Dairy Food in Hong Kong - Market Forecast & Consumer Demographics

Synopsis
Dairy Food in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dairy food industry in Hong Kong.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hong Kong dairy food products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The dairy food market consists of the sale of spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt.
• Market overview & forecast – overall Hong Kong dairy food market value and volume data split by category
• Market shares –company share, brand share and distribution share for the dairy food market in Hong Kong
• Dairy food consumption and usage demographics –analysis of Consumer Demographics in the Hong Kong dairy food market

Highlights
• In Hong Kong, 55+ age group accounted for 21.4% share of the total dairy food consumption in 2008..
• In Hong Kong, female consumers accounted for 53.2% of the total dairy food consumption in 2008.
• In Hong Kong, 35-44 age group accounted for 20.6% share of the total spreadable fats consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the dairy food market in Hong Kong
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Hong Kong dairy food products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 2 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 3 HONG KONG DAIRY FOOD MARKET OVERVIEW & FORECAST 15
Value analysis (Hong Kong Dollar), 2004?09 15
Value analysis (Hong Kong Dollar), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Chapter 4 HONG KONG DAIRY FOOD MARKET SHARES 24
Company and brand share analysis 24
Distribution analysis 34
Chapter 5 HONG KONG DAIRY FOOD MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 36
Spreadable fats–consumer demographics 45
Soy products–consumer demographics 54
Cheese–consumer demographics 63
Chilled desserts–consumer demographics 72
Cream–consumer demographics 81
Milk–consumer demographics 90
Fromage frais–consumer demographics 99
Yogurt–consumer demographics 108
Chapter 6 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modeling 119
Creating an initial data model 119
Revising the initial data model 119
Creating a final estimate 120
Creating demographic value splits 120
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 7 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122


LIST OF FIGURES
Figure 1: Dairy food, Hong Kong, value by category (HK$m), 2004?14 17
Figure 2: Dairy food, Hong Kong, category growth comparison, by value, 2004?14 20
Figure 3: Dairy food, Hong Kong, volume by category (kg/liters, million), 2004?14 23
Figure 4: Dairy food, Hong Kong, category growth comparison, by volume, 2004?14 23
Figure 5: Dairy food, Hong Kong, company share by value (%), 2008?09 29
Figure 6: Dairy food, Hong Kong, distribution channels by value (%), 2008?09 35
Figure 7: Dairy food, Hong Kong, consumption by age group, % of total market value, 2008 36
Figure 8: Dairy food, Hong Kong, consumption by gender, % of total market value, 2008 38
Figure 9: Dairy food, Hong Kong, consumption by income, % of total market value, 2008 40
Figure 10: Dairy food, Hong Kong, consumption by status, % of total market value, 2008 43
Figure 11: Spreadable fats, Hong Kong, consumption by age group, % of total market value, 2008 45
Figure 12: Spreadable fats, Hong Kong, consumption by gender, % of total market value, 2008 47
Figure 13: Spreadable fats, Hong Kong, consumption by income, % of total market value, 2008 49
Figure 14: Spreadable fats, Hong Kong, consumption by status, % of total market value, 2008 52
Figure 15: Soy products, Hong Kong, consumption by age group, % of total market value, 2008 54
Figure 16: Soy products, Hong Kong, consumption by gender, % of total market value, 2008 56
Figure 17: Soy products, Hong Kong, consumption by income, % of total market value, 2008 58
Figure 18: Soy products, Hong Kong, consumption by status, % of total market value, 2008 61
Figure 19: Cheese, Hong Kong, consumption by age group, % of total market value, 2008 63
Figure 20: Cheese, Hong Kong, consumption by gender, % of total market value, 2008 65
Figure 21: Cheese, Hong Kong, consumption by income, % of total market value, 2008 67
Figure 22: Cheese, Hong Kong, consumption by status, % of total market value, 2008 70
Figure 23: Chilled desserts, Hong Kong, consumption by age group, % of total market value, 2008 72
Figure 24: Chilled desserts, Hong Kong, consumption by gender, % of total market value, 2008 74
Figure 25: Chilled desserts, Hong Kong, consumption by income, % of total market value, 2008 76
Figure 26: Chilled desserts, Hong Kong, consumption by status, % of total market value, 2008 79
Figure 27: Cream, Hong Kong, consumption by age group, % of total market value, 2008 81
Figure 28: Cream, Hong Kong, consumption by gender, % of total market value, 2008 83
Figure 29: Cream, Hong Kong, consumption by income, % of total market value, 2008 85
Figure 30: Cream, Hong Kong, consumption by status, % of total market value, 2008 88
Figure 31: Milk, Hong Kong, consumption by age group, % of total market value, 2008 90
Figure 32: Milk, Hong Kong, consumption by gender, % of total market value, 2008 92
Figure 33: Milk, Hong Kong, consumption by income, % of total market value, 2008 94
Figure 34: Milk, Hong Kong, consumption by status, % of total market value, 2008 97
Figure 35: Fromage frais, Hong Kong, consumption by age group, % of total market value, 2008 99
Figure 36: Fromage frais, Hong Kong, consumption by gender, % of total market value, 2008 101
Figure 37: Fromage frais, Hong Kong, consumption by income, % of total market value, 2008 103
Figure 38: Fromage frais, Hong Kong, consumption by status, % of total market value, 2008 106
Figure 39: Yogurt, Hong Kong, consumption by age group, % of total market value, 2008 108
Figure 40: Yogurt, Hong Kong, consumption by gender, % of total market value, 2008 110
Figure 41: Yogurt, Hong Kong, consumption by income, % of total market value, 2008 112
Figure 42: Yogurt, Hong Kong, consumption by status, % of total market value, 2008 115
Figure 43: Annual data review process 118


LIST OF TABLES
Table 1: Dairy food category definitions 4
Table 2: Dairy food distribution channels 5
Table 3: Dairy food, Hong Kong, value by category (HK$m), 2004?09 15
Table 4: Dairy food, Hong Kong, value forecast by category (HK$m), 2009?14 16
Table 5: Dairy food, Hong Kong, value by category ($m), 2004?09 18
Table 6: Dairy food, Hong Kong, value forecast by category ($m), 2009?14 19
Table 7: Dairy food, Hong Kong, volume by category (kg/liters, million), 2004?09 21
Table 8: Dairy food, Hong Kong, volume forecast by category (kg/liters, million), 2009?14 22
Table 9: Dairy food, Hong Kong, brand share by value (%), 2008?09 24
Table 10: Dairy food, Hong Kong, value by brand (HK$m), 2008?09 27
Table 11: Dairy food, Hong Kong, company share by value (%), 2008?09 31
Table 12: Dairy food, Hong Kong, value by company (HK$m), 2008?09 33
Table 13: Dairy food, Hong Kong, distribution channels by value (%), 2008?09 35
Table 14: Dairy food, Hong Kong, value by distribution channel (HK$m), 2008?09 35
Table 15: Dairy food, Hong Kong, consumption by age group, value ($m), 2004?08 38
Table 16: Dairy food, Hong Kong, consumption by age group, % of total market value, 2004?08 38
Table 17: Dairy food, Hong Kong, consumption by gender, value ($m), 2004–08 40
Table 18: Dairy food, Hong Kong, consumption by gender, % of total market value, 2004–08 40
Table 19: Dairy food, Hong Kong, consumption by income, value ($m), 2004–08 42
Table 20: Dairy food, Hong Kong, consumption by income, % of total market value, 2004–08 42
Table 21: Dairy food, Hong Kong, consumption by urban/rural, value ($m), 2004–08 43
Table 22: Dairy food, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 43
Table 23: Dairy food, Hong Kong, consumption by status, value ($m), 2004–08 45
Table 24: Dairy food, Hong Kong, consumption by status, % of total market value, 2004–08 45
Table 25: Spreadable fats, Hong Kong, consumption by age group, value ($m), 2004?08 47
Table 26: Spreadable fats, Hong Kong, consumption by age group, % of total market value, 2004?08 47
Table 27: Spreadable fats, Hong Kong, consumption by gender, value ($m), 2004–08 49
Table 28: Spreadable fats, Hong Kong, consumption by gender, % of total market value, 2004–08 49
Table 29: Spreadable fats, Hong Kong, consumption by income, value ($m), 2004–08 51
Table 30: Spreadable fats, Hong Kong, consumption by income, % of total market value, 2004–08 51
Table 31: Spreadable fats, Hong Kong, consumption by urban/rural, value ($m), 2004–08 52
Table 32: Spreadable fats, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 52
Table 33: Spreadable fats, Hong Kong, consumption by status, value ($m), 2004–08 54
Table 34: Spreadable fats, Hong Kong, consumption by status, % of total market value, 2004–08 54
Table 35: Soy products, Hong Kong, consumption by age group, value ($m), 2004?08 56
Table 36: Soy products, Hong Kong, consumption by age group, % of total market value, 2004?08 56
Table 37: Soy products, Hong Kong, consumption by gender, value ($m), 2004–08 58
Table 38: Soy products, Hong Kong, consumption by gender, % of total market value, 2004–08 58
Table 39: Soy products, Hong Kong, consumption by income, value ($m), 2004–08 60
Table 40: Soy products, Hong Kong, consumption by income, % of total market value, 2004–08 60
Table 41: Soy products, Hong Kong, consumption by urban/rural, value ($m), 2004–08 61
Table 42: Soy products, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 61
Table 43: Soy products, Hong Kong, consumption by status, value ($m), 2004–08 63
Table 44: Soy products, Hong Kong, consumption by status, % of total market value, 2004–08 63
Table 45: Cheese, Hong Kong, consumption by age group, value ($m), 2004?08 65
Table 46: Cheese, Hong Kong, consumption by age group, % of total market value, 2004?08 65
Table 47: Cheese, Hong Kong, consumption by gender, value ($m), 2004–08 67
Table 48: Cheese, Hong Kong, consumption by gender, % of total market value, 2004–08 67
Table 49: Cheese, Hong Kong, consumption by income, value ($m), 2004–08 69
Table 50: Cheese, Hong Kong, consumption by income, % of total market value, 2004–08 69
Table 51: Cheese, Hong Kong, consumption by urban/rural, value ($m), 2004–08 70
Table 52: Cheese, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 70
Table 53: Cheese, Hong Kong, consumption by status, value ($m), 2004–08 72
Table 54: Cheese, Hong Kong, consumption by status, % of total market value, 2004–08 72
Table 55: Chilled desserts, Hong Kong, consumption by age group, value ($m), 2004?08 74
Table 56: Chilled desserts, Hong Kong, consumption by age group, % of total market value, 2004?08 74
Table 57: Chilled desserts, Hong Kong, consumption by gender, value ($m), 2004–08 76
Table 58: Chilled desserts, Hong Kong, consumption by gender, % of total market value, 2004–08 76
Table 59: Chilled desserts, Hong Kong, consumption by income, value ($m), 2004–08 78
Table 60: Chilled desserts, Hong Kong, consumption by income, % of total market value, 2004–08 78
Table 61: Chilled desserts, Hong Kong, consumption by urban/rural, value ($m), 2004–08 79
Table 62: Chilled desserts, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 79
Table 63: Chilled desserts, Hong Kong, consumption by status, value ($m), 2004–08 81
Table 64: Chilled desserts, Hong Kong, consumption by status, % of total market value, 2004–08 81
Table 65: Cream, Hong Kong, consumption by age group, value ($m), 2004?08 83
Table 66: Cream, Hong Kong, consumption by age group, % of total market value, 2004?08 83
Table 67: Cream, Hong Kong, consumption by gender, value ($m), 2004–08 85
Table 68: Cream, Hong Kong, consumption by gender, % of total market value, 2004–08 85
Table 69: Cream, Hong Kong, consumption by income, value ($m), 2004–08 87
Table 70: Cream, Hong Kong, consumption by income, % of total market value, 2004–08 87
Table 71: Cream, Hong Kong, consumption by urban/rural, value ($m), 2004–08 88
Table 72: Cream, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 88
Table 73: Cream, Hong Kong, consumption by status, value ($m), 2004–08 90
Table 74: Cream, Hong Kong, consumption by status, % of total market value, 2004–08 90
Table 75: Milk, Hong Kong, consumption by age group, value ($m), 2004?08 92
Table 76: Milk, Hong Kong, consumption by age group, % of total market value, 2004?08 92
Table 77: Milk, Hong Kong, consumption by gender, value ($m), 2004–08 94
Table 78: Milk, Hong Kong, consumption by gender, % of total market value, 2004–08 94
Table 79: Milk, Hong Kong, consumption by income, value ($m), 2004–08 96
Table 80: Milk, Hong Kong, consumption by income, % of total market value, 2004–08 96
Table 81: Milk, Hong Kong, consumption by urban/rural, value ($m), 2004–08 97
Table 82: Milk, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 97
Table 83: Milk, Hong Kong, consumption by status, value ($m), 2004–08 99
Table 84: Milk, Hong Kong, consumption by status, % of total market value, 2004–08 99
Table 85: Fromage frais, Hong Kong, consumption by age group, value ($m), 2004?08 101
Table 86: Fromage frais, Hong Kong, consumption by age group, % of total market value, 2004?08 101
Table 87: Fromage frais, Hong Kong, consumption by gender, value ($m), 2004–08 103
Table 88: Fromage frais, Hong Kong, consumption by gender, % of total market value, 2004–08 103
Table 89: Fromage frais, Hong Kong, consumption by income, value ($m), 2004–08 105
Table 90: Fromage frais, Hong Kong, consumption by income, % of total market value, 2004–08 105
Table 91: Fromage frais, Hong Kong, consumption by urban/rural, value ($m), 2004–08 106
Table 92: Fromage frais, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 106
Table 93: Fromage frais, Hong Kong, consumption by status, value ($m), 2004–08 108
Table 94: Fromage frais, Hong Kong, consumption by status, % of total market value, 2004–08 108
Table 95: Yogurt, Hong Kong, consumption by age group, value ($m), 2004?08 110
Table 96: Yogurt, Hong Kong, consumption by age group, % of total market value, 2004?08 110
Table 97: Yogurt, Hong Kong, consumption by gender, value ($m), 2004–08 112
Table 98: Yogurt, Hong Kong, consumption by gender, % of total market value, 2004–08 112
Table 99: Yogurt, Hong Kong, consumption by income, value ($m), 2004–08 114
Table 100: Yogurt, Hong Kong, consumption by income, % of total market value, 2004–08 114
Table 101: Yogurt, Hong Kong, consumption by urban/rural, value ($m), 2004–08 115
Table 102: Yogurt, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 115
Table 103: Yogurt, Hong Kong, consumption by status, value ($m), 2004–08 117
Table 104: Yogurt, Hong Kong, consumption by status, % of total market value, 2004–08 117


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