Dairy Food in China to 2013

Introduction

This databook provides key data and information on the dairy food market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories: milk, yogurt, cheese, spreadable fats, cream, soy products, chilled desserts and fromage frais.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dairy food in China increased at a compound annual growth rate of 7.8% between 2003 and 2008.

The milk category led the dairy food market in China, accounting for a share of 58.1%.

Leading players in Chinese dairy food market include Bright Food Group, China Mengniu Dairy Co. Ltd and Yili Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dairy food market in China

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: cheese 4
Summary category level: soy products 5
Summary category level: chilled desserts 6
Summary category level: milk 7
Summary category level: yogurt 8
Summary category level: cream 9
Summary category level: fromage frais 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Yuan Renminbi), 2003?08 31
Value analysis (Yuan Renminbi), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 39
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 4 Leading Company Profile 56
China Mengniu Dairy Company Limited. 56
Chapter 5 Category Analysis: Spreadable Fats 58
Value analysis (Yuan Renminbi), 2003?08 58
Value analysis (Yuan Renminbi), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Cheese 75
Value analysis (Yuan Renminbi), 2003?08 75
Value analysis (Yuan Renminbi), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 7 Category Analysis: Soy Products 91
Value analysis (Yuan Renminbi), 2003?08 91
Value analysis (Yuan Renminbi), 2008?13 92
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 99
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Category Analysis: Chilled Desserts 108
Value analysis (Yuan Renminbi), 2003?08 108
Value analysis (Yuan Renminbi), 2008?13 109
Value analysis (US dollars), 2003?08 110
Value analysis (US dollars), 2008?13 110
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 113
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Milk 120
Value analysis (Yuan Renminbi), 2003?08 120
Value analysis (Yuan Renminbi), 2008?13 121
Value analysis (US dollars), 2003?08 123
Value analysis (US dollars), 2008?13 124
Volume analysis, 2003?08 126
Volume analysis, 2008?13 127
Company and brand share analysis 129
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 10 Category Analysis: Yogurt 142
Value analysis (Yuan Renminbi), 2003?08 142
Value analysis (Yuan Renminbi), 2008?13 143
Value analysis (US dollars), 2003?08 145
Value analysis (US dollars), 2008?13 145
Volume analysis, 2003?08 147
Volume analysis, 2008?13 148
Company and brand share analysis 150
Distribution analysis 153
Expenditure and consumption per capita 155
Chapter 11 Category Analysis: Cream 158
Value analysis (Yuan Renminbi), 2003?08 158
Value analysis (Yuan Renminbi), 2008?13 159
Value analysis (US dollars), 2003?08 160
Value analysis (US dollars), 2008?13 160
Volume analysis, 2003?08 161
Volume analysis, 2008?13 162
Company and brand share analysis 163
Distribution analysis 166
Expenditure and consumption per capita 168
Chapter 12 Category Analysis: Fromage Frais 171
Value analysis (Yuan Renminbi), 2003?08 171
Value analysis (Yuan Renminbi), 2008?13 172
Value analysis (US dollars), 2003?08 173
Value analysis (US dollars), 2008?13 173
Volume analysis, 2003?08 174
Volume analysis, 2008?13 175
Company and brand share analysis 176
Distribution analysis 179
Expenditure and consumption per capita 181
Chapter 13 Country Comparison 184
Value 184
Volume 188
Market share 192
Chapter 14 PESTLE Analysis 193
Summary 193
Political analysis 194
Economic analysis 198
Social analysis 204
Technological analysis 208
Legal analysis 212
Environmental analysis 215
Chapter 15 New Product Development 219
Product launches over time 219
Recent product launches 221
Chapter 16 Macroeconomic Profile 222
Macroeconomic indicators 222
Chapter 17 Research Methodology 227
Methodology overview 227
Secondary research 228
Market modeling 229
Creating an initial data model 229
Revising the initial data model 229
Creating a final estimate 230
Creating demographic value splits 230
Primary research 230
Data finalization 231
Ongoing research 231
Chapter 18 APPENDIX 232
Future readings 232
How to contact experts in your industry 232
Disclaimer 232

LIST OF FIGURES
Figure 1: Dairy food, China, value by category (CNYm), 2003?13 33
Figure 2: Dairy food, China, volume by category (kg/liters, million), 2003?13 38
Figure 3: Dairy food, China, company share by value (%), 2007?08 43
Figure 4: Dairy food, China, distribution channels by value (%), 2007?08 49
Figure 5: Spreadable fats, China, value by segment (CNYm), 2003?13 60
Figure 6: Spreadable fats, China, category growth comparison, by value, 2003?13 63
Figure 7: Spreadable fats, China, volume by segment (kg, million), 2003?13 66
Figure 8: Spreadable fats, China, category growth comparison, by volume, 2003?13 66
Figure 9: Spreadable fats, China, company share by value (%), 2007?08 68
Figure 10: Spreadable fats, China, distribution channels by value (%), 2007?08 71
Figure 11: Cheese, China, value by segment (CNYm), 2003?13 77
Figure 12: Cheese, China, category growth comparison, by value, 2003?13 79
Figure 13: Cheese, China, volume by segment (kg, million), 2003?13 82
Figure 14: Cheese, China, category growth comparison, by volume, 2003?13 82
Figure 15: Cheese, China, company share by value (%), 2007?08 84
Figure 16: Cheese, China, distribution channels by value (%), 2007?08 87
Figure 17: Soy products, China, value by segment (CNYm), 2003?13 93
Figure 18: Soy products, China, category growth comparison, by value, 2003?13 95
Figure 19: Soy products, China, volume by segment (kg/liters, million), 2003?13 98
Figure 20: Soy products, China, category growth comparison, by volume, 2003?13 98
Figure 21: Soy products, China, company share by value (%), 2007?08 101
Figure 22: Soy products, China, distribution channels by value (%), 2007?08 104
Figure 23: Chilled desserts, China, value (CNYm), 2003?13 109
Figure 24: Chilled desserts, China, volume (kg, million), 2003?13 112
Figure 25: Chilled desserts, China, distribution channels by value (%), 2007?08 116
Figure 26: Milk, China, value by segment (CNYm), 2003?13 122
Figure 27: Milk, China, category growth comparison, by value, 2003?13 125
Figure 28: Milk, China, volume by segment (kg/liters, million), 2003?13 128
Figure 29: Milk, China, category growth comparison, by volume, 2003?13 128
Figure 30: Milk, China, company share by value (%), 2007?08 131
Figure 31: Milk, China, distribution channels by value (%), 2007?08 135
Figure 32: Yogurt, China, value by segment (CNYm), 2003?13 144
Figure 33: Yogurt, China, category growth comparison, by value, 2003?13 146
Figure 34: Yogurt, China, volume by segment (kg, million), 2003?13 149
Figure 35: Yogurt, China, category growth comparison, by volume, 2003?13 149
Figure 36: Yogurt, China, company share by value (%), 2007?08 151
Figure 37: Yogurt, China, distribution channels by value (%), 2007?08 154
Figure 38: Cream, China, value (CNYm), 2003?13 159
Figure 39: Cream, China, volume (liters, million), 2003?13 162
Figure 40: Cream, China, company share by value (%), 2007?08 164
Figure 41: Cream, China, distribution channels by value (%), 2007?08 167
Figure 42: Fromage frais, China, value (CNYm), 2003?13 172
Figure 43: Fromage frais, China, volume (kg, million), 2003?13 175
Figure 44: Fromage frais, China, company share by value (%), 2007?08 177
Figure 45: Fromage frais, China, distribution channels by value (%), 2007?08 180
Figure 46: Global dairy food market split (value terms, 2008), top five countries 185
Figure 47: Global dairy food market value, 2003–08, top five countries 187
Figure 48: Global dairy food market split (volume terms, 2008), top five countries 189
Figure 49: Global dairy food market volume, 2003–08, top five countries 191
Figure 50: Unemployment status in China, 2000–12 201
Figure 51: Carbon dioxide emissions in China, 2002–07 218
Figure 52: Annual data review process 228

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, China, value by category (CNYm), 2003?08 31
Table 4: Dairy food, China, value forecast by category (CNYm), 2008?13 32
Table 5: Dairy food, China, value by category ($m), 2003?08 34
Table 6: Dairy food, China, value forecast by category ($m), 2008?13 35
Table 7: Dairy food, China, volume by category (kg/liters, million), 2003?08 36
Table 8: Dairy food, China, volume forecast by category (kg/liters, million), 2008?13 37
Table 9: Dairy food, China, brand share by value (%), 2007?08 39
Table 10: Dairy food, China, value by brand (CNYm), 2007?08 41
Table 11: Dairy food, China, company share by value (%), 2007?08 44
Table 12: Dairy food, China, value by company (CNYm), 2007?08 46
Table 13: Dairy food, China, distribution channels by value (%), 2007?08 48
Table 14: Dairy food, China, value by distribution channel (CNYm), 2007?08 48
Table 15: Dairy food, China, expenditure per capita (CNY), 2003?08 50
Table 16: Dairy food, China, forecast expenditure per capita (CNY), 2008?13 51
Table 17: Dairy food, China, expenditure per capita ($), 2003?08 52
Table 18: Dairy food, China, forecast expenditure per capita ($), 2008?13 53
Table 19: Dairy food, China, consumption per capita (kg/liters), 2003?08 54
Table 20: Dairy food, China, forecast consumption per capita (kg/liters), 2008?13 55
Table 21: China Mengniu Dairy Company Limited. key facts 56
Table 22: Spreadable fats, China, value by segment (CNYm), 2003?08 58
Table 23: Spreadable fats, China, value forecast by segment (CNYm), 2008?13 59
Table 24: Spreadable fats, China, value by segment ($m), 2003?08 61
Table 25: Spreadable fats, China, value forecast by segment ($m), 2008?13 62
Table 26: Spreadable fats, China, volume by segment (kg, million), 2003?08 64
Table 27: Spreadable fats, China, volume forecast by segment (kg, million), 2008?13 65
Table 28: Spreadable fats, China, brand share by value (%), 2007?08 67
Table 29: Spreadable fats, China, value by brand (CNYm), 2007?08 67
Table 30: Spreadable fats, China, company share by value (%), 2007?08 69
Table 31: Spreadable fats, China, value by company (CNYm), 2007?08 69
Table 32: Spreadable fats, China, distribution channels by value (%), 2007?08 70
Table 33: Spreadable fats, China, value by distribution channel (CNYm), 2007?08 70
Table 34: Spreadable fats, China, expenditure per capita (CNY), 2003?08 72
Table 35: Spreadable fats, China, forecast expenditure per capita (CNY), 2008?13 72
Table 36: Spreadable fats, China, expenditure per capita ($), 2003?08 73
Table 37: Spreadable fats, China, forecast expenditure per capita ($), 2008?13 73
Table 38: Spreadable fats, China, consumption per capita (kg), 2003?08 74
Table 39: Spreadable fats, China, forecast consumption per capita (kg), 2008?13 74
Table 40: Cheese, China, value by segment (CNYm), 2003?08 75
Table 41: Cheese, China, value forecast by segment (CNYm), 2008?13 76
Table 42: Cheese, China, value by segment ($m), 2003?08 78
Table 43: Cheese, China, value forecast by segment ($m), 2008?13 78
Table 44: Cheese, China, volume by segment (kg, million), 2003?08 80
Table 45: Cheese, China, volume forecast by segment (kg, million), 2008?13 81
Table 46: Cheese, China, brand share by value (%), 2007?08 83
Table 47: Cheese, China, value by brand (CNYm), 2007?08 83
Table 48: Cheese, China, company share by value (%), 2007?08 85
Table 49: Cheese, China, value by company (CNYm), 2007?08 85
Table 50: Cheese, China, distribution channels by value (%), 2007?08 86
Table 51: Cheese, China, value by distribution channel (CNYm), 2007?08 86
Table 52: Cheese, China, expenditure per capita (CNY), 2003?08 88
Table 53: Cheese, China, forecast expenditure per capita (CNY), 2008?13 88
Table 54: Cheese, China, expenditure per capita ($), 2003?08 89
Table 55: Cheese, China, forecast expenditure per capita ($), 2008?13 89
Table 56: Cheese, China, consumption per capita (kg), 2003?08 90
Table 57: Cheese, China, forecast consumption per capita (kg), 2008?13 90
Table 58: Soy products, China, value by segment (CNYm), 2003?08 91
Table 59: Soy products, China, value forecast by segment (CNYm), 2008?13 92
Table 60: Soy products, China, value by segment ($m), 2003?08 94
Table 61: Soy products, China, value forecast by segment ($m), 2008?13 94
Table 62: Soy products, China, volume by segment (kg/liters, million), 2003?08 96
Table 63: Soy products, China, volume forecast by segment (kg/liters, million), 2008?13 97
Table 64: Soy products, China, brand share by value (%), 2007?08 99
Table 65: Soy products, China, value by brand (CNYm), 2007?08 100
Table 66: Soy products, China, company share by value (%), 2007?08 102
Table 67: Soy products, China, value by company (CNYm), 2007?08 102
Table 68: Soy products, China, distribution channels by value (%), 2007?08 103
Table 69: Soy products, China, value by distribution channel (CNYm), 2007?08 103
Table 70: Soy products, China, expenditure per capita (CNY), 2003?08 105
Table 71: Soy products, China, forecast expenditure per capita (CNY), 2008?13 105
Table 72: Soy products, China, expenditure per capita ($), 2003?08 106
Table 73: Soy products, China, forecast expenditure per capita ($), 2008?13 106
Table 74: Soy products, China, consumption per capita (kg/liters), 2003?08 107
Table 75: Soy products, China, forecast consumption per capita (kg/liters), 2008?13 107
Table 76: Chilled desserts, China, value (CNYm), 2003?08 108
Table 77: Chilled desserts, China, value forecast (CNYm), 2008?13 109
Table 78: Chilled desserts, China, value ($m), 2003?08 110
Table 79: Chilled desserts, China, value forecast ($m), 2008?13 110
Table 80: Chilled desserts, China, volume (kg, million), 2003?08 111
Table 81: Chilled desserts, China, volume forecast (kg, million), 2008?13 112
Table 82: Chilled desserts, China, brand share by value (%), 2007?08 113
Table 83: Chilled desserts, China, value by brand (CNYm), 2007?08 113
Table 84: Chilled desserts, China, company share by value (%), 2007?08 114
Table 85: Chilled desserts, China, value by company (CNYm), 2007?08 114
Table 86: Chilled desserts, China, distribution channels by value (%), 2007?08 115
Table 87: Chilled desserts, China, value by distribution channel (CNYm), 2007?08 115
Table 88: Chilled desserts, China, expenditure per capita (CNY), 2003?08 117
Table 89: Chilled desserts, China, forecast expenditure per capita (CNY), 2008?13 117
Table 90: Chilled desserts, China, expenditure per capita ($), 2003?08 118
Table 91: Chilled desserts, China, forecast expenditure per capita ($), 2008?13 118
Table 92: Chilled desserts, China, consumption per capita (kg), 2003?08 119
Table 93: Chilled desserts, China, forecast consumption per capita (kg), 2008?13 119
Table 94: Milk, China, value by segment (CNYm), 2003?08 120
Table 95: Milk, China, value forecast by segment (CNYm), 2008?13 121
Table 96: Milk, China, value by segment ($m), 2003?08 123
Table 97: Milk, China, value forecast by segment ($m), 2008?13 124
Table 98: Milk, China, volume by segment (kg/liters, million), 2003?08 126
Table 99: Milk, China, volume forecast by segment (kg/liters, million), 2008?13 127
Table 100: Milk, China, brand share by value (%), 2007?08 129
Table 101: Milk, China, value by brand (CNYm), 2007?08 130
Table 102: Milk, China, company share by value (%), 2007?08 132
Table 103: Milk, China, value by company (CNYm), 2007?08 133
Table 104: Milk, China, distribution channels by value (%), 2007?08 134
Table 105: Milk, China, value by distribution channel (CNYm), 2007?08 134
Table 106: Milk, China, expenditure per capita (CNY), 2003?08 136
Table 107: Milk, China, forecast expenditure per capita (CNY), 2008?13 137
Table 108: Milk, China, expenditure per capita ($), 2003?08 138
Table 109: Milk, China, forecast expenditure per capita ($), 2008?13 139
Table 110: Milk, China, consumption per capita (kg/liters), 2003?08 140
Table 111: Milk, China, forecast consumption per capita (kg/liters), 2008?13 141
Table 112: Yogurt, China, value by segment (CNYm), 2003?08 142
Table 113: Yogurt, China, value forecast by segment (CNYm), 2008?13 143
Table 114: Yogurt, China, value by segment ($m), 2003?08 145
Table 115: Yogurt, China, value forecast by segment ($m), 2008?13 145
Table 116: Yogurt, China, volume by segment (kg, million), 2003?08 147
Table 117: Yogurt, China, volume forecast by segment (kg, million), 2008?13 148
Table 118: Yogurt, China, brand share by value (%), 2007?08 150
Table 119: Yogurt, China, value by brand (CNYm), 2007?08 150
Table 120: Yogurt, China, company share by value (%), 2007?08 152
Table 121: Yogurt, China, value by company (CNYm), 2007?08 152
Table 122: Yogurt, China, distribution channels by value (%), 2007?08 153
Table 123: Yogurt, China, value by distribution channel (CNYm), 2007?08 153
Table 124: Yogurt, China, expenditure per capita (CNY), 2003?08 155
Table 125: Yogurt, China, forecast expenditure per capita (CNY), 2008?13 155
Table 126: Yogurt, China, expenditure per capita ($), 2003?08 156
Table 127: Yogurt, China, forecast expenditure per capita ($), 2008?13 156
Table 128: Yogurt, China, consumption per capita (kg), 2003?08 157
Table 129: Yogurt, China, forecast consumption per capita (kg), 2008?13 157
Table 130: Cream, China, value (CNYm), 2003?08 158
Table 131: Cream, China, value forecast (CNYm), 2008?13 159
Table 132: Cream, China, value ($m), 2003?08 160
Table 133: Cream, China, value forecast ($m), 2008?13 160
Table 134: Cream, China, volume (liters, million), 2003?08 161
Table 135: Cream, China, volume forecast (liters, million), 2008?13 162
Table 136: Cream, China, brand share by value (%), 2007?08 163
Table 137: Cream, China, value by brand (CNYm), 2007?08 163
Table 138: Cream, China, company share by value (%), 2007?08 165
Table 139: Cream, China, value by company (CNYm), 2007?08 165
Table 140: Cream, China, distribution channels by value (%), 2007?08 166
Table 141: Cream, China, value by distribution channel (CNYm), 2007?08 166
Table 142: Cream, China, expenditure per capita (CNY), 2003?08 168
Table 143: Cream, China, forecast expenditure per capita (CNY), 2008?13 168
Table 144: Cream, China, expenditure per capita ($), 2003?08 169
Table 145: Cream, China, forecast expenditure per capita ($), 2008?13 169
Table 146: Cream, China, consumption per capita (liters), 2003?08 170
Table 147: Cream, China, forecast consumption per capita (liters), 2008?13 170
Table 148: Fromage frais, China, value (CNYm), 2003?08 171
Table 149: Fromage frais, China, value forecast (CNYm), 2008?13 172
Table 150: Fromage frais, China, value ($m), 2003?08 173
Table 151: Fromage frais, China, value forecast ($m), 2008?13 173
Table 152: Fromage frais, China, volume (kg, million), 2003?08 174
Table 153: Fromage frais, China, volume forecast (kg, million), 2008?13 175
Table 154: Fromage frais, China, brand share by value (%), 2007?08 176
Table 155: Fromage frais, China, value by brand (CNYm), 2007?08 176
Table 156: Fromage frais, China, company share by value (%), 2007?08 178
Table 157: Fromage frais, China, value by company (CNYm), 2007?08 178
Table 158: Fromage frais, China, distribution channels by value (%), 2007?08 179
Table 159: Fromage frais, China, value by distribution channel (CNYm), 2007?08 179
Table 160: Fromage frais, China, expenditure per capita (CNY), 2003?08 181
Table 161: Fromage frais, China, forecast expenditure per capita (CNY), 2008?13 181
Table 162: Fromage frais, China, expenditure per capita ($), 2003?08 182
Table 163: Fromage frais, China, forecast expenditure per capita ($), 2008?13 182
Table 164: Fromage frais, China, consumption per capita (kg), 2003?08 183
Table 165: Fromage frais, China, forecast consumption per capita (kg), 2008?13 183
Table 166: Global dairy food market value, 2008 184
Table 167: Global dairy food market split (value terms ($m), 2008), top five countries 187
Table 168: Global dairy food market volume, 2008 188
Table 169: Global dairy food market split (volume terms, 2008), top five countries 191
Table 170: Leading players, top five countries 192
Table 171: Analysis of China’s political landscape 194
Table 172: Analysis of China’s economy 198
Table 173: Analysis of China’s social system 204
Table 174: Analysis of China’s technology landscape 208
Table 175: Average annual salaries for researchers across countries 211
Table 176: Analysis of the China’s legal landscape 212
Table 177: Analysis of China’s environmental landscape 215
Table 178: China dairy food new product launches reports, by company (top five companies), 2009 219
Table 179: China dairy food new product launches SKUs, by company (top five companies), 2009 219
Table 180: China dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 220
Table 181: China dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 220
Table 182: China dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 221
Table 183: China dairy food new product launches - recent five launches (2009) 221
Table 184: China population, by age group, 2003?08 (millions) 222
Table 185: China population forecast, by age group, 2008?13 (millions) 223
Table 186: China population, by gender, 2003?08 (millions) 223
Table 187: China population forecast, by gender, 2008?13 (millions) 224
Table 188: China nominal GDP, 2003?08 (CNYbn, nominal prices) 224
Table 189: China nominal GDP forecast, 2008?13 (CNYbn, nominal prices) 224
Table 190: China real GDP, 2003?08 (CNYbn, 2000 prices) 225
Table 191: China real GDP forecast, 2008?13 (CNYbn, 2000 prices) 225
Table 192: China real GDP, 2003?08 ($bn, 2000 prices) 225
Table 193: China real GDP forecast, 2008?13 ($bn, 2000 prices) 226
Table 194: China consumer price index, 2003?08 (2000=100) 226
Table 195: China consumer price index, 2008?13 (2000=100) 226


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