Dairy Food in Italy to 2014

Introduction
This databook provides key data and information on the dairy food market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
Contains information on eight categories: cheese, milk, yogurt, spreadable fats, cream, chilled desserts, soy products and fromage frais
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
Category level company and brand share as well as distribution share information for 2008 and 2009
Review of the top two companies within the dairy food market, including company overview, key facts and business description


Highlights
The market for dairy food in Italy increased at a compound annual growth rate of 2.6% between 2004 and 2009.
The cheese category led the dairy food market in Italy, accounting for a share of 52.4%.
Leading players in the Italian dairy food market include Groupe Lactalis, Parmalat Finanziaria S.p.A. and Granarolo S.p.A.


Reasons to Purchase
Develop business strategies by understanding the quantitative trends within the dairy food market in Italy
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the dairy food market to plan lucrative M&A, partnerships and agreements
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Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary category level: spreadable fats 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary category level: soy products 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Summary category level: cheese 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary category level: chilled desserts 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market share 6
Summary category level: cream 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market share 7
Summary category level: milk 8
Market value 8
Market value forecast 8
Market volume 8
Market volume forecast 8
Market segmentation 8
Market share 8
Summary category level: fromage frais 9
Market value 9
Market value forecast 9
Market volume 9
Market volume forecast 9
Market share 9
Summary category level: yogurt 10
Market value 10
Market value forecast 10
Market volume 10
Market volume forecast 10
Market segmentation 10
Market share 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
TABLE OF CONTENTS 15
LIST OF FIGURES 16
LIST OF TABLES 17
Chapter 3 Market Overview 18
Value analysis (Euro), 2004?09 18
Value analysis (Euro), 2009?14 19
Value analysis (US dollars), 2004?09 21
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 46
Groupe Lactalis 46
Parmalat S.p.A. 48
Chapter 5 Category Analysis: Spreadable Fats 50
Value analysis (Euro), 2004?09 50
Value analysis (Euro), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Soy Products 69
Value analysis (Euro), 2004?09 69
Value analysis (Euro), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 7 Category Analysis: Cheese 85
Value analysis (Euro), 2004?09 85
Value analysis (Euro), 2009?14 86
Value analysis (US dollars), 2004?09 88
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Chilled Desserts 103
Value analysis (Euro), 2004?09 103
Value analysis (Euro), 2009?14 104
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 105
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 108
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 9 Category Analysis: Cream 117
Value analysis (Euro), 2004?09 117
Value analysis (Euro), 2009?14 118
Value analysis (US dollars), 2004?09 119
Value analysis (US dollars), 2009?14 119
Volume analysis, 2004?09 120
Volume analysis, 2009?14 121
Company and brand share analysis 122
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 10 Category Analysis: Milk 130
Value analysis (Euro), 2004?09 130
Value analysis (Euro), 2009?14 131
Value analysis (US dollars), 2004?09 133
Value analysis (US dollars), 2009?14 134
Volume analysis, 2004?09 135
Volume analysis, 2009?14 136
Company and brand share analysis 138
Distribution analysis 143
Expenditure and consumption per capita 145
Chapter 11 Category Analysis: Fromage Frais 151
Value analysis (Euro), 2004?09 151
Value analysis (Euro), 2009?14 152
Value analysis (US dollars), 2004?09 153
Value analysis (US dollars), 2009?14 153
Volume analysis, 2004?09 154
Volume analysis, 2009?14 155
Company and brand share analysis 156
Distribution analysis 161
Expenditure and consumption per capita 163
Chapter 12 Category Analysis: Yogurt 166
Value analysis (Euro), 2004?09 166
Value analysis (Euro), 2009?14 167
Value analysis (US dollars), 2004?09 169
Value analysis (US dollars), 2009?14 169
Volume analysis, 2004?09 171
Volume analysis, 2009?14 172
Company and brand share analysis 174
Distribution analysis 179
Expenditure and consumption per capita 181
Chapter 13 New Product Development 184
Product launches over time 184
Recent product launches 186
Chapter 14 Macroeconomic Profile 187
Macroeconomic Indicators 187
Chapter 15 Research Methodology 192
Methodology overview 192
Secondary research 193
Market modeling 194
Creating an initial data model 194
Revising the initial data model 194
Creating a final estimate 195
Creating demographic value splits 195
Primary research 195
Data finalization 196
Ongoing research 196
Chapter 16 Appendix 197
Future readings 197
How to contact experts in your industry 197
Disclaimer 197
List of Tables
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, Italy, value by category (€m), 2004?09 18
Table 4: Dairy food, Italy, value forecast by category (€m), 2009?14 19
Table 5: Dairy food, Italy, value by category ($m), 2004?09 21
Table 6: Dairy food, Italy, value forecast by category ($m), 2009?14 22
Table 7: Dairy food, Italy, volume by category (kg/liters, million), 2004?09 24
Table 8: Dairy food, Italy, volume forecast by category (kg/liters, million), 2009?14 25
Table 9: Dairy food, Italy, brand share by value (%), 2008?09 27
Table 10: Dairy food, Italy, value by brand (€m), 2008?09 30
Table 11: Dairy food, Italy, company share by value (%), 2008?09 34
Table 12: Dairy food, Italy, value by company (€m), 2008?09 36
Table 13: Dairy food, Italy, distribution channels by value (%), 2008?09 38
Table 14: Dairy food, Italy, value by distribution channel (€m), 2008?09 38
Table 15: Dairy food, Italy, expenditure per capita (€), 2004?09 40
Table 16: Dairy food, Italy, forecast expenditure per capita (€), 2009?14 41
Table 17: Dairy food, Italy, expenditure per capita ($), 2004?09 42
Table 18: Dairy food, Italy, forecast expenditure per capita ($), 2009?14 43
Table 19: Dairy food, Italy, consumption per capita (kg/liters), 2004?09 44
Table 20: Dairy food, Italy, forecast consumption per capita (kg/liters), 2009?14 45
Table 21: Groupe Lactalis key facts 46
Table 22: Parmalat S.p.A. key facts 48
Table 23: Spreadable fats, Italy, value by segment (€m), 2004?09 50
Table 24: Spreadable fats, Italy, value forecast by segment (€m), 2009?14 51
Table 25: Spreadable fats, Italy, value by segment ($m), 2004?09 53
Table 26: Spreadable fats, Italy, value forecast by segment ($m), 2009?14 54
Table 27: Spreadable fats, Italy, volume by segment (kg, million), 2004?09 56
Table 28: Spreadable fats, Italy, volume forecast by segment (kg, million), 2009?14 57
Table 29: Spreadable fats, Italy, brand share by value (%), 2008?09 59
Table 30: Spreadable fats, Italy, value by brand (€m), 2008?09 60
Table 31: Spreadable fats, Italy, company share by value (%), 2008?09 62
Table 32: Spreadable fats, Italy, value by company (€m), 2008?09 63
Table 33: Spreadable fats, Italy, distribution channels by value (%), 2008?09 64
Table 34: Spreadable fats, Italy, value by distribution channel (€m), 2008?09 64
Table 35: Spreadable fats, Italy, expenditure per capita (€), 2004?09 66
Table 36: Spreadable fats, Italy, forecast expenditure per capita (€), 2009?14 66
Table 37: Spreadable fats, Italy, expenditure per capita ($), 2004?09 67
Table 38: Spreadable fats, Italy, forecast expenditure per capita ($), 2009?14 67
Table 39: Spreadable fats, Italy, consumption per capita (kg), 2004?09 68
Table 40: Spreadable fats, Italy, forecast consumption per capita (kg), 2009?14 68
Table 41: Soy products, Italy, value by segment (€m), 2004?09 69
Table 42: Soy products, Italy, value forecast by segment (€m), 2009?14 70
Table 43: Soy products, Italy, value by segment ($m), 2004?09 72
Table 44: Soy products, Italy, value forecast by segment ($m), 2009?14 72
Table 45: Soy products, Italy, volume by segment (kg/liters, million), 2004?09 74
Table 46: Soy products, Italy, volume forecast by segment (kg/liters, million), 2009?14 75
Table 47: Soy products, Italy, brand share by value (%), 2008?09 77
Table 48: Soy products, Italy, value by brand (€m), 2008?09 77
Table 49: Soy products, Italy, company share by value (%), 2008?09 79
Table 50: Soy products, Italy, value by company (€m), 2008?09 79
Table 51: Soy products, Italy, distribution channels by value (%), 2008?09 80
Table 52: Soy products, Italy, value by distribution channel (€m), 2008?09 80
Table 53: Soy products, Italy, expenditure per capita (€), 2004?09 82
Table 54: Soy products, Italy, forecast expenditure per capita (€), 2009?14 82
Table 55: Soy products, Italy, expenditure per capita ($), 2004?09 83
Table 56: Soy products, Italy, forecast expenditure per capita ($), 2009?14 83
Table 57: Soy products, Italy, consumption per capita (kg/liters), 2004?09 84
Table 58: Soy products, Italy, forecast consumption per capita (kg/liters), 2009?14 84
Table 59: Cheese, Italy, value by segment (€m), 2004?09 85
Table 60: Cheese, Italy, value forecast by segment (€m), 2009?14 86
Table 61: Cheese, Italy, value by segment ($m), 2004?09 88
Table 62: Cheese, Italy, value forecast by segment ($m), 2009?14 88
Table 63: Cheese, Italy, volume by segment (kg, million), 2004?09 90
Table 64: Cheese, Italy, volume forecast by segment (kg, million), 2009?14 91
Table 65: Cheese, Italy, brand share by value (%), 2008?09 93
Table 66: Cheese, Italy, value by brand (€m), 2008?09 94
Table 67: Cheese, Italy, company share by value (%), 2008?09 96
Table 68: Cheese, Italy, value by company (€m), 2008?09 97
Table 69: Cheese, Italy, distribution channels by value (%), 2008?09 98
Table 70: Cheese, Italy, value by distribution channel (€m), 2008?09 98
Table 71: Cheese, Italy, expenditure per capita (€), 2004?09 100
Table 72: Cheese, Italy, forecast expenditure per capita (€), 2009?14 100
Table 73: Cheese, Italy, expenditure per capita ($), 2004?09 101
Table 74: Cheese, Italy, forecast expenditure per capita ($), 2009?14 101
Table 75: Cheese, Italy, consumption per capita (kg), 2004?09 102
Table 76: Cheese, Italy, forecast consumption per capita (kg), 2009?14 102
Table 77: Chilled desserts, Italy, value (€m), 2004?09 103
Table 78: Chilled desserts, Italy, value forecast (€m), 2009?14 104
Table 79: Chilled desserts, Italy, value ($m), 2004?09 105
Table 80: Chilled desserts, Italy, value forecast ($m), 2009?14 105
Table 81: Chilled desserts, Italy, volume (kg, million), 2004?09 106
Table 82: Chilled desserts, Italy, volume forecast (kg, million), 2009?14 107
Table 83: Chilled desserts, Italy, brand share by value (%), 2008?09 108
Table 84: Chilled desserts, Italy, value by brand (€m), 2008?09 109
Table 85: Chilled desserts, Italy, company share by value (%), 2008?09 111
Table 86: Chilled desserts, Italy, value by company (€m), 2008?09 111
Table 87: Chilled desserts, Italy, distribution channels by value (%), 2008?09 112
Table 88: Chilled desserts, Italy, value by distribution channel (€m), 2008?09 112
Table 89: Chilled desserts, Italy, expenditure per capita (€), 2004?09 114
Table 90: Chilled desserts, Italy, forecast expenditure per capita (€), 2009?14 114
Table 91: Chilled desserts, Italy, expenditure per capita ($), 2004?09 115
Table 92: Chilled desserts, Italy, forecast expenditure per capita ($), 2009?14 115
Table 93: Chilled desserts, Italy, consumption per capita (kg), 2004?09 116
Table 94: Chilled desserts, Italy, forecast consumption per capita (kg), 2009?14 116
Table 95: Cream, Italy, value (€m), 2004?09 117
Table 96: Cream, Italy, value forecast (€m), 2009?14 118
Table 97: Cream, Italy, value ($m), 2004?09 119
Table 98: Cream, Italy, value forecast ($m), 2009?14 119
Table 99: Cream, Italy, volume (liters, million), 2004?09 120
Table 100: Cream, Italy, volume forecast (liters, million), 2009?14 121
Table 101: Cream, Italy, brand share by value (%), 2008?09 122
Table 102: Cream, Italy, value by brand (€m), 2008?09 122
Table 103: Cream, Italy, company share by value (%), 2008?09 124
Table 104: Cream, Italy, value by company (€m), 2008?09 124
Table 105: Cream, Italy, distribution channels by value (%), 2008?09 125
Table 106: Cream, Italy, value by distribution channel (€m), 2008?09 125
Table 107: Cream, Italy, expenditure per capita (€), 2004?09 127
Table 108: Cream, Italy, forecast expenditure per capita (€), 2009?14 127
Table 109: Cream, Italy, expenditure per capita ($), 2004?09 128
Table 110: Cream, Italy, forecast expenditure per capita ($), 2009?14 128
Table 111: Cream, Italy, consumption per capita (liters), 2004?09 129
Table 112: Cream, Italy, forecast consumption per capita (liters), 2009?14 129
Table 113: Milk, Italy, value by segment (€m), 2004?09 130
Table 114: Milk, Italy, value forecast by segment (€m), 2009?14 131
Table 115: Milk, Italy, value by segment ($m), 2004?09 133
Table 116: Milk, Italy, value forecast by segment ($m), 2009?14 134
Table 117: Milk, Italy, volume by segment (kg/liters, million), 2004?09 135
Table 118: Milk, Italy, volume forecast by segment (kg/liters, million), 2009?14 136
Table 119: Milk, Italy, brand share by value (%), 2008?09 138
Table 120: Milk, Italy, value by brand (€m), 2008?09 139
Table 121: Milk, Italy, company share by value (%), 2008?09 141
Table 122: Milk, Italy, value by company (€m), 2008?09 142
Table 123: Milk, Italy, distribution channels by value (%), 2008?09 143
Table 124: Milk, Italy, value by distribution channel (€m), 2008?09 143
Table 125: Milk, Italy, expenditure per capita (€), 2004?09 145
Table 126: Milk, Italy, forecast expenditure per capita (€), 2009?14 146
Table 127: Milk, Italy, expenditure per capita ($), 2004?09 147
Table 128: Milk, Italy, forecast expenditure per capita ($), 2009?14 148
Table 129: Milk, Italy, consumption per capita (kg/liters), 2004?09 149
Table 130: Milk, Italy, forecast consumption per capita (kg/liters), 2009?14 150
Table 131: Fromage frais, Italy, value (€m), 2004?09 151
Table 132: Fromage frais, Italy, value forecast (€m), 2009?14 152
Table 133: Fromage frais, Italy, value ($m), 2004?09 153
Table 134: Fromage frais, Italy, value forecast ($m), 2009?14 153
Table 135: Fromage frais, Italy, volume (kg, million), 2004?09 154
Table 136: Fromage frais, Italy, volume forecast (kg, million), 2009?14 155
Table 137: Fromage frais, Italy, brand share by value (%), 2008?09 156
Table 138: Fromage frais, Italy, value by brand (€m), 2008?09 157
Table 139: Fromage frais, Italy, company share by value (%), 2008?09 159
Table 140: Fromage frais, Italy, value by company (€m), 2008?09 160
Table 141: Fromage frais, Italy, distribution channels by value (%), 2008?09 161
Table 142: Fromage frais, Italy, value by distribution channel (€m), 2008?09 161
Table 143: Fromage frais, Italy, expenditure per capita (€), 2004?09 163
Table 144: Fromage frais, Italy, forecast expenditure per capita (€), 2009?14 163
Table 145: Fromage frais, Italy, expenditure per capita ($), 2004?09 164
Table 146: Fromage frais, Italy, forecast expenditure per capita ($), 2009?14 164
Table 147: Fromage frais, Italy, consumption per capita (kg), 2004?09 165
Table 148: Fromage frais, Italy, forecast consumption per capita (kg), 2009?14 165
Table 149: Yogurt, Italy, value by segment (€m), 2004?09 166
Table 150: Yogurt, Italy, value forecast by segment (€m), 2009?14 167
Table 151: Yogurt, Italy, value by segment ($m), 2004?09 169
Table 152: Yogurt, Italy, value forecast by segment ($m), 2009?14 169
Table 153: Yogurt, Italy, volume by segment (kg, million), 2004?09 171
Table 154: Yogurt, Italy, volume forecast by segment (kg, million), 2009?14 172
Table 155: Yogurt, Italy, brand share by value (%), 2008?09 174
Table 156: Yogurt, Italy, value by brand (€m), 2008?09 175
Table 157: Yogurt, Italy, company share by value (%), 2008?09 177
Table 158: Yogurt, Italy, value by company (€m), 2008?09 178
Table 159: Yogurt, Italy, distribution channels by value (%), 2008?09 179
Table 160: Yogurt, Italy, value by distribution channel (€m), 2008?09 179
Table 161: Yogurt, Italy, expenditure per capita (€), 2004?09 181
Table 162: Yogurt, Italy, forecast expenditure per capita (€), 2009?14 181
Table 163: Yogurt, Italy, expenditure per capita ($), 2004?09 182
Table 164: Yogurt, Italy, forecast expenditure per capita ($), 2009?14 182
Table 165: Yogurt, Italy, consumption per capita (kg), 2004?09 183
Table 166: Yogurt, Italy, forecast consumption per capita (kg), 2009?14 183
Table 167: Italy dairy food new product launches reports, by company (top five companies), 2009 184
Table 168: Italy dairy food new product launches SKUs, by company (top five companies), 2009 184
Table 169: Italy dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 185
Table 170: Italy dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 185
Table 171: Italy dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 186
Table 172: Italy dairy food new product launches - recent five launches (2009) 186
Table 173: Italy population, by age group, 2004?09 (millions) 187
Table 174: Italy population forecast, by age group, 2009?14 (millions) 188
Table 175: Italy population, by gender, 2004?09 (millions) 188
Table 176: Italy population forecast, by gender, 2009?14 (millions) 189
Table 177: Italy nominal GDP, 2004?09 (€bn, nominal prices) 189
Table 178: Italy nominal GDP forecast, 2009?14 (€bn, nominal prices) 189
Table 179: Italy real GDP, 2004?09 (€bn, 2000 prices) 190
Table 180: Italy real GDP forecast, 2009?14 (€bn, 2000 prices) 190
Table 181: Italy real GDP, 2004?09 ($bn, 2000 prices) 190
Table 182: Italy real GDP forecast, 2009?14 ($bn, 2000 prices) 191
Table 183: Italy consumer price index, 2004?09 (2000=100) 191
Table 184: Italy consumer price index, 2009?14 (2000=100) 191
List of Figures
Figure 1: Dairy food, Italy, value by category (€m), 2004?14 20
Figure 2: Dairy food, Italy, category growth comparison, by value, 2004?14 23
Figure 3: Dairy food, Italy, volume by category (kg/liters, million), 2004?14 26
Figure 4: Dairy food, Italy, category growth comparison, by volume, 2004?14 26
Figure 5: Dairy food, Italy, company share by value (%), 2008?09 33
Figure 6: Dairy food, Italy, distribution channels by value (%), 2008?09 39
Figure 7: Spreadable fats, Italy, value by segment (€m), 2004?14 52
Figure 8: Spreadable fats, Italy, category growth comparison, by value, 2004?14 55
Figure 9: Spreadable fats, Italy, volume by segment (kg, million), 2004?14 58
Figure 10: Spreadable fats, Italy, category growth comparison, by volume, 2004?14 58
Figure 11: Spreadable fats, Italy, company share by value (%), 2008?09 61
Figure 12: Spreadable fats, Italy, distribution channels by value (%), 2008?09 65
Figure 13: Soy products, Italy, value by segment (€m), 2004?14 71
Figure 14: Soy products, Italy, category growth comparison, by value, 2004?14 73
Figure 15: Soy products, Italy, volume by segment (kg/liters, million), 2004?14 76
Figure 16: Soy products, Italy, category growth comparison, by volume, 2004?14 76
Figure 17: Soy products, Italy, company share by value (%), 2008?09 78
Figure 18: Soy products, Italy, distribution channels by value (%), 2008?09 81
Figure 19: Cheese, Italy, value by segment (€m), 2004?14 87
Figure 20: Cheese, Italy, category growth comparison, by value, 2004?14 89
Figure 21: Cheese, Italy, volume by segment (kg, million), 2004?14 92
Figure 22: Cheese, Italy, category growth comparison, by volume, 2004?14 92
Figure 23: Cheese, Italy, company share by value (%), 2008?09 95
Figure 24: Cheese, Italy, distribution channels by value (%), 2008?09 99
Figure 25: Chilled desserts, Italy, value (€m), 2004?14 104
Figure 26: Chilled desserts, Italy, volume (kg, million), 2004?14 107
Figure 27: Chilled desserts, Italy, company share by value (%), 2008?09 110
Figure 28: Chilled desserts, Italy, distribution channels by value (%), 2008?09 113
Figure 29: Cream, Italy, value (€m), 2004?14 118
Figure 30: Cream, Italy, volume (liters, million), 2004?14 121
Figure 31: Cream, Italy, company share by value (%), 2008?09 123
Figure 32: Cream, Italy, distribution channels by value (%), 2008?09 126
Figure 33: Milk, Italy, value by segment (€m), 2004?14 132
Figure 34: Milk, Italy, volume by segment (kg/liters, million), 2004?14 137
Figure 35: Milk, Italy, company share by value (%), 2008?09 140
Figure 36: Milk, Italy, distribution channels by value (%), 2008?09 144
Figure 37: Fromage frais, Italy, value (€m), 2004?14 152
Figure 38: Fromage frais, Italy, volume (kg, million), 2004?14 155
Figure 39: Fromage frais, Italy, company share by value (%), 2008?09 158
Figure 40: Fromage frais, Italy, distribution channels by value (%), 2008?09 162
Figure 41: Yogurt, Italy, value by segment (€m), 2004?14 168
Figure 42: Yogurt, Italy, category growth comparison, by value, 2004?14 170
Figure 43: Yogurt, Italy, volume by segment (kg, million), 2004?14 173
Figure 44: Yogurt, Italy, category growth comparison, by volume, 2004?14 173
Figure 45: Yogurt, Italy, company share by value (%), 2008?09 176
Figure 46: Yogurt, Italy, distribution channels by value (%), 2008?09 180
Figure 47: Annual data review process 193

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