Dairy Food in Germany to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: cheese 4
Summary category level: soy products 5
Summary category level: chilled desserts 6
Summary category level: milk 7
Summary category level: yogurt 8
Summary category level: cream 9
Summary category level: fromage frais 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 30
Value analysis (Euro), 2003?08 30
Value analysis (Euro), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 39
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 53
Royal FrieslandCampina N.V. 53
Muller Group 55
Chapter 5 Category Analysis: Spreadable Fats 57
Value analysis (Euro), 2003?08 57
Value analysis (Euro), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 Category Analysis: Cheese 73
Value analysis (Euro), 2003?08 73
Value analysis (Euro), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 81
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 7 Category Analysis: Soy Products 91
Value analysis (Euro), 2003?08 91
Value analysis (Euro), 2008?13 92
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Chilled Desserts 107
Value analysis (Euro), 2003?08 107
Value analysis (Euro), 2008?13 108
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Milk 120
Value analysis (Euro), 2003?08 120
Value analysis (Euro), 2008?13 121
Value analysis (US dollars), 2003?08 123
Value analysis (US dollars), 2008?13 124
Volume analysis, 2003?08 126
Volume analysis, 2008?13 127
Company and brand share analysis 130
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 10 Category Analysis: Yogurt 142
Value analysis (Euro), 2003?08 142
Value analysis (Euro), 2008?13 143
Value analysis (US dollars), 2003?08 145
Value analysis (US dollars), 2008?13 145
Volume analysis, 2003?08 147
Volume analysis, 2008?13 148
Company and brand share analysis 150
Distribution analysis 153
Expenditure and consumption per capita 155
Chapter 11 Category Analysis: Cream 158
Value analysis (Euro), 2003?08 158
Value analysis (Euro), 2008?13 159
Value analysis (US dollars), 2003?08 160
Value analysis (US dollars), 2008?13 160
Volume analysis, 2003?08 161
Volume analysis, 2008?13 162
Company and brand share analysis 163
Distribution analysis 166
Expenditure and consumption per capita 168
Chapter 12 Category Analysis: Fromage Frais 171
Value analysis (Euro), 2003?08 171
Value analysis (Euro), 2008?13 172
Value analysis (US dollars), 2003?08 173
Value analysis (US dollars), 2008?13 173
Volume analysis, 2003?08 174
Volume analysis, 2008?13 175
Company and brand share analysis 176
Distribution analysis 179
Expenditure and consumption per capita 181
Chapter 13 Country Comparison 184
Value 184
Volume 188
Market share 192
Chapter 14 PESTLE Analysis 193
Summary 193
Political analysis 194
Economic analysis 198
Social analysis 202
Technological analysis 206
Legal analysis 209
Environmental analysis 213
Chapter 15 New Product Development 216
Product launches over time 216
Recent product launches 218
Chapter 16 Macroeconomic Profile 219
Macroeconomic indicators 219
Chapter 17 Research Methodology 224
Methodology overview 224
Secondary research 225
Market modeling 226
Creating an initial data model 226
Revising the initial data model 226
Creating a final estimate 227
Creating demographic value splits 227
Primary research 227
Data finalization 228
Ongoing research 228
Chapter 18 APPENDIX 229
Future readings 229
How to contact experts in your industry 229
Disclaimer 229

LIST OF FIGURES
Figure 1: Dairy food, Germany, value by category (€m), 2003?13 32
Figure 2: Dairy food, Germany, category growth comparison, by value, 2003?13 35
Figure 3: Dairy food, Germany, volume by category (kg/liters, million), 2003?13 38
Figure 4: Dairy food, Germany, category growth comparison, by volume, 2003?13 38
Figure 5: Dairy food, Germany, distribution channels by value (%), 2007?08 46
Figure 6: Spreadable fats, Germany, value by segment (€m), 2003?13 59
Figure 7: Spreadable fats, Germany, category growth comparison, by value, 2003?13 61
Figure 8: Spreadable fats, Germany, volume by segment (kg, million), 2003?13 64
Figure 9: Spreadable fats, Germany, category growth comparison, by volume, 2003?13 64
Figure 10: Spreadable fats, Germany, company share by value (%), 2007?08 66
Figure 11: Spreadable fats, Germany, distribution channels by value (%), 2007?08 69
Figure 12: Cheese, Germany, value by segment (€m), 2003?13 75
Figure 13: Cheese, Germany, category growth comparison, by value, 2003?13 77
Figure 14: Cheese, Germany, volume by segment (kg, million), 2003?13 80
Figure 15: Cheese, Germany, category growth comparison, by volume, 2003?13 80
Figure 16: Cheese, Germany, company share by value (%), 2007?08 83
Figure 17: Cheese, Germany, distribution channels by value (%), 2007?08 87
Figure 18: Soy products, Germany, value by segment (€m), 2003?13 93
Figure 19: Soy products, Germany, category growth comparison, by value, 2003?13 95
Figure 20: Soy products, Germany, volume by segment (kg/liters, million), 2003?13 98
Figure 21: Soy products, Germany, category growth comparison, by volume, 2003?13 98
Figure 22: Soy products, Germany, company share by value (%), 2007?08 100
Figure 23: Soy products, Germany, distribution channels by value (%), 2007?08 103
Figure 24: Chilled desserts, Germany, value (€m), 2003?13 108
Figure 25: Chilled desserts, Germany, volume (kg, million), 2003?13 111
Figure 26: Chilled desserts, Germany, distribution channels by value (%), 2007?08 116
Figure 27: Milk, Germany, value by segment (€m), 2003?13 122
Figure 28: Milk, Germany, category growth comparison, by value, 2003?13 125
Figure 29: Milk, Germany, volume by segment (kg/liters, million), 2003?13 128
Figure 30: Milk, Germany, category growth comparison, by volume, 2003?13 129
Figure 31: Milk, Germany, company share by value (%), 2007?08 132
Figure 32: Milk, Germany, distribution channels by value (%), 2007?08 135
Figure 33: Yogurt, Germany, value by segment (€m), 2003?13 144
Figure 34: Yogurt, Germany, category growth comparison, by value, 2003?13 146
Figure 35: Yogurt, Germany, volume by segment (kg, million), 2003?13 149
Figure 36: Yogurt, Germany, category growth comparison, by volume, 2003?13 149
Figure 37: Yogurt, Germany, distribution channels by value (%), 2007?08 154
Figure 38: Cream, Germany, value (€m), 2003?13 159
Figure 39: Cream, Germany, volume (liters, million), 2003?13 162
Figure 40: Cream, Germany, distribution channels by value (%), 2007?08 167
Figure 41: Fromage frais, Germany, value (€m), 2003?13 172
Figure 42: Fromage frais, Germany, volume (kg, million), 2003?13 175
Figure 43: Fromage frais, Germany, company share by value (%), 2007?08 177
Figure 44: Fromage frais, Germany, distribution channels by value (%), 2007?08 180
Figure 45: Global dairy food market split (value terms, 2008), top five countries 185
Figure 46: Global dairy food market value, 2003–08, top five countries 187
Figure 47: Global dairy food market split (volume terms, 2008), top five countries 189
Figure 48: Global dairy food market volume, 2003–08, top five countries 191
Figure 49: Annual data review process 225

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, Germany, value by category (€m), 2003?08 30
Table 4: Dairy food, Germany, value forecast by category (€m), 2008?13 31
Table 5: Dairy food, Germany, value by category ($m), 2003?08 33
Table 6: Dairy food, Germany, value forecast by category ($m), 2008?13 34
Table 7: Dairy food, Germany, volume by category (kg/liters, million), 2003?08 36
Table 8: Dairy food, Germany, volume forecast by category (kg/liters, million), 2008?13 37
Table 9: Dairy food, Germany, brand share by value (%), 2007?08 39
Table 10: Dairy food, Germany, value by brand (€m), 2007?08 41
Table 11: Dairy food, Germany, company share by value (%), 2007?08 43
Table 12: Dairy food, Germany, value by company (€m), 2007?08 44
Table 13: Dairy food, Germany, distribution channels by value (%), 2007?08 45
Table 14: Dairy food, Germany, value by distribution channel (€m), 2007?08 45
Table 15: Dairy food, Germany, expenditure per capita (€), 2003?08 47
Table 16: Dairy food, Germany, forecast expenditure per capita (€), 2008?13 48
Table 17: Dairy food, Germany, expenditure per capita ($), 2003?08 49
Table 18: Dairy food, Germany, forecast expenditure per capita ($), 2008?13 50
Table 19: Dairy food, Germany, consumption per capita (kg/liters), 2003?08 51
Table 20: Dairy food, Germany, forecast consumption per capita (kg/liters), 2008?13 52
Table 21: Royal FrieslandCampina N.V. key facts 53
Table 22: Muller Group key facts 55
Table 23: Spreadable fats, Germany, value by segment (€m), 2003?08 57
Table 24: Spreadable fats, Germany, value forecast by segment (€m), 2008?13 58
Table 25: Spreadable fats, Germany, value by segment ($m), 2003?08 60
Table 26: Spreadable fats, Germany, value forecast by segment ($m), 2008?13 61
Table 27: Spreadable fats, Germany, volume by segment (kg, million), 2003?08 62
Table 28: Spreadable fats, Germany, volume forecast by segment (kg, million), 2008?13 63
Table 29: Spreadable fats, Germany, brand share by value (%), 2007?08 65
Table 30: Spreadable fats, Germany, value by brand (€m), 2007?08 65
Table 31: Spreadable fats, Germany, company share by value (%), 2007?08 67
Table 32: Spreadable fats, Germany, value by company (€m), 2007?08 67
Table 33: Spreadable fats, Germany, distribution channels by value (%), 2007?08 68
Table 34: Spreadable fats, Germany, value by distribution channel (€m), 2007?08 68
Table 35: Spreadable fats, Germany, expenditure per capita (€), 2003?08 70
Table 36: Spreadable fats, Germany, forecast expenditure per capita (€), 2008?13 70
Table 37: Spreadable fats, Germany, expenditure per capita ($), 2003?08 71
Table 38: Spreadable fats, Germany, forecast expenditure per capita ($), 2008?13 71
Table 39: Spreadable fats, Germany, consumption per capita (kg), 2003?08 72
Table 40: Spreadable fats, Germany, forecast consumption per capita (kg), 2008?13 72
Table 41: Cheese, Germany, value by segment (€m), 2003?08 73
Table 42: Cheese, Germany, value forecast by segment (€m), 2008?13 74
Table 43: Cheese, Germany, value by segment ($m), 2003?08 76
Table 44: Cheese, Germany, value forecast by segment ($m), 2008?13 76
Table 45: Cheese, Germany, volume by segment (kg, million), 2003?08 78
Table 46: Cheese, Germany, volume forecast by segment (kg, million), 2008?13 79
Table 47: Cheese, Germany, brand share by value (%), 2007?08 81
Table 48: Cheese, Germany, value by brand (€m), 2007?08 82
Table 49: Cheese, Germany, company share by value (%), 2007?08 84
Table 50: Cheese, Germany, value by company (€m), 2007?08 85
Table 51: Cheese, Germany, distribution channels by value (%), 2007?08 86
Table 52: Cheese, Germany, value by distribution channel (€m), 2007?08 86
Table 53: Cheese, Germany, expenditure per capita (€), 2003?08 88
Table 54: Cheese, Germany, forecast expenditure per capita (€), 2008?13 88
Table 55: Cheese, Germany, expenditure per capita ($), 2003?08 89
Table 56: Cheese, Germany, forecast expenditure per capita ($), 2008?13 89
Table 57: Cheese, Germany, consumption per capita (kg), 2003?08 90
Table 58: Cheese, Germany, forecast consumption per capita (kg), 2008?13 90
Table 59: Soy products, Germany, value by segment (€m), 2003?08 91
Table 60: Soy products, Germany, value forecast by segment (€m), 2008?13 92
Table 61: Soy products, Germany, value by segment ($m), 2003?08 94
Table 62: Soy products, Germany, value forecast by segment ($m), 2008?13 94
Table 63: Soy products, Germany, volume by segment (kg/liters, million), 2003?08 96
Table 64: Soy products, Germany, volume forecast by segment (kg/liters, million), 2008?13 97
Table 65: Soy products, Germany, brand share by value (%), 2007?08 99
Table 66: Soy products, Germany, value by brand (€m), 2007?08 99
Table 67: Soy products, Germany, company share by value (%), 2007?08 101
Table 68: Soy products, Germany, value by company (€m), 2007?08 101
Table 69: Soy products, Germany, distribution channels by value (%), 2007?08 102
Table 70: Soy products, Germany, value by distribution channel (€m), 2007?08 102
Table 71: Soy products, Germany, expenditure per capita (€), 2003?08 104
Table 72: Soy products, Germany, forecast expenditure per capita (€), 2008?13 104
Table 73: Soy products, Germany, expenditure per capita ($), 2003?08 105
Table 74: Soy products, Germany, forecast expenditure per capita ($), 2008?13 105
Table 75: Soy products, Germany, consumption per capita (kg/liters), 2003?08 106
Table 76: Soy products, Germany, forecast consumption per capita (kg/liters), 2008?13 106
Table 77: Chilled desserts, Germany, value (€m), 2003?08 107
Table 78: Chilled desserts, Germany, value forecast (€m), 2008?13 108
Table 79: Chilled desserts, Germany, value ($m), 2003?08 109
Table 80: Chilled desserts, Germany, value forecast ($m), 2008?13 109
Table 81: Chilled desserts, Germany, volume (kg, million), 2003?08 110
Table 82: Chilled desserts, Germany, volume forecast (kg, million), 2008?13 111
Table 83: Chilled desserts, Germany, brand share by value (%), 2007?08 112
Table 84: Chilled desserts, Germany, value by brand (€m), 2007?08 113
Table 85: Chilled desserts, Germany, company share by value (%), 2007?08 114
Table 86: Chilled desserts, Germany, value by company (€m), 2007?08 114
Table 87: Chilled desserts, Germany, distribution channels by value (%), 2007?08 115
Table 88: Chilled desserts, Germany, value by distribution channel (€m), 2007?08 115
Table 89: Chilled desserts, Germany, expenditure per capita (€), 2003?08 117
Table 90: Chilled desserts, Germany, forecast expenditure per capita (€), 2008?13 117
Table 91: Chilled desserts, Germany, expenditure per capita ($), 2003?08 118
Table 92: Chilled desserts, Germany, forecast expenditure per capita ($), 2008?13 118
Table 93: Chilled desserts, Germany, consumption per capita (kg), 2003?08 119
Table 94: Chilled desserts, Germany, forecast consumption per capita (kg), 2008?13 119
Table 95: Milk, Germany, value by segment (€m), 2003?08 120
Table 96: Milk, Germany, value forecast by segment (€m), 2008?13 121
Table 97: Milk, Germany, value by segment ($m), 2003?08 123
Table 98: Milk, Germany, value forecast by segment ($m), 2008?13 124
Table 99: Milk, Germany, volume by segment (kg/liters, million), 2003?08 126
Table 100: Milk, Germany, volume forecast by segment (kg/liters, million), 2008?13 127
Table 101: Milk, Germany, brand share by value (%), 2007?08 130
Table 102: Milk, Germany, value by brand (€m), 2007?08 131
Table 103: Milk, Germany, company share by value (%), 2007?08 133
Table 104: Milk, Germany, value by company (€m), 2007?08 133
Table 105: Milk, Germany, distribution channels by value (%), 2007?08 134
Table 106: Milk, Germany, value by distribution channel (€m), 2007?08 134
Table 107: Milk, Germany, expenditure per capita (€), 2003?08 136
Table 108: Milk, Germany, forecast expenditure per capita (€), 2008?13 137
Table 109: Milk, Germany, expenditure per capita ($), 2003?08 138
Table 110: Milk, Germany, forecast expenditure per capita ($), 2008?13 139
Table 111: Milk, Germany, consumption per capita (kg/liters), 2003?08 140
Table 112: Milk, Germany, forecast consumption per capita (kg/liters), 2008?13 141
Table 113: Yogurt, Germany, value by segment (€m), 2003?08 142
Table 114: Yogurt, Germany, value forecast by segment (€m), 2008?13 143
Table 115: Yogurt, Germany, value by segment ($m), 2003?08 145
Table 116: Yogurt, Germany, value forecast by segment ($m), 2008?13 145
Table 117: Yogurt, Germany, volume by segment (kg, million), 2003?08 147
Table 118: Yogurt, Germany, volume forecast by segment (kg, million), 2008?13 148
Table 119: Yogurt, Germany, brand share by value (%), 2007?08 150
Table 120: Yogurt, Germany, value by brand (€m), 2007?08 151
Table 121: Yogurt, Germany, company share by value (%), 2007?08 152
Table 122: Yogurt, Germany, value by company (€m), 2007?08 152
Table 123: Yogurt, Germany, distribution channels by value (%), 2007?08 153
Table 124: Yogurt, Germany, value by distribution channel (€m), 2007?08 153
Table 125: Yogurt, Germany, expenditure per capita (€), 2003?08 155
Table 126: Yogurt, Germany, forecast expenditure per capita (€), 2008?13 155
Table 127: Yogurt, Germany, expenditure per capita ($), 2003?08 156
Table 128: Yogurt, Germany, forecast expenditure per capita ($), 2008?13 156
Table 129: Yogurt, Germany, consumption per capita (kg), 2003?08 157
Table 130: Yogurt, Germany, forecast consumption per capita (kg), 2008?13 157
Table 131: Cream, Germany, value (€m), 2003?08 158
Table 132: Cream, Germany, value forecast (€m), 2008?13 159
Table 133: Cream, Germany, value ($m), 2003?08 160
Table 134: Cream, Germany, value forecast ($m), 2008?13 160
Table 135: Cream, Germany, volume (liters, million), 2003?08 161
Table 136: Cream, Germany, volume forecast (liters, million), 2008?13 162
Table 137: Cream, Germany, brand share by value (%), 2007?08 163
Table 138: Cream, Germany, value by brand (€m), 2007?08 164
Table 139: Cream, Germany, company share by value (%), 2007?08 165
Table 140: Cream, Germany, value by company (€m), 2007?08 165
Table 141: Cream, Germany, distribution channels by value (%), 2007?08 166
Table 142: Cream, Germany, value by distribution channel (€m), 2007?08 166
Table 143: Cream, Germany, expenditure per capita (€), 2003?08 168
Table 144: Cream, Germany, forecast expenditure per capita (€), 2008?13 168
Table 145: Cream, Germany, expenditure per capita ($), 2003?08 169
Table 146: Cream, Germany, forecast expenditure per capita ($), 2008?13 169
Table 147: Cream, Germany, consumption per capita (liters), 2003?08 170
Table 148: Cream, Germany, forecast consumption per capita (liters), 2008?13 170
Table 149: Fromage frais, Germany, value (€m), 2003?08 171
Table 150: Fromage frais, Germany, value forecast (€m), 2008?13 172
Table 151: Fromage frais, Germany, value ($m), 2003?08 173
Table 152: Fromage frais, Germany, value forecast ($m), 2008?13 173
Table 153: Fromage frais, Germany, volume (kg, million), 2003?08 174
Table 154: Fromage frais, Germany, volume forecast (kg, million), 2008?13 175
Table 155: Fromage frais, Germany, brand share by value (%), 2007?08 176
Table 156: Fromage frais, Germany, value by brand (€m), 2007?08 176
Table 157: Fromage frais, Germany, company share by value (%), 2007?08 178
Table 158: Fromage frais, Germany, value by company (€m), 2007?08 178
Table 159: Fromage frais, Germany, distribution channels by value (%), 2007?08 179
Table 160: Fromage frais, Germany, value by distribution channel (€m), 2007?08 179
Table 161: Fromage frais, Germany, expenditure per capita (€), 2003?08 181
Table 162: Fromage frais, Germany, forecast expenditure per capita (€), 2008?13 181
Table 163: Fromage frais, Germany, expenditure per capita ($), 2003?08 182
Table 164: Fromage frais, Germany, forecast expenditure per capita ($), 2008?13 182
Table 165: Fromage frais, Germany, consumption per capita (kg), 2003?08 183
Table 166: Fromage frais, Germany, forecast consumption per capita (kg), 2008?13 183
Table 167: Global dairy food market value, 2008 184
Table 168: Global dairy food market split (value terms ($m), 2008), top five countries 187
Table 169: Global dairy food market volume, 2008 188
Table 170: Global dairy food market split (volume terms, 2008), top five countries 191
Table 171: Leading players, top five countries 192
Table 172: Analysis of Germany’s political landscape 194
Table 173: Analysis of Germany’s economy 198
Table 174: Analysis of Germany’s social system 202
Table 175: Analysis of Germany’s technological landscape 206
Table 176: Analysis of Germany’s legal landscape 209
Table 177: Analysis of Germany’s environmental landscape 213
Table 178: Germany dairy food new product launches reports, by company (top five companies), 2009 216
Table 179: Germany dairy food new product launches SKUs, by company (top five companies), 2009 216
Table 180: Germany dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 217
Table 181: Germany dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 217
Table 182: Germany dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 218
Table 183: Germany dairy food new product launches - recent five launches (2009) 218
Table 184: Germany population, by age group, 2003?08 (millions) 219
Table 185: Germany population forecast, by age group, 2008?13 (millions) 220
Table 186: Germany population, by gender, 2003?08 (millions) 220
Table 187: Germany population forecast, by gender, 2008?13 (millions) 221
Table 188: Germany nominal GDP, 2003?08 (€bn, nominal prices) 221
Table 189: Germany nominal GDP forecast, 2008?13 (€bn, nominal prices) 221
Table 190: Germany real GDP, 2003?08 (€bn, 2000 prices) 222
Table 191: Germany real GDP forecast, 2008?13 (€bn, 2000 prices) 222
Table 192: Germany real GDP, 2003?08 ($bn, 2000 prices) 222
Table 193: Germany real GDP forecast, 2008?13 ($bn, 2000 prices) 223
Table 194: Germany consumer price index, 2003?08 (2000=100) 223
Table 195: Germany consumer price index, 2008?13 (2000=100) 223



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