TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
92 product SKUs launched in the South Korean Dairy Food market 2
Milk is the leading category in South Korean Dairy Food market 2
Maeil Dairy Industry Co., Ltd. is the leading manufacturer in terms of new dairy food products SKUs in South Korea 2
Bottles was the dominant packing type in the new products launched in South Korean Dairy Food market 2
Majority of the products launched in the dairy food market used Plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
DAIRY FOOD PRODUCT ANALYSIS 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
DETAILED PRODUCT DESCRIPTIONS 20
APPENDIX 79
Further reading 79
Datamonitor consulting 80
How to contact experts in your industry 80
LIST OF FIGURES
Figure 1: Dairy Food, South Korea, market value by category ($m), 2004–09 11
Figure 2: Dairy Food, South Korea, market value by category ($m), 2009–14 13
Figure 3: Dairy Food, South Korea, new product SKUs by category , Oct 2009 – Sep 2010 15
Figure 4: Dairy Food, South Korea, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Dairy Food, South Korea, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Dairy Food, South Korea, new product by package material, Oct 2009 – Sep 2010 19
LIST OF TABLES
Table 1: Dairy Food category definitions 4
Table 2: Dairy Food, South Korea, market value by category ($m), 2004–09 12
Table 3: Dairy Food, South Korea, market value by category ($m), 2009–14 14
Table 4: Dairy Food, South Korea, new product SKUs by category , Oct 2009 – Sep 2010 15
Table 5: Dairy Food, South Korea, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Dairy Food, South Korea, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Dairy Food, South Korea, new product by package material, Oct 2009 – Sep 2010 19
Table 8: Nam Yang - True Yogurt - Plain; Strawberry 20
Table 9: Denmark Milk Denmark Dessert - Yoghurt - Apple Cinnamon; Mocha 21
Table 10: Belcube - Cheese Spread - Blue Cheese & Plain & Cheddar; Pizza Flavor & Plain & Bacon; Plain 22
Table 11: Isigny - Butter Doux 23
Table 12: Maeil - Pure Yogurt - Zero Fat 24
Table 13: Purmil - First 1A Grade Milk 25
Table 14: Hershey's - Chocolate Milk Drink 26
Table 15: Organic Valley - Lowfat Milk - Chocolate; Plain; Strawberry; Vanilla 27
Table 16: Maeil - Our Kids First Milk 28
Table 17: Maeil - Pure Yogurt - Apple; Grape; Plain 29
Table 18: GS - 1974 Milk 30
Table 19: Namyang - Premium Yogurt Bulgaris 20's True - Apple; Blueberry; Plain 31
Table 20: Paris Baguette - Yogurt Strawberry Crepe 32
Table 21: Seoul Milk - Stylist Milk - Active; Beauty 33
Table 22: Calpis - Premium Rich Yogurt 34
Table 23: Maeil - Sangha Cheese - Camembert; Cheddar; Gouda; Mozzarella 35
Table 24: CJ - White Coco Yogurt 36
Table 25: ECJ Farms - Dried Green Mangoes - Hot and Spicy 37
Table 26: Maeil Domashno - Premium Berry Mix Yoghurt 38
Table 27: Danone Activia - Yogurt - Prune 39
Table 28: Vegemil - Soy Milk - Green Tea 40
Table 29: Paris Baguette - 3 Berry Yoghurt 41
Table 30: Namyang - Squeezing Yogurt - Peach; Strawberry 42
Table 31: Vegemil A - Plain Soy Milk 43
Table 32: Namyang - Bulgaris Yogurt - Blueberry; Grape; Kiwi; Peach; Strawberry 44
Table 33: Seoul Milk - Fresh Pasture Milk 45
Table 34: Pasteur - Kangwon Clean Pasture Fresh Organic Milk 46
Table 35: Denmark Milk - Denmark Yogurt - Multipack 47
Table 36: Natural Dream - Organic Yoghurt 48
Table 37: Pulmuone - Real Soybean Milk - 13 Cereals; Black Soybean; Plain 49
Table 38: Grok - 100% Italian Crispy Cheese 50
Table 39: Binggrae - Milk 51
Table 40: Seoul Milk - Dooit Black Soybean Milk 52
Table 41: Mgen - Sugar Premium Goat Yoghurt 53
Table 42: Pasteur - Fresh Milk 54
Table 43: Danone Activia - Grape Yogurt 55
Table 44: Sangaria - Chigo Ore Fermented Milk 56
Table 45: Namyang Einstein - Milk 57
Table 46: Seoul Milk - Minos Banana Milk 58
Table 47: Big Smile - Low Fat Milk 59
Table 48: Big Smile - Milk 60
Table 49: Wiselect - Goat Milk Yoghurt - Strawberry 61
Table 50: QBB Disney - Candy Cheese - Original; With Calcium; With Iron 62
Table 51: Pasteur - DHA Tall Kids Milk 63
Table 52: Pasteur - Fat Free Milk; Fresh Milk; Low Fat Milk 64
Table 53: Dongwon Yo, Fruits - Yogurt Drink - Banana; Strawberry 65
Table 54: Lactima Disney - Cheese - Emmental; Gouda 66
Table 55: Binggrae Yoplait - Original 0% Fat Breakfast 67
Table 56: E-Mart - Premium Yogurt - Plain; Strawberry 68
Table 57: Seoul Milk - Banana Milk 69
Table 58: Wiselect Kid's - Yogurt 70
Table 59: E-Mart - Danil Farm Premium Milk 71
Table 60: Isigny Ste Mere - Beurre D'Isigny Extra Fin Butter 72
Table 61: I Can't Believe It's Not Butter! - Cooking & Baking Sticks 73
Table 62: Yakult - Vital Power Fermented Milk 74
Table 63: Borden Singles Sensations - Cheese Slices - Applewood Bacon Cheddar; Southwest Pepper Jack; Sun-Dried Tomato Basil 75
Table 64: Dongwon Angel Milk - Banana Milk; Original Milk; Strawberry Milk 76
Table 65: Danone Activia - Yogurt - Strawberry 77
Table 66: Danone Activia - Yogurt Drink - Apple; Plain 78
[Inhaltsverzeichnis ausblenden]
