TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
107 product SKUs launched in the Portuguese Dairy Food market 2
Yogurt is the leading category in Portuguese Dairy Food market 2
El Corte Ingles, S.A. is the leading manufacturer in terms of new dairy food products SKUs in Portugal 2
Cups was the dominant packing type in the new products launched in Portuguese Dairy Food market 2
Majority of the products launched in the dairy food market used Plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 14
DAIRY FOOD PRODUCT ANALYSIS 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 94
Further reading 94
Datamonitor consulting 94
How to contact experts in your industry 94
LIST OF FIGURES
Figure 1: Dairy Food, Portugal, market value by category ($m), 2004–09 12
Figure 2: Dairy Food, Portugal, market value by category ($m), 2009–14 14
Figure 3: Dairy Food, Portugal, new product SKUs by category , Oct 2009 – Sep 2010 16
Figure 4: Dairy Food, Portugal, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Dairy Food, Portugal, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Dairy Food, Portugal, new product by package material, Oct 2009 – Sep 2010 20
LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Portugal, market value by category ($m), 2004–09 13
Table 3: Dairy Food, Portugal, market value by category ($m), 2009–14 15
Table 4: Dairy Food, Portugal, new product SKUs by category , Oct 2009 – Sep 2010 16
Table 5: Dairy Food, Portugal, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Dairy Food, Portugal, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Dairy Food, Portugal, new product by package material, Oct 2009 – Sep 2010 20
Table 8: Continente - Sobremesa Moelleux de Chocolate 21
Table 9: Danone - Iogurte Natural Acucarado - Fruta Cortada; Grego 22
Table 10: Continente - Leite UHT Acores - Meio Gordo 23
Table 11: Vrai Bio-Organic - Organic Butter - Unsalted 24
Table 12: Nestle Kitkat - Iogurte - de Baunilha com KitKat 25
Table 13: Milbona - Nata para Cafe 26
Table 14: Continente - Sobremesa Lactea - Baunilha 27
Table 15: Danone - Gelatina - Morango 28
Table 16: Continente Equilibrio - Iogurte Bifidus Activo - Soja 29
Table 17: Continente - Iogurte Liquido - Coco; Framboesa; Manga; Morango 30
Table 18: Saloio Palhais Cremoso - Queijo para Barrar - Cabra; Vaca, Cabra e Ovelha 31
Table 19: Linessa - Iogurte Magro Aromatizado - Ananas 32
Table 20: Danone Disney Hannah Montana - Iogurte - Morango 33
Table 21: Danone - Iogurte Liquido - Frutos Tropicais; Morango 34
Table 22: Castello Danablu - Queijo Azul Dinamarques - Extra Cremoso 35
Table 23: Continente Areaviva - Sojagurte - Limao 36
Table 24: Continente Bio - Leite UHT - Meio Gordo 37
Table 25: Continente Gourmet - Creme Brulee com Acucar Mascavado 38
Table 26: Lactolus - Queijo - Burgos Fresco 39
Table 27: Caprissimo - Arroz Doce; Pudim de Ovos 40
Table 28: Milbona - Queijo Quark 41
Table 29: El Sendero de los Frailes - Torta de Queso de Oveja con Vino Verdejo D.O. Rueda 42
Table 30: Aliada - Yogur - Natural; Natural Azucarado; Sabores 43
Table 31: Aliada - Yogur - Desnatado con Fresas; Desnatado con Melocoton; Fresa; Macedonia; Natural; Natural Azucarado; Natural Desnatado 44
Table 32: Aliada - Yogur Liquido - Fresa; Fresa Platano 45
Table 33: Aliada - L-Casei Yogurt Drink - Fresa; Natural Azucar 46
Table 34: Aliada - Flan De Huevo; Flan De Vainilla; Natillas De Vainilla 47
Table 35: Aliada - Yogur Griego - Natural Azucarado 48
Table 36: Parmalat - Nata - Carbonara 49
Table 37: MinusL - Manteiga Sem Lactose 50
Table 38: MinusL - Camembert Sem Lactose 51
Table 39: Continente Areaviva - Sobremesa de Soja - A Baunilha; Com Chocolate 52
Table 40: Minus L - Fatias De Queijo Sem Lactose 53
Table 41: Minus L - Schoko Milch 54
Table 42: Minus L - Schlagsahne 55
Table 43: Continente Gourmet - Dessert - Farofias 56
Table 44: Continente Infantil Mico e Mica - Sobremesa Lactea de Chocolate 57
Table 45: Danone Danoninho Surpresa - Yogurt - Morango 58
Table 46: Seia QT - Requeijao Ovelha 59
Table 47: Les Vergers Gourmands - Compota de Maca e Banana 60
Table 48: So Natural - Iogurte Liquido - Aloe Vera 61
Table 49: Clesa Activ Bifidus - Leite Fermentado - Morango e Framboesa 62
Table 50: Swiss Delice - Lait + Chocolat - Extra Choc 63
Table 51: Nestle - A Leiteira - Iogurte Acucarado 64
Table 52: Milbona Calcio - Leite UHT Meio Gordo 65
Table 53: Nova Acores - Queijo Flamengo Fatiado 66
Table 54: Nova Acores - Leite UHT Magro 67
Table 55: Continente Gourmet - Iogurte - Pedacos de Morango 68
Table 56: Milbona - Joghurt-Snack - Peach; Strawberry 69
Table 57: Divinus - Manteiga de Ovelha 70
Table 58: Nestle A Leiteira - Sobremesa Lactea - Biscuit; Bolacha Maria; Chocolate; Toffee 71
Table 59: Nestle Nesquik - Mousse 72
Table 60: Continente - Iogurte Pedacos - Cereais 73
Table 61: Aliada - Bebida de Soja 74
Table 62: Aliada - Queso Fresco 75
Table 63: Aliada - Queso en Lonchas - Gouda; Mozzarella; Sandwich 76
Table 64: Continente - Dessert - Tartufo 77
Table 65: Mimosa - Liquido Polpa + Cereais - Pessego e Manga 78
Table 66: Mimosa - Pedacos + Cereais - Frutos Silvestres; Pessego e Manga 79
Table 67: Continente - Sobremesa de Queijo - e Doce de Morango 80
Table 68: Mes Recettes Gourmandes - Creme Brulee 81
Table 69: AdaGio Magro - Yogurt - Ananas e Laranja 82
Table 70: Nova Acores - Leite UHT - Meio Gordo 83
Table 71: Nova Acores - Manteiga Pasteurizada - com Sal 84
Table 72: Duhl - Amaretto Bombonisimo; Flan with Cake and Honey; Orange Bombonisimo; Rice Pudding; Rice Pudding Mousse; Rum Bombonisimo; Tiramissu 85
Table 73: Infantil Continente - Leite - Achocolatado 86
Table 74: Continente Gourmet - Sobremesa - Chocolate e Menta 87
Table 75: So Natural - Iogurte Liquido - Morango 88
Table 76: Duhl - Natural Dessert - Tocino de Cielo 89
Table 77: Clesa Glupy - Yogurt Drink - Aroma a Morango; Aroma a Pina Colada 90
Table 78: Duhl - Flan - 0% Materia Grasa 91
Table 79: Petit Dia - Iogurte para Beber com DHA - Sabor Morango 92
Table 80: Danone Activia Break - Yogurt with Cereal - Cereais, Ameixas e Arandos 93
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