TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
64 product SKUs launched in the Romanian Dairy Food market 2
Milk is the leading category in Romanian Dairy Food market 2
Danone is the leading manufacturer in terms of new dairy food products SKUs in Romania 2
Cups was the dominant packing type in the new products launched in Romanian Dairy Food market 2
Majority of the products launched in the dairy food market used Plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
DAIRY FOOD PRODUCT ANALYSIS 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
DETAILED PRODUCT DESCRIPTIONS 20
APPENDIX 69
Further reading 69
Datamonitor consulting 69
How to contact experts in your industry 69
LIST OF FIGURES
Figure 1: Dairy Food, Romania, market value by category ($m), 2004–09 11
Figure 2: Dairy Food, Romania, market value by category ($m), 2009–14 13
Figure 3: Dairy Food, Romania, new product SKUs by category , Oct 2009 – Sep 2010 15
Figure 4: Dairy Food, Romania, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Dairy Food, Romania, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Dairy Food, Romania, new product by package material, Oct 2009 – Sep 2010 19
LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Romania, market value by category ($m), 2004–09 12
Table 3: Dairy Food, Romania, market value by category ($m), 2009–14 14
Table 4: Dairy Food, Romania, new product SKUs by category , Oct 2009 – Sep 2010 15
Table 5: Dairy Food, Romania, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Dairy Food, Romania, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Dairy Food, Romania, new product by package material, Oct 2009 – Sep 2010 19
Table 8: Ladorna - Lapte de Consum 20
Table 9: Old Fashioned Foods Cheese Zip - Pasteurized Prepared Cheese Sauce - American 21
Table 10: Cora - Lapte de Consum 22
Table 11: Sole - Lapte Batut 23
Table 12: Campina - Sana 24
Table 13: Sole Gustoso - Cascaval 25
Table 14: Danone Casa Buna - Iaurt - Simplu 26
Table 15: Koliba - Unt de Masa - Natural 27
Table 16: Yoplait - Yogurt - Strugure Alb Dulcios 28
Table 17: Müller - Iaurt - Lactobacillus Acidophillus 29
Table 18: Danone Actimel - L.Casei Imunitass Yogurt Drink - Acerola Cherry 30
Table 19: LaDorna Dukat - Iaurt de Baut; Sana 31
Table 20: Sole Flört - Layered Cream Yogurt - Forest Fruits 32
Table 21: Carrefour - UHT Lapte - 0.1%; 1.5%; 3.5% 33
Table 22: Danone Casa Buna - Budinca - Vanilie 34
Table 23: Danone Nutriday - Sana 35
Table 24: Hochland - Feliute Animate - Gouda 36
Table 25: Danone Casa Buna - Sana 37
Table 26: Danone Nutriday - Lapte Proaspat - 1.5% 38
Table 27: Danone Activia - Yogurt - Mic Dejun 39
Table 28: Buna Dimineata - UHT Lapte - Semidegresat 40
Table 29: Hochland - Cheddar Cheese - Classic; Smoked 41
Table 30: Cora - Crema de Branza - Ceapa Verde; Smantana 42
Table 31: Olympus Oly - Lapte - 1.7% Grasime; 3.7% Grasime 43
Table 32: Delaco Zori - Unt - 82% Grasime 44
Table 33: Hochland - Crema de Branza Topita - Ardei Rosu Iute; Smantana; Sunca 45
Table 34: Napolact Cedra Dej - Cascaval din Lapte de Vaca si Oaie 46
Table 35: LaDorna - Lapte de Consum 47
Table 36: Sole Classico - Butter 48
Table 37: Wiesana - Grasime Tartinabila Vegetala - d’Olive; Sare de Mare; Zi de Zi 49
Table 38: Traian One - Telemea - De Bivolita; De Vaca; Specialitate Traian 50
Table 39: Yoplait Top - Iaurt cu Cereale Glazurate - Mix de Ciocolata Aromata 51
Table 40: Brenac Lactate - Crema de Iaurt 52
Table 41: Covalact - Sana 53
Table 42: LaDorna - Telemea de Capra 54
Table 43: Exquisa Creation - Crema de Branza - Mediterrane Krauter 55
Table 44: Creme Bonjour - Crema cu Iaurt - Cu Ardei si Chili Iute; Cu Verdeturi 56
Table 45: Profi - Branza Telemea 57
Table 46: Dots - Sweet Dairy Dessert - Apricot 58
Table 47: The Bridge - Farro Drink 59
Table 48: Andechser Natur - Milk Drink - Schokomilch; Vanillemilch 60
Table 49: Paco Margareto - Iaurt de Baut - cu Mango si Piersici 61
Table 50: LaDorna - Laptic - Capsuni; Ciocolata 62
Table 51: Danone Danonino - Iaurt - Capsuni 63
Table 52: Danone Cremosso - Iaurt - Capsuni 64
Table 53: LaDorna - Lapte UHT - 6 Vitamine 65
Table 54: Mueller Crema de Frutta - Iaurt - Fruit Mix 66
Table 55: Del Unt - Unt 67
Table 56: Yoplait Cereale - Iaurt cu Cereale 68
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