Dairy Food market in Japan - Product Launch Almanac 2010

Introduction

Datamonitor’s dairy food market in Japan – Product Launch Almanac 2010 provides a complete guide to new product launches in Japanese dairy food market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the dairy food market in the Japan, with data from 2004 to 2009 and forecasts to 2014.
Scope

• Dairy food in Japan - New product SKUs by category
• Dairy food in Japan - New product SKUs by manufacturer
• Dairy food in Japan - New product by pack type and materials
• Dairy food in Japan - New Product descriptions

Highlights

• 294 product SKUs launched in the Japanese Dairy Food market
• Yogurt is the leading category in Japanese Dairy Food market
• Morinaga is the leading manufacturer in terms of new dairy food products SKUs in Japan

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Japanese Dairy food market
Analyze trends in product development over time

[Studien Infos ausblenden]

TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
294 product SKUs launched in the Japanese Dairy Food market 2
Yogurt is the leading category in Japanese Dairy Food market 2
Morinaga is the leading manufacturer in terms of new dairy food products SKUs in Japan 2
Cups was the dominant packing type in the new products launched in Japanese Dairy Food market 2
Majority of the products launched in the dairy food market used paperboard as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 17
Market value, 2004–09 17
Market value forecast to 2014 19
DAIRY FOOD PRODUCT ANALYSIS 21
New product SKUs by category 21
New product SKUs by manufacturer 22
New products by package type 24
New product by package material 25
DETAILED PRODUCT DESCRIPTIONS 26
APPENDIX 237
Further reading 237
Datamonitor consulting 237
How to contact experts in your industry 237

LIST OF FIGURES
Figure 1: Dairy Food, Japan, market value by category ($m), 2004–09 17
Figure 2: Dairy Food, Japan, market value by category ($m), 2009–14 19
Figure 3: Dairy Food, Japan, new product SKUs by category , Oct 2009 – Sep 2010 21
Figure 4: Dairy Food, Japan, new product SKUs by manufacturer, Oct 2009 – Sep 2010 22
Figure 5: Dairy Food, Japan, new product by package type, Oct 2009 – Sep 2010 24
Figure 6: Dairy Food, Japan, new product by package material, Oct 2009 – Sep 2010 25

LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Japan, market value by category ($m), 2004–09 18
Table 3: Dairy Food, Japan, market value by category ($m), 2009–14 20
Table 4: Dairy Food, Japan, new product SKUs by category, Oct 2009 – Sep 2010 21
Table 5: Dairy Food, Japan, new product SKUs by manufacturer, Oct 2009 – Sep 2010 23
Table 6: Dairy Food, Japan, new product by package type, Oct 2009 – Sep 2010 24
Table 7: Dairy Food, Japan, new product by package material, Oct 2009 – Sep 2010 25
Table 8: Emial - Otona no Purin - Honnori Rum Shu Kaoru; Torori Nameraka 26
Table 9: Den-en - Jikasei Purin 27
Table 10: Morinaga - Premium Gyunyu Purin 28
Table 11: Morinaga Daitoryo Chef No Cup De Dolce - Strawberry & Pudding 29
Table 12: Meiji Biz Charge - Yogurt - Banana 30
Table 13: Emial - Katate de Taberu Yogurt - Mango; Strawberry 31
Table 14: Furuya - Chiba Jikomi Yogurt 32
Table 15: Meiji Yoplait Hitotema Kaketa - Tappuri Kaniku Yogurt - Hakuto & Raspberry; Mango & Lemon Peel; Pine & Banana 33
Table 16: Seijo Ishii Patisserie - Habutae Mochi 34
Table 17: Luna - Nyu Mild Yogurt 35
Table 18: Meiji Yogulet - Yogurt Flavored Drink - Drink Type 36
Table 19: Morinaga Torofuwa Purin - Purin - Chocolat & Framboise 37
Table 20: 7iRo Cafe - Coffee Jelly in Choux Cream 38
Table 21: Kiri and Stick - Cheese Snack - Strawberry 39
Table 22: Meito - Purin - Custard; Torokeru Kabocha 40
Table 23: Zeitaku Otona Sweets - Dessert - Ajiwai Maron Cream Purin; Hojyun Rum Raisin Purin 41
Table 24: Morinaga Bifidus - Shibo Zero Yogurt - Mango; Yogurt - Mango Sauce 42
Table 25: Morinaga Bifidus - Motto Aloe & Yogurt 43
Table 26: Morinaga - Coffee Jelly - Funwari Caramel Mousse; Custard Purin - Funwari Milk Mousse; Vanilla Purin - Amazuppai Ichigo Sauce 44
Table 27: Milky Gold - Cho Noko Nameraka Purin 45
Table 28: Calpis Milk To Calpis - Lactic Acid Bacteria Drink - Blueberry Mix 46
Table 29: Mikado Coffee Karuizawa - Ninki no Mocha Purin 47
Table 30: The Sweet Dynasty - Nameraka Mango Purin 48
Table 31: Rebollin - Queso Elaborado con Mezcla de Cidra y Leche de Vaca 49
Table 32: Peacock Choice - Kusachi Hokkaido 3.7 Gyunyu; Seinyu Dake de Tsukuta Teishibo Gyunyu 50
Table 33: Maroyaka Yogulatte - Yogurt Taste Drink 51
Table 34: Kagome Yasai Shibori - Murasaki Imo Dolce Latte 52
Table 35: Meito - e-Charge Yogurt 53
Table 36: Meito - Yogurt - Onakade Fueru LKM512 54
Table 37: Ohayo Miffy - Yogurt - Plain Teito 55
Table 38: Takanashi - LGG Yogurt - Prune Fe 56
Table 39: Takanashi - LGG Nomu Yogurt - Prune Fe 57
Table 40: Meiji Bulgaria - Yogurt - Shibo 0; Shibo 0 Navel Orange Mix 58
Table 41: Morinaga Asa Mogu - Asa no Budo Yogurt; Asa no Mikan Yogurt 59
Table 42: Kiri - Cream Cheese 60
Table 43: Seijo Ishii - Daisen Butter 61
Table 44: Meito Zeitaku Otona Sweets - Otona no Custard Purin; Zeitaku Tiramisu Purin 62
Table 45: Sugoi Daizu - Milk noyoni Yasashii Daizu Drink 63
Table 46: Takanashi Sweets Tanbo - Ichigo no Fromage Dessert 64
Table 47: Kagome Shokubutsu Sei Nyusankin Labre - Functional Drink - Peach Mix 65
Table 48: Calpis Strongurt - Lactic Functional Drink 66
Table 49: Morinaga Chorus Water - Nyusankin Inryo - Grapefruit 67
Table 50: Morinaga Mammy - Nyusankin Inryo - Calorie Off Peach 68
Table 51: Kibun - Tonyu Inryo - Purin 69
Table 52: Morinaga - Banana Milk Drink 70
Table 53: Natural Lawson Kiri - Baked & Rare Cheese Dessert 71
Table 54: Chichiyasu Ishokudogen - Yogurt - Shoga Iremashita! 72
Table 55: Kirin Plus-i Koiwai - Otona no Yogurt - Asa no Grapefruit; Yoru no Vanilla Aji 73
Table 56: Megmilk Megumi - Yogurt - Shibo Zero 74
Table 57: Megmilk - Tappuri Milk no Yogurt - Mango; Premium Assort Kikan Gentei 75
Table 58: Morinaga - Shibo 0 Yogurt - Uruoi Orange 76
Table 59: Morinaga - Vanilla Yogurt 77
Table 60: Morinaga Nagomi no Jikan - Kuro Goma Purin; Matcha Purin 78
Table 61: Megmilk - Cream & Hakuto Purin 79
Table 62: Megmilk Kurihara Sanchi no O-susowake - Kaettara Milk Ringo Purin 80
Table 63: Meito no - Torokeru Caramel Purin 81
Table 64: Fujicco - Kasupi Kai Yogurt Purin - Blueberry Aji; Cream Cheese Aji 82
Table 65: Megmilk - Functional Milk Drink - Megpower 83
Table 66: Meiji Yoplait Gurt! - Tube Yogurt - Peach; Strawberry 84
Table 67: Meiji Yoplait Zokkon Yogurt - Yogurt - Hakuto to Raspberry; Kiwi to Banana; Mango to Orange Peel 85
Table 68: Snow Brand Makiba no Asa Cheese Catch - Processed Cheese 86
Table 69: Snow Brand - 3sai kara no Cheese 87
Table 70: Snow Brand Mainichi no Shokutaku Oen - O-toku Yo Slice Cheese; O-toku Yo Torokeru Slice Cheese 88
Table 71: Snow Brand Beer ni Cheese! - Processed Cheese - Garlic Chicken Aji 89
Table 72: Meiji Tube de Cooking - Butter & Olive Oil Blend Fat Spread 90
Table 73: Tarami Vegefru - Fruit and Vegetable Jelly - Aka no Mix; Daidai no Mix; Kiiro no Mix 91
Table 74: Meiji - Shun no Fruit Jelly - Hakuto & Oto; Mango & Nata de Coco 92
Table 75: Koiwai - Kaori Yutakana Shiage Garlic & Butter 93
Table 76: Meiji Sozai Kiko - Cream Cheese Blend Fat Spread - Denmark San Cream Cheese 94
Table 77: Yakult Milmil - Yogurt Drink 95
Table 78: Hokkaido Cheese Kobo no - Nama Marshmallow - Milk White 96
Table 79: Sunkist - Fruit Jelly - Torokeru Grape Fruit; Torokeru Orange 97
Table 80: Morinaga no - Yaki Purin 98
Table 81: Morinaga - Anko & Custard Purin; Anko & Milk Purin 99
Table 82: Morinaga Foire - Dessert - Whip & Shio Caramel 100
Table 83: Fujicco Shokugo no Sweet - Annindofu; Mango Pudding 101
Table 84: Uchi Cafe Sweets - Asa no Sweets Ringo - Yogurt Fumi 102
Table 85: Azumi Cafe - Coffee Jelly 103
Table 86: Azumi Kazoku no Zeitaku - Custard Vanilla Yogurt 104
Table 87: Azumi - Mittsu no Shokkan Yogurt - Peach & Yogurt; Strawberry & Yogurt 105
Table 88: Meiji - Oyatsu ni Jelly - Orange 106
Table 89: Dessert Life - Tezukuri no Choco Roll; Tezukuri no Vanilla Roll 107
Table 90: Ohayo - Nomu Yogurt - Ichijiku 108
Table 91: Ohayo - Shibo & Sato 0% Yogurt - Aloe & Kyoho 109
Table 92: Yotsuba Coffret de Dessert - Yogurt - Apricot Orange & Plain Yogurt; Frambois Strawberry & Plain Yogurt; Ringo Hachimitsu Ginger & Plain Yogurt 110
Table 93: Premium Calpis Season Blend - Nyusankin Inryo - Amaou 111
Table 94: Soya Farm - Kabocha Purin Tonyu Inryo 112
Table 95: Soya Farm - Tonyu Inryo - Maple 113
Table 96: Takanashi Cream Patissier - Fresh Cream 114
Table 97: Chichiyasu Maiasa Kaicho - Yogurt - Tappuri Calcium 115
Table 98: Danone Bio - Yogurt - Mango + Fruit Mix; Raspberry Mix + Kiwi; Rhubarb Mix + Prune Mix; Shibo Zero Aloe + Nata de Coco; Tsurun Shokkai Muscat Fumi; Zero Strawberry + Ringo 116
Table 99: Glico Choshoku - Aloe Yogurt - Shibo 0 117
Table 100: Koiwai - KW Nyusankin Yogurt - Shibo 0 118
Table 101: Meiji Aqua Bulgaria - Yogurt Drink - Ajiwai Strawberry Mix 119
Table 102: Meiji Bulgaria - Nomu Yogurt - Berry Mix 120
Table 103: Meiji Bulgaria - Nomu Yogurt - Mittsu no Berry 121
Table 104: Meiji Hokkaido Tokachi - Yogurt - Big 122
Table 105: Meiji - Pine & Nata de Coco Yogurt 123
Table 106: Meiji - Yogurt - R1 Drink Type 124
Table 107: Meito Shibo 0 - Yogurt - Tetsubun Supple 125
Table 108: Meiji - Yogurt - R1 Soft Type 126
Table 109: Morinaga Asa Mogu - Konnyaku Jelly in Yogurt - Peach 127
Table 110: Morinaga Bifidus - Yogurt - Variety Pack 128
Table 111: Morinaga - Shibo 0 Yogurt - Juku Fruit Mix 129
Table 112: Morinaga Aloe Yogurt - Yogurt - Ringo 130
Table 113: Luna - Shibo 0% Ringo to Aloe no Yogurt 131
Table 114: Ohayo - Ichijiku ga Oishii Yogurt - Drink Type 132
Table 115: Ohayo - Ichinichibun no Tetsubun Yogurt - Yosan Plus 133
Table 116: Q.B.B. Cheese de Healthy - Processed Cheese - Enbun 1/3 Cut Torokeru Cheese; Shibo Bun 1/3 Cut Torokeru Cheese; Slice Cheese 134
Table 117: Meiji - Choco Purin - Cho Big 135
Table 118: Meiji 3tsu no Tanoshisa - Mango Purin; Peach Purin 136
Table 119: Meito Home Run - Purin - Milk & Choco 137
Table 120: Meito no Nameraka - Yaki Cafe au Lait Purin 138
Table 121: Meito no Nameraka - Purin - Shunna Ichigo no Sauce 139
Table 122: Meito Kagata Chef - Creamy Satsumaimo Purin 140
Table 123: Meito Ishida Chef - Rich Chocolat Purin 141
Table 124: Morinaga - Azuki Gyunyu Purin 142
Table 125: Morinaga Torofuwa Purin - Purin - Tappuri Custard & Caramel 143
Table 126: Morinaga Torofuwa Purin - Purin - Chocolate 144
Table 127: Meito Bihaku Plus - Yogurt 145
Table 128: Soya Farm - Tonyu de Tsukutta Yogurt - Fruit Aji Blueberry Kaniku Iri 146
Table 129: Meito - Cocoa au Lait Drink - Mickey & Donald 147
Table 130: Morinaga Zeitaku Kurabu - Chocolat Latte; Melon Latte 148
Table 131: Megmilk Torokeru - Rare Cheese Purin 149
Table 132: Sujahta Nomu Daizu - Soy Milk Drink - Cocoa 150
Table 133: Bourbon - Chocole 151
Table 134: Chichiyasu - Kin no Yogurt Amajuku Golden Mango; Kin no Yogurt Hojun Golden Pine 152
Table 135: Chichiyasu Fruit Monogatari - Juicy Pine; Puchipuchi Ichijiku; Torokeru Mango 153
Table 136: Koiwai - Nameraka Yogurt - Blueberry Sauce; Mango Sauce; Seinyu Jitate 154
Table 137: Megmilk Naturlait Megumi - Plain Yogurt 155
Table 138: Megmilk Megumi - Ajiwai Teishibo Yogurt 156
Table 139: Megmilk - Oishii Teito Teishibo Yogurt - Kiwi Mix; Peach Mix 157
Table 140: Morinaga - Aloe Yogurt - Mikan 158
Table 141: Morinaga Bifidus - Plain Yogurt & Apple Cinnamon 159
Table 142: Morinaga Bifidus - Strawberry Yogurt 160
Table 143: Ohayo - Ohayo Shibo 0 Yogurt Plus - Hakuto; Ichijiku 161
Table 144: Ohayo - Ohayo Sono Manma Nashi & Yogurt; Sono Manma Blueberry & Yogurt; Sono Manma Ichigo & Yogurt 162
Table 145: Calpis - Vitamin Sawayaka Fruit au Lait 163
Table 146: Pal System - Rakunoka no Teishibo Gyunyu 164
Table 147: Glico Dororich - Berry Mix Cream In 165
Table 148: Morinaga - Banana au Lait Yogurt 166
Table 149: Megmilk Kurihara Sanchi no O-susowake - Kyo mo Cafe Latte Purin 167
Table 150: Megmilk Watashi no O-uchi Sweets - Mango Purin; Purin 168
Table 151: Meito no Nameraka - Yaki Caramel Purin 169
Table 152: Morinaga Foire - Whip & Cafe Jelly; Whip & Custard; Whip & Noko Chocolat 170
Table 153: Ohayo - Mochitto Shokkan Purin - Kuro Daizu Kinako; Satsumaimo 171
Table 154: Morinaga Mammy - Aki no Ao Ringo 172
Table 155: Morinaga - Apple Mammy 173
Table 156: York - New. San. King 174
Table 157: York Pilkul - Life Plus 175
Table 158: Koiwai - Hitokuchi Smoke Cheese 176
Table 159: Meiji Keikai Seikatsu Asa no Rhythm - Hitokuchi Cheese 177
Table 160: Meiji - Pizza Mix Cheese 178
Table 161: Q.B.B. - Okii Onion Gratin Soup Torokeru Slice 179
Table 162: Biznaga - Cheese - Old Goat's Cheese; Pedro Ximenez Goat's Cheese 180
Table 163: Koiwai - Kodawari Soft Butter Iri 181
Table 164: Koiwai - Kaori Yutakana Shiage Butter Hakko 182
Table 165: Marin Food - Whipped Butter 183
Table 166: Meiji Sozai Kiko - Acacia Hachimitsu Soft; Extra Virgin Olive Soft 184
Table 167: Doutor - Royal Cocoa 185
Table 168: Nagatanien - Moero Shoga! Shoga Daizu 186
Table 169: Kenko Sa Pu Ri - Q10 Collagen Tetsu Yogurt 187
Table 170: Bourbon - Gyunyu de Oishiku Maroyaka Cocoa Sato Zero 188
Table 171: Meiji Oishii Mushibo Gyunyu - Mushibo Gyunyu 189
Table 172: Meiji Oishii Teishibo Gyunyu - Teishibo Gyunyu 190
Table 173: Morinaga Piknik - Banana Au Lait 191
Table 174: Morinaga Tappuri Milk to Ichigo - Flavored Milk Drink 192
Table 175: Megmilk Glucosamine Power - Functional Milk Drink - Sukkiri Type 193
Table 176: Meiji - Nabe no Shime no Hosogiri Cheese 194
Table 177: Kraft Kakei O-en - Processed Cheese - Slice Cheese; Torokeru Slice 195
Table 178: Kraft - Kireteru Cheese - Parmesan Iri 196
Table 179: Snow Brand Baby Cheese - Mini Cheese - Hotate Iri 197
Table 180: Snow Brand Hokkaido 100 - Torori Torokeru Hojun Goda Cheese 198
Table 181: Snow Brand Hokkaido 100 - Torori Nobiru Mozzarella 199
Table 182: Royal Milk Calpis - Nyusankin Inryo - Kiichigo 200
Table 183: Morinaga Chorus Water - Nyusankin Inryo - Peach 201
Table 184: Yakult - Functional Dessert - Taberu Yakult SHEs 202
Table 185: Kibun - Oishii Chosei Tonyu - Shinka Gata 203
Table 186: Ito En - Banana Au Lait 204
Table 187: Koiwai - Ichigo Au Lait 205
Table 188: Koiwai - Koi Milk 206
Table 189: Koiwai - Gyunyu - Nojo 3.7 Gyunyu 207
Table 190: Meiji Hokkaido Iitoko Shibori - Milk 208
Table 191: Meiji Van Houten Cocoa - Flavored Milk Drink - Banana 209
Table 192: Zeiraku - Prune & Yogurt; Rum Raisin & Yogurt 210
Table 193: Koiwai - Nameraka Cream Purin 211
Table 194: Hershey's - Cocoa Purin 212
Table 195: Kurihara Sanchi no O-susowake - Custard Dessert - Maroniga Matcha Purin Kuradashicha Shiyo 213
Table 196: Megmilk Uma Shokkan - Purin - Mochi Caramel; Toro Vanilla 214
Table 197: Morinaga - Kocha Gyunyu Purin 215
Table 198: Morinaga - Tappuri Purin - Cafe Au Lait; Custard 216
Table 199: Morinaga Tenshi no Recipe - Dessert - Mont Blanc Purin; Rare Cheesecake 217
Table 200: Morinaga Torofuwa Purin - Purin - Shio Caramel 218
Table 201: Takanashi - Hokutto Yawaraka Kabocha Purin; Torotto Yawaraka Creamy Purin 219
Table 202: Toraku Kobe - Maroyaka Purin 220
Table 203: Meito no Nameraka Yogurt - Yogurt 221
Table 204: Koiwai - Marugoto Cherry no Yogurt Fondue 222
Table 205: Megmilk Makiba no Asa - Yogurt - Hachimitsu Lemon 223
Table 206: Megmilk Ikite Todokeru Bifidus Kin - Yogurt - Teito & Tei Shibo 224
Table 207: Megmilk Ikite Todokeru Bifidus Kin - Yogurt - Ichijiku & Prune 225
Table 208: Megmilk Nokyo Kenko Saien Vegetable - Nomu Yogurt 226
Table 209: Megmilk - Tappuri Milk no Yogurt - Budo 227
Table 210: Dole - Fruit Punch & Yogurt - Sokai! Soda Aji 228
Table 211: Morinaga Aloe Yogurt - Yogurt - Shibo Zero 2 Ren 229
Table 212: Morinaga - Nata De Coco Yogurt - Fiber In 230
Table 213: Kyo Luna An - Kyo Fu Yogurt - Kuromitsu Fumi 231
Table 214: Ohayo - Ichinichibun no Tetsubun Yogurt - Soft Type 232
Table 215: Monteur - Dessert - Hokkaido Kabocha no Purin 233
Table 216: Monteur - Dessert - Aki no Irodori Purin 234
Table 217: Tarami - Fresh Fruit no Nama Jelly - Hokkaido San Furano Melon; Okinaa San Ishigaki Jima Pine; Yamanashi San Yamanashi Hakuto 235
Table 218: Fujicco Kasupi Kai Yogurt - Yogurt - Blueberry; Mango 236

[Inhaltsverzeichnis ausblenden]