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Dairy Food in Germany - Market Forecast & Consumer Demographics
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Databook 158 seiten | |||||||||||
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Synopsis
Dairy Food in Germany – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics.....
Synopsis Dairy Food in Germany – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dairy food industry in Germany. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for German dairy food products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The dairy food market consists of the sale of spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt. • Market overview & forecast – overall Germany dairy food market value and volume data split by category • Market shares –company share, brand share and distribution share for the dairy food market in Germany • Dairy food consumption and usage demographics –analysis of Consumer Demographics in the German dairy food market Highlights • In Germany, 55+ age group accounted for 31.9% share of the total dairy food consumption in 2008. • In Germany, urban consumers accounted for 87.6% of the total dairy food consumption in 2008. • In Germany, 55+ age group accounted for 30.8% share of the total spreadable fats consumption in 2008. Reasons to Purchase • Develop business strategies by understanding the quantitative trends within the dairy food market in Germany • Design effective marketing and sales strategies by identifying consumption and usage demographics for German dairy food products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 Chapter 1 INTRODUCTION 2 What is this report about? 2 Market definition 3 LIST OF FIGURES 8 LIST OF TABLES 11 Chapter 2 GERMAN DAIRY FOOD MARKET OVERVIEW & FORECAST 16 Value analysis (Euro), 2004?09 16 Value analysis (Euro), 2009?14 17 Value analysis (US dollars), 2004?09 19 Value analysis (US dollars), 2009?14 20 Volume analysis, 2004?09 22 Volume analysis, 2009?14 23 Chapter 3 GERMAN DAIRY FOOD MARKET SHARES 25 Company and brand share analysis 25 Distribution analysis 34 Chapter 4 GERMAN DAIRY FOOD MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 36 Dairy food–consumer demographics 36 Spreadable fats–consumer demographics 49 Soy products–consumer demographics 62 Cheese–consumer demographics 75 Chilled desserts–consumer demographics 88 Cream–consumer demographics 101 Milk–consumer demographics 114 Fromage frais–consumer demographics 127 Yogurt–consumer demographics 140 Chapter 5 RESEARCH METHODOLOGY 153 Methodology overview 153 Secondary research 154 Market modeling 155 Creating an initial data model 155 Revising the initial data model 155 Creating a final estimate 156 Creating demographic value splits 156 Primary research 156 Data finalization 157 Ongoing research 157 Chapter 6 APPENDIX 158 Future readings 158 How to contact experts in your industry 158 Disclaimer 158 LIST OF FIGURES Figure 1: Dairy food, Germany, value by category (€m), 2004?14 18 Figure 2: Dairy food, Germany, category growth comparison, by value, 2004?14 21 Figure 3: Dairy food, Germany, volume by category (kg/liters, million), 2004?14 24 Figure 4: Dairy food, Germany, category growth comparison, by volume, 2004?14 24 Figure 5: Dairy food, Germany, company share by value (%), 2008?09 29 Figure 6: Dairy food, Germany, distribution channels by value (%), 2008?09 35 Figure 7: Dairy food, Germany consumption by age group, % of total market value, 2008 36 Figure 8: Dairy food, Germany, consumption by gender, % of total market value, 2008 38 Figure 9: Dairy food, Germany, consumption by income, % of total market value, 2008 40 Figure 10: Dairy food, Germany, consumption by urban/rural, % of total market value, 2008 42 Figure 11: Dairy food, Germany, consumption by status, % of total market value, 2008 44 Figure 12: Dairy food, Germany, consumption by region, % of total market value, 2008 46 Figure 13: Spreadable fats, Germany, consumption by age group, % of total market value, 2008 49 Figure 14: Spreadable fats, Germany, consumption by gender, % of total market value, 2008 51 Figure 15: Spreadable fats, Germany, consumption by income, % of total market value, 2008 53 Figure 16: Spreadable fats, Germany, consumption by urban/rural, % of total market value, 2008 55 Figure 17: Spreadable fats, Germany, consumption by status, % of total market value, 2008 57 Figure 18: Spreadable fats, Germany, consumption by region, % of total market value, 2008 59 Figure 19: Soy products, Germany, consumption by age group, % of total market value, 2008 62 Figure 20: Soy products, Germany, consumption by gender, % of total market value, 2008 64 Figure 21: Soy products, Germany, consumption by income, % of total market value, 2008 66 Figure 22: Soy products, Germany, consumption by urban/rural, % of total market value, 2008 68 Figure 23: Soy products, Germany, consumption by status, % of total market value, 2008 70 Figure 24: Soy products, Germany, consumption by region, % of total market value, 2008 72 Figure 25: Cheese, Germany, consumption by age group, % of total market value, 2008 75 Figure 26: Cheese, Germany, consumption by gender, % of total market value, 2008 77 Figure 27: Cheese, Germany, consumption by income, % of total market value, 2008 79 Figure 28: Cheese, Germany, consumption by urban/rural, % of total market value, 2008 81 Figure 29: Cheese, Germany, consumption by status, % of total market value, 2008 83 Figure 30: Cheese, Germany, consumption by region, % of total market value, 2008 85 Figure 31: Chilled desserts, Germany, consumption by age group, % of total market value, 2008 88 Figure 32: Chilled desserts, Germany, consumption by gender, % of total market value, 2008 90 Figure 33: Chilled desserts, Germany, consumption by income, % of total market value, 2008 92 Figure 34: Chilled desserts, Germany, consumption by urban/rural, % of total market value, 2008 94 Figure 35: Chilled desserts, Germany, consumption by status, % of total market value, 2008 96 Figure 36: Chilled desserts, Germany, consumption by region, % of total market value, 2008 98 Figure 37: Cream, Germany, consumption by age group, % of total market value, 2008 101 Figure 38: Cream, Germany, consumption by gender, % of total market value, 2008 103 Figure 39: Cream, Germany, consumption by income, % of total market value, 2008 105 Figure 40: Cream, Germany, consumption by urban/rural, % of total market value, 2008 107 Figure 41: Cream, Germany, consumption by status, % of total market value, 2008 109 Figure 42: Cream, Germany, consumption by region, % of total market value, 2008 111 Figure 43: Milk, Germany, consumption by age group, % of total market value, 2008 114 Figure 44: Milk, Germany, consumption by gender, % of total market value, 2008 116 Figure 45: Milk, Germany, consumption by income, % of total market value, 2008 118 Figure 46: Milk, Germany, consumption by urban/rural, % of total market value, 2008 120 Figure 47: Milk, Germany, consumption by status, % of total market value, 2008 122 Figure 48: Milk, Germany, consumption by region, % of total market value, 2008 124 Figure 49: Fromage frais, Germany, consumption by age group, % of total market value, 2008 127 Figure 50: Fromage frais, Germany, consumption by gender, % of total market value, 2008 129 Figure 51: Fromage frais, Germany, consumption by income, % of total market value, 2008 131 Figure 52: Fromage frais, Germany, consumption by urban/rural, % of total market value, 2008 133 Figure 53: Fromage frais, Germany, consumption by status, % of total market value, 2008 135 Figure 54: Fromage frais, Germany, consumption by region, % of total market value, 2008 137 Figure 55: Yogurt, Germany, consumption by age group, % of total market value, 2008 140 Figure 56: Yogurt, Germany, consumption by gender, % of total market value, 2008 142 Figure 57: Yogurt, Germany, consumption by income, % of total market value, 2008 144 Figure 58: Yogurt, Germany, consumption by urban/rural, % of total market value, 2008 146 Figure 59: Yogurt, Germany, consumption by status, % of total market value, 2008 148 Figure 60: Yogurt, Germany, consumption by region, % of total market value, 2008 150 Figure 61: Annual data review process 154 LIST OF TABLES Table 1: Dairy food category definitions 4 Table 2: Dairy food distribution channels 5 Table 3: Dairy food, Germany, value by category (€m), 2004?09 16 Table 4: Dairy food, Germany, value forecast by category (€m), 2009?14 17 Table 5: Dairy food, Germany, value by category ($m), 2004?09 19 Table 6: Dairy food, Germany, value forecast by category ($m), 2009?14 20 Table 7: Dairy food, Germany, volume by category (kg/liters, million), 2004?09 22 Table 8: Dairy food, Germany, volume forecast by category (kg/liters, million), 2009?14 23 Table 9: Dairy food, Germany, brand share by value (%), 2008?09 25 Table 10: Dairy food, Germany, value by brand (€m), 2008?09 27 Table 11: Dairy food, Germany, company share by value (%), 2008?09 30 Table 12: Dairy food, Germany, value by company (€m), 2008?09 32 Table 13: Dairy food, Germany, distribution channels by value (%), 2008?09 34 Table 14: Dairy food, Germany, value by distribution channel (€m), 2008?09 34 Table 15: Dairy food, Germany, consumption by age group, value ($m), 2004?08 37 Table 16: Dairy food, Germany, consumption by age group, % of total market value, 2004?08 37 Table 17: Dairy food, Germany, consumption by gender, value ($m), 2004–08 39 Table 18: Dairy food, Germany, consumption by gender, % of total market value, 2004–08 39 Table 19: Dairy food, Germany, consumption by income, value ($m), 2004–08 41 Table 20: Dairy food, Germany, consumption by income, % of total market value, 2004–08 41 Table 21: Dairy food, Germany, consumption by urban/rural, value ($m), 2004–08 43 Table 22: Dairy food, Germany, consumption by urban/rural, % of total market value, 2004–08 43 Table 23: Dairy food, Germany, consumption by status, value ($m), 2004–08 45 Table 24: Dairy food, Germany, consumption by status, % of total market value, 2004–08 45 Table 25: Dairy food, Germany, consumption by region, value ($m), 2004–08 47 Table 26: Dairy food, Germany, consumption by region, % of total market value, 2004–08 48 Table 27: Spreadable fats, Germany, consumption by age group, value ($m), 2004?08 50 Table 28: Spreadable fats, Germany, consumption by age group, % of total market value, 2004?08 50 Table 29: Spreadable fats, Germany, consumption by gender, value ($m), 2004–08 52 Table 30: Spreadable fats, Germany, consumption by gender, % of total market value, 2004–08 52 Table 31: Spreadable fats, Germany, consumption by income, value ($m), 2004–08 54 Table 32: Spreadable fats, Germany, consumption by income, % of total market value, 2004–08 54 Table 33: Spreadable fats, Germany, consumption by urban/rural, value ($m), 2004–08 56 Table 34: Spreadable fats, Germany, consumption by urban/rural, % of total market value, 2004–08 56 Table 35: Spreadable fats, Germany, consumption by status, value ($m), 2004–08 58 Table 36: Spreadable fats, Germany, consumption by status, % of total market value, 2004–08 58 Table 37: Spreadable fats, Germany, consumption by region, value ($m), 2004–08 60 Table 38: Spreadable fats, Germany, consumption by region, % of total market value, 2004–08 61 Table 39: Soy products, Germany, consumption by age group, value ($m), 2004?08 63 Table 40: Soy products, Germany, consumption by age group, % of total market value, 2004?08 63 Table 41: Soy products, Germany, consumption by gender, value ($m), 2004–08 65 Table 42: Soy products, Germany, consumption by gender, % of total market value, 2004–08 65 Table 43: Soy products, Germany, consumption by income, value ($m), 2004–08 67 Table 44: Soy products, Germany, consumption by income, % of total market value, 2004–08 67 Table 45: Soy products, Germany, consumption by urban/rural, value ($m), 2004–08 69 Table 46: Soy products, Germany, consumption by urban/rural, % of total market value, 2004–08 69 Table 47: Soy products, Germany, consumption by status, value ($m), 2004–08 71 Table 48: Soy products, Germany, consumption by status, % of total market value, 2004–08 71 Table 49: Soy products, Germany, consumption by region, value ($m), 2004–08 73 Table 50: Soy products, Germany, consumption by region, % of total market value, 2004–08 74 Table 51: Cheese, Germany, consumption by age group, value ($m), 2004?08 76 Table 52: Cheese, Germany, consumption by age group, % of total market value, 2004?08 76 Table 53: Cheese, Germany, consumption by gender, value ($m), 2004–08 78 Table 54: Cheese, Germany, consumption by gender, % of total market value, 2004–08 78 Table 55: Cheese, Germany, consumption by income, value ($m), 2004–08 80 Table 56: Cheese, Germany, consumption by income, % of total market value, 2004–08 80 Table 57: Cheese, Germany, consumption by urban/rural, value ($m), 2004–08 82 Table 58: Cheese, Germany, consumption by urban/rural, % of total market value, 2004–08 82 Table 59: Cheese, Germany, consumption by status, value ($m), 2004–08 84 Table 60: Cheese, Germany, consumption by status, % of total market value, 2004–08 84 Table 61: Cheese, Germany, consumption by region, value ($m), 2004–08 86 Table 62: Cheese, Germany, consumption by region, % of total market value, 2004–08 87 Table 63: Chilled desserts, Germany, consumption by age group, value ($m), 2004?08 89 Table 64: Chilled desserts, Germany, consumption by age group, % of total market value, 2004?08 89 Table 65: Chilled desserts, Germany, consumption by gender, value ($m), 2004–08 91 Table 66: Chilled desserts, Germany, consumption by gender, % of total market value, 2004–08 91 Table 67: Chilled desserts, Germany, consumption by income, value ($m), 2004–08 93 Table 68: Chilled desserts, Germany, consumption by income, % of total market value, 2004–08 93 Table 69: Chilled desserts, Germany, consumption by urban/rural, value ($m), 2004–08 95 Table 70: Chilled desserts, Germany, consumption by urban/rural, % of total market value, 2004–08 95 Table 71: Chilled desserts, Germany, consumption by status, value ($m), 2004–08 97 Table 72: Chilled desserts, Germany, consumption by status, % of total market value, 2004–08 97 Table 73: Chilled desserts, Germany, consumption by region, value ($m), 2004–08 99 Table 74: Chilled desserts, Germany, consumption by region, % of total market value, 2004–08 100 Table 75: Cream, Germany, consumption by age group, value ($m), 2004?08 102 Table 76: Cream, Germany, consumption by age group, % of total market value, 2004?08 102 Table 77: Cream, Germany, consumption by gender, value ($m), 2004–08 104 Table 78: Cream, Germany, consumption by gender, % of total market value, 2004–08 104 Table 79: Cream, Germany, consumption by income, value ($m), 2004–08 106 Table 80: Cream, Germany, consumption by income, % of total market value, 2004–08 106 Table 81: Cream, Germany, consumption by urban/rural, value ($m), 2004–08 108 Table 82: Cream, Germany, consumption by urban/rural, % of total market value, 2004–08 108 Table 83: Cream, Germany, consumption by status, value ($m), 2004–08 110 Table 84: Cream, Germany, consumption by status, % of total market value, 2004–08 110 Table 85: Cream, Germany, consumption by region, value ($m), 2004–08 112 Table 86: Cream, Germany, consumption by region, % of total market value, 2004–08 113 Table 87: Milk, Germany, consumption by age group, value ($m), 2004?08 115 Table 88: Milk, Germany, consumption by age group, % of total market value, 2004?08 115 Table 89: Milk, Germany, consumption by gender, value ($m), 2004–08 117 Table 90: Milk, Germany, consumption by gender, % of total market value, 2004–08 117 Table 91: Milk, Germany, consumption by income, value ($m), 2004–08 119 Table 92: Milk, Germany, consumption by income, % of total market value, 2004–08 119 Table 93: Milk, Germany, consumption by urban/rural, value ($m), 2004–08 121 Table 94: Milk, Germany, consumption by urban/rural, % of total market value, 2004–08 121 Table 95: Milk, Germany, consumption by status, value ($m), 2004–08 123 Table 96: Milk, Germany, consumption by status, % of total market value, 2004–08 123 Table 97: Milk, Germany, consumption by region, value ($m), 2004–08 125 Table 98: Milk, Germany, consumption by region, % of total market value, 2004–08 126 Table 99: Fromage frais, Germany, consumption by age group, value ($m), 2004?08 128 Table 100: Fromage frais, Germany, consumption by age group, % of total market value, 2004?08 128 Table 101: Fromage frais, Germany, consumption by gender, value ($m), 2004–08 130 Table 102: Fromage frais, Germany, consumption by gender, % of total market value, 2004–08 130 Table 103: Fromage frais, Germany, consumption by income, value ($m), 2004–08 132 Table 104: Fromage frais, Germany, consumption by income, % of total market value, 2004–08 132 Table 105: Fromage frais, Germany, consumption by urban/rural, value ($m), 2004–08 134 Table 106: Fromage frais, Germany, consumption by urban/rural, % of total market value, 2004–08 134 Table 107: Fromage frais, Germany, consumption by status, value ($m), 2004–08 136 Table 108: Fromage frais, Germany, consumption by status, % of total market value, 2004–08 136 Table 109: Fromage frais, Germany, consumption by region, value ($m), 2004–08 138 Table 110: Fromage frais, Germany, consumption by region, % of total market value, 2004–08 139 Table 111: Yogurt, Germany, consumption by age group, value ($m), 2004?08 141 Table 112: Yogurt, Germany, consumption by age group, % of total market value, 2004?08 141 Table 113: Yogurt, Germany, consumption by gender, value ($m), 2004–08 143 Table 114: Yogurt, Germany, consumption by gender, % of total market value, 2004–08 143 Table 115: Yogurt, Germany, consumption by income, value ($m), 2004–08 145 Table 116: Yogurt, Germany, consumption by income, % of total market value, 2004–08 145 Table 117: Yogurt, Germany, consumption by urban/rural, value ($m), 2004–08 147 Table 118: Yogurt, Germany, consumption by urban/rural, % of total market value, 2004–08 147 Table 119: Yogurt, Germany, consumption by status, value ($m), 2004–08 149 Table 120: Yogurt, Germany, consumption by status, % of total market value, 2004–08 149 Table 121: Yogurt, Germany, consumption by region, value ($m), 2004–08 151 Table 122: Yogurt, Germany, consumption by region, % of total market value, 2004–08 152 [Inhaltsverzeichnis ausblenden] |
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