TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
124 product SKUs launched in the Swedish Dairy Food market 2
Yogurt is the leading category in Swedish Dairy Food market 2
Arla is the leading manufacturer in terms of new dairy food products SKUs in Sweden 2
Majority of the products launched in the dairy food market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 14
DAIRY FOOD PRODUCT ANALYSIS 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 106
Further reading 106
Datamonitor consulting 106
How to contact experts in your industry 106
LIST OF FIGURES
Figure 1: Dairy Food, Sweden, market value by category ($m), 2004–09 12
Figure 2: Dairy Food, Sweden, market value by category ($m), 2009–14 14
Figure 3: Dairy Food, Sweden, new product SKUs by category , Oct 2009 – Sep 2010 16
Figure 4: Dairy Food, Sweden, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Dairy Food, Sweden, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Dairy Food, Sweden, new product by package material, Oct 2009 – Sep 2010 20
LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Sweden, market value by category ($m), 2004–09 13
Table 3: Dairy Food, Sweden, market value by category ($m), 2009–14 15
Table 4: Dairy Food, Sweden, new product SKUs by category , Oct 2009 – Sep 2010 16
Table 5: Dairy Food, Sweden, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Dairy Food, Sweden, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Dairy Food, Sweden, new product by package material, Oct 2009 – Sep 2010 20
Table 8: Arla - Yoggi Drom - Vit Persika-Vit Choklad 21
Table 9: President - Camembert Cheese 22
Table 10: Valio Laktoositon - Cheese - Emmental 23
Table 11: Arla Kelda - Mellangradde 24
Table 12: President la Motte - Beurre Demi-Sel - aux Grains de Sel de Mer 25
Table 13: Valio - Laktosfri Smetana 26
Table 14: Valio - Vanilj Yoghurt - Jordgubb Rabarber 27
Table 15: Valio - Vanilj Yoghurt - Ginger; Original 28
Table 16: Valio Laktosfri - Latt Creme Fraiche Naturell 29
Table 17: Carlshamn Mejeri - Sojadryck Choklad 30
Table 18: Valio Laktosfri - Mat Kvarg 31
Table 19: EcoMil Cuisine Chef - Organic Almond Cream 32
Table 20: Valio Laktosfri - Choklad Mjoelk Dryck 33
Table 21: President Rondele - Spreadable Cheese - Ail de Garonee & Fines Herbes 34
Table 22: Kraft Philadelphia Specials - Faerskost - Getost & Soltorkade Tomater; Grillad Paprika 35
Table 23: Milda - Vipsgraedde - Mat & Visp 36
Table 24: Gran Maestre - Spansk Farost - Manchego 37
Table 25: Hjordnaera Ekologiska Mejeri - Yoghurt - Bjoernbaer; Persika Apelsin; Vanilj 38
Table 26: Balente - Crema di Formaggio - Dolce; Piccante 39
Table 27: Falbygdens Rians le Roule - Faerskost - Tranbaer 40
Table 28: Arla Koeket - Laett Creme Fraiche - Parmesan Vitloek 41
Table 29: Skanemejerier - Blabaersfil 42
Table 30: Kavli - Chorizo Ost 43
Table 31: Hjordnaera Ekologiska Mejeri - Hallonfil 44
Table 32: Vaeddoe Gardsmejeri - Ekologisk Filmjoelk 45
Table 33: Arla Koeket - Gourmet Creme Fraiche - Getost Honung Rosmarin; Karljohan Timjan Citron 46
Table 34: Yoplait Selection de Yoplait - Fruktyoghurt - Jordgubb, Blaebaer 47
Table 35: Isola Bio - Ekologisk Dinkel Matlagningskraem 48
Table 36: Sojade - Fermented Organic Soy Dessert - Apricot; Banana; Berries; Blueberry; Cherry; Cranberry Cassis; Fishing Elderberry; Natural; Pineapple; Pomegranate; Prunes; Strawberry 49
Table 37: Ingman Tofuline - Mjoelkfri Soetad Dryck 50
Table 38: Ingman Tofuline - Creamy Spread - Original 51
Table 39: Vaeddoe Gardsmejeri - Ekologisk Creme Fraiche 52
Table 40: Vaeddoe Gardsmejeri - Ekologisk Delikatess Yoghurt - Jordgubb; Vanilj 53
Table 41: Skanemejerier - Asens Lantmjoelk Gammaldags 54
Table 42: Valio Laktosfri - Ekologisk Vispgraedde 55
Table 43: Valio Laktosfri - Smoer 56
Table 44: Carlshamn Mejeri - Mjoelkfritt Margarin 57
Table 45: Risifrutti Vintermums - Rice Pudding - Kanelris Med Bjoernbaer Blabaer 58
Table 46: Oestenssons Smakis - Ekologisk Choklad Mjoelk 59
Table 47: Kavli - Smaeltost - Bacon 4 Pepper Ost 60
Table 48: Yoggi Droem - Yoghurt - Jordgubb; Mjoelkkola; Vanilj 61
Table 49: Pucko - Mjoelkdryck - Ljus Chocklad Laglaktos 62
Table 50: Arla - Keso - Ekologisk Naturell 63
Table 51: Bonta Divina Selection - Dessert - Mousse Chocolat Orange; Raspberry Opera; Raspberry Panna Cotta 64
Table 52: Kung Markatta - Kokosmjoelk 65
Table 53: Matric - Chilled Dessert - Cioccopistacchio; Limoncello; Mocaccino; Tiramisu 66
Table 54: Castello - Mild Organic Cheese - Blue & White 67
Table 55: Skanemejerier - Laktosfri Graedde - Matlangings; Visp 68
Table 56: Larsa Ayran - Turkisk Yoghurtdryck 69
Table 57: Skanemejerier - Laktosfri Yoghurt - Jordgubb; Naturell Mild; Vanilj 70
Table 58: Matric - Vallagrad Farost - Pecorino Sardo Maturo 71
Table 59: Gran Soresina - Cheese - Grana Padano 72
Table 60: President - Creme Fraiche 73
Table 61: Cantadou - Aekta Fransk Faerskost - Vitloek och Olivolja 74
Table 62: Amalattea - Get Mjoelk 75
Table 63: Galbani - Dolcelatte Piccante 76
Table 64: Valio - Mjukt Smoer med Hjaelp av Rapsolja - Normalsaltat 77
Table 65: Brimi - Cheese - Mascarpone; Ricotta 78
Table 66: ICA Gott Liv! - Solhavre Dryck 79
Table 67: Creme Bonjour Salade & Aperitif - Farskostbitar - Basilika & Graesloek; Paprika & Grekiska Oerter; Vitloek & Oerter 80
Table 68: Andechser Natur - Haltbare Bio-Ziegenmilch 81
Table 69: Oatly - Havredryck + 82
Table 70: Kalles Prickiga - Farskost och Lite Kaviar - Xtra Mild! 83
Table 71: Kalles Randiga - Farskost oc Kaviar - Mild & Go' Skaldjur 84
Table 72: Kloka - Flytande Margarine 85
Table 73: Valio Gefilus Max - Yoghurtshot - Jordgubb-Blabaer; Persika-Passionsfrukt 86
Table 74: Kraft Philadelphia - Farskost - Salladsloek & Svartpeppar 87
Table 75: Benessere - Mozzarella 88
Table 76: Arla - Ekologisk Mild Yoghurt - Naturell; Vanilla 89
Table 77: Yoplait SuperFruits - Yogurt - Hallon-Acai 90
Table 78: ICA - Yoghurt Drick! - Persika Passionfruit 91
Table 79: ICA - Ekologisk Yoghurt Dryck - Hallon med Vanilj 92
Table 80: Kronagg - Agg 93
Table 81: Larsa - Gelatinfri Naturell Yoghurt 94
Table 82: Yayla Kasar Peyniri - Schnittkaese 95
Table 83: Yayla Taze Kaymak - Cream Cheese - Mascarpone 96
Table 84: Yayla - Kaymakli Yogurt 97
Table 85: Yosa - Yoghurtliknande Mellanmal - Blabaer-Banan; Paradis; Roed Baer 98
Table 86: Svensson & Falk - Ekologisk Getost - Ursprungsland: Bulgarien 99
Table 87: B&P Naturens Skafferi - Ekologisk Getfaerskost - Naturell 100
Table 88: I Love Eco - Ecologisk Fetaost 101
Table 89: Arla F-Fil - Filmjoelk med Fibrer - Blabaer & Hallon; Jordgubb 102
Table 90: ICA - Creme Fraiche 103
Table 91: ICA - Latt Yoghurt - Jordgubb 104
Table 92: ICA - Farskost - Vitlock och Orter 105
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