TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
110 product SKUs launched in the Hungarian Dairy Food market 2
Cheese is the leading category in Hungarian Dairy Food market 2
Tesco-Global Aruhazak Zrt. is the leading manufacturer in terms of new dairy food products SKUs in Hungary 2
Cups was the dominant packing type in the new products launched in Hungarian Dairy Food market 2
Majority of the products launched in the dairy food market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 14
DAIRY FOOD PRODUCT ANALYSIS 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 93
Further reading 93
Datamonitor consulting 93
How to contact experts in your industry 93
LIST OF FIGURES
Figure 1: Dairy Food, Hungary, market value by category ($m), 2004–09 12
Figure 2: Dairy Food, Hungary, market value by category ($m), 2009–14 14
Figure 3: Dairy Food, Hungary, new product SKUs by category , Oct 2009 – Sep 2010 16
Figure 4: Dairy Food, Hungary, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Dairy Food, Hungary, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Dairy Food, Hungary, new product by package material, Oct 2009 – Sep 2010 20
LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Hungary, market value by category ($m), 2004–09 13
Table 3: Dairy Food, Hungary, market value by category ($m), 2009–14 15
Table 4: Dairy Food, Hungary, new product SKUs by category, Oct 2009 – Sep 2010 16
Table 5: Dairy Food, Hungary, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Dairy Food, Hungary, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Dairy Food, Hungary, new product by package material, Oct 2009 – Sep 2010 20
Table 8: President Professionnel - Crème - UHT 12% 21
Table 9: Kerrygold - Cheddar Cheese - Original Irischer Herzhaft 22
Table 10: President - Rondelé - Ail de Garonne & Fines Herbes; Noix de Dordogne 23
Table 11: Creamfields - Danish Blue Cheese 24
Table 12: Tesco - Pudding - Chocolate; Vanilla 25
Table 13: Creamfields - Cream Dessert - Caramel Twist 26
Table 14: Milli Mia - Family Dessert - With Cookies & Caramel Topping; With Strawberry Topping 27
Table 15: Pannonia - Sliced Cheese - Barsony 28
Table 16: Danone Danette - Krem Desszert - Citromtortaizu 29
Table 17: Milli Mia - Turovarazs - Epres 30
Table 18: Milli Mia - Kremturo - Meggyes 31
Table 19: President - Cheese - Madrigal 32
Table 20: Zott - Allgäutaler Cheese - Herzhaft Mild 33
Table 21: Tesco - Fozotejszin - 20% 34
Table 22: Creamfields - Milk Drink - Chocolate Flavour 35
Table 23: Tesco - Yogurt - Natural 36
Table 24: Cora - Fozotejszin; Habtjeszin 37
Table 25: Cora - Butter - 82%; Light 25% 38
Table 26: Cora - Cheese - Point de Brie 39
Table 27: Cora - Cheese - Fondu pour Croque; Pour Hamburger 40
Table 28: Cora - Tej - 2.8% 41
Table 29: Tesco - Habtejszin 42
Table 30: Tesco - Soft Spread 43
Table 31: Danone Konnyu es Finom - Yogurt - Seasonal Flavors 44
Table 32: Pottyos Guru - Dessert Bar 45
Table 33: Sole Flort - Layered Cream Yogurt - Forest Fruit; Peach; Strawberry 46
Table 34: Danone Koennyue es Finom - Yogurt - Epertorta; Madartej 47
Table 35: Tesco - Vajkrem - Magyaros; Natur; Porehagymas 48
Table 36: Tesco - Tej - 2.8% 49
Table 37: Hajdusagi - Sliced Cheese - Edam 50
Table 38: Heinrichsthaler - Cheese - Emmentaler; Gouda 51
Table 39: Tesco - Spreadable Cheese - Creamy 52
Table 40: Tesco - Koeroezoett 53
Table 41: Creamfields - Cheese Slices - Gouda 54
Table 42: Kisteleki - Mascarpone Cream - Light 55
Table 43: Fittej - ESL Tej - 2.8% 56
Table 44: Tesco Vivacto - Probiotic Yogurt - Apricot; Cherry; Forest Fruits; Peach with Muesli; Strawberry 57
Table 45: Danone - Greek Yogurt - Original; Stracciatella; Strawberry 58
Table 46: Spar Free From - Butter 59
Table 47: Spar Free From - Sour Cream 60
Table 48: Spar Free From - Yogurt - Forest Fruit; Natural; Strawberry 61
Table 49: Spar Free From - Lactose-Free Milk - 1.5% Fat; 1.8% Fat 62
Table 50: Tesco Light Choices... - Cheese Triangles 63
Table 51: Danone Danette - Krem Desszert - Brazil Kakaoval 64
Table 52: Parmalat - Fozotejszín - 20% 65
Table 53: Sole Classico - Sour Cream - 20% 66
Table 54: President - Spreadable Cheese - Bleu 67
Table 55: Valdor - Mini Mozzarella Balls 68
Table 56: Galbani - Cheese - Grana Padano 69
Table 57: President - Fresh Cheese Spread - Garlic & Herbs; Natural; Walnuts 70
Table 58: Cheeseland - Sliced Cheese - Emmentaler 71
Table 59: President - Sliced Cheese - Edam 72
Table 60: Hajdusagi - Sliced Cheese - Hovirag 73
Table 61: Heinrichsthaler - Sliced Cheese - Edam 74
Table 62: Danone Koennyue es Finom - Yogurt - Honey Wonder; Orange Dream 75
Table 63: Milli Mia - Kremturo - Marcipanos 76
Table 64: Mizo Boci - Tejszines Sajt 77
Table 65: The Bridge - Farro Drink 78
Table 66: Izes Hagyomany - Kecske Kefir 79
Table 67: Creamfields - Cheese Block - Gouda 80
Table 68: Crouzat - Roquefort Cheese 81
Table 69: Danone Danette - Krem Desszert - Pisztacia 82
Table 70: Danone Fantasia - Yogurt Dessert - Chocolate Chips 83
Table 71: Danone Danette - Krem Desszert - Pisztacio 84
Table 72: Tolle - Tej - Kakaos 85
Table 73: Sheese - 100% Dairy Free Cheese - Cheddar Style with Chives 86
Table 74: Dr. Oetker - Duo2 Pudding - Vanilla-Chocolate 87
Table 75: Arla Buko - Soft Cheese Spread - with Yogurt 88
Table 76: Duhl - Amaretto Bombonisimo; Flan with Cake and Honey; Orange Bombonisimo; Rice Pudding; Rice Pudding Mousse; Rum Bombonisimo; Tiramissu 89
Table 77: Ostrowia - Serek Kremowo - z Papryka 90
Table 78: Mizo Boci - Madartej - Lapte de Pasare 91
Table 79: Milli Mia Piruet - Cocoa PUdding with Whipped Cream - Caramel; Vanilla 92
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