Dairy Food in India - Market Forecast & Consumer Demographics

Synopsis
Dairy Food in India – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dairy food industry in India.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Indian dairy food products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The dairy food market consists of the sale of spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt.
• Market overview & forecast – overall India dairy food market value and volume data split by category
• Market shares –company share, brand share and distribution share for the dairy food market in India
• Dairy food consumption and usage demographics –analysis of Consumer Demographics in the Indian dairy food market

Highlights
• In India, 0-14 age group accounted for 28.4% share of the total dairy food consumption in 2008.
• In India, urban consumers accounted for 76.9% of the total dairy food consumption in 2008.
• In India, 0-14 age group accounted for 22.6% share of the total spreadable fats consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the dairy food market in India
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Indian dairy food products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 INDIAN DAIRY FOOD MARKET OVERVIEW & FORECAST 14
Value analysis (Indian Rupee), 2004?09 14
Value analysis (Indian Rupee), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 18
Volume analysis, 2004?09 20
Volume analysis, 2009?14 21
Chapter 3 INDIAN DAIRY FOOD MARKET SHARES 23
Company and brand share analysis 23
Distribution analysis 28
Chapter 4 INDIAN DAIRY FOOD MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 30
Dairy food–consumer demographics 30
Spreadable fats–consumer demographics 40
Soy products–consumer demographics 50
Cheese–consumer demographics 60
Cream–consumer demographics 70
Milk–consumer demographics 80
Yogurt–consumer demographics 90
Chapter 5 RESEARCH METHODOLOGY 100
Methodology overview 100
Secondary research 101
Market modeling 102
Creating an initial data model 102
Revising the initial data model 102
Creating a final estimate 103
Creating demographic value splits 103
Primary research 103
Data finalization 104
Ongoing research 104
Chapter 6 APPENDIX 105
Future readings 105
How to contact experts in your industry 105
Disclaimer 105


LIST OF FIGURES
Figure 1: Dairy food, India, value by category (INRm), 2004?14 16
Figure 2: Dairy food, India, category growth comparison, by value, 2004?14 19
Figure 3: Dairy food, India, volume by category (kg/liters, million), 2004?14 22
Figure 4: Dairy food, India, category growth comparison, by volume, 2004?14 22
Figure 5: Dairy food, India, company share by value (%), 2008?09 25
Figure 6: Dairy food, India, distribution channels by value (%), 2008?09 29
Figure 7: Dairy food, India, consumption by age group, % of total market value, 2008 30
Figure 8: Dairy food, India, consumption by gender, % of total market value, 2008 32
Figure 9: Dairy food, India, consumption by income, % of total market value, 2008 34
Figure 10: Dairy food, India, consumption by urban/rural, % of total market value, 2008 36
Figure 11: Dairy food, India, consumption by status, % of total market value, 2008 38
Figure 12: Spreadable fats, India, consumption by age group, % of total market value, 2008 40
Figure 13: Spreadable fats, India, consumption by gender, % of total market value, 2008 42
Figure 14: Spreadable fats, India, consumption by income, % of total market value, 2008 44
Figure 15: Spreadable fats, India, consumption by urban/rural, % of total market value, 2008 46
Figure 16: Spreadable fats, India, consumption by status, % of total market value, 2008 48
Figure 17: Soy products, India, consumption by age group, % of total market value, 2008 50
Figure 18: Soy products, India, consumption by gender, % of total market value, 2008 52
Figure 19: Soy products, India, consumption by income, % of total market value, 2008 54
Figure 20: Soy products, India, consumption by urban/rural, % of total market value, 2008 56
Figure 21: Soy products, India, consumption by status, % of total market value, 2008 58
Figure 22: Cheese, India, consumption by age group, % of total market value, 2008 60
Figure 23: Cheese, India, consumption by gender, % of total market value, 2008 62
Figure 24: Cheese, India, consumption by income, % of total market value, 2008 64
Figure 25: Cheese, India, consumption by urban/rural, % of total market value, 2008 66
Figure 26: Cheese, India, consumption by status, % of total market value, 2008 68
Figure 27: Cream, India, consumption by age group, % of total market value, 2008 70
Figure 28: Cream, India, consumption by gender, % of total market value, 2008 72
Figure 29: Cream, India, consumption by income, % of total market value, 2008 74
Figure 30: Cream, India, consumption by urban/rural, % of total market value, 2008 76
Figure 31: Cream, India, consumption by status, % of total market value, 2008 78
Figure 32: Milk, India, consumption by age group, % of total market value, 2008 80
Figure 33: Milk, India, consumption by gender, % of total market value, 2008 82
Figure 34: Milk, India, consumption by income, % of total market value, 2008 84
Figure 35: Milk, India, consumption by urban/rural, % of total market value, 2008 86
Figure 36: Milk, India, consumption by status, % of total market value, 2008 88
Figure 37: Yogurt, India, consumption by age group, % of total market value, 2008 90
Figure 38: Yogurt, India, consumption by gender, % of total market value, 2008 92
Figure 39: Yogurt, India, consumption by income, % of total market value, 2008 94
Figure 40: Yogurt, India, consumption by urban/rural, % of total market value, 2008 96
Figure 41: Yogurt, India, consumption by status, % of total market value, 2008 98
Figure 42: Annual data review process 101


LIST OF TABLES
Table 1: Dairy food category definitions 4
Table 2: Dairy food distribution channels 5
Table 3: Dairy food, India, value by category (INRm), 2004?09 14
Table 4: Dairy food, India, value forecast by category (INRm), 2009?14 15
Table 5: Dairy food, India, value by category ($m), 2004?09 17
Table 6: Dairy food, India, value forecast by category ($m), 2009?14 18
Table 7: Dairy food, India, volume by category (kg/liters, million), 2004?09 20
Table 8: Dairy food, India, volume forecast by category (kg/liters, million), 2009?14 21
Table 9: Dairy food, India, brand share by value (%), 2008?09 23
Table 10: Dairy food, India, value by brand (INRm), 2008?09 24
Table 11: Dairy food, India, company share by value (%), 2008?09 26
Table 12: Dairy food, India, value by company (INRm), 2008?09 27
Table 13: Dairy food, India, distribution channels by value (%), 2008?09 28
Table 14: Dairy food, India, value by distribution channel (INRm), 2008?09 28
Table 15: Dairy food, India, consumption by age group, value ($m), 2004?08 31
Table 16: Dairy food, India, consumption by age group, % of total market value, 2004?08 31
Table 17: Dairy food, India, consumption by gender, value ($m), 2004–08 33
Table 18: Dairy food, India, consumption by gender, % of total market value, 2004–08 33
Table 19: Dairy food, India, consumption by income, value ($m), 2004–08 35
Table 20: Dairy food, India, consumption by income, % of total market value, 2004–08 35
Table 21: Dairy food, India, consumption by urban/rural, value ($m), 2004–08 37
Table 22: Dairy food, India, consumption by urban/rural, % of total market value, 2004–08 37
Table 23: Dairy food, India, consumption by status, value ($m), 2004–08 39
Table 24: Dairy food, India, consumption by status, % of total market value, 2004–08 39
Table 25: Spreadable fats, India, consumption by age group, value ($m), 2004?08 41
Table 26: Spreadable fats, India, consumption by age group, % of total market value, 2004?08 41
Table 27: Spreadable fats, India, consumption by gender, value ($m), 2004–08 43
Table 28: Spreadable fats, India, consumption by gender, % of total market value, 2004–08 43
Table 29: Spreadable fats, India, consumption by income, value ($m), 2004–08 45
Table 30: Spreadable fats, India, consumption by income, % of total market value, 2004–08 45
Table 31: Spreadable fats, India, consumption by urban/rural, value ($m), 2004–08 47
Table 32: Spreadable fats, India, consumption by urban/rural, % of total market value, 2004–08 47
Table 33: Spreadable fats, India, consumption by status, value ($m), 2004–08 49
Table 34: Spreadable fats, India, consumption by status, % of total market value, 2004–08 49
Table 35: Soy products, India, consumption by age group, value ($m), 2004?08 51
Table 36: Soy products, India, consumption by age group, % of total market value, 2004?08 51
Table 37: Soy products, India, consumption by gender, value ($m), 2004–08 53
Table 38: Soy products, India, consumption by gender, % of total market value, 2004–08 53
Table 39: Soy products, India, consumption by income, value ($m), 2004–08 55
Table 40: Soy products, India, consumption by income, % of total market value, 2004–08 55
Table 41: Soy products, India, consumption by urban/rural, value ($m), 2004–08 57
Table 42: Soy products, India, consumption by urban/rural, % of total market value, 2004–08 57
Table 43: Soy products, India, consumption by status, value ($m), 2004–08 59
Table 44: Soy products, India, consumption by status, % of total market value, 2004–08 59
Table 45: Cheese, India, consumption by age group, value ($m), 2004?08 61
Table 46: Cheese, India, consumption by age group, % of total market value, 2004?08 61
Table 47: Cheese, India, consumption by gender, value ($m), 2004–08 63
Table 48: Cheese, India, consumption by gender, % of total market value, 2004–08 63
Table 49: Cheese, India, consumption by income, value ($m), 2004–08 65
Table 50: Cheese, India, consumption by income, % of total market value, 2004–08 65
Table 51: Cheese, India, consumption by urban/rural, value ($m), 2004–08 67
Table 52: Cheese, India, consumption by urban/rural, % of total market value, 2004–08 67
Table 53: Cheese, India, consumption by status, value ($m), 2004–08 69
Table 54: Cheese, India, consumption by status, % of total market value, 2004–08 69
Table 55: Cream, India, consumption by age group, value ($m), 2004?08 71
Table 56: Cream, India, consumption by age group, % of total market value, 2004?08 71
Table 57: Cream, India, consumption by gender, value ($m), 2004–08 73
Table 58: Cream, India, consumption by gender, % of total market value, 2004–08 73
Table 59: Cream, India, consumption by income, value ($m), 2004–08 75
Table 60: Cream, India, consumption by income, % of total market value, 2004–08 75
Table 61: Cream, India, consumption by urban/rural, value ($m), 2004–08 77
Table 62: Cream, India, consumption by urban/rural, % of total market value, 2004–08 77
Table 63: Cream, India, consumption by status, value ($m), 2004–08 79
Table 64: Cream, India, consumption by status, % of total market value, 2004–08 79
Table 65: Milk, India, consumption by age group, value ($m), 2004?08 81
Table 66: Milk, India, consumption by age group, % of total market value, 2004?08 81
Table 67: Milk, India, consumption by gender, value ($m), 2004–08 83
Table 68: Milk, India, consumption by gender, % of total market value, 2004–08 83
Table 69: Milk, India, consumption by income, value ($m), 2004–08 85
Table 70: Milk, India, consumption by income, % of total market value, 2004–08 85
Table 71: Milk, India, consumption by urban/rural, value ($m), 2004–08 87
Table 72: Milk, India, consumption by urban/rural, % of total market value, 2004–08 87
Table 73: Milk, India, consumption by status, value ($m), 2004–08 89
Table 74: Milk, India, consumption by status, % of total market value, 2004–08 89
Table 75: Yogurt, India, consumption by age group, value ($m), 2004?08 91
Table 76: Yogurt, India, consumption by age group, % of total market value, 2004?08 91
Table 77: Yogurt, India, consumption by gender, value ($m), 2004–08 93
Table 78: Yogurt, India, consumption by gender, % of total market value, 2004–08 93
Table 79: Yogurt, India, consumption by income, value ($m), 2004–08 95
Table 80: Yogurt, India, consumption by income, % of total market value, 2004–08 95
Table 81: Yogurt, India, consumption by urban/rural, value ($m), 2004–08 97
Table 82: Yogurt, India, consumption by urban/rural, % of total market value, 2004–08 97
Table 83: Yogurt, India, consumption by status, value ($m), 2004–08 99
Table 84: Yogurt, India, consumption by status, % of total market value, 2004–08 99


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