TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
78 product SKUs launched in the Greek Dairy Food market 2
Yogurt is the leading category in Greek Dairy Food market 2
Carrefour Marinopoulos S.A and KRI-KRI S.A were the leading manufacturers in terms of new dairy food products SKUs in Greece 2
Cups was the dominant packing type in the new products launched in Greek Dairy Food market 2
Majority of the products launched in the dairy food market used Plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
DAIRY FOOD PRODUCT ANALYSIS 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
DETAILED PRODUCT DESCRIPTIONS 20
APPENDIX 70
Further reading 70
Datamonitor consulting 70
How to contact experts in your industry 70
LIST OF FIGURES
Figure 1: Dairy Food, Greece, market value by category ($m), 2004–09 11
Figure 2: Dairy Food, Greece, market value by category ($m), 2009–14 13
Figure 3: Dairy Food, Greece, new product SKUs by category , Oct 2009 – Sep 2010 15
Figure 4: Dairy Food, Greece, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Dairy Food, Greece, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Dairy Food, Greece, new product by package material, Oct 2009 – Sep 2010 19
LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Greece, market value by category ($m), 2004–09 12
Table 3: Dairy Food, Greece, market value by category ($m), 2009–14 14
Table 4: Dairy Food, Greece, new product SKUs by category, Oct 2009 – Sep 2010 15
Table 5: Dairy Food, Greece, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Dairy Food, Greece, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Dairy Food, Greece, new product by package material, Oct 2009 – Sep 2010 19
Table 8: King Frais - Panna Cotta - with Caramel Sauce; with Forest Fruits Sauce 20
Table 9: Mevgal - 100% Makedoniko Gala - Elafri 1.7%; Plires 3.7% 21
Table 10: Carrefour Discount - Creme Fouettee 22
Table 11: Agno Lact - Low Lactose Milk 23
Table 12: Olympos Pnoi - Giaourti me Kremodi 24
Table 13: Minerva Horio - Organic Margarine 25
Table 14: Kri Kri Straggisto 2% - Yiaourti me Glika Tou Koutaliou - Fraoula; Kidoni; Pergamonto; Portokali; Siko; Vissino 26
Table 15: Mevgal Politiko - Rizogalo - Light; Regular 27
Table 16: Danone Activia - Epidorpio Giaoutiou - Kerasi 28
Table 17: Fage Total 2% - Yiaourti me Glikisma - Fraoula; Kerasi; Meli; Mirtilo; Tropika Frouta 29
Table 18: Danone Danonino Yammy Disney Pixar Toy Story 3 - Yogurt - Fraoula 30
Table 19: Entremont Break - Cheese - Emmental; Light 31
Table 20: Danone Activia - Yiaourti - Angeladas 2%; Straggisto 2% 32
Table 21: Danone Activia - Yogurt Drink - Fraoula kai Aktinidi; Vissino kai Vanillia 33
Table 22: Agno Mou - Ipsilis Pasteriosis Gala - Apovoutiromeno 0%; Imiapovoutiromeno 1.5%; Plires 3.5% 34
Table 23: Campina Milner - Tigmeno Tiri me Alifodi Ifi 35
Table 24: Jotis Sweet & Balance - Epidorpio Galaktos me Glikantika - Vanilia 36
Table 25: Chios Fresh - Yogurt Dessert with Chios Mastiha 37
Table 26: Olympos - Full Fat Goat's Milk 38
Table 27: Jotis - Vanilia Krema 39
Table 28: Dimitriou - Rizogalo - 0% Zachari; Paradosiaki 40
Table 29: Fage Crema Mia Kidos - Epidorpio Galaktos me Leuki Sokolata 41
Table 30: Delta - Krema Galaktos - Light 42
Table 31: Biotos - Imiapacho Gala me Kakao 43
Table 32: Chalkiadakis - Feta Cheese 44
Table 33: Tirognosia - Smoked Cheese of Thessaloniki 45
Table 34: Carrefour - Eleftheris Voskis Avga - Mesaia 46
Table 35: DiRollo - Krema Galaktos 47
Table 36: Lactel - Gala Bio - 3.5% Lipara 48
Table 37: Carrefour Discount - Cheese - Roquefort a Lait de Brebis Cru 49
Table 38: Kraft Philadelphia - Cream Cheese - Giaourti 50
Table 39: Carrefour Discount - Yogurt Variety Pack 51
Table 40: Carrefour Discount - Creme Dessert - Chocolate; Vanilla 52
Table 41: Leerdammer - Swiss Cheese - Original 53
Table 42: Pillsbury Desserts Collection - Chocolate & Caramel Souffle 54
Table 43: Olympos - Vourtiro Ageladas 55
Table 44: Agroktima Victoria - Freska Avga Ortikiou 56
Table 45: Carrefour Discount - Creme Fraiche Epaisse 57
Table 46: Meggle - Creme Patisserie Spraycreme; Sweetened Whipping Base 58
Table 47: Danone Activia - Yogurt with Cereals 59
Table 48: Mevgal Yolive - Magermilchjoghhurt mit Olivenoel; Magermilchjoghhurt mit Olivenoel, Oliven und Knusprigen Brotstueckchen 60
Table 49: Andechser Natur - Milk Drink - Schokomilch; Vanillemilch 61
Table 50: Fage - 2% Fat Yogurt - Family; Family 62
Table 51: Delta Frooze - Yogurt Drink - Apple Banana; Forest Fruits; Tropical Fruits 63
Table 52: Vero - Milk - 1.5% Lipara; 3.5% Lipara 64
Table 53: Minerva Horio - Feta Cheese; Feta Cheese in Brine 65
Table 54: Vitam Soft Bio - Organic Margarine 66
Table 55: Carrefour Bio - Gala Ageladino - 3.8% Lipara 67
Table 56: AB Bio - Fresh Milk - Full Fat; Skimmed 68
Table 57: Dirollo Spread Fresh - Spread me Fresko Tiri 69
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