TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
92 product SKUs launched in the South African Dairy Food market 2
Yogurt is the leading category in South African Dairy Food market 2
Woolworths Group is the leading manufacturer in terms of new dairy food products SKUs in South Africa 2
Bottles was the dominant packing type in the new products launched in South African Dairy Food market 2
Majority of the products launched in the dairy food market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
DAIRY FOOD PRODUCT ANALYSIS 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
DETAILED PRODUCT DESCRIPTIONS 20
APPENDIX 79
Further reading 79
Datamonitor consulting 79
How to contact experts in your industry 79
LIST OF FIGURES
Figure 1: Dairy Food, South Africa, market value by category ($m), 2004–09 11
Figure 2: Dairy Food, South Africa, market value by category ($m), 2009–14 13
Figure 3: Dairy Food, South Africa, new product SKUs by category , Oct 2009 – Sep 2010 15
Figure 4: Dairy Food, South Africa, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Dairy Food, South Africa, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Dairy Food, South Africa, new product by package material, Oct 2009 – Sep 2010 19
LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, South Africa, market value by category ($m), 2004–09 12
Table 3: Dairy Food, South Africa, market value by category ($m), 2009–14 14
Table 4: Dairy Food, South Africa, new product SKUs by category , Oct 2009 – Sep 2010 15
Table 5: Dairy Food, South Africa, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Dairy Food, South Africa, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Dairy Food, South Africa, new product by package material, Oct 2009 – Sep 2010 19
Table 8: Alpro Soya - Soy Milk - Unsweetened 20
Table 9: Woolworths to go - High Fibre Low Fat Drinking Yoghurt - Blood Orange & Passion Fruit 21
Table 10: Woolworths Kids Funkies - Ayrshire Flavoured Drinking Yoghurt - Cherry Fizz Pop; Cola Float; Lime Milkshake 22
Table 11: Woolworths Food - Low Fat Flavoured Yoghurt - African Extract Variety Pack 23
Table 12: Woolworths - Low Fat Fruit & Yoghurt Smoothie - Apple & Beetroot 24
Table 13: Woolworths - Goats Milk Feta 25
Table 14: Danone Activia - Low Fat Flavoured Yoghurt - Smooth Strawberry 26
Table 15: Fresh Pack Dairy - Full Cream Milk 27
Table 16: Big River - Pure Milk - Full Cream 28
Table 17: Woolworths - Organic Long Life Fat Free Milk 29
Table 18: Frico - Cheese Slices - Chevrette Mild 30
Table 19: Danone NutriDay - Low Fat Fruit Yoghurt - Biscuit Assortment 31
Table 20: Woolworths - Ayrshire Fat Free Yogurt - Strawberry, Vanilla & Pomegranate 32
Table 21: Clover Super M - Flavoured Low Fat Milk - Cream Soda Milkshake 33
Table 22: Parmalat Smooth - Low Fat Yoghurt - Cherry, Passion Fruit & Cranberry 34
Table 23: Spar - Feta Cheese - Country Herbs 35
Table 24: Woolworths - Low Fat Fruit & Yoghurt Smoothie - Strawberry & Banana 36
Table 25: Woolworths - Ayrshire Low Fat Flavoured Drinking Yoghurt - Strawberry 37
Table 26: Woolworths - Cheese - Wineland Brie 38
Table 27: Woolworths - Cheese - Wineland Camembert 39
Table 28: Rupp - Cheese Snack 40
Table 29: Lemnos - Fruit Cheese - Apricot & Almond; Black Forest; Fruit & Nut; Melon & Mango; Poppy Seed 41
Table 30: Woolworths - Mini Cheese Chunks - Blue Rock; Brie 42
Table 31: Woolworths - Pudding - Banoffee 43
Table 32: Fairview - Feta Cheese 44
Table 33: Greenways - Cheese - Ricotta 45
Table 34: Danone Ultra Mel Delight - Fresh Caramel Dessert 46
Table 35: PnP - Danish Style Feta Cheese - Original; Sweet Red Pepper; White Pepper 47
Table 36: Fairview - Camembert Cheese - 40% Less Fat 48
Table 37: Clover Danone NutriDay Snax - Flavoured Dairy Snack - Strawberry 49
Table 38: PnP - Butter Spread - Salted 50
Table 39: Woolworths - Bocconcini 51
Table 40: Danone Ultra Mel Delight - Fresh Chocolate Dessert; Fresh Vanilla Dessert 52
Table 41: DairyBelle In Shape - Fat Free Sweetened Drinking Yoghurt - Strawberry; Vanilla; Zesty Citrus 53
Table 42: Parmalat - Sweetened Low Fat Fruit Yoghurt - Apricot; Fruit Salad; Granadilla; Raspberry; Stewed Fruit & Custard; Strawberry 54
Table 43: Laughing Cow - Full-Fat Cheese Spread - Ham Flavour 55
Table 44: Woolworths - Low Fat Cream Cheese - Aubergine & Feta 56
Table 45: Clover Danone Disney Pixar Cars - Low Fat Flavoured Smooth Yoghurt - Banana Split 57
Table 46: DairyBelle Yo Flo - Yoghurt Style Drink - Banana; Peach; Vanilla Custard 58
Table 47: Kinder Maxi King - Dessert 59
Table 48: PnP Ben 10 - Smooth Flavoured Yoghurt - Strawberry Zing, Cola Float & Banana 60
Table 49: Douglasdale - Fresh Cream 61
Table 50: Ladismith - Butter Spread 62
Table 51: Fair Cape Lunch Box - Drinking Yoghurt - Granadilla; Strawberry; Vanilla 63
Table 52: PnP - Low Fat Drinking Yoghurt - Cranberry 64
Table 53: Spar - Low Fat Cream Cheese - Smoked Ham 65
Table 54: d'lite - Medium Fat Spread 66
Table 55: Spar - Greek Yoghurt - Mixed Berries 67
Table 56: Montic Liqui-Sip - Drinking Yoghurt - Apricot; Mango; Peach; Strawberry 68
Table 57: d'lite - Medium Fat Spread 69
Table 58: President - Full Fat Cheese Spread 70
Table 59: Samson's Smokery - Oak Smoked Cheese - Cheddar; Gouda 71
Table 60: Parmalat - Processed Cheese Spread - Gouda 72
Table 61: Sunshine D - Medium Fat Spread - Lite 73
Table 62: Clover Super M - Flavoured Low Fat Milk - Butterscotch Milkshake 74
Table 63: Clover Danone Yogi Sip - Low Fat Drinking Yoghurt - Cherry; Lime 75
Table 64: Woolworths - Reduced Fat Coconut Milk 76
Table 65: Parmalat Yumchums - Low Fat Flavoured Yoghurt - Strawberry Split, Banana Fudge & Grape Bubblegum 77
Table 66: Steri Stumpie - Flavored Milk - Marshmallow; Raspberry 78
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