Dairy Food market in China - Product Launch Almanac 2010

Introduction

Datamonitor’s dairy food market in China – Product Launch Almanac 2010 provides a complete guide to new product launches in Chinese dairy food market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the dairy food market in the China, with data from 2004 to 2009 and forecasts to 2014.
Scope

• Dairy food in China - New product SKUs by category
• Dairy food in China - New product SKUs by manufacturer
• Dairy food in China - New product by pack type and materials
• Dairy food in China - New Product descriptions

Highlights
•
• 637 product SKUs launched in the Chinese Dairy Food marke
• Milk is the leading category in Chinese Dairy Food market
• Inner Mongolia Yili Industrial Group Co., Ltd. is the leading manufacturer in terms of new dairy food products SKUs in China

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Chinese Dairy food market
Analyze trends in product development over time

[Studien Infos ausblenden]

TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
637 product SKUs launched in the Chinese Dairy Food market 2
Milk is the leading category in Chinese Dairy Food market 2
Inner Mongolia Yili Industrial Group Co., Ltd. is the leading manufacturer in terms of new dairy food products SKUs in China 2
Bags was the dominant packing type in the new products launched in Chinese Dairy Food market 2
Majority of the products launched in the dairy food market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 17
Market value, 2004–09 17
Market value forecast to 2014 19
DAIRY FOOD PRODUCT ANALYSIS 21
New product SKUs by category 21
New product SKUs by manufacturer 22
New products by package type 24
New product by package material 25
DETAILED PRODUCT DESCRIPTIONS 26
APPENDIX 208
Further reading 208
Datamonitor consulting 208
How to contact experts in your industry 208

LIST OF FIGURES
Figure 1: Dairy Food, China, market value by category ($m), 2004–09 17
Figure 2: Dairy Food, China, market value by category ($m), 2009–14 19
Figure 3: Dairy Food, China, new product SKUs by category , Oct 2009 – Sep 2010 21
Figure 4: Dairy Food, China, new product SKUs by manufacturer, Oct 2009 – Sep 2010 22
Figure 5: Dairy Food, China, new product by package type, Oct 2009 – Sep 2010 24
Figure 6: Dairy Food, China, new product by package material, Oct 2009 – Sep 2010 25

LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, China, market value by category ($m), 2004–09 18
Table 3: Dairy Food, China, market value by category ($m), 2009–14 20
Table 4: Dairy Food, China, new product SKUs by category, Oct 2009 – Sep 2010 21
Table 5: Dairy Food, China, new product SKUs by manufacturer, Oct 2009 – Sep 2010 23
Table 6: Dairy Food, China, new product by package type, Oct 2009 – Sep 2010 24
Table 7: Dairy Food, China, new product by package material, Oct 2009 – Sep 2010 25
Table 8: Yili - Milk Powder - Follow Up Infant; Infant; Young Children 26
Table 9: Qiding - Portuguese Egg Custard Tart - Bacon; Blueberry; Bubble Red Bean; Four In One; Original 27
Table 10: Milkana - Baby Cheese - High Calcium & Zinc; Plain; Vanilla High Calcium & Zinc; Cheese Bar - Mixed Fruits; Plain; Yogurt; Kiddy Cheese - Banana; Blueberry; Chocolate; Plain; Strawberry 28
Table 11: Suki - Brie Cheese; Cambozola Cheese; Chambrie Cheese; Cream Cheese; Dorblue Block; DorBlue Wheel; Edam Cheese; Emmentaler Cheese; Feta Cheese; Gouda Cheese; Gruyere Cheese; Mini-Pat Cheese; Montagnolo Cheese; Rougette Cheese 29
Table 12: WantWant Yinyangsubu - Nutritious Milk - Apple; Fruit Punch; Peach; Pleasure; Strawberry 30
Table 13: Benlu - Qinghai Yogurt; Qinghai Yogurt - Traditional; Yogurt - Sugar Free 31
Table 14: Tianmeihuaru - Mongolia Egiyn Milk Tea 32
Table 15: Uni-President Xiaohuanxiong - Reconstituted Milk 33
Table 16: Shengxue - Yogurt - Fruit Pulp Peach & Mango; Fruit Pulp Strawberry & Mulberry 34
Table 17: Xile - Yogurt Drink - Prebiotics & Lactic Acid Bacteria 35
Table 18: Monmilk - Zhenguohui Fruit Yogurt - Lychee & Grapefruit & Grape & Peach; Strawberry & Blueberry & Raspberry & Waxberry 36
Table 19: Caoyuanfeige - Mongolia Milk Tea; Mongolia Milk Tea - Sweet 37
Table 20: Fengyu - Instant Milk Powder 38
Table 21: Wondersun - Dongbei Yogurt; Red Date Yogurt 39
Table 22: Guduoduo - Soy Milk Mix - Eight Treasures; Five Colors; Jujube; Sesame; Soybean 40
Table 23: Duoxian Oligo - Milk 41
Table 24: Telunsu - Milk Deluxe - Low-Fat; Organic 42
Table 25: Wangshi - Almond Milk - Bulbus Fritillariae; Loquat; Soybean Powder 43
Table 26: Bright - Prebiotics Yogurt - Barley; Blueberry; Orange; Original; Strawberry 44
Table 27: Yili - Fruit Yogurt - Corn; Red Grape & Green Grape 45
Table 28: Xiaodouguan - Soybean Milk - Grain; Original 46
Table 29: Jiankangduoduo - Five Grains Soybean Milk - Almond; Bean 47
Table 30: Xiajin - Fruit Yogurt Drinks - Hami Melon; Orange; Papaya; Strawberry; Vanilla 48
Table 31: Yinqiao C+ Grain - Yogurt - Fruit & Grain 49
Table 32: Yinqiao - Big Fruit Yogurt - Papaya & Mango; Pineaple & Coconut; Strawberry & Mango; Strawberry & Mulberry 50
Table 33: Wahaha Nutri-Express - Yogurt Drink - Coconut; Hawthorn; Original; Pineapple; Vanilla 51
Table 34: Famous House - Papaya Milk 52
Table 35: Oldenburger - Long Life Milk UHT Full-Cream 53
Table 36: Kara - Santan Kelapa-Murni 54
Table 37: Pascual - Thick & Creamy Yogurt - Almond & Apple; Cherry & Nut; Peach & Passion Fruit; Yellow Peach & Grape Fruit 55
Table 38: Yung Ho - Soy Bean Milk - Coconut; For Kids; For Ladies; For Old People; Low Sugar with vitamins 56
Table 39: Yili QQ Star - Children Growing-up Milk - Body Development; Intelligence Development; Children Milk Drink - Ice Cream; Pineapple; Primary; Strawberry 57
Table 40: Ehrmann - Creamy Fruit Yogurt Dessert - Apricot Flesh; Cherry; Coconut; Peach & Pineapple; Degrease Fruit Yogurt Dessert 58
Table 41: Emmi - Swiss Premium Yogurt - Apricot; Blueberry; Original; Pink Grapefruit; Raspberry; Strawberry 59
Table 42: Wonder Sun - Milk Powder - For Pregnant Women; For Women; Quinquagenarian; Skimmed 60
Table 43: Chenxingdao - Bean Powder; Bean Powder - No-Sugar; Milk Powder; Soy Milk Powder - Classsic Flavor; Soybean Milk Powder - Original Flavor; Sweet 61
Table 44: Paradise - 3 In 1 Walnut Powder; Milk With Calcium Walnut Powder; Quinquagenarian Low Sugar Walnut Powder; Quinquagenarian Walnut Powder; Soybean Milk Powder; Soybean Milk Powder With Calcium; Vitamin Soybean Milk Powder 62
Table 45: Tramy - Black Bean Soybean Milk; Black Sesame Soybean Milk; Chocolate Soybean Milk; Corn Soybean Milk; Green Bean Soybean Milk; Malt Soybean Milk; Peanut & Black Sesame Soybean Milk; Red Date Soybean Milk; Soy Milk; Soybean Milk 63
Table 46: JBL - Yogurt With Multiple Fruits - Peach and Cherry 64
Table 47: Yeo's - Black Soybean Milk; Soy Milk 65
Table 48: Mom Malia - Chocolate Spread - Black; Hazelnut; Milk 66
Table 49: Xinxiwang - Espresso Milk 67
Table 50: Yashili - Milk Powder 68
Table 51: Tongyi Sun Shine - Soybean Milk - Original; Wheat 69
Table 52: Morinaga Student - Skimmed Milk Powder 70
Table 53: Mainong - Cereal White Milk - Original; Taro; Wheat 71
Table 54: Nestle Nespray - Milk Powder 72
Table 55: Zhili - Milk & Calcium Walnut Powder 73
Table 56: Nestle - 1867 Premium Milk 74
Table 57: Bright - Guomi Fruit Pulp Yogurt - Peach; Strawberry 75
Table 58: Lotus Supercenter - High Calcium & Low Sugar Bean Milk Powder 76
Table 59: Mate Best - Milk Powder - Baby; Kids 77
Table 60: Damei - Veg-Protein Milk with Honey 78
Table 61: Youzhiyou - Dairy Drink - Apple; Original; Strawberry 79
Table 62: Be She - Soybean Milk Powder 80
Table 63: Sanhuan - Yogurt Drink 81
Table 64: Runzhitu - Tieling Handmade Tofu 82
Table 65: Huishan - Yogurt - Black Currant; Original; Raspberry 83
Table 66: Mengniu Distingue - Fresh Yogurt 84
Table 67: Heguifang - Hot Pot Rice Cake; Water Mill Crystal Rice Cake 85
Table 68: Doudouchu - Black Bean Milk; Chocolate Soyabean Milk; Green Bean & Red Bean Soyabean Milk; Nourishing Red Date Soyabean Milk; Soyabean Milk 86
Table 69: Elle & Vire - Dairy Dessert - Cherry; Mango; Peach; Strawberry; Wild Fruit 87
Table 70: Milkana - Yogurt Pudding - Lemon; Strawberry 88
Table 71: Wongmei - Soybean Milk - High Calcium; Pure; Sweet 89
Table 72: VV - Soybean Milk Powder With Vitamin 90
Table 73: Yongweitang - Black Bean Milk 91
Table 74: Kaifu - Beanmilk Powder - Milk & Calcium; Walnut 92
Table 75: Weigang - Yoghurt - Full Orange; Pineapple; Skim; Yellow 93
Table 76: Heryal - Soybean Milk Powder - AD Calcium; High Calcium & Low Sugar 94
Table 77: Uni President Raccoon - Reconstituted Milk 95
Table 78: Chunbai - 6.0 Sweet Milk; 8.0 High Vitamins Low Sugar Milk; 9.0 Original Milk; High Calcium Iced Milk; High Vitamins Low Sugar Milk; Sweet Iced Milk; Women Milk 96
Table 79: Labixiaoxin Humor - Milk Tea - Count; Oat And Coconut Milk; Original; Pumpkin And Corn; Red Bean And Buckwheat; Rose; Taro; Wheat; Wistaria And Sweet Potatoes 97
Table 80: Jinxide - Soymilk Powder - High Grade; High Vitamins & Sugar Free; Lady; Sweet 98
Table 81: Alik - Soybean Milk Powder - For Mid & Old Ages; Original; Soybean Gristmill 99
Table 82: Yaolan Necon - Formula Calcium & Zinc Milk Powder; Formula Milk For Baby; Formula Milk For Growing Kids; Formula Milk For Kids; Formula Milk For Seniority; Formula Milk For Students 100
Table 83: Nestle - Middle-Aged And Senior Milk Powder 101
Table 84: Alpha - High Chromium Milk Powder 102
Table 85: Helanruniu - Calcium Nutritional Milk Powder; Milk Powder for Quinquagenarian; Milk Powder For Students; Vitamins Nutritional Milk Powder 103
Table 86: Fir Mus - Calcium Milk Powder For Quinquagenarian; Milk Powder For Quinquagenarian; Nourishing Milk Powder For Quinquagenarian 104
Table 87: Sanyuan - Aiyi Milk Powder For Quinquagenarian; Aiyi Milk Powder For Students; Aiyi Milk Powder For Women 105
Table 88: Soyfresh - Soya Milk - Cappuccino; Chocolate; Low Sugar; Original; Strawberry; Wheat 106
Table 89: DQY Ecological - Ecological Egg A; Ecological Egg AA; Jinpai First Egg 107
Table 90: TJ - Soybean Milk Powder 108
Table 91: Yafu - Nutrition Soybean Milk Powder; Soybean Milk Powder For Breakfast; Soybean Milk Powder For Quinquagenarian; Vitamins Soybean Milk Powder 109
Table 92: Furunde - Eggs - Chicken; Preserved; Salted Duck 110
Table 93: Mengniu Arla - Vitamins Milk Powder For Family; Vitamins & Calcium Milk Powder For Quinquagenarian; Vitamins & Calcium & Iron Milk Powder; Vitamins & Calcium & Iron Milk Powder For Women; Vitamins & Calcium & Zinc Milk Powder For Students 111
Table 94: Westgold - Unsalted Butter 112
Table 95: Beqa - Tasty Natural Cheddar Cheese 113
Table 96: Elle & Vire - Unsalted Light Butter 114
Table 97: Jiuyang - Yoghurt Drinks - Chocolate; Original; Strawberry; Yellow Peach 115
Table 98: Jiafu - Yoghurt - Strawberry; Yellow Peach 116
Table 99: Zhonglv - Mung Bean Matcha Corn Drink 117
Table 100: Ruqingxiang - Grassland Milk Tablets - Coffee; Original; Strawberry; Wheat; Yogurt 118
Table 101: Fine Food - Peanut Butter; Sesame Butter 119
Table 102: Sanyuan - Milk - Jujube; Malt; Pure 120
Table 103: Firmus - Milk Powder - Golden High Calcium & Iron; Golden Mid & Old-aged High Calcium; High Calcium & Iron; Lady; Mid & Old-aged High Calcium; Puerpera Formula; Students High Calcium 121
Table 104: Coconut Palm - Milk Drink - Coconut Palm; Cool; Peanut; Peanut Vegetable Protein; Soy; Walnut Seed Peanut 122
Table 105: Kraft - Cheese - Grated Parmesan; Sheet 123
Table 106: Xiangxinwo - Crisp Milk Ball - Banana; Hami Melon; Original; Shallot; Strawberry; Wheat; Yogurt 124
Table 107: Naishifu - Caoyuanxing Cheese - Extra Milk; Milk; No Sugar; Yogurt; Yogurt Honeydew Melon; Yogurt Strawberry 125
Table 108: Csq - Mongolia Cheese - Original; Yogurt 126
Table 109: Juer - Excellent Plus Pure Milk; Original Yoghurt; Red Jujube Milk; Red Jujube Yoghurt; Walnut Milk; Wheat Pure Milk; Yakult 127
Table 110: White Horse Temple - Yoghurt 128
Table 111: Junlebao - Daily Yoghurt Drink 129
Table 112: Axin - 100% Yogurt 130
Table 113: Miaolian - Protein Drink - Black Bean Milk Shake; Glutinous Rice Milk Shake; Mung Bean Milk Shake; Red Bean Milk Shake; Yellow Bean Milk Shake 131
Table 114: Huangdouhuang - Breakfast Soybean Milk; Corn Soybean Milk - Coconut; Five Corns; Fruit Flavour Soybean Milk 132
Table 115: Laofengmingzhai - Sesame Cake 133
Table 116: SUKI - Low-Fat Milk; Skimmed Milk; Whole Milk 134
Table 117: All Pass Jianguozhijia - Yogurt Drink - Original; Papaya; Pineapple; Strawberry; Wheat 135
Table 118: Cebe Nussa - Spread - Butter; Crisp Rice Cocoa; Hazelnut Choc; Hazelnut Cocoa; Hazelnut Cocoa Cream; Milk Chocolate; Plain Chocolate; White Chocolate Butter 136
Table 119: Xiangdu - Duck Egg - Drunker Salted; Preserved 137
Table 120: Duomeixian - Plant Butter; Salt Plant Butter 138
Table 121: Junyao Milke - Reconstituted Milk 139
Table 122: Qimei - Milk Powder - Blood Sugar Control; Low Sugar 140
Table 123: Saiwaiyiyuan - Prairie Fromage Frais 141
Table 124: Baobaohedoudou - Kid Soybean Milk - Step 1; Step 2; Step 3; Step 4 142
Table 125: Jiasheng - Breakfast Milk; Fresh Milk; Nutritional Breakfast Milk; Peanut Milk; Primary Milk; Pure Milk; Red Date Milk; Walnut Milk 143
Table 126: Country Goodness - High Calcium & Low Fat Milk; Low Fat & Low Sugar Milk 144
Table 127: Master Yong - Bean Curd - Lactones; Mature; Original; Tender 145
Table 128: Kraft - Philadelphia Cream Cheese Spreadable - Plain 146
Table 129: Junlebao - Eastern Orange & Sea Backthern Yoghurt 147
Table 130: Bright - Mixed Fruit Yoghurt - Apricot & Peach; Blueberry & Nata; Papaya & Melon 148
Table 131: Yinlu - Soymilk 149
Table 132: Mengniu - Fruits & Vegetables Yogurt - Chinese Goosebeery; Pineapple; Strawberry 150
Table 133: Youge - Bingguo Milk Flavor Drink - Strawberry 151
Table 134: Meadow Fresh - New Zealand Milk - Low Fat; Low Fat & High Calcium; Whole Milk 152
Table 135: Angelcat Sugar - Lactobacillus Beverage - Aloe; Pineapple; Strawberry 153
Table 136: Zuming - Soy Milk; Soybean Milk 154
Table 137: Yongle Quantong - No-added Soybean Milk Powder - Sucrose; Soybean Milk Powder; Soybean Milk Powder - Less Sugar; Oats with Calcium; With Calcium; Sweet Soybean Milk Powder 155
Table 138: Hongbaolai - Peanut Drink 156
Table 139: Longda - Instant Soya Milk - High Calcium 157
Table 140: Kara - UHT Natural Coconut Milk - Classic 158
Table 141: Mingshiwei - Soybean Milk Powder - Calcium & Protein; Middle & Old Aged; Vitamin 159
Table 142: Jinaili - Egg 160
Table 143: Tianyuanxiang - QQ Quail Egg 161
Table 144: Minute Maid - Fruit Milk Drink - Mango; Peach; Pineapple 162
Table 145: Rongxiangzhai - Soya Bean Milk Powder - Original & No sugar; Women 163
Table 146: Wahaha Sunshine - Juice Yoghurt Drink - Original; Tropical Fruit 164
Table 147: Yonho - Soybean Milk Powder - Coconut; High Fiber & Low Sugar; Women 165
Table 148: Milkana - Cheese - Fruit; Primary Taste; Yoghourt & Fruit 166
Table 149: Yili - Cheese - Breakfast; Fiber Breakfast; High Calcium; Miaozhi AA8; Primary Tastes Breakfast; Vitamins 167
Table 150: Xiaoyangren - North Polo Milk Drink; North Polo Milk Drink - Lemon; Orange; Pineapple; Strawberry 168
Table 151: Mengniu - Yoghurt Mix - Black Rice + Strawberry; Oats + Yellow Peach; Wheat + Aloe 169
Table 152: Sanyuan - Cereal Mill Black Cereal Milk; Cereal Mill Red Cereal Milk 170
Table 153: Yili - Fruit Cereal Yoghourt - Barley, Oatmeal & Pineapple; Red Bean, Black Bean & Mulberry 171
Table 154: Huahuaniu - Yogurt - Red Date; Rock Sugar Green Bean 172
Table 155: Dinghao - Soy Milk 173
Table 156: Huangxiao - Salted Duck Egg 174
Table 157: Mulanhu - Corn Taihe Chicken Eggs 175
Table 158: Hasiwang - Jelly - Orange Flavor 176
Table 159: Organic Valley - Dairy Milk 177
Table 160: Harvey Fresh - Milk 178
Table 161: Hochwald - Longlife Milk 179
Table 162: Shangdu - Egg 180
Table 163: Mengniu - Yoghurt - Fruit; South Ocean; Strawberry 181
Table 164: Changcheng - Yogurt Drink - Original; Strawberry 182
Table 165: Meikang - Salted Duck Egg 183
Table 166: Langan - Preserved Egg 184
Table 167: Xiangshanhu - Preserved Eggs 185
Table 168: Weilong - Eggs 186
Table 169: Asahi Weiping - Pure Milk 187
Table 170: Mutong - Salted Duck Egg 188
Table 171: Fanghong - Preserved Egg 189
Table 172: Wishu - Goat Oatmeal Yoghurt 190
Table 173: Ca - High Calcium Soy Drink 191
Table 174: Morinaga - Milk Powder - For Lady With Calcium Fortified; For Mid & Old-Aged With Calcium Fortified; For Student With Calcium Fortified; Full-Fat; Low-fat With Calcium Fortified 192
Table 175: Zimu - Chocolate Milk; Fresh Milk; Honey Milk; Pure Milk; Strawberry Milk 193
Table 176: Mengniu - Field Milk 194
Table 177: Beizhimi - Soybean Milk 195
Table 178: Xuening - Tuckahoe Yoghurt 196
Table 179: Mulanhua - Red Date Yoghurt 197
Table 180: Bright - Fruit Pulp Yogurt 198
Table 181: Jinho - Milk Powder - Calcium and Zinc For Children; Double Egg White Soybean; Nutritious Soy-bean; Soybean with Calcium for Middle-aged People 199
Table 182: Nice Care - High Calcium Powdered Milk - Soya; Walnut 200
Table 183: Maolu - Free-range Chicken Eggs 201
Table 184: Yili - Double Fruit Yoghurt - Aloe & Kiwi Fruit; Grape & Bramble; Mango & Yellow Peach 202
Table 185: Junlebao - Drinking Yoghurt - Green Bean Paste; Red Date; Seabuckthorn; Strawberry; Yellow Peach 203
Table 186: Yinlu - Coconut Milk Mixed Protein Drink; Peanut & Milk Mixed Protein Drink; Walnut & Milk Mixed Protein Drink 204
Table 187: Wandashan - Blueberry+ Grape Milk Beverage; Lychee+ Pear Milk Beverage; Red Jujube Milk Beverage; Yellow Peach+ Mango Milk Beverage 205
Table 188: Haoyitang - Nutritious Cake 206
Table 189: Royal Family - Sesame Mochi - Black Sugar; Brown Sugar 207

[Inhaltsverzeichnis ausblenden]