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Dairy Food in China - Market Forecast & Consumer Demographics
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Databook 128 seiten | |||||||||||
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Synopsis
Dairy Food in China – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics o.....
Synopsis Dairy Food in China – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dairy food industry in China. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Chinese dairy food products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The dairy food market consists of the sale of spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt. • Market overview & forecast – overall China dairy food market value and volume data split by category • Market shares –company share, brand share and distribution share for the dairy food market in China • Dairy food consumption and usage demographics –analysis of Consumer Demographics in the Chinese dairy food market Highlights • In China, 35-44 age group accounted for 20.3% share of the total dairy food consumption in 2008. • In China, rural consumers accounted for 59.2% of the total dairy food consumption in 2008. • In China, 35-44 age group accounted for 19.6% share of the total spreadable fats consumption in 2008. Reasons to Purchase • Develop business strategies by understanding the quantitative trends within the dairy food market in China • Design effective marketing and sales strategies by identifying consumption and usage demographics for Chinese dairy food products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 Chapter 1 INTRODUCTION 2 What is this report about? 2 Market definition 3 LIST OF FIGURES 8 LIST OF TABLES 10 Chapter 2 CHINESE DAIRY FOOD MARKET OVERVIEW & FORECAST 15 Value analysis (Chinese Yuan Renminbi), 2004?09 15 Value analysis (Chinese Yuan Renminbi), 2009?14 16 Value analysis (US dollars), 2004?09 18 Value analysis (US dollars), 2009?14 19 Volume analysis, 2004?09 20 Volume analysis, 2009?14 21 Chapter 3 CHINESE DAIRY FOOD MARKET SHARES 23 Company and brand share analysis 23 Distribution analysis 31 Chapter 4 CHINESE DAIRY FOOD MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 33 Dairy food–consumer demographics 33 Spreadable fats–consumer demographics 43 Soy products–consumer demographics 53 Cheese–consumer demographics 63 Chilled desserts–consumer demographics 73 Cream–consumer demographics 83 Milk–consumer demographics 93 Fromage frais–consumer demographics 103 Yogurt–consumer demographics 113 Chapter 5 RESEARCH METHODOLOGY 123 Methodology overview 123 Secondary research 124 Market modeling 125 Creating an initial data model 125 Revising the initial data model 125 Creating a final estimate 126 Creating demographic value splits 126 Primary research 126 Data finalization 127 Ongoing research 127 Chapter 6 APPENDIX 128 Future readings 128 How to contact experts in your industry 128 Disclaimer 128 LIST OF FIGURES Figure 1: Dairy food, China, value by category (CNYm), 2004?14 17 Figure 2: Dairy food, China, volume by category (kg/liters, million), 2004?14 22 Figure 3: Dairy food, China, company share by value (%), 2008?09 27 Figure 4: Dairy food, China, distribution channels by value (%), 2008?09 32 Figure 5: Dairy food, China, consumption by age group, % of total market value, 2008 33 Figure 6: Dairy food, China, consumption by gender, % of total market value, 2008 35 Figure 7: Dairy food, China, consumption by income, % of total market value, 2008 37 Figure 8: Dairy food, China, consumption by urban/rural, % of total market value, 2008 39 Figure 9: Dairy food, China, consumption by status, % of total market value, 2008 41 Figure 10: Spreadable fats, China, consumption by age group, % of total market value, 2008 43 Figure 11: Spreadable fats, China, consumption by gender, % of total market value, 2008 45 Figure 12: Spreadable fats, China, consumption by income, % of total market value, 2008 47 Figure 13: Spreadable fats, China, consumption by urban/rural, % of total market value, 2008 49 Figure 14: Spreadable fats, China, consumption by status, % of total market value, 2008 51 Figure 15: Soy products, China, consumption by age group, % of total market value, 2008 53 Figure 16: Soy products, China, consumption by gender, % of total market value, 2008 55 Figure 17: Soy products, China, consumption by income, % of total market value, 2008 57 Figure 18: Soy products, China, consumption by urban/rural, % of total market value, 2008 59 Figure 19: Soy products, China, consumption by status, % of total market value, 2008 61 Figure 20: Cheese, China, consumption by age group, % of total market value, 2008 63 Figure 21: Cheese, China, consumption by gender, % of total market value, 2008 65 Figure 22: Cheese, China, consumption by income, % of total market value, 2008 67 Figure 23: Cheese, China, consumption by urban/rural, % of total market value, 2008 69 Figure 24: Cheese, China, consumption by urban/rural, % of total market value, 2008 71 Figure 25: Chilled desserts, China, consumption by age group, % of total market value, 2008 73 Figure 26: Chilled desserts, China, consumption by gender, % of total market value, 2008 75 Figure 27: Chilled desserts, China, consumption by income, % of total market value, 2008 77 Figure 28: Chilled desserts, China, consumption by urban/rural, % of total market value, 2008 79 Figure 29: Chilled desserts, China, consumption by status, % of total market value, 2008 81 Figure 30: Cream, China, consumption by age group, % of total market value, 2008 83 Figure 31: Cream, China, consumption by gender, % of total market value, 2008 85 Figure 32: Cream, China, consumption by income, % of total market value, 2008 87 Figure 33: Cream, China, consumption by urban/rural, % of total market value, 2008 89 Figure 34: Cream, China, consumption by status, % of total market value, 2008 91 Figure 35: Milk, China, consumption by age group, % of total market value, 2008 93 Figure 36: Milk, China, consumption by gender, % of total market value, 2008 95 Figure 37: Milk, China, consumption by income, % of total market value, 2008 97 Figure 38: Milk, China, consumption by urban/rural, % of total market value, 2008 99 Figure 39: Milk, China, consumption by status, % of total market value, 2008 101 Figure 40: Fromage frais, China, consumption by age group, % of total market value, 2008 103 Figure 41: Fromage frais, China, consumption by gender, % of total market value, 2008 105 Figure 42: Fromage frais, China, consumption by income, % of total market value, 2008 107 Figure 43: Fromage frais, China, consumption by urban/rural, % of total market value, 2008 109 Figure 44: Fromage frais, China, consumption by status, % of total market value, 2008 111 Figure 45: Yogurt, China, consumption by age group, % of total market value, 2008 113 Figure 46: Yogurt, China, consumption by gender, % of total market value, 2008 115 Figure 47: Yogurt, China, consumption by income, % of total market value, 2008 117 Figure 48: Yogurt, China, consumption by urban/rural, % of total market value, 2008 119 Figure 49: Yogurt, China, consumption by status, % of total market value, 2008 121 Figure 50: Annual data review process 124 LIST OF TABLES Table 1: Dairy food category definitions 4 Table 2: Dairy food distribution channels 5 Table 3: Dairy food, China, value by category (CNYm), 2004?09 15 Table 4: Dairy food, China, value forecast by category (CNYm), 2009?14 16 Table 5: Dairy food, China, value by category ($m), 2004?09 18 Table 6: Dairy food, China, value forecast by category ($m), 2009?14 19 Table 7: Dairy food, China, volume by category (kg/liters, million), 2004?09 20 Table 8: Dairy food, China, volume forecast by category (kg/liters, million), 2009?14 21 Table 9: Dairy food, China, brand share by value (%), 2008?09 23 Table 10: Dairy food, China, value by brand (CNYm), 2008?09 25 Table 11: Dairy food, China, company share by value (%), 2008?09 28 Table 12: Dairy food, China, value by company (CNYm), 2008?09 30 Table 13: Dairy food, China, distribution channels by value (%), 2008?09 31 Table 14: Dairy food, China, value by distribution channel (CNYm), 2008?09 31 Table 15: Dairy food, China, consumption by age group, value ($m), 2004?08 34 Table 16: Dairy food, China, consumption by age group, % of total market value, 2004?08 34 Table 17: Dairy food, China, consumption by gender, value ($m), 2004–08 36 Table 18: Dairy food, China, consumption by gender, % of total market value, 2004–08 36 Table 19: Dairy food, China, consumption by income, value ($m), 2004–08 38 Table 20: Dairy food, China, consumption by income, % of total market value, 2004–08 38 Table 21: Dairy food, China, consumption by urban/rural, value ($m), 2004–08 40 Table 22: Dairy food, China, consumption by urban/rural, % of total market value, 2004–08 40 Table 23: Dairy food, China, consumption by status, value ($m), 2004–08 42 Table 24: Dairy food, China, consumption by status, % of total market value, 2004–08 42 Table 25: Spreadable fats, China, consumption by age group, value ($m), 2004?08 44 Table 26: Spreadable fats, China, consumption by age group, % of total market value, 2004?08 44 Table 27: Spreadable fats, China, consumption by gender, value ($m), 2004–08 46 Table 28: Spreadable fats, China, consumption by gender, % of total market value, 2004–08 46 Table 29: Spreadable fats, China, consumption by income, value ($m), 2004–08 48 Table 30: Spreadable fats, China, consumption by income, % of total market value, 2004–08 48 Table 31: Spreadable fats, China, consumption by urban/rural, value ($m), 2004–08 50 Table 32: Spreadable fats, China, consumption by urban/rural, % of total market value, 2004–08 50 Table 33: Spreadable fats, China, consumption by status, value ($m), 2004–08 52 Table 34: Spreadable fats, China, consumption by status, % of total market value, 2004–08 52 Table 35: Soy products, China, consumption by age group, value ($m), 2004?08 54 Table 36: Soy products, China, consumption by age group, % of total market value, 2004?08 54 Table 37: Soy products, China, consumption by gender, value ($m), 2004–08 56 Table 38: Soy products, China, consumption by gender, % of total market value, 2004–08 56 Table 39: Soy products, China, consumption by income, value ($m), 2004–08 58 Table 40: Soy products, China, consumption by income, % of total market value, 2004–08 58 Table 41: Soy products, China, consumption by urban/rural, value ($m), 2004–08 60 Table 42: Soy products, China, consumption by urban/rural, % of total market value, 2004–08 60 Table 43: Soy products, China, consumption by status, value ($m), 2004–08 62 Table 44: Soy products, China, consumption by status, % of total market value, 2004–08 62 Table 45: Cheese, China, consumption by age group, value ($m), 2004?08 64 Table 46: Cheese, China, consumption by age group, % of total market value, 2004?08 64 Table 47: Cheese, China, consumption by gender, value ($m), 2004–08 66 Table 48: Cheese, China, consumption by gender, % of total market value, 2004–08 66 Table 49: Cheese, China, consumption by income, value ($m), 2004–08 68 Table 50: Cheese, China, consumption by income, % of total market value, 2004–08 68 Table 51: Cheese, China, consumption by urban/rural, value ($m), 2004–08 70 Table 52: Cheese, China, consumption by urban/rural, % of total market value, 2004–08 70 Table 53: Cheese, China, consumption by status, value ($m), 2004–08 72 Table 54: Cheese, China, consumption by status, % of total market value, 2004–08 72 Table 55: Chilled desserts, China, consumption by age group, value ($m), 2004?08 74 Table 56: Chilled desserts, China, consumption by age group, % of total market value, 2004?08 74 Table 57: Chilled desserts, China, consumption by gender, value ($m), 2004–08 76 Table 58: Chilled desserts, China, consumption by gender, % of total market value, 2004–08 76 Table 59: Chilled desserts, China, consumption by income, value ($m), 2004–08 78 Table 60: Chilled desserts, China, consumption by income, % of total market value, 2004–08 78 Table 61: Chilled desserts, China, consumption by urban/rural, value ($m), 2004–08 80 Table 62: Chilled desserts, China, consumption by urban/rural, % of total market value, 2004–08 80 Table 63: Chilled desserts, China, consumption by status, value ($m), 2004–08 82 Table 64: Chilled desserts, China, consumption by status, % of total market value, 2004–08 82 Table 65: Cream, China, consumption by age group, value ($m), 2004?08 84 Table 66: Cream, China, consumption by age group, % of total market value, 2004?08 84 Table 67: Cream, China, consumption by gender, value ($m), 2004–08 86 Table 68: Cream, China, consumption by gender, % of total market value, 2004–08 86 Table 69: Cream, China, consumption by income, value ($m), 2004–08 88 Table 70: Cream, China, consumption by income, % of total market value, 2004–08 88 Table 71: Cream, China, consumption by urban/rural, value ($m), 2004–08 90 Table 72: Cream, China, consumption by urban/rural, % of total market value, 2004–08 90 Table 73: Cream, China, consumption by status, value ($m), 2004–08 92 Table 74: Cream, China, consumption by status, % of total market value, 2004–08 92 Table 75: Milk, China, consumption by age group, value ($m), 2004?08 94 Table 76: Milk, China, consumption by age group, % of total market value, 2004?08 94 Table 77: Milk, China, consumption by gender, value ($m), 2004–08 96 Table 78: Milk, China, consumption by gender, % of total market value, 2004–08 96 Table 79: Milk, China, consumption by income, value ($m), 2004–08 98 Table 80: Milk, China, consumption by income, % of total market value, 2004–08 98 Table 81: Milk, China, consumption by urban/rural, value ($m), 2004–08 100 Table 82: Milk, China, consumption by urban/rural, % of total market value, 2004–08 100 Table 83: Milk, China, consumption by status, value ($m), 2004–08 102 Table 84: Milk, China, consumption by status, % of total market value, 2004–08 102 Table 85: Fromage frais, China, consumption by age group, value ($m), 2004?08 104 Table 86: Fromage frais, China, consumption by age group, % of total market value, 2004?08 104 Table 87: Fromage frais, China, consumption by gender, value ($m), 2004–08 106 Table 88: Fromage frais, China, consumption by gender, % of total market value, 2004–08 106 Table 89: Fromage frais, China, consumption by income, value ($m), 2004–08 108 Table 90: Fromage frais, China, consumption by income, % of total market value, 2004–08 108 Table 91: Fromage frais, China, consumption by urban/rural, value ($m), 2004–08 110 Table 92: Fromage frais, China, consumption by urban/rural, % of total market value, 2004–08 110 Table 93: Fromage frais, China, consumption by status, value ($m), 2004–08 112 Table 94: Fromage frais, China, consumption by status, % of total market value, 2004–08 112 Table 95: Yogurt, China, consumption by age group, value ($m), 2004?08 114 Table 96: Yogurt, China, consumption by age group, % of total market value, 2004?08 114 Table 97: Yogurt, China, consumption by gender, value ($m), 2004–08 116 Table 98: Yogurt, China, consumption by gender, % of total market value, 2004–08 116 Table 99: Yogurt, China, consumption by income, value ($m), 2004–08 118 Table 100: Yogurt, China, consumption by income, % of total market value, 2004–08 118 Table 101: Yogurt, China, consumption by urban/rural, value ($m), 2004–08 120 Table 102: Yogurt, China, consumption by urban/rural, % of total market value, 2004–08 120 Table 103: Yogurt, China, consumption by status, value ($m), 2004–08 122 Table 104: Yogurt, China, consumption by status, % of total market value, 2004–08 122 [Inhaltsverzeichnis ausblenden] |
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