TABLE OF CONTENTS
TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
142 product SKUs launched in the Australian Dairy Food market 2
Cheese is the leading category in Australian Dairy Food market 2
Fonterra Brands Australia Pty. Ltd. is the leading manufacturer in terms of new dairy food products SKUs in Australia 2
Majority of the products launched in the dairy food market used Plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 14
DAIRY FOOD PRODUCT ANALYSIS 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 99
Further reading 99
Datamonitor consulting 99
How to contact experts in your industry 99
LIST OF FIGURES
Figure 1: Dairy Food, Australia, market value by category ($m), 2004–09 12
Figure 2: Dairy Food, Australia, market value by category ($m), 2009–14 14
Figure 3: Dairy Food, Australia, new product SKUs by category, Oct 2009 – Sep 2010 16
Figure 4: Dairy Food, Australia, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Dairy Food, Australia, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Dairy Food, Australia, new product by package material, Oct 2009 – Sep 2010 20
LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Australia, market value by category ($m), 2004–092004–09 13
Table 3: Dairy Food, Australia, market value by category ($m), 2009–14 15
Table 4: Dairy Food, Australia, new product SKUs by category , Oct 2009 – Sep 2010 16
Table 5: Dairy Food, Australia, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Dairy Food, Australia, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Dairy Food, Australia, new product by package material, Oct 2009 – Sep 2010 20
Table 8: Kraft Philadelphia Light - Cream Cheese - Cream for Cooking 21
Table 9: Franklins No Frills - Shredded Parmesan Cheese 22
Table 10: Old Telegraph Road - QTR Brie 23
Table 11: Kraft - Processed Cheddar Cheese 24
Table 12: Kraft Easy Cheese - Spread - Cheddar; Cream Cheese 25
Table 13: Woolworths Home Brand - Extra Light Spread 26
Table 14: Mable's - Cream Cheese - Apricot & Almond; Sweet Chilli 27
Table 15: Mainland Buttersoft - Spreadable Butter - Light 28
Table 16: Kraft - Grated Natural Cheese - Tasty 29
Table 17: Whitestone Cheese - Totara Tasty Vintage Cheddar 30
Table 18: Sara Lee - Dessert Pie - Choc Caramel; Chocolate; Family Dessert Pie - Choc Caramel; Chocolate 31
Table 19: Essential Foods - Gourmet Free Range Eggs - 15 Count 32
Table 20: Vitasoy - Soymilk - Vitality+ for Women 33
Table 21: Laughing Cow Kiri - Cream Cheese Portions 34
Table 22: Riverina Fresh - Full Cream Milk 35
Table 23: Avo - Avocado Oil Spread 36
Table 24: Vaalia for Toddlers - Yoghurt - Vanilla & Peach; Vanilla & Strawberry 37
Table 25: Yoplait Baby - First Yogurt - Banana & Vanilla; Pear Vanilla & Peach 38
Table 26: Fruche - Fromage Frais - Vanilla Bean 39
Table 27: Yogo Mix - Dairy Dessert - Choc Yogo & Minis M&M's 40
Table 28: Laughing Cow - Cheese Spread - Plain 41
Table 29: Kraft Philadelphia - Cream Cheese - Cream for Cooking 42
Table 30: Ski - Smooth No Bits Yoghurt - 3x Banana Blast 3x Strawberry Smash; 3x Very Vanilla 3x Punchy Peach 43
Table 31: Ski Yoghurt & Grains - Yogurt - Banana Honey; Mixed Berry; Tropical 44
Table 32: Tamar Valley - Greek Style Yoghurt - Mixed 6 Pack 45
Table 33: Tamar Valley - Greek Style Yoghurt with No Added Sugar - Mango; Mixed Berry; Passionfruit; Raspberry; Strawberry 46
Table 34: Yoplait Forme Satisfy - No Fat Yogurt - Berry Cheesecake; Passionfruit; Strawberry; Vanilla 47
Table 35: Jalna a2 - Creamy Yoghourt - Vanilla; Low Fat Creamy Yoghourt - BerryFruit; Natural; Passionfruit 48
Table 36: Mini Babybel - Cheese - Light 49
Table 37: Perfect Italiano - Shredded Cheese - Pizza Plus 50
Table 38: Vaalia - Low Fat Probiotic Yoghurt - French Vanilla; Luscious Berries 51
Table 39: Connoisseur - Premium Yoghurt - Peach & Mango with Lime; Raspberry & Pomegranate; Vanilla Bean 52
Table 40: Mini Babybel Kids - Cheese Selection 53
Table 41: Vitasoy Soy Milky - Soy Milk - Regular 54
Table 42: Dairy Farmers - Milk - 2% Fat 55
Table 43: Freedom Foods So Natural - Soy Milk - Calci-Rich 56
Table 44: Nestle Ben 10 Alien Force - Yoghurt - Vanilla Flavored 57
Table 45: Bega Stringers - String Cheese Snacks 58
Table 46: Yoplait Petit Miam - Toddler Yogurt - Assortment Pack 59
Table 47: MeadowLea - Margarine 60
Table 48: Aldi Emporium Selection - Cheese - Halloumi 61
Table 49: Aldi Emporium Selection - Cheese Slices - Edam; Emmental; Gouda; Maasdam 62
Table 50: Coles - Free Range Eggs 63
Table 51: Australia's Own - Premium Organic Soy Milk 64
Table 52: Kraft Philadelphia Spreadable - Cream Cheese - Light 65
Table 53: Australian Gold - Cream Cheese - Onion & Chives 66
Table 54: Delre International Caprakaas - 100% Goat Milk Cheese 67
Table 55: Arla - Danish Havarti Cheese 68
Table 56: Bega - Processed Cheese - Super Slices 69
Table 57: Kraft Philadelphia - Sweet Chilli Philly - Thai 70
Table 58: Rush - Low Fat Flavoured Milk - Iced Chocolate; Iced Latte; Iced Vanilla Malt; Strong Iced Coffee 71
Table 59: Mainland Special Reserve - Tasting Platter - Vintage Cheddar, Camembert & Dried Fruits 72
Table 60: Mainland Special Reserve - Feta - Creamy; Reduced Fat 73
Table 61: Mainland Special Reserve - Long-Life Cheese - Brie; Camembert 74
Table 62: Mainland Special Reserve - Club Cheddar - Classic; Creamy Vintage; Mustard Infused; Red & Green Capsicum; Smoked Flavour 75
Table 63: Mainland - Deli Slices - Dutch Style Gouda; Extra Tasty; Organic Tasty; Vintage Colby 76
Table 64: Sanitarium So Good - Flavoured Soymilk - Chocolate Bliss 77
Table 65: Vaalia Kids - Yoghurt - Strawberry Flavoured; Tropical Fruit Flavoured; Vanilla Flavoured 78
Table 66: Pauls - Double Thick Custard - French Vanilla; Rich Chocolate 79
Table 67: Vaalia Light - Probiotic Yoghurt - French Vanilla; Lemon Creme; Passionfruit; Strawberry 80
Table 68: Brownes - Flavoured Milk - Egg Nog 81
Table 69: Goulburn Valley - Real Flavoured Milk - Wild Strawberry 82
Table 70: Pauls - Thickened Sour Cream - Light 83
Table 71: Nestle - Dessert - Chocolate 84
Table 72: Calci Yum - Low Fat Modified Milk - Banana; Chocolate; Strawberry 85
Table 73: Calci Yum - Custard - Chocolate; Mixed 86
Table 74: Coon - Cheese Slices - Colby; Swiss 87
Table 75: Anchor - Single Serves Milk 88
Table 76: Ecoeggs - Free Range Eggs 89
Table 77: Veggs for Families - Organic Vegetarian Eggs 90
Table 78: Farm Pride - Cage Free Eggs - McGrath Foundation Pink Pack 91
Table 79: Logicol - Dairy Spread - Light; Original 92
Table 80: Pure Harvest - Organic Oat Milk 93
Table 81: Kraft Cheestik - Cheese Snack - Wedges 94
Table 82: Esparto Original - Chocolate Drink 95
Table 83: Mamma Lucia - Grated Parmesan Cheese 96
Table 84: Pace Farm - Premium Gourmet Eggs - Free Range 97
Table 85: South Cape Fine Foods - Cream Cheese - Apricot & Almond; Apricot, Ginger & Coconut 98
[Inhaltsverzeichnis ausblenden]
