Dairy Food in Eastern Europe to 2014

Introduction

This databook provides key data and information on the dairy food market covering 13 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories: spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the dairy food market, including company overview, key facts and business description

Highlights

The market for dairy food in Eastern Europe increased at a compound annual growth rate of 7.1% between 2004 and 2009.

The cheese category led the dairy food market in Eastern Europe, accounting for a share of 29.4%.

The leading players in the Eastern European dairy food market include Wimm-Bill-Dann Foods OJSC, Valio Group and Groupe Danone.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dairy food market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: soy products 4
Summary category level: cheese 5
Summary category level: chilled desserts 6
Summary category level: cream 7
Summary category level: milk 8
Summary category level: fromage frais 9
Summary category level: yogurt 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Overview 27
Value Analysis 27
Volume Analysis 29
Chapter 4 Eastern Europe Dairy Food: Market Overview 31
Value analysis (US Dollar), 2004?09 31
Value analysis (US Dollar), 2009?14 32
Volume analysis, 2004?09 34
Volume analysis, 2009?14 35
Company share analysis 37
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 5 Leading Company Profiles 46
Wimm-Bill-Dann Foods OJSC 46
Valio, Ltd. 48
Chapter 6 Category Analysis: Spreadable Fats 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 Category Analysis: Soy Products 63
Value analysis (US Dollar), 2004?09 63
Value analysis (US Dollar), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 8 Category Analysis: Cheese 75
Value analysis (US Dollar), 2004?09 75
Value analysis (US Dollar), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 9 Category Analysis: Chilled Desserts 88
Value analysis (US Dollar), 2004?09 88
Value analysis (US Dollar), 2009?14 89
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 10 Category Analysis: Cream 99
Value analysis (US Dollar), 2004?09 99
Value analysis (US Dollar), 2009?14 100
Volume analysis, 2004?09 101
Volume analysis, 2009?14 102
Company share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 11 Category Analysis: Milk 110
Value analysis (US Dollar), 2004?09 110
Value analysis (US Dollar), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 12 Category Analysis: Fromage Frais 125
Value analysis (US Dollar), 2004?09 125
Value analysis (US Dollar), 2009?14 126
Volume analysis, 2004?09 127
Volume analysis, 2009?14 128
Company share analysis 129
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 13 Category Analysis: Yogurt 136
Value analysis (US Dollar), 2004?09 136
Value analysis (US Dollar), 2009?14 137
Volume analysis, 2004?09 139
Volume analysis, 2009?14 140
Company share analysis 142
Distribution analysis 145
Expenditure and consumption per capita 147
Chapter 14 Research Methodology 149
Methodology overview 149
Secondary research 150
Market modeling 151
Creating an initial data model 151
Revising the initial data model 151
Creating a final estimate 152
Creating demographic value splits 152
Primary research 152
Data finalization 153
Ongoing research 153
Chapter 15 Appendix 154
Future readings 154
How to contact experts in your industry 154
Disclaimer 154

LIST OF FIGURES
Figure 1: Dairy food, Eastern Europe, value by category ($m), 2004?14 33
Figure 2: Dairy food, Eastern Europe, category growth comparison, by value, 2004?14 33
Figure 3: Dairy food, Eastern Europe, volume by category (kg/liters, million), 2004?14 36
Figure 4: Dairy food, Eastern Europe, category growth comparison, by volume, 2004?14 36
Figure 5: Dairy food, Eastern Europe, company share (top five companies) by value (%), 2008?09 39
Figure 6: Dairy food, Eastern Europe, distribution channels by value (%), 2008?09 41
Figure 7: Spreadable fats, Eastern Europe, value by segment ($m), 2004?14 52
Figure 8: Spreadable fats, Eastern Europe, category growth comparison, by value, 2004?14 52
Figure 9: Spreadable fats, Eastern Europe, volume by segment (kg, million), 2004?14 55
Figure 10: Spreadable fats, Eastern Europe, category growth comparison, by volume, 2004?14 55
Figure 11: Spreadable fats, Eastern Europe, company share (top five companies) by value (%), 2008?09 58
Figure 12: Spreadable fats, Eastern Europe, distribution channels by value (%), 2008?09 60
Figure 13: Soy products, Eastern Europe, value by segment ($m), 2004?14 65
Figure 14: Soy products, Eastern Europe, category growth comparison, by value, 2004?14 65
Figure 15: Soy products, Eastern Europe, volume by segment (kg/liters, million), 2004?14 68
Figure 16: Soy products, Eastern Europe, category growth comparison, by volume, 2004?14 68
Figure 17: Soy products, Eastern Europe, distribution channels by value (%), 2008?09 72
Figure 18: Cheese, Eastern Europe, value by segment ($m), 2004?14 77
Figure 19: Cheese, Eastern Europe, category growth comparison, by value, 2004?14 77
Figure 20: Cheese, Eastern Europe, volume by segment (kg, million), 2004?14 80
Figure 21: Cheese, Eastern Europe, category growth comparison, by volume, 2004?14 80
Figure 22: Cheese, Eastern Europe, company share (top five companies) by value (%), 2008?09 83
Figure 23: Cheese, Eastern Europe, distribution channels by value (%), 2008?09 85
Figure 24: Chilled desserts, Eastern Europe, value ($m), 2004?14 89
Figure 25: Chilled desserts, Eastern Europe, volume (kg, million), 2004?14 91
Figure 26: Chilled desserts, Eastern Europe, company share (top five companies) by value (%), 2008?09 94
Figure 27: Chilled desserts, Eastern Europe, distribution channels by value (%), 2008?09 96
Figure 28: Cream, Eastern Europe, value ($m), 2004?14 100
Figure 29: Cream, Eastern Europe, volume (liters, million), 2004?14 102
Figure 30: Cream, Eastern Europe, company share (top five companies) by value (%), 2008?09 105
Figure 31: Cream, Eastern Europe, distribution channels by value (%), 2008?09 107
Figure 32: Milk, Eastern Europe, value by segment ($m), 2004?14 112
Figure 33: Milk, Eastern Europe, category growth comparison, by value, 2004?14 112
Figure 34: Milk, Eastern Europe, volume by segment (kg/liters, million), 2004?14 115
Figure 35: Milk, Eastern Europe, category growth comparison, by volume, 2004?14 115
Figure 36: Milk, Eastern Europe, company share (top five companies) by value (%), 2008?09 118
Figure 37: Milk, Eastern Europe, distribution channels by value (%), 2008?09 120
Figure 38: Fromage frais, Eastern Europe, value ($m), 2004?14 126
Figure 39: Fromage frais, Eastern Europe, volume (kg, million), 2004?14 128
Figure 40: Fromage frais, Eastern Europe, company share (top five companies) by value (%), 2008?09 131
Figure 41: Fromage frais, Eastern Europe, distribution channels by value (%), 2008?09 133
Figure 42: Yogurt, Eastern Europe, value by segment ($m), 2004?14 138
Figure 43: Yogurt, Eastern Europe, category growth comparison, by value, 2004?14 138
Figure 44: Yogurt, Eastern Europe, volume by segment (kg, million), 2004?14 141
Figure 45: Yogurt, Eastern Europe, category growth comparison, by volume, 2004?14 141
Figure 46: Yogurt, Eastern Europe, company share (top five companies) by value (%), 2008?09 144
Figure 47: Yogurt, Eastern Europe, distribution channels by value (%), 2008?09 146
Figure 48: Annual data review process 150

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, Eastern Europe, value (country-wise), 2004?09 ($m) 27
Table 4: Dairy food, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 28
Table 5: Dairy food, Eastern Europe, volume (country-wise), 2004?09 (kg/liters, million) 29
Table 6: Dairy food, Eastern Europe, volume (country-wise) forecast, 2009?14 (kg/liters, million) 30
Table 7: Dairy food, Eastern Europe, value by category ($m), 2004?09 31
Table 8: Dairy food, Eastern Europe, value forecast by category ($m), 2009?14 32
Table 9: Dairy food, Eastern Europe, volume by category (kg/liters, million), 2004?09 34
Table 10: Dairy food, Eastern Europe, volume forecast by category (kg/liters, million), 2009?14 35
Table 11: Dairy food, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 37
Table 12: Dairy food, Eastern Europe, value by company ($m), 2008?09 38
Table 13: Dairy food, Eastern Europe, distribution channels by value (%), 2008?09 40
Table 14: Dairy food, Eastern Europe, value by distribution channel ($m), 2008?09 40
Table 15: Dairy food, Eastern Europe, expenditure per capita ($), 2004?09 42
Table 16: Dairy food, Eastern Europe, forecast expenditure per capita ($), 2009?14 43
Table 17: Dairy food, Eastern Europe, consumption per capita (kg/liters), 2004?09 44
Table 18: Dairy food, Eastern Europe, forecast consumption per capita (kg/liters), 2009?14 45
Table 19: Wimm-Bill-Dann Foods OJSC key facts 46
Table 20: Valio, Ltd. key facts 48
Table 21: Spreadable fats, Eastern Europe, value by segment ($m), 2004?09 50
Table 22: Spreadable fats, Eastern Europe, value forecast by segment ($m), 2009?14 51
Table 23: Spreadable fats, Eastern Europe, volume by segment (kg, million), 2004?09 53
Table 24: Spreadable fats, Eastern Europe, volume forecast by segment (kg, million), 2009?14 54
Table 25: Spreadable fats, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 56
Table 26: Spreadable fats, Eastern Europe, value by company ($m), 2008?09 57
Table 27: Spreadable fats, Eastern Europe, distribution channels by value (%), 2008?09 59
Table 28: Spreadable fats, Eastern Europe, value by distribution channel ($m), 2008?09 59
Table 29: Spreadable fats, Eastern Europe, expenditure per capita ($), 2004?09 61
Table 30: Spreadable fats, Eastern Europe, forecast expenditure per capita ($), 2009?14 61
Table 31: Spreadable fats, Eastern Europe, consumption per capita (kg), 2004?09 62
Table 32: Spreadable fats, Eastern Europe, forecast consumption per capita (kg), 2009?14 62
Table 33: Soy products, Eastern Europe, value by segment ($m), 2004?09 63
Table 34: Soy products, Eastern Europe, value forecast by segment ($m), 2009?14 64
Table 35: Soy products, Eastern Europe, volume by segment (kg/liters, million), 2004?09 66
Table 36: Soy products, Eastern Europe, volume forecast by segment (kg/liters, million), 2009?14 67
Table 37: Soy products, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 69
Table 38: Soy products, Eastern Europe, value by company ($m), 2008?09 70
Table 39: Soy products, Eastern Europe, distribution channels by value (%), 2008?09 71
Table 40: Soy products, Eastern Europe, value by distribution channel ($m), 2008?09 71
Table 41: Soy products, Eastern Europe, expenditure per capita ($), 2004?09 73
Table 42: Soy products, Eastern Europe, forecast expenditure per capita ($), 2009?14 73
Table 43: Soy products, Eastern Europe, consumption per capita (kg/liters), 2004?09 74
Table 44: Soy products, Eastern Europe, forecast consumption per capita (kg/liters), 2009?14 74
Table 45: Cheese, Eastern Europe, value by segment ($m), 2004?09 75
Table 46: Cheese, Eastern Europe, value forecast by segment ($m), 2009?14 76
Table 47: Cheese, Eastern Europe, volume by segment (kg, million), 2004?09 78
Table 48: Cheese, Eastern Europe, volume forecast by segment (kg, million), 2009?14 79
Table 49: Cheese, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 81
Table 50: Cheese, Eastern Europe, value by company ($m), 2008?09 82
Table 51: Cheese, Eastern Europe, distribution channels by value (%), 2008?09 84
Table 52: Cheese, Eastern Europe, value by distribution channel ($m), 2008?09 84
Table 53: Cheese, Eastern Europe, expenditure per capita ($), 2004?09 86
Table 54: Cheese, Eastern Europe, forecast expenditure per capita ($), 2009?14 86
Table 55: Cheese, Eastern Europe, consumption per capita (kg), 2004?09 87
Table 56: Cheese, Eastern Europe, forecast consumption per capita (kg), 2009?14 87
Table 57: Chilled desserts, Eastern Europe, value ($m), 2004?09 88
Table 58: Chilled desserts, Eastern Europe, value forecast ($m), 2009?14 89
Table 59: Chilled desserts, Eastern Europe, volume (kg, million), 2004?09 90
Table 60: Chilled desserts, Eastern Europe, volume forecast (kg, million), 2009?14 91
Table 61: Chilled desserts, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 92
Table 62: Chilled desserts, Eastern Europe, value by company ($m), 2008?09 93
Table 63: Chilled desserts, Eastern Europe, distribution channels by value (%), 2008?09 95
Table 64: Chilled desserts, Eastern Europe, value by distribution channel ($m), 2008?09 95
Table 65: Chilled desserts, Eastern Europe, expenditure per capita ($), 2004?09 97
Table 66: Chilled desserts, Eastern Europe, forecast expenditure per capita ($), 2009?14 97
Table 67: Chilled desserts, Eastern Europe, consumption per capita (kg), 2004?09 98
Table 68: Chilled desserts, Eastern Europe, forecast consumption per capita (kg), 2009?14 98
Table 69: Cream, Eastern Europe, value ($m), 2004?09 99
Table 70: Cream, Eastern Europe, value forecast ($m), 2009?14 100
Table 71: Cream, Eastern Europe, volume (liters, million), 2004?09 101
Table 72: Cream, Eastern Europe, volume forecast (liters, million), 2009?14 102
Table 73: Cream, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 103
Table 74: Cream, Eastern Europe, value by company ($m), 2008?09 104
Table 75: Cream, Eastern Europe, distribution channels by value (%), 2008?09 106
Table 76: Cream, Eastern Europe, value by distribution channel ($m), 2008?09 106
Table 77: Cream, Eastern Europe, expenditure per capita ($), 2004?09 108
Table 78: Cream, Eastern Europe, forecast expenditure per capita ($), 2009?14 108
Table 79: Cream, Eastern Europe, consumption per capita (liters), 2004?09 109
Table 80: Cream, Eastern Europe, forecast consumption per capita (liters), 2009?14 109
Table 81: Milk, Eastern Europe, value by segment ($m), 2004?09 110
Table 82: Milk, Eastern Europe, value forecast by segment ($m), 2009?14 111
Table 83: Milk, Eastern Europe, volume by segment (kg/liters, million), 2004?09 113
Table 84: Milk, Eastern Europe, volume forecast by segment (kg/liters, million), 2009?14 114
Table 85: Milk, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 116
Table 86: Milk, Eastern Europe, value by company ($m), 2008?09 117
Table 87: Milk, Eastern Europe, distribution channels by value (%), 2008?09 119
Table 88: Milk, Eastern Europe, value by distribution channel ($m), 2008?09 119
Table 89: Milk, Eastern Europe, expenditure per capita ($), 2004?09 121
Table 90: Milk, Eastern Europe, forecast expenditure per capita ($), 2009?14 122
Table 91: Milk, Eastern Europe, consumption per capita (kg/liters), 2004?09 123
Table 92: Milk, Eastern Europe, forecast consumption per capita (kg/liters), 2009?14 124
Table 93: Fromage frais, Eastern Europe, value ($m), 2004?09 125
Table 94: Fromage frais, Eastern Europe, value forecast ($m), 2009?14 126
Table 95: Fromage frais, Eastern Europe, volume (kg, million), 2004?09 127
Table 96: Fromage frais, Eastern Europe, volume forecast (kg, million), 2009?14 128
Table 97: Fromage frais, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 129
Table 98: Fromage frais, Eastern Europe, value by company ($m), 2008?09 130
Table 99: Fromage frais, Eastern Europe, distribution channels by value (%), 2008?09 132
Table 100: Fromage frais, Eastern Europe, value by distribution channel ($m), 2008?09 132
Table 101: Fromage frais, Eastern Europe, expenditure per capita ($), 2004?09 134
Table 102: Fromage frais, Eastern Europe, forecast expenditure per capita ($), 2009?14 134
Table 103: Fromage frais, Eastern Europe, consumption per capita (kg), 2004?09 135
Table 104: Fromage frais, Eastern Europe, forecast consumption per capita (kg), 2009?14 135
Table 105: Yogurt, Eastern Europe, value by segment ($m), 2004?09 136
Table 106: Yogurt, Eastern Europe, value forecast by segment ($m), 2009?14 137
Table 107: Yogurt, Eastern Europe, volume by segment (kg, million), 2004?09 139
Table 108: Yogurt, Eastern Europe, volume forecast by segment (kg, million), 2009?14 140
Table 109: Yogurt, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 142
Table 110: Yogurt, Eastern Europe, value by company ($m), 2008?09 143
Table 111: Yogurt, Eastern Europe, distribution channels by value (%), 2008?09 145
Table 112: Yogurt, Eastern Europe, value by distribution channel ($m), 2008?09 145
Table 113: Yogurt, Eastern Europe, expenditure per capita ($), 2004?09 147
Table 114: Yogurt, Eastern Europe, forecast expenditure per capita ($), 2009?14 147
Table 115: Yogurt, Eastern Europe, consumption per capita (kg), 2004?09 148
Table 116: Yogurt, Eastern Europe, forecast consumption per capita (kg), 2009?14 148



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