Dairy Food market in Brazil - Product Launch Almanac 2010

Introduction

Datamonitor’s dairy food market in Brazil – Product Launch Almanac 2010 provides a complete guide to new product launches in Brazilian dairy food market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the dairy food market in the Brazil, with data from 2004 to 2009 and forecasts to 2014.
Scope

• Dairy food in Brazil - New product SKUs by category
• Dairy food in Brazil - New product SKUs by manufacturer
• Dairy food in Brazil - New product by pack type and materials
• Dairy food in Brazil - New Product descriptions

Highlights

• 220 product SKUs launched in the Brazilian Dairy Food market
• Yogurt is the leading category in Brazilian Dairy Food market
• Chacra de Organicos is the leading manufacturer in terms of new dairy food products SKUs in Brazil

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Brazilian Dairy food market
Analyze trends in product development over time

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
220 product SKUs launched in the Brazilian Dairy Food market 2
Yogurt is the leading category in Brazilian Dairy Food market 2
Chacra de Organicos is the leading manufacturer in terms of new dairy food products SKUs in Brazil 2
Cups was the dominant packing type in the new products launched in Brazilian Dairy Food market 2
Majority of the products launched in the dairy food market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 13
Market value, 2004–09 13
Market value forecast to 2014 15
DAIRY FOOD PRODUCT ANALYSIS 17
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New product by package material 21
DETAILED PRODUCT DESCRIPTIONS 22
APPENDIX 112
Further reading 112
Datamonitor consulting 112
How to contact experts in your industry 112

LIST OF FIGURES
Figure 1: Dairy Food, Brazil, market value by category ($m), 2004–09 13
Figure 2: Dairy Food, Brazil, market value by category ($m), 2009–14 15
Figure 3: Dairy Food, Brazil, new product SKUs by category, Oct 2009 – Sep 2010 17
Figure 4: Dairy Food, Brazil, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Figure 5: Dairy Food, Brazil, new product by package type, Oct 2009 – Sep 2010 20
Figure 6: Dairy Food, Brazil, new product by package material, Oct 2009 – Sep 2010 21

LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Brazil, market value by category ($m), 2004–09 14
Table 3: Dairy Food, Brazil, market value by category ($m), 2009–14 16
Table 4: Dairy Food, Brazil, new product SKUs by category , Oct 2009 – Sep 2010 17
Table 5: Dairy Food, Brazil, new product SKUs by manufacturer, Oct 2009 – Sep 2010 19
Table 6: Dairy Food, Brazil, new product by package type, Oct 2009 – Sep 2010 20
Table 7: Dairy Food, Brazil, new product by package material, Oct 2009 – Sep 2010 21
Table 8: Batavo Bio Fibras - Iogurte Integral - Polpa de Ameixa e Fibras, e Morango e Fibras 22
Table 9: Batavo - Iogurte Parcialmente Desnatado - Morango e Pessego 23
Table 10: Qualita - Queijo Parmesao - Ralado 24
Table 11: Batavo Naturis - Iogurte de Soja Liquido - Morango 25
Table 12: Itambe - Creme de Leite 26
Table 13: Batavo - Creme de Leite 27
Table 14: Batavo Naturis Soja - Iogurte de Soja - Maca e Banana 28
Table 15: La Pastina - Bruschetta - Alcachofra; Alcachofra e Pimentao; Aspargos; Pimentao; Pimentao e Jalapeno 29
Table 16: Danubio Fondue - Massa de Queijo Pronta para Fondue 30
Table 17: Nestle Chandelle - Sobremesa de Trufa - de Cereja; Tradicional 31
Table 18: Sadia Speciale - Requeijao Cremoso - Light 32
Table 19: Yoki Mais Vita - Bebida a Base de Soja - Laranja; Maca; Morango; Original Calcio; Uva 33
Table 20: Nestle Chamyto Super Big - Iogurte - Morango; Tutti Frutti; Uva 34
Table 21: Nestle Molico - Leite em Po Desnatado - TotalCalcio 35
Table 22: Compleite - Leite - Integral; Light 36
Table 23: Danone Danito CN Ben 10 - Iogurte - Leite Fermentado com Polpa de Mora Confeitos de Arroz Chocolate; Leite Fermentado com Polpa de Mora Confeitos de Arroz Coloridos; Polpa de Frutas 37
Table 24: Danone Danoninho - Bebida Lactea UHT - Morango 38
Table 25: Nestle Molico - Leite Liquido - TotalCalcio 39
Table 26: Nestle Ninho Levinho - Leite UHT Semi Desnatado 40
Table 27: Paulista - Sobremesa Lactea Cremosa - Chocolate 41
Table 28: Tirol - Iogurte Bi Camadas com Geleia - Baunilha e Ameixa; Baunilha e Morango 42
Table 29: Tirol Fibrallis Light - Iogurte Liquido - Ameixa; Morango 43
Table 30: Tirol - Queijo Parmesao Ralado - Fino; Grosso 44
Table 31: Tirol - Creme de Leite; Creme de Leite - 25% Gordura 45
Table 32: Tirol Biociclos - Iogurte Liquido - Morango 46
Table 33: La Violetera - Leite de Coco em Po 47
Table 34: Danone Corpus Light - Iogurte com Polpa para Beber - Vitamina 48
Table 35: Danone Activia - Iogurte com Polpa - Kiwi 49
Table 36: Sentir Bem - Leite de Coco - Light 50
Table 37: Polenghi Polenguinho - Snack de Queijo 51
Table 38: Danone Danette Mix M&M's - Sobremesa Lactea 52
Table 39: Bom Preco - Creme de Leite 53
Table 40: Magic Time - Peanut Butter - Creamy; Crunchy 54
Table 41: Danone Danette - Sobremesa Lactea - Ovomaltine 55
Table 42: Danone Activia 0% - Iogurte - Ameixa; Morango 56
Table 43: Jussara - Leite UHT Desnatado - Africa do Sul; Alemanha; Argentina; Brasil; Espanha; Franca; Holanda; Inglaterra; Italia; Leite UHT Integral - Africa do Sul; Alemanha; Argentina; Brasil; Espanha; Franca; Holanda; Inglaterra; Italia; Leite UHT Semi Desnatado - Africa do Sul; Alemanha; Argentina; Brasil; Espanha; Franca; Holanda; Inglaterra; Italia 57
Table 44: Elege - Leite UHT Integral - Rico em Ferro 58
Table 45: Great Value - Ovos - Tipo Extra Vermelho 59
Table 46: Batavo - Queijo - Minas Frescal; Parmesao Ralado 60
Table 47: Batavo - Fondue de Queijo 61
Table 48: Danone Danoninho - Iogurte com Cereais - Morango 62
Table 49: Carrefour - Leite em Po - Integral 63
Table 50: Bakers & Chefs - Ovos de Codorna 64
Table 51: Bakers & Chefs - Ovos - Brancos; Vermelhos 65
Table 52: Danone Danette - Flan - Baunilha com Calda de Caramelo; Chocolate 66
Table 53: Native Green Soy - Bebida de Soja - Organico Chocolate; Organico Original 67
Table 54: Nestle Chamyto 1+1 Ice - Iogurte - Morango com Cereais Mentolados 68
Table 55: Nestle Fast Neston - Bebida Lactea UHT 69
Table 56: Danone Receita Especial - Iogurte Cremoso - Morango e Salada de Frutas 70
Table 57: Pia Plenna - Iogurte - Ameixa; Morango; Natural; Pessego 71
Table 58: Nestle Chamyto - Leite Fermentado - Frutas Vermelhas 72
Table 59: Sufresh Yogomix - Bebida - Maracuja; Pessego; Uva 73
Table 60: Nestle Moca Light - Leite Condensado Desnatado 74
Table 61: Nestle Alpino Fast - Bebida Lactea UHT Sabor a Chocolate 75
Table 62: Mococa - Bebida Lactea UHT - Sabor Chocolate 76
Table 63: Nestle Fast Nescau - Bebida Lactea UHT - Chocolate 77
Table 64: Danone Activia Frozen - Iogurte - Original 78
Table 65: Danone Activia Vitamina - Iogurte Liquido - Frutas e Cereal; Frutas Vermelhas 79
Table 66: Danone Activia Light - Iogurte - Aveia 80
Table 67: Danone - Iogurte - Laranja, Cenoura e Mel; Nata 81
Table 68: Danoninho Ice - Iogurte - Creme; Morango 82
Table 69: Parmalat Zymil - Bebida Lactea - Baunilha; Maca; Original; Pessego 83
Table 70: Parmalat - Leite Desnatado - Dietalat 84
Table 71: Parmalat - Leite Desnatado - Fibresse 85
Table 72: Parmalat - Bebida Lactea - Vitalat 86
Table 73: Parmalat - Leite UHT Semidesnatado - Physi-Cal 87
Table 74: Carrefour Viver Bem + Nutricao - Complemento Nutricional - Baunilha; Chocolate 88
Table 75: Bom Preco - Leite em Po Integral 89
Table 76: Tirolez - Cremoso Cheddar 90
Table 77: Tirolez - Requeijao Light com Fibras 91
Table 78: Carrefour - Queijo Parmesao Ralado 92
Table 79: Gurt - Iogurte - Abacaxi; Ameixa; Cha Verde; Damasco; Morango; Natural 93
Table 80: Nata da Serra - Iogurte Liguido - Mel; Morango; Natural; Pessego 94
Table 81: Nata da Serra Light - Iogurte Liguido - Mel; Morango; Natural; Pessego 95
Table 82: Nata da Serra - Queijo - Frescal; Mussarela; Requeijao Cremoso; Ricota 96
Table 83: Nata da Serra - Manteiga - com Salt; sem Sal 97
Table 84: La Finestra Sul Cielo - Bebida de Cereais - Arroz; Arroz com Amendoas; Arroz com Avela; Arroz Enriquecida com Calcio; Aveia; Soja Enriquecida com Calcio; Soja Natural; Trigo Kamut 98
Table 85: Itambe Fit Light - Iogurte com Suco de Fruta Enriquecido com Vitaminas A e D - Mel; Morango 99
Table 86: Purity - Bebida de Soja - Cereais com Mel; Coco; Mamao e Banana 100
Table 87: Danubio - Sobremesa de Queijo e Fruta - Goiaba; Maracuja 101
Table 88: Aurolat - Iogurte Liquido - Ameixas com Cereais Light; Banana, Aveia e Mel Light; Coco; Morango; Pessego; Vitaminas 102
Table 89: Pia Essence - Iogurte Liquido - Ameixa; Maracuja com Camomila; Morango; Morango com Cha Verde; Uva com Salvia 103
Table 90: Danone Activia com Suco - Iogurte Liquido - com Laranja; com Pessego 104
Table 91: Danone Activia - Leite Fermentado 105
Table 92: Batavo - Leite em Po - Desnatado Instantaneo; Integral; Integral Instantaneo 106
Table 93: Batavo - Pizza - Meia Calabresa e Meia Mussarela 107
Table 94: Carrefour - Ovos de Cordona 108
Table 95: Batavo Top Light - Leite Pasteurizado 109
Table 96: Carrefour - Ovos Tipo Grande (Branco) 110
Table 97: Great Value - Ovos Grandes 111
TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
142 product SKUs launched in the Australian Dairy Food market 2
Cheese is the leading category in Australian Dairy Food market 2
Fonterra Brands Australia Pty. Ltd. is the leading manufacturer in terms of new dairy food products SKUs in Australia 2
Majority of the products launched in the dairy food market used Plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 14
DAIRY FOOD PRODUCT ANALYSIS 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 99
Further reading 99
Datamonitor consulting 99
How to contact experts in your industry 99

LIST OF FIGURES
Figure 1: Dairy Food, Australia, market value by category ($m), 2004–09 12
Figure 2: Dairy Food, Australia, market value by category ($m), 2009–14 14
Figure 3: Dairy Food, Australia, new product SKUs by category, Oct 2009 – Sep 2010 16
Figure 4: Dairy Food, Australia, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Dairy Food, Australia, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Dairy Food, Australia, new product by package material, Oct 2009 – Sep 2010 20

LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Australia, market value by category ($m), 2004–092004–09 13
Table 3: Dairy Food, Australia, market value by category ($m), 2009–14 15
Table 4: Dairy Food, Australia, new product SKUs by category , Oct 2009 – Sep 2010 16
Table 5: Dairy Food, Australia, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Dairy Food, Australia, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Dairy Food, Australia, new product by package material, Oct 2009 – Sep 2010 20
Table 8: Kraft Philadelphia Light - Cream Cheese - Cream for Cooking 21
Table 9: Franklins No Frills - Shredded Parmesan Cheese 22
Table 10: Old Telegraph Road - QTR Brie 23
Table 11: Kraft - Processed Cheddar Cheese 24
Table 12: Kraft Easy Cheese - Spread - Cheddar; Cream Cheese 25
Table 13: Woolworths Home Brand - Extra Light Spread 26
Table 14: Mable's - Cream Cheese - Apricot & Almond; Sweet Chilli 27
Table 15: Mainland Buttersoft - Spreadable Butter - Light 28
Table 16: Kraft - Grated Natural Cheese - Tasty 29
Table 17: Whitestone Cheese - Totara Tasty Vintage Cheddar 30
Table 18: Sara Lee - Dessert Pie - Choc Caramel; Chocolate; Family Dessert Pie - Choc Caramel; Chocolate 31
Table 19: Essential Foods - Gourmet Free Range Eggs - 15 Count 32
Table 20: Vitasoy - Soymilk - Vitality+ for Women 33
Table 21: Laughing Cow Kiri - Cream Cheese Portions 34
Table 22: Riverina Fresh - Full Cream Milk 35
Table 23: Avo - Avocado Oil Spread 36
Table 24: Vaalia for Toddlers - Yoghurt - Vanilla & Peach; Vanilla & Strawberry 37
Table 25: Yoplait Baby - First Yogurt - Banana & Vanilla; Pear Vanilla & Peach 38
Table 26: Fruche - Fromage Frais - Vanilla Bean 39
Table 27: Yogo Mix - Dairy Dessert - Choc Yogo & Minis M&M's 40
Table 28: Laughing Cow - Cheese Spread - Plain 41
Table 29: Kraft Philadelphia - Cream Cheese - Cream for Cooking 42
Table 30: Ski - Smooth No Bits Yoghurt - 3x Banana Blast 3x Strawberry Smash; 3x Very Vanilla 3x Punchy Peach 43
Table 31: Ski Yoghurt & Grains - Yogurt - Banana Honey; Mixed Berry; Tropical 44
Table 32: Tamar Valley - Greek Style Yoghurt - Mixed 6 Pack 45
Table 33: Tamar Valley - Greek Style Yoghurt with No Added Sugar - Mango; Mixed Berry; Passionfruit; Raspberry; Strawberry 46
Table 34: Yoplait Forme Satisfy - No Fat Yogurt - Berry Cheesecake; Passionfruit; Strawberry; Vanilla 47
Table 35: Jalna a2 - Creamy Yoghourt - Vanilla; Low Fat Creamy Yoghourt - BerryFruit; Natural; Passionfruit 48
Table 36: Mini Babybel - Cheese - Light 49
Table 37: Perfect Italiano - Shredded Cheese - Pizza Plus 50
Table 38: Vaalia - Low Fat Probiotic Yoghurt - French Vanilla; Luscious Berries 51
Table 39: Connoisseur - Premium Yoghurt - Peach & Mango with Lime; Raspberry & Pomegranate; Vanilla Bean 52
Table 40: Mini Babybel Kids - Cheese Selection 53
Table 41: Vitasoy Soy Milky - Soy Milk - Regular 54
Table 42: Dairy Farmers - Milk - 2% Fat 55
Table 43: Freedom Foods So Natural - Soy Milk - Calci-Rich 56
Table 44: Nestle Ben 10 Alien Force - Yoghurt - Vanilla Flavored 57
Table 45: Bega Stringers - String Cheese Snacks 58
Table 46: Yoplait Petit Miam - Toddler Yogurt - Assortment Pack 59
Table 47: MeadowLea - Margarine 60
Table 48: Aldi Emporium Selection - Cheese - Halloumi 61
Table 49: Aldi Emporium Selection - Cheese Slices - Edam; Emmental; Gouda; Maasdam 62
Table 50: Coles - Free Range Eggs 63
Table 51: Australia's Own - Premium Organic Soy Milk 64
Table 52: Kraft Philadelphia Spreadable - Cream Cheese - Light 65
Table 53: Australian Gold - Cream Cheese - Onion & Chives 66
Table 54: Delre International Caprakaas - 100% Goat Milk Cheese 67
Table 55: Arla - Danish Havarti Cheese 68
Table 56: Bega - Processed Cheese - Super Slices 69
Table 57: Kraft Philadelphia - Sweet Chilli Philly - Thai 70
Table 58: Rush - Low Fat Flavoured Milk - Iced Chocolate; Iced Latte; Iced Vanilla Malt; Strong Iced Coffee 71
Table 59: Mainland Special Reserve - Tasting Platter - Vintage Cheddar, Camembert & Dried Fruits 72
Table 60: Mainland Special Reserve - Feta - Creamy; Reduced Fat 73
Table 61: Mainland Special Reserve - Long-Life Cheese - Brie; Camembert 74
Table 62: Mainland Special Reserve - Club Cheddar - Classic; Creamy Vintage; Mustard Infused; Red & Green Capsicum; Smoked Flavour 75
Table 63: Mainland - Deli Slices - Dutch Style Gouda; Extra Tasty; Organic Tasty; Vintage Colby 76
Table 64: Sanitarium So Good - Flavoured Soymilk - Chocolate Bliss 77
Table 65: Vaalia Kids - Yoghurt - Strawberry Flavoured; Tropical Fruit Flavoured; Vanilla Flavoured 78
Table 66: Pauls - Double Thick Custard - French Vanilla; Rich Chocolate 79
Table 67: Vaalia Light - Probiotic Yoghurt - French Vanilla; Lemon Creme; Passionfruit; Strawberry 80
Table 68: Brownes - Flavoured Milk - Egg Nog 81
Table 69: Goulburn Valley - Real Flavoured Milk - Wild Strawberry 82
Table 70: Pauls - Thickened Sour Cream - Light 83
Table 71: Nestle - Dessert - Chocolate 84
Table 72: Calci Yum - Low Fat Modified Milk - Banana; Chocolate; Strawberry 85
Table 73: Calci Yum - Custard - Chocolate; Mixed 86
Table 74: Coon - Cheese Slices - Colby; Swiss 87
Table 75: Anchor - Single Serves Milk 88
Table 76: Ecoeggs - Free Range Eggs 89
Table 77: Veggs for Families - Organic Vegetarian Eggs 90
Table 78: Farm Pride - Cage Free Eggs - McGrath Foundation Pink Pack 91
Table 79: Logicol - Dairy Spread - Light; Original 92
Table 80: Pure Harvest - Organic Oat Milk 93
Table 81: Kraft Cheestik - Cheese Snack - Wedges 94
Table 82: Esparto Original - Chocolate Drink 95
Table 83: Mamma Lucia - Grated Parmesan Cheese 96
Table 84: Pace Farm - Premium Gourmet Eggs - Free Range 97
Table 85: South Cape Fine Foods - Cream Cheese - Apricot & Almond; Apricot, Ginger & Coconut 98

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