Dairy Food in Japan to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: soy products 4
Summary category level: cheese 5
Summary category level: chilled desserts 6
Summary category level: cream 7
Summary category level: milk 8
Summary category level: fromage frais 9
Summary category level: yogurt 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Japanese Yen), 2004?09 31
Value analysis (Japanese Yen), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 41
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 4 Leading Company Profile 56
Meiji Dairies Corporation 56
Chapter 5 Category Analysis: Spreadable Fats 58
Value analysis (Japanese Yen), 2004?09 58
Value analysis (Japanese Yen), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 6 Category Analysis: Soy Products 74
Value analysis (Japanese Yen), 2004?09 74
Value analysis (Japanese Yen), 2009?14 75
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 7 Category Analysis: Cheese 90
Value analysis (Japanese Yen), 2004?09 90
Value analysis (Japanese Yen), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Category Analysis: Chilled Desserts 106
Value analysis (Japanese Yen), 2004?09 106
Value analysis (Japanese Yen), 2009?14 107
Value analysis (US dollars), 2004?09 108
Value analysis (US dollars), 2009?14 108
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company and brand share analysis 111
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 9 Category Analysis: Cream 119
Value analysis (Japanese Yen), 2004?09 119
Value analysis (Japanese Yen), 2009?14 120
Value analysis (US dollars), 2004?09 121
Value analysis (US dollars), 2009?14 121
Volume analysis, 2004?09 122
Volume analysis, 2009?14 123
Company and brand share analysis 124
Distribution analysis 127
Expenditure and consumption per capita 129
Chapter 10 Category Analysis: Milk 132
Value analysis (Japanese Yen), 2004?09 132
Value analysis (Japanese Yen), 2009?14 133
Value analysis (US dollars), 2004?09 135
Value analysis (US dollars), 2009?14 136
Volume analysis, 2004?09 138
Volume analysis, 2009?14 139
Company and brand share analysis 141
Distribution analysis 145
Expenditure and consumption per capita 147
Chapter 11 Category Analysis: Fromage Frais 153
Value analysis (Japanese Yen), 2004?09 153
Value analysis (Japanese Yen), 2009?14 154
Value analysis (US dollars), 2004?09 155
Value analysis (US dollars), 2009?14 155
Volume analysis, 2004?09 156
Volume analysis, 2009?14 157
Company and brand share analysis 158
Distribution analysis 161
Expenditure and consumption per capita 163
Chapter 12 Category Analysis: Yogurt 166
Value analysis (Japanese Yen), 2004?09 166
Value analysis (Japanese Yen), 2009?14 167
Value analysis (US dollars), 2004?09 169
Value analysis (US dollars), 2009?14 169
Volume analysis, 2004?09 171
Volume analysis, 2009?14 172
Company and brand share analysis 174
Distribution analysis 178
Expenditure and consumption per capita 180
Chapter 13 Country Comparison 183
Value 183
Volume 187
Market share 191
Chapter 14 New Product Development 192
Product launches over time 192
Recent product launches 194
Chapter 15 Macroeconomic Profile 195
Macroeconomic Indicators 195
Chapter 16 Research Methodology 200
Methodology overview 200
Secondary research 201
Market modeling 202
Creating an initial data model 202
Revising the initial data model 202
Creating a final estimate 203
Creating demographic value splits 203
Primary research 203
Data finalization 204
Ongoing research 204
Chapter 17 Appendix 205
Future readings 205
How to contact experts in your industry 205
Disclaimer 205

LIST OF FIGURES
Figure 1: Dairy food, Japan, value by category (JPYm), 2004?14 33
Figure 2: Dairy food, Japan, category growth comparison, by value, 2004?14 36
Figure 3: Dairy food, Japan, volume by category (kg/liters, million), 2004?14 39
Figure 4: Dairy food, Japan, category growth comparison, by volume, 2004?14 40
Figure 5: Dairy food, Japan, company share by value (%), 2008?09 45
Figure 6: Dairy food, Japan, distribution channels by value (%), 2008?09 49
Figure 7: Spreadable fats, Japan, value by segment (JPYm), 2004?14 60
Figure 8: Spreadable fats, Japan, category growth comparison, by value, 2004?14 62
Figure 9: Spreadable fats, Japan, volume by segment (kg, million), 2004?14 65
Figure 10: Spreadable fats, Japan, category growth comparison, by volume, 2004?14 65
Figure 11: Spreadable fats, Japan, company share by value (%), 2008?09 67
Figure 12: Spreadable fats, Japan, distribution channels by value (%), 2008?09 70
Figure 13: Soy products, Japan, value by segment (JPYm), 2004?14 76
Figure 14: Soy products, Japan, category growth comparison, by value, 2004?14 78
Figure 15: Soy products, Japan, volume by segment (kg/liters, million), 2004?14 81
Figure 16: Soy products, Japan, category growth comparison, by volume, 2004?14 81
Figure 17: Soy products, Japan, company share by value (%), 2008?09 83
Figure 18: Soy products, Japan, distribution channels by value (%), 2008?09 86
Figure 19: Cheese, Japan, value by segment (JPYm), 2004?14 92
Figure 20: Cheese, Japan, category growth comparison, by value, 2004?14 94
Figure 21: Cheese, Japan, volume by segment (kg, million), 2004?14 97
Figure 22: Cheese, Japan, category growth comparison, by volume, 2004?14 97
Figure 23: Cheese, Japan, company share by value (%), 2008?09 99
Figure 24: Cheese, Japan, distribution channels by value (%), 2008?09 102
Figure 25: Chilled desserts, Japan, value (JPYm), 2004?14 107
Figure 26: Chilled desserts, Japan, volume (kg, million), 2004?14 110
Figure 27: Chilled desserts, Japan, company share by value (%), 2008?09 112
Figure 28: Chilled desserts, Japan, distribution channels by value (%), 2008?09 115
Figure 29: Cream, Japan, value (JPYm), 2004?14 120
Figure 30: Cream, Japan, volume (liters, million), 2004?14 123
Figure 31: Cream, Japan, company share by value (%), 2008?09 125
Figure 32: Cream, Japan, distribution channels by value (%), 2008?09 128
Figure 33: Milk, Japan, value by segment (JPYm), 2004?14 134
Figure 34: Milk, Japan, category growth comparison, by value, 2004?14 137
Figure 35: Milk, Japan, volume by segment (kg/liters, million), 2004?14 140
Figure 36: Milk, Japan, company share by value (%), 2008?09 143
Figure 37: Milk, Japan, distribution channels by value (%), 2008?09 146
Figure 38: Fromage frais, Japan, value (JPYm), 2004?14 154
Figure 39: Fromage frais, Japan, volume (kg, million), 2004?14 157
Figure 40: Fromage frais, Japan, company share by value (%), 2008?09 159
Figure 41: Fromage frais, Japan, distribution channels by value (%), 2008?09 162
Figure 42: Yogurt, Japan, value by segment (JPYm), 2004?14 168
Figure 43: Yogurt, Japan, category growth comparison, by value, 2004?14 170
Figure 44: Yogurt, Japan, volume by segment (kg, million), 2004?14 173
Figure 45: Yogurt, Japan, category growth comparison, by volume, 2004?14 173
Figure 46: Yogurt, Japan, company share by value (%), 2008?09 176
Figure 47: Yogurt, Japan, distribution channels by value (%), 2008?09 179
Figure 48: Global dairy food market split (value terms, 2009), top five countries 184
Figure 49: Global dairy food market value, 2004–09, top five countries 186
Figure 50: Global dairy food market split (volume terms, 2009), top five countries 188
Figure 51: Global dairy food market volume, 2004–09, top five countries 190
Figure 52: Annual data review process 201

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, Japan, value by category (JPYm), 2004?09 31
Table 4: Dairy food, Japan, value forecast by category (JPYm), 2009?14 32
Table 5: Dairy food, Japan, value by category ($m), 2004?09 34
Table 6: Dairy food, Japan, value forecast by category ($m), 2009?14 35
Table 7: Dairy food, Japan, volume by category (kg/liters, million), 2004?09 37
Table 8: Dairy food, Japan, volume forecast by category (kg/liters, million), 2009?14 38
Table 9: Dairy food, Japan, brand share by value (%), 2008?09 41
Table 10: Dairy food, Japan, value by brand (JPYm), 2008?09 43
Table 11: Dairy food, Japan, company share by value (%), 2008?09 46
Table 12: Dairy food, Japan, value by company (JPYm), 2008?09 47
Table 13: Dairy food, Japan, distribution channels by value (%), 2008?09 48
Table 14: Dairy food, Japan, value by distribution channel (JPYm), 2008?09 48
Table 15: Dairy food, Japan, expenditure per capita (JPY), 2004?09 50
Table 16: Dairy food, Japan, forecast expenditure per capita (JPY), 2009?14 51
Table 17: Dairy food, Japan, expenditure per capita ($), 2004?09 52
Table 18: Dairy food, Japan, forecast expenditure per capita ($), 2009?14 53
Table 19: Dairy food, Japan, consumption per capita (kg/liters), 2004?09 54
Table 20: Dairy food, Japan, forecast consumption per capita (kg/liters), 2009?14 55
Table 21: Meiji Dairies Corporation key facts 56
Table 22: Spreadable fats, Japan, value by segment (JPYm), 2004?09 58
Table 23: Spreadable fats, Japan, value forecast by segment (JPYm), 2009?14 59
Table 24: Spreadable fats, Japan, value by segment ($m), 2004?09 61
Table 25: Spreadable fats, Japan, value forecast by segment ($m), 2009?14 62
Table 26: Spreadable fats, Japan, volume by segment (kg, million), 2004?09 63
Table 27: Spreadable fats, Japan, volume forecast by segment (kg, million), 2009?14 64
Table 28: Spreadable fats, Japan, brand share by value (%), 2008?09 66
Table 29: Spreadable fats, Japan, value by brand (JPYm), 2008?09 66
Table 30: Spreadable fats, Japan, company share by value (%), 2008?09 68
Table 31: Spreadable fats, Japan, value by company (JPYm), 2008?09 68
Table 32: Spreadable fats, Japan, distribution channels by value (%), 2008?09 69
Table 33: Spreadable fats, Japan, value by distribution channel (JPYm), 2008?09 69
Table 34: Spreadable fats, Japan, expenditure per capita (JPY), 2004?09 71
Table 35: Spreadable fats, Japan, forecast expenditure per capita (JPY), 2009?14 71
Table 36: Spreadable fats, Japan, expenditure per capita ($), 2004?09 72
Table 37: Spreadable fats, Japan, forecast expenditure per capita ($), 2009?14 72
Table 38: Spreadable fats, Japan, consumption per capita (kg), 2004?09 73
Table 39: Spreadable fats, Japan, forecast consumption per capita (kg), 2009?14 73
Table 40: Soy products, Japan, value by segment (JPYm), 2004?09 74
Table 41: Soy products, Japan, value forecast by segment (JPYm), 2009?14 75
Table 42: Soy products, Japan, value by segment ($m), 2004?09 77
Table 43: Soy products, Japan, value forecast by segment ($m), 2009?14 77
Table 44: Soy products, Japan, volume by segment (kg/liters, million), 2004?09 79
Table 45: Soy products, Japan, volume forecast by segment (kg/liters, million), 2009?14 80
Table 46: Soy products, Japan, brand share by value (%), 2008?09 82
Table 47: Soy products, Japan, value by brand (JPYm), 2008?09 82
Table 48: Soy products, Japan, company share by value (%), 2008?09 84
Table 49: Soy products, Japan, value by company (JPYm), 2008?09 84
Table 50: Soy products, Japan, distribution channels by value (%), 2008?09 85
Table 51: Soy products, Japan, value by distribution channel (JPYm), 2008?09 85
Table 52: Soy products, Japan, expenditure per capita (JPY), 2004?09 87
Table 53: Soy products, Japan, forecast expenditure per capita (JPY), 2009?14 87
Table 54: Soy products, Japan, expenditure per capita ($), 2004?09 88
Table 55: Soy products, Japan, forecast expenditure per capita ($), 2009?14 88
Table 56: Soy products, Japan, consumption per capita (kg/liters), 2004?09 89
Table 57: Soy products, Japan, forecast consumption per capita (kg/liters), 2009?14 89
Table 58: Cheese, Japan, value by segment (JPYm), 2004?09 90
Table 59: Cheese, Japan, value forecast by segment (JPYm), 2009?14 91
Table 60: Cheese, Japan, value by segment ($m), 2004?09 93
Table 61: Cheese, Japan, value forecast by segment ($m), 2009?14 93
Table 62: Cheese, Japan, volume by segment (kg, million), 2004?09 95
Table 63: Cheese, Japan, volume forecast by segment (kg, million), 2009?14 96
Table 64: Cheese, Japan, brand share by value (%), 2008?09 98
Table 65: Cheese, Japan, value by brand (JPYm), 2008?09 98
Table 66: Cheese, Japan, company share by value (%), 2008?09 100
Table 67: Cheese, Japan, value by company (JPYm), 2008?09 100
Table 68: Cheese, Japan, distribution channels by value (%), 2008?09 101
Table 69: Cheese, Japan, value by distribution channel (JPYm), 2008?09 101
Table 70: Cheese, Japan, expenditure per capita (JPY), 2004?09 103
Table 71: Cheese, Japan, forecast expenditure per capita (JPY), 2009?14 103
Table 72: Cheese, Japan, expenditure per capita ($), 2004?09 104
Table 73: Cheese, Japan, forecast expenditure per capita ($), 2009?14 104
Table 74: Cheese, Japan, consumption per capita (kg), 2004?09 105
Table 75: Cheese, Japan, forecast consumption per capita (kg), 2009?14 105
Table 76: Chilled desserts, Japan, value (JPYm), 2004?09 106
Table 77: Chilled desserts, Japan, value forecast (JPYm), 2009?14 107
Table 78: Chilled desserts, Japan, value ($m), 2004?09 108
Table 79: Chilled desserts, Japan, value forecast ($m), 2009?14 108
Table 80: Chilled desserts, Japan, volume (kg, million), 2004?09 109
Table 81: Chilled desserts, Japan, volume forecast (kg, million), 2009?14 110
Table 82: Chilled desserts, Japan, brand share by value (%), 2008?09 111
Table 83: Chilled desserts, Japan, value by brand (JPYm), 2008?09 111
Table 84: Chilled desserts, Japan, company share by value (%), 2008?09 113
Table 85: Chilled desserts, Japan, value by company (JPYm), 2008?09 113
Table 86: Chilled desserts, Japan, distribution channels by value (%), 2008?09 114
Table 87: Chilled desserts, Japan, value by distribution channel (JPYm), 2008?09 114
Table 88: Chilled desserts, Japan, expenditure per capita (JPY), 2004?09 116
Table 89: Chilled desserts, Japan, forecast expenditure per capita (JPY), 2009?14 116
Table 90: Chilled desserts, Japan, expenditure per capita ($), 2004?09 117
Table 91: Chilled desserts, Japan, forecast expenditure per capita ($), 2009?14 117
Table 92: Chilled desserts, Japan, consumption per capita (kg), 2004?09 118
Table 93: Chilled desserts, Japan, forecast consumption per capita (kg), 2009?14 118
Table 94: Cream, Japan, value (JPYm), 2004?09 119
Table 95: Cream, Japan, value forecast (JPYm), 2009?14 120
Table 96: Cream, Japan, value ($m), 2004?09 121
Table 97: Cream, Japan, value forecast ($m), 2009?14 121
Table 98: Cream, Japan, volume (liters, million), 2004?09 122
Table 99: Cream, Japan, volume forecast (liters, million), 2009?14 123
Table 100: Cream, Japan, brand share by value (%), 2008?09 124
Table 101: Cream, Japan, value by brand (JPYm), 2008?09 124
Table 102: Cream, Japan, company share by value (%), 2008?09 126
Table 103: Cream, Japan, value by company (JPYm), 2008?09 126
Table 104: Cream, Japan, distribution channels by value (%), 2008?09 127
Table 105: Cream, Japan, value by distribution channel (JPYm), 2008?09 127
Table 106: Cream, Japan, expenditure per capita (JPY), 2004?09 129
Table 107: Cream, Japan, forecast expenditure per capita (JPY), 2009?14 129
Table 108: Cream, Japan, expenditure per capita ($), 2004?09 130
Table 109: Cream, Japan, forecast expenditure per capita ($), 2009?14 130
Table 110: Cream, Japan, consumption per capita (liters), 2004?09 131
Table 111: Cream, Japan, forecast consumption per capita (liters), 2009?14 131
Table 112: Milk, Japan, value by segment (JPYm), 2004?09 132
Table 113: Milk, Japan, value forecast by segment (JPYm), 2009?14 133
Table 114: Milk, Japan, value by segment ($m), 2004?09 135
Table 115: Milk, Japan, value forecast by segment ($m), 2009?14 136
Table 116: Milk, Japan, volume by segment (kg/liters, million), 2004?09 138
Table 117: Milk, Japan, volume forecast by segment (kg/liters, million), 2009?14 139
Table 118: Milk, Japan, brand share by value (%), 2008?09 141
Table 119: Milk, Japan, value by brand (JPYm), 2008?09 142
Table 120: Milk, Japan, company share by value (%), 2008?09 144
Table 121: Milk, Japan, value by company (JPYm), 2008?09 144
Table 122: Milk, Japan, distribution channels by value (%), 2008?09 145
Table 123: Milk, Japan, value by distribution channel (JPYm), 2008?09 145
Table 124: Milk, Japan, expenditure per capita (JPY), 2004?09 147
Table 125: Milk, Japan, forecast expenditure per capita (JPY), 2009?14 148
Table 126: Milk, Japan, expenditure per capita ($), 2004?09 149
Table 127: Milk, Japan, forecast expenditure per capita ($), 2009?14 150
Table 128: Milk, Japan, consumption per capita (kg/liters), 2004?09 151
Table 129: Milk, Japan, forecast consumption per capita (kg/liters), 2009?14 152
Table 130: Fromage frais, Japan, value (JPYm), 2004?09 153
Table 131: Fromage frais, Japan, value forecast (JPYm), 2009?14 154
Table 132: Fromage frais, Japan, value ($m), 2004?09 155
Table 133: Fromage frais, Japan, value forecast ($m), 2009?14 155
Table 134: Fromage frais, Japan, volume (kg, million), 2004?09 156
Table 135: Fromage frais, Japan, volume forecast (kg, million), 2009?14 157
Table 136: Fromage frais, Japan, brand share by value (%), 2008?09 158
Table 137: Fromage frais, Japan, value by brand (JPYm), 2008?09 158
Table 138: Fromage frais, Japan, company share by value (%), 2008?09 160
Table 139: Fromage frais, Japan, value by company (JPYm), 2008?09 160
Table 140: Fromage frais, Japan, distribution channels by value (%), 2008?09 161
Table 141: Fromage frais, Japan, value by distribution channel (JPYm), 2008?09 161
Table 142: Fromage frais, Japan, expenditure per capita (JPY), 2004?09 163
Table 143: Fromage frais, Japan, forecast expenditure per capita (JPY), 2009?14 163
Table 144: Fromage frais, Japan, expenditure per capita ($), 2004?09 164
Table 145: Fromage frais, Japan, forecast expenditure per capita ($), 2009?14 164
Table 146: Fromage frais, Japan, consumption per capita (kg), 2004?09 165
Table 147: Fromage frais, Japan, forecast consumption per capita (kg), 2009?14 165
Table 148: Yogurt, Japan, value by segment (JPYm), 2004?09 166
Table 149: Yogurt, Japan, value forecast by segment (JPYm), 2009?14 167
Table 150: Yogurt, Japan, value by segment ($m), 2004?09 169
Table 151: Yogurt, Japan, value forecast by segment ($m), 2009?14 169
Table 152: Yogurt, Japan, volume by segment (kg, million), 2004?09 171
Table 153: Yogurt, Japan, volume forecast by segment (kg, million), 2009?14 172
Table 154: Yogurt, Japan, brand share by value (%), 2008?09 174
Table 155: Yogurt, Japan, value by brand (JPYm), 2008?09 175
Table 156: Yogurt, Japan, company share by value (%), 2008?09 177
Table 157: Yogurt, Japan, value by company (JPYm), 2008?09 177
Table 158: Yogurt, Japan, distribution channels by value (%), 2008?09 178
Table 159: Yogurt, Japan, value by distribution channel (JPYm), 2008?09 178
Table 160: Yogurt, Japan, expenditure per capita (JPY), 2004?09 180
Table 161: Yogurt, Japan, forecast expenditure per capita (JPY), 2009?14 180
Table 162: Yogurt, Japan, expenditure per capita ($), 2004?09 181
Table 163: Yogurt, Japan, forecast expenditure per capita ($), 2009?14 181
Table 164: Yogurt, Japan, consumption per capita (kg), 2004?09 182
Table 165: Yogurt, Japan, forecast consumption per capita (kg), 2009?14 182
Table 166: Global dairy food market value, 2009 183
Table 167: Global dairy food market split (value terms ($m), 2009), top five countries 186
Table 168: Global dairy food market volume, 2009 187
Table 169: Global dairy food market split (volume terms, 2009), top five countries 190
Table 170: Leading players, top five countries 191
Table 171: Japan dairy food new product launches reports, by company (top five companies), 2009 192
Table 172: Japan dairy food new product launches SKUs, by company (top five companies), 2009 192
Table 173: Japan dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 193
Table 174: Japan dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 193
Table 175: Japan dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 194
Table 176: Japan dairy food new product launches - recent five launches (2009) 194
Table 177: Japan population, by age group, 2004?09 (millions) 195
Table 178: Japan population forecast, by age group, 2009?14 (millions) 196
Table 179: Japan population, by gender, 2004?09 (millions) 196
Table 180: Japan population forecast, by gender, 2009?14 (millions) 197
Table 181: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 197
Table 182: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 197
Table 183: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 198
Table 184: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 198
Table 185: Japan real GDP, 2004?09 ($bn, 2000 prices) 198
Table 186: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 199
Table 187: Japan consumer price index, 2004?09 (2000=100) 199
Table 188: Japan consumer price index, 2009?14 (2000=100) 199


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