TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
195 product SKUs launched in the Dutch Dairy Food market 2
Yogurt is the leading category in Dutch Dairy Food market 2
Jumbo Supermarkten B.V. is the leading manufacturer in terms of new dairy food products SKUs in the Netherlands 2
Cartons was the dominant packing type in the new products launched in Dutch Dairy Food market 2
Majority of the products launched in the dairy food market used Plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 14
DAIRY FOOD PRODUCT ANALYSIS 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 109
Further reading 109
Datamonitor consulting 109
How to contact experts in your industry 109
LIST OF FIGURES
Figure 1: Dairy Food, Netherlands, market value by category ($m), 2004–09 12
Figure 2: Dairy Food, Netherlands, market value by category ($m), 2009–14 14
Figure 3: Dairy Food, Netherlands, new product SKUs by category , Oct 2009 – Sep 2010 16
Figure 4: Dairy Food, Netherlands, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Dairy Food, Netherlands, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Dairy Food, Netherlands, new product by package material, Oct 2009 – Sep 2010 20
LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Netherlands, market value by category ($m), 2004–09 13
Table 3: Dairy Food, Netherlands, market value by category ($m), 2009–14 15
Table 4: Dairy Food, Netherlands, new product SKUs by category , Oct 2009 – Sep 2010 16
Table 5: Dairy Food, Netherlands, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Dairy Food, Netherlands, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Dairy Food, Netherlands, new product by package material, Oct 2009 – Sep 2010 20
Table 8: Campina Botergoud - Boter - Botergoud Melange 21
Table 9: PLUS Appetit - Chocolade Mousse; Chocolade Mousse - Sinaasappel 22
Table 10: Mona - XL Pudding - Luchtige Bosvruchten Smaak Met Frambozensaus; Luchtige Toffee Smaak Met Chocoladesaus 23
Table 11: Linessa - Goudse Kaas 30+ - Komijn; Toscaanse Kruiden 24
Table 12: Delicieux - Verse Roomkaas - Ananas Perzik; Sweet Pepper; Verse Bieslook 25
Table 13: Bio+ - Milde Yoghurt - Perzik-Maracuja; Strawberry-Raspberry 26
Table 14: Olvarit - Fruithapje - Appel Perzik; Appel, Banaan, Mango En Rijstebloem; Appel, Vanille En Rijstebloem 27
Table 15: Yofrutta - Kwark-Yoghurt-Creme - Aardbei; Perzik; Straciatella; Vanille 28
Table 16: Dr. Oetker Choc Intens - Chocolade Pudding - Ecuador Melk; Ghana Dark; Tanzania Extra Dark 29
Table 17: Dr. Oetker Wolkentoetje - Dessert - Chocolade-Kokos 30
Table 18: Tjolk - Chocolademelk - Choco; Choco-Banaan; Choco-Rozijn 31
Table 19: Tjolk - Melkdrank - Banaan; Limoen; Mango 32
Table 20: AH - Drinkontbijt - Mandarijn-Kiwi; Perzik-Abrikoos 33
Table 21: Rebollin - Queso Elaborado con Mezcla de Cidra y Leche de Vaca 34
Table 22: Proef - Geraspte Kaas - Gouda 48+ Jong Belegen 35
Table 23: Jogging - Yoghurt - Aardbeien; Bosvruchten 36
Table 24: Albert Heijn Drinkit Light - Drinkyoghurt - Aardbei; Framboos; Rood Fruit 37
Table 25: Arla - Biologische Fruit Yoghurt - Aardbei & Framboos, Vanille; Peer & Banaan, Perzik & Vanille 38
Table 26: Arla - Biologische Milde Yoghurtdrink - Sinaasappel & Banaan; Zwarte Bes & Framboos 39
Table 27: Castello - Schimmelkaas 65+ - White 40
Table 28: Jumbo - Creme Fraiche - Demi; Normal 41
Table 29: Euromerk - Toetje Met Room - Chocola; Vanille 42
Table 30: Cathedral City - Gesneden Kaas - Extra Mature Cheddar; Mature Cheddar 43
Table 31: C1000 Basis - Yoghurtdrink - Aardbei; Framboos; Perzik 44
Table 32: Zueger Frischkaese Bio Bura - Mischstreichfett 45
Table 33: Zueger Frischkaese - Grill Cheese - Provencal 46
Table 34: Alpro Soya - Soya Yogurt - Aardbei; Blauwe Bes 47
Table 35: Danoontje - Verse Magere Drinkyoghurt - Aardbei; Banaan; Framboos 48
Table 36: The Devon Cream Company - Devon Clotted Cream 49
Table 37: The Devon Cream Company - Creme Fraiche - Lemon; Plain; Strawberry 50
Table 38: Plus - Melk - Halfvolle Melk; Karnemelk; Volle Melk 51
Table 39: Plus - Vla - Vanille 52
Table 40: Plus - Yoghurt - Magere; Volle 53
Table 41: Albert Heijn - Magere Drinkyoghurt - Appel Peer; Orange 54
Table 42: Albert Heijn Special Edition - Ambachtelijke Yoghurt - Bosbessen Muffin; Citroen Kwarktaart 55
Table 43: Grand'Italia - Formaggio Grattugiato - Basilico 56
Table 44: Gijs - Bavarois - Aardbeien Room; Boeren Room; Vanille Room 57
Table 45: Danish Chef - Kaasspread - Toscane 58
Table 46: Zuivelhoeve - Boer'n Taart - Aardbei; Citroen 59
Table 47: Gijs - Geitenkaas - Fijne Kruiden 60
Table 48: Wijland - Boter - Knoflookboter; Kruidenboter; Tomatenboter 61
Table 49: Mona ChocoDreams - Chocolademousse - Caramel-Fudge; Crispy White Chocolate 62
Table 50: Blue Band - Vloeibare Boter - Roombotersmaak 63
Table 51: Jumbo - Koffiemelk - Halfvolle; Volle 64
Table 52: Super de Boer Goed Begin - Margarine 65
Table 53: Guldenaer - Kaas - Belegen; Jong Belegen 66
Table 54: Linessa - Yoghurt - Aardbei; Perzik 67
Table 55: Albert Heijn - Yoghurt - Aardbeien; Banaan-Perzik 68
Table 56: Albert Heijn - Hangop - Braam Aardbei 69
Table 57: Zuivelhoeve Boer 'n Trio - Yoghurt - Naturel- En Kaneelyoghurt Met Appel; Naturel- En Vanilleyoghurt Met Aardbei 70
Table 58: Gijs - Geitenkaas - Oude Geit; Witte Geit 71
Table 59: Euromerk - Drinkyoghurt - Aardbei; Framboos 72
Table 60: Euromerk - Houdbare Melk - Halfvolle; Magere; Volle 73
Table 61: Euromerk - Kaas - Geraspte Goudse 48+ 74
Table 62: Jumbo Exclusief - Kaasplakken - Belegen; Extra Belegen; Jong Belegen; Oud; Romig Jong 75
Table 63: Jumbo - Vla - Dubbelvla Aardbei Vanille; Dubbelvla Chocolade Vanille; Dubbelvla Karamel Vanille 76
Table 64: Boursin Cuisine - Kookroom - Curry 77
Table 65: Jumbo - Melk - 0% Vet; Halfvolle; Karnemelk; Volle 78
Table 66: Jumbo - Vruchtenyoghurt - Magere Yoghurt Aardbei; Magere Yoghurt Bosvruchten; Magere Yoghurt Kers/Rode Bes; Magere Yoghurt Perzik 79
Table 67: Albert Heijn - Chocolademelk - Pure 80
Table 68: Blue Band - Margarine - Light 81
Table 69: Mona Chocodreams - Chocolademousse - Extra Intens 82
Table 70: Mora Chocodreams - Chocolademousse - Met Caramel-Fudge; Met Crispy Witte Chocolade 83
Table 71: Mora - Kaassouffle 84
Table 72: Hema - Roomyoghurt - Appel/Kaneel; Mandarijn/Sinaasappel; Zwarte Kers 85
Table 73: Hema - Boerenyoghurt - Aardbeien; Appel-Kaneel-Rozijnen 86
Table 74: Friesche Vlag - Vla Combi - Citroen Limoen; Framboos Aardbei; Kers Bosfruit; Perzik Abrikoos; Sinaasappel Mango 87
Table 75: Activia - Yoghurt - Magere; Volle 88
Table 76: Super De Boer - Dubbelvla - Aardbie & Vanille; Vanille & Chocolade 89
Table 77: Friesche Vlag Breaker Breakfast - Yoghurt - Aardbei & Banaan; Perzik & Appel 90
Table 78: Euromerk - Roomtopping 91
Table 79: Friesche Vlag - Milk & Fruit Drink - Aardbei Kers; Mango; Sinaasappel 92
Table 80: Euromerk - Melk - Halfvolle; Karnemelk 93
Table 81: Friesche Vlag - Chilled Dessert - Griesmeelpap Met Rode Bes; Rijstepap Met Vanille 94
Table 82: Dr. Oetker Paula - Yoghurt - Aardbei; Perzik 95
Table 83: Albert Heijn - Pudding - Bitterkoekjespudding; Chipolatapudding; Griesmeelpudding Met Rode Bessensaus; Vanillepudding Met Aardbeiensaus 96
Table 84: Super de Boer Superieur - Gesneden Boerenkaas - Belegen; Jong Belegen; Oud 97
Table 85: Andechser Natur - Milk Drink - Schokomilch; Vanillemilch 98
Table 86: MeiAsia - Coconut Milk 99
Table 87: Euromerk - Kaas - Goudse Kaas 48+ Jong Komijn 100
Table 88: 1 De Beste - Smeerbare Boter - Dieet; Dieet Light; Gezonde Start; Halvarine; Halvarine Met Olijf; Margarine 101
Table 89: 1 De Beste - Bak & Braadboter - 30% Olijfolie; Original 102
Table 90: 1 De Beste - Vloeibare Bak & Braadboter - Olijf Vloeibaar; Vloeibaar 103
Table 91: 1 De Beste - Vloeibare Margarine - Culinair; Culinair Dieet 104
Table 92: Mona's ToetjesParade - Chocolade Dessert - Choco Twist; Hazelnoot Twist 105
Table 93: 1 De Beste - Houdbare Melk - Halfvolle; Magere; Volle 106
Table 94: 1 De Beste - Margarine - 250g; 500g 107
Table 95: Campina Elke Dag - Botergroud 108
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