TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
140 product SKUs launched in the Czech Republican Dairy Food market 2
Yogurt is the leading category in Czech Republican Dairy Food market 2
Olma a.s. is the leading manufacturer in terms of new dairy food products SKUs in Czech Republic 2
Cups was the dominant packing type in the new products launched in Czech Republican Dairy Food market 2
Majority of the products launched in the dairy food market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
DAIRY FOOD PRODUCT ANALYSIS 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
DETAILED PRODUCT DESCRIPTIONS 20
APPENDIX 78
Further reading 78
Datamonitor consulting 78
How to contact experts in your industry 78
LIST OF FIGURES
Figure 1: Dairy Food, the Czech Republic, market value by category ($m), 2004–09 11
Figure 2: Dairy Food, the Czech Republic, market value by category ($m), 2009–14 13
Figure 3: Dairy Food, the Czech Republic, new product SKUs by category , Oct 2009 – Sep 2010 15
Figure 4: Dairy Food, the Czech Republic, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Dairy Food, the Czech Republic, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Dairy Food, the Czech Republic, new product by package material, Oct 2009 – Sep 2010 19
LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, the Czech Republic, market value by category ($m), 2004–09 12
Table 3: Dairy Food, the Czech Republic, market value by category ($m), 2009–14 14
Table 4: Dairy Food, the Czech Republic, new product SKUs by category, Oct 2009 – Sep 2010 15
Table 5: Dairy Food, the Czech Republic, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Dairy Food, the Czech Republic, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Dairy Food, the Czech Republic, new product by package material, Oct 2009 – Sep 2010 19
Table 8: Grove Dairy Farm - English Butter - Salted 20
Table 9: Président - French Butter - Unsalted 21
Table 10: Bohemilk - Long-Life Milk - 1.5% 22
Table 11: Bohemilk - 4% Whole Milk - for Coffee 23
Table 12: Lakto - Evaporated Milk - Skimmed; Whole 24
Table 13: Tatra - Evaporated Milk - Sweetened 25
Table 14: Tany Delicato - Processed Cheese - Extra Creamy; With Mushrooms 26
Table 15: Zott Zottarella - Mozarella Cheese - Classic 27
Table 16: Mlekarna Valasske Mezirici - Kefirove Mleko - Nizkotucne; Organic 28
Table 17: Max Chocensky - Smetanovy Jogurt - Bily 29
Table 18: Creamfields - Layered Fromage Frais - Cherry; Peach & Passion Fruit; Strawberry 30
Table 19: Kunin - Smetanovy Pohar - Broskev; Jahodovy; Merunka 31
Table 20: Campina Piruet - Dessert Pudding - Caramel & Cream; Chocolate; Strawberry 32
Table 21: Budulinkova Parizanka - Cream Dessert - Cherry; Raspberry; Vanilla 33
Table 22: Danone Dobra Mama - Acidofilni Mleko - Bilé 34
Table 23: Tesco Value - Whipping Cream - Sour; Sweet 35
Table 24: Bobik - Milk Drink + Calcium - Banana; Chocolate; Plain; Strawberry; Vanilla 36
Table 25: Olma Revital Active - Yogurt - Bily 37
Table 26: Olma Revital Active - Probiotic Yogurt Drink - Cherry; Natural; Vanilla 38
Table 27: Albert Quality - Yogurt Drink - Apricot; Peach; Vanilla 39
Table 28: Elinas - Greek Style Yoghurt - Café Frappé; Cherry; Vanilla 40
Table 29: Madeta Lahudka - Yogurt - Garden Strawberry; Raspberry; Wild Cherry 41
Table 30: Yoplait Light Extra Porce Ovoce - Yogurt - Malina Brusinka 42
Table 31: Madeta - Jihocesky Jogurt - Jablko; Malina; Merunka 43
Table 32: FruitJumbo - Dessert - Cherry; Strawberry; Vanilla 44
Table 33: Big Duo - Yoghurt - Banana; Cherry; Raspberry; Strawberry; Vanilla 45
Table 34: KingFrais - Custard - Bourbon Vanille; Cherry; Strawberry 46
Table 35: KingFrais - Crème Dessert - Bilberry; Strawberry; Vanilla 47
Table 36: Olma Cavalier - Yogurt Dessert - Bilberry; Cherry; Raspberry 48
Table 37: Pilos - Smotana Kysla - 16% 49
Table 38: Boni - Pudinkovy Desert se Slehackou - Cokoladovy; Jahodovy; Vanilkovy 50
Table 39: Bio Style - Bio Maslo 51
Table 40: Bio Style - Organic Milk - Lowfat 1.5%; Nonfat; Whole 52
Table 41: Olma Florian - Creamy Yogurt - Blueberry; Strawberry 53
Table 42: Bio Style - Organic Yogurt - Apricot; Peach; Strawberry 54
Table 43: Maxi Duo Lipanek - Cottage Cheese Dessert - Cocoa-Vanilla; Vanilla; Vanilla-Cocoa 55
Table 44: Yoplait Light Extra Porce Ovoce - Yoghurt - Ananas; Jahoda; Kiwi; Malina; Merunka 56
Table 45: Boni - Jogurt Smetanovy - Jahodovy; Malinovy; Merunkovy 57
Table 46: Kunin - Kefirove Mleko - Apple; Cherry; Strawberry 58
Table 47: Lucina - Smetanovy - Sametova 59
Table 48: Kunin - Acidofilni Mleko - Jahodove; Merunka; Visen 60
Table 49: Meggle Acidofilo - Kysane Mleko - Jahoda; Vanilka 61
Table 50: Milkin - Milk - Lowfat; Skimmed; Whole 62
Table 51: Valasska - Kefirove Mleko Nizkotucne - Broskve; Ceresne; Jahodove 63
Table 52: Spar Natur Pur - Bio Jogurt - Broskev-Merunka; Jahod; Merunka 64
Table 53: Duko - Termizovany Smetanovy Syr - Feferon; Kren; Pazitka; Sunka 65
Table 54: Mueller Gracie - Jogurt - Jahoda; Ostruzina-malina; Stracciatella 66
Table 55: Spar - Milk - Lowfat; Nonfat; Whole 67
Table 56: Madeta Jihoceske - Pomazankove Maslo - Bez Prichuti; Kren; Pazitka; Sunka 68
Table 57: Bettine - Lait de Chevre - 500ml 69
Table 58: Kerrygold - Tradicni Irske Maslo - 200g; 250g 70
Table 59: Tartare - Gourmet Cottage Cheese - Creamy; Garlic & Herbs; Pepper; Salmon 71
Table 60: Zeletava Novy Smetanovy - Taveny Syr - Houby; Smetanou; Sunka a Cibule; Zelenina a Sunka 72
Table 61: Kral Syru - Cheese - Hermelin; Kozi 73
Table 62: Moravia - Fresh Milk - Lowfat; Semi-skimmed; Whole 74
Table 63: Hollandia - Selsky Jogurt - Bily; Cokolada 75
Table 64: Albert Quality - Cerstva Vejce - 10; 4 76
Table 65: Tatra - Condensed Sweetened Cream - Jesenka; Pikao; Piknik 77
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