demographics 131 Chapter 5 RESEARCH METHODOLOGY 143 Methodology overview 143 Secondary research 144 Market modeling 145 Creating an initial data model 145 Revising the initial data model 145 Creating a final estimate 146 Creating demographic value splits 146 Primary research 146 Data finalization 147 Ongoing research 147 Chapter 6 APPENDIX 148 Future readings 148 How to contact experts in your industry 148 Disclaimer 148 LIST OF FIGURES Figure 1: Dairy food, Brazil, value by category (BRLm), 2004?14 18 Figure 2: Dairy food, Brazil, category growth comparison, by value, 2004?14 21 Figure 3: Dairy food, Brazil, volume by category (kg/liters, million), 2004?14 24 Figure 4: Dairy food, Brazil, category growth comparison, by volume, 2004?14 25 Figure 5: Dairy food, Brazil, company share by value (%), 2008?09 30 Figure 6: Dairy food, Brazil, distribution channels by value (%), 2008?09 34 Figure 7: Dairy food, Brazil, consumption by age group, % of total market value, 2008 35 Figure 8: Dairy food, Brazil, consumption by gender, % of total market value, 2008 37 Figure 9: Dairy food, Brazil, consumption by income, % of total market value, 2008 39 Figure 10: Dairy food, Brazil, consumption by urban/rural, % of total market value, 2008 41 Figure 11: Dairy food, Brazil, consumption by status, % of total market value, 2008 43 Figure 12: Dairy food, Brazil, consumption by region, % of total market value, 2008 45 Figure 13: Spreadable fats, Brazil, consumption by age group, % of total market value, 2008 47 Figure 14: Spreadable fats, Brazil, consumption by gender, % of total market value, 2008 49 Figure 15: Spreadable fats, Brazil, consumption by income, % of total market value, 2008 51 Figure 16: Spreadable fats, Brazil, consumption by urban/rural, % of total market value, 2008 53 Figure 17: Spreadable fats, Brazil, consumption by status, % of total market value, 2008 55 Figure 18: Spreadable fats, Brazil, consumption by region, % of total market value, 2008 57 Figure 19: Soy products, Brazil, consumption by age group, % of total market value, 2008 59 Figure 20: Soy products, Brazil, consumption by gender, % of total market value, 2008 61 Figure 21: Soy products, Brazil, consumption by income, % of total market value, 2008 63 Figure 22: Soy products, Brazil, consumption by urban/rural, % of total market value, 2008 65 Figure 23: Soy products, Brazil, consumption by status, % of total market value, 2008 67 Figure 24: Soy products, Brazil, consumption by region, % of total market value, 2008 69 Figure 25: Cheese, Brazil, consumption by age group, % of total market value, 2008 71 Figure 26: Cheese, Brazil, consumption by gender, % of total market value, 2008 73 Figure 27: Cheese, Brazil, consumption by income, % of total market value, 2008 75 Figure 28: Cheese, Brazil, consumption by urban/rural, % of total market value, 2008 77 Figure 29: Cheese, Brazil, consumption by status, % of total market value, 2008 79 Figure 30: Cheese, Brazil, consumption by region, % of total market value, 2008 81 Figure 31: Chilled desserts, Brazil, consumption by age group, % of total market value, 2008 83 Figure 32: Chilled desserts, Brazil, consumption by gender, % of total market value, 2008 85 Figure 33: Chilled desserts, Brazil, consumption by income, % of total market value, 2008 87 Figure 34: Chilled desserts, Brazil, consumption by urban/rural, % of total market value, 2008 89 Figure 35: Chilled desserts, Brazil, consumption by status, % of total market value, 2008 91 Figure 36: Chilled desserts, Brazil, consumption by region, % of total market value, 2008 93 Figure 37: Cream, Brazil, consumption by age group, % of total market value, 2008 95 Figure 38: Cream, Brazil, consumption by gender, % of total market value, 2008 97 Figure 39: Cream, Brazil, consumption by income, % of total market value, 2008 99 Figure 40: Cream, Brazil, consumption by urban/rural, % of total market value, 2008 101 Figure 41: Cream, Brazil, consumption by status, % of total market value, 2008 103 Figure 42: Cream, Brazil, consumption by region, % of total market value, 2008 105 Figure 43: Milk, Brazil, consumption by age group, % of total market value, 2008 107 Figure 44: Milk, Brazil, consumption by gender, % of total market value, 2008 109 Figure 45: Milk, Brazil, consumption by income, % of total market value, 2008 111 Figure 46: Milk, Brazil, consumption by urban/rural, % of total market value, 2008 113 Figure 47: Milk, Brazil, consumption by status, % of total market value, 2008 115 Figure 48: Milk, Brazil, consumption by region, % of total market value, 2008 117 Figure 49: Fromage frais, Brazil, consumption by age group, % of total market value, 2008 119 Figure 50: Fromage frais, Brazil, consumption by gender, % of total market value, 2008 121 Figure 51: Fromage frais, Brazil, consumption by income, % of total market value, 2008 123 Figure 52: Fromage frais, Brazil, consumption by urban/rural, % of total market value, 2008 125 Figure 53: Fromage frais, Brazil, consumption by status, % of total market value, 2008 127 Figure 54: Fromage frais, Brazil, consumption by region, % of total market value, 2008 129 Figure 55: Yogurt, Brazil, consumption by age group, % of total market value, 2008 131 Figure 56: Yogurt, Brazil, consumption by gender, % of total market value, 2008 133 Figure 57: Yogurt, Brazil, consumption by income, % of total market value, 2008 135 Figure 58: Yogurt, Brazil, consumption by urban/rural, % of total market value, 2008 137 Figure 59: Yogurt, Brazil, consumption by status, % of total market value, 2008 139 Figure 60: Yogurt, Brazil, consumption by region, % of total market value, 2008 141 Figure 61: Annual data review process 144 LIST OF TABLES Table 1: Dairy food category definitions 4 Table 2: Dairy food distribution channels 5 Table 3: Dairy food, Brazil, value by category (BRLm), 2004?09 16 Table 4: Dairy food, Brazil, value forecast by category (BRLm), 2009?14 17 Table 5: Dairy food, Brazil, value by category ($m), 2004?09 19 Table 6: Dairy food, Brazil, value forecast by category ($m), 2009?14 20 Table 7: Dairy food, Brazil, volume by category (kg/liters, million), 2004?09 22 Table 8: Dairy food, Brazil, volume forecast by category (kg/liters, million), 2009?14 23 Table 9: Dairy food, Brazil, brand share by value (%), 2008?09 26 Table 10: Dairy food, Brazil, value by brand (BRLm), 2008?09 28 Table 11: Dairy food, Brazil, company share by value (%), 2008?09 31 Table 12: Dairy food, Brazil, value by company (BRLm), 2008?09 32 Table 13: Dairy food, Brazil, distribution channels by value (%), 2008?09 33 Table 14: Dairy food, Brazil, value by distribution channel (BRLm), 2008?09 33 Table 15: Dairy food, Brazil, consumption by age group, value ($m), 2004?08 36 Table 16: Dairy food, Brazil, consumption by age group, % of total market value, 2004?08 36 Table 17: Dairy food, Brazil, consumption by gender, value ($m), 2004–08 38 Table 18: Dairy food, Brazil, consumption by gender, % of total market value, 2004–08 38 Table 19: Dairy food, Brazil, consumption by income, value ($m), 2004–08 40 Table 20: Dairy food, Brazil, consumption by income, % of total market value, 2004–08 40 Table 21: Dairy food, Brazil, consumption by urban/rural, value ($m), 2004–08 42 Table 22: Dairy food, Brazil, consumption by urban/rural, % of total market value, 2004–08 42 Table 23: Dairy food, Brazil, consumption by status, value ($m), 2004–08 44 Table 24: Dairy food, Brazil, consumption by status, % of total market value, 2004–08 44 Table 25: Dairy food, Brazil, consumption by region, value ($m), 2004–08 46 Table 26: Dairy food, Brazil, consumption by region, % of total market value, 2004–08 46 Table 27: Spreadable fats, Brazil, consumption by age group, value ($m), 2004?08 48 Table 28: Spreadable fats, Brazil, consumption by age group, % of total market value, 2004?08 48 Table 29: Spreadable fats, Brazil, consumption by gender, value ($m), 2004–08 50 Table 30: Spreadable fats, Brazil, consumption by gender, % of total market value, 2004–08 50 Table 31: Spreadable fats, Brazil, consumption by income, value ($m), 2004–08 52 Table 32: Spreadable fats, Brazil, consumption by income, % of total market value, 2004–08 52 Table 33: Spreadable fats, Brazil, consumption by urban/rural, value ($m), 2004–08 54 Table 34: Spreadable fats, Brazil, consumption by urban/rural, % of total market value, 2004–08 54 Table 35: Spreadable fats, Brazil, consumption by status, value ($m), 2004–08 56 Table 36: Spreadable fats, Brazil, consumption by status, % of total market value, 2004–08 56 Table 37: Spreadable fats, Brazil, consumption by region, value ($m), 2004–08 58 Table 38: Spreadable fats, Brazil, consumption by region, % of total market value, 2004–08 58 Table 39: Soy products, Brazil, consumption by age group, value ($m), 2004?08 60 Table 40: Soy products, Brazil, consumption by age group, % of total market value, 2004?08 60 Table 41: Soy products, Brazil, consumption by gender, value ($m), 2004–08 62 Table 42: Soy products, Brazil, consumption by gender, % of total market value, 2004–08 62 Table 43: Soy products, Brazil, consumption by income, value ($m), 2004–08 64 Table 44: Soy products, Brazil, consumption by income, % of total market value, 2004–08 64 Table 45: Soy products, Brazil, consumption by urban/rural, value ($m), 2004–08 66 Table 46: Soy products, Brazil, consumption by urban/rural, % of total market value, 2004–08 66 Table 47: Soy products, Brazil, consumption by status, value ($m), 2004–08 68 Table 48: Soy products, Brazil, consumption by status, % of total market value, 2004–08 68 Table 49: Soy products, Brazil, consumption by region, value ($m), 2004–08 70 Table 50: Soy products, Brazil, consumption by region, % of total market value, 2004–08 70 Table 51: Cheese, Brazil, consumption by age group, value ($m), 2004?08 72 Table 52: Cheese, Brazil, consumption by age group, % of total market value, 2004?08 72 Table 53: Cheese, Brazil, consumption by gender, value ($m), 2004–08 74 Table 54: Cheese, Brazil, consumption by gender, % of total market value, 2004–08 74 Table 55: Cheese, Brazil, consumption by income, value ($m), 2004–08 76 Table 56: Cheese, Brazil, consumption by income, % of total market value, 2004–08 76 Table 57: Cheese, Brazil, consumption by urban/rural, value ($m), 2004–08 78 Table 58: Cheese, Brazil, consumption by urban/rural, % of total market value, 2004–08 78 Table 59: Cheese, Brazil, consumption by status, value ($m), 2004–08 80 Table 60: Cheese, Brazil, consumption by status, % of total market value, 2004–08 80 Table 61: Cheese, Brazil, consumption by region, value ($m), 2004–08 82 Table 62: Cheese, Brazil, consumption by region, % of total market value, 2004–08 82 Table 63: Chilled desserts, Brazil, consumption by age group, value ($m), 2004?08 84 Table 64: Chilled desserts, Brazil, consumption by age group, % of total market value, 2004?08 84 Table 65: Chilled desserts, Brazil, consumption by gender, value ($m), 2004–08 86 Table 66: Chilled desserts, Brazil, consumption by gender, % of total market value, 2004–08 86 Table 67: Chilled desserts, Brazil, consumption by income, value ($m), 2004–08 88 Table 68: Chilled desserts, Brazil, consumption by income, % of total market value, 2004–08 88 Table 69: Chilled desserts, Brazil, consumption by urban/rural, value ($m), 2004–08 90 Table 70: Chilled desserts, Brazil, consumption by urban/rural, % of total market value, 2004–08 90 Table 71: Chilled desserts, Brazil, consumption by status, value ($m), 2004–08 92 Table 72: Chilled desserts, Brazil, consumption by status, % of total market value, 2004–08 92 Table 73: Chilled desserts, Brazil, consumption by region, value ($m), 2004–08 94 Table 74: Chilled desserts, Brazil, consumption by region, % of total market value, 2004–08 94 Table 75: Cream, Brazil, consumption by age group, value ($m), 2004?08 96 Table 76: Cream, Brazil, consumption by age group, % of total market value, 2004?08 96 Table 77: Cream, Brazil, consumption by gender, value ($m), 2004–08 98 Table 78: Cream, Brazil, consumption by gender, % of total market value, 2004–08 98 Table 79: Cream, Brazil, consumption by income, value ($m), 2004–08 100 Table 80: Cream, Brazil, consumption by income, % of total market value, 2004–08 100 Table 81: Cream, Brazil, consumption by urban/rural, value ($m), 2004–08 102 Table 82: Cream, Brazil, consumption by urban/rural, % of total market value, 2004–08 102 Table 83: Cream, Brazil, consumption by status, value ($m), 2004–08 104 Table 84: Cream, Brazil, consumption by status, % of total market value, 2004–08 104 Table 85: Cream, Brazil, consumption by region, value ($m), 2004–08 106 Table 86: Cream, Brazil, consumption by region, % of total market value, 2004–08 106 Table 87: Milk, Brazil, consumption by age group, value ($m), 2004?08 108 Table 88: Milk, Brazil, consumption by age group, % of total market value, 2004?08 108 Table 89: Milk, Brazil, consumption by gender, value ($m), 2004–08 110 Table 90: Milk, Brazil, consumption by gender, % of total market value, 2004–08 110 Table 91: Milk, Brazil, consumption by income, value ($m), 2004–08 112 Table 92: Milk, Brazil, consumption by income, % of total market value, 2004–08 112 Table 93: Milk, Brazil, consumption by urban/rural, value ($m), 2004–08 114 Table 94: Milk, Brazil, consumption by urban/rural, % of total market value, 2004–08 114 Table 95: Milk, Brazil, consumption by status, value ($m), 2004–08 116 Table 96: Milk, Brazil, consumption by status, % of total market value, 2004–08 116 Table 97: Milk, Brazil, consumption by region, value ($m), 2004–08 118 Table 98: Milk, Brazil, consumption by region, % of total market value, 2004–08 118 Table 99: Fromage frais, Brazil, consumption by age group, value ($m), 2004?08 120 Table 100: Fromage frais, Brazil, consumption by age group, % of total market value, 2004?08 120 Table 101: Fromage frais, Brazil, consumption by gender, value ($m), 2004–08 122 Table 102: Fromage frais, Brazil, consumption by gender, % of total market value, 2004–08 122 Table 103: Fromage frais, Brazil, consumption by income, value ($m), 2004–08 124 Table 104: Fromage frais, Brazil, consumption by income, % of total market value, 2004–08 124 Table 105: Fromage frais, Brazil, consumption by urban/rural, value ($m), 2004–08 126 Table 106: Fromage frais, Brazil, consumption by urban/rural, % of total market value, 2004–08 126 Table 107: Fromage frais, Brazil, consumption by status, value ($m), 2004–08 128 Table 108: Fromage frais, Brazil, consumption by status, % of total market value, 2004–08 128 Table 109: Fromage frais, Brazil, consumption by region, value ($m), 2004–08 130 Table 110: Fromage frais, Brazil, consumption by region, % of total market value, 2004–08 130 Table 111: Yogurt, Brazil, consumption by age group, value ($m), 2004?08 132 Table 112: Yogurt, Brazil, consumption by age group, % of total market value, 2004?08 132 Table 113: Yogurt, Brazil, consumption by gender, value ($m), 2004–08 134 Table 114: Yogurt, Brazil, consumption by gender, % of total market value, 2004–08 134 Table 115: Yogurt, Brazil, consumption by income, value ($m), 2004–08 136 Table 116: Yogurt, Brazil, consumption by income, % of total market value, 2004–08 136 Table 117: Yogurt, Brazil, consumption by urban/rural, value ($m), 2004–08 138 Table 118: Yogurt, Brazil, consumption by urban/rural, % of total market value, 2004–08 138 Table 119: Yogurt, Brazil, consumption by status, value ($m), 2004–08 140 Table 120: Yogurt, Brazil, consumption by status, % of total market value, 2004–08 140 Table 121: Yogurt, Brazil, consumption by region, value ($m), 2004–08 142 Table 122: Yogurt, Brazil, consumption by region, % of total market value, 2004–08 142 [Inhaltsverzeichnis ausblenden] |
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