TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
66 product SKUs launched in the Venezuelan Dairy Food market 2
Yogurt is the leading category in Venezuelan Dairy Food market 2
Industria Lactea Venezolana C.A. is the leading manufacturer in terms of new dairy food products SKUs in Venezuela 2
Cartons was the dominant packing type in the new products launched in Venezuelan Dairy Food market 2
Majority of the products launched in the dairy food market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
DAIRY FOOD PRODUCT ANALYSIS 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
DETAILED PRODUCT DESCRIPTIONS 20
APPENDIX 71
Further reading 71
Datamonitor consulting 71
How to contact experts in your industry 71
LIST OF FIGURES
Figure 1: Dairy Food, Venezuela, market value by category ($m), 2004–09 11
Figure 2: Dairy Food, Venezuela, market value by category ($m), 2009–14 13
Figure 3: Dairy Food, Venezuela, new product SKUs by category , Oct 2009 – Sep 2010 15
Figure 4: Dairy Food, Venezuela, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Dairy Food, Venezuela, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Dairy Food, Venezuela, new product by package material, Oct 2009 – Sep 2010 19
LIST OF TABLES
Table 1: Dairy Food category definitions 5
Table 2: Dairy Food, Venezuela, market value by category ($m), 2004–09 12
Table 3: Dairy Food, Venezuela, market value by category ($m), 2009–14 14
Table 4: Dairy Food, Venezuela, new product SKUs by category, Oct 2009 – Sep 2010 15
Table 5: Dairy Food, Venezuela, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Dairy Food, Venezuela, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Dairy Food, Venezuela, new product by package material, Oct 2009 – Sep 2010 19
Table 8: Sur del Lago - Leche Completa; Leche Descremada 20
Table 9: Nestle Mi Vaca - Yogurt Liquido - Durazno; Fresa; Pina 21
Table 10: Kaiku - Leche Desnatada sin Lactosa 22
Table 11: Conaprole - Leche UHT Descremada; Leche UHT Entera 23
Table 12: Toni - Leche Descremada 24
Table 13: Vitalgurt - Natural Yogurt - Guanabana 25
Table 14: Yoka - Yogurt Firme Dulce 26
Table 15: Fri Gurt con Abci-too's - Yogurt con Cereale 27
Table 16: Alpina Regeneris - Yogurt with Kellogg's Corn Flakes - Strawberry 28
Table 17: Chicolac - Bebida Lactea - Chocolatada 29
Table 18: Los Andes - Leche en Polvo Completa 30
Table 19: Upaca - Leche Descremada 31
Table 20: Los Andes - Yogurt Liquido con Fresa 32
Table 21: Alpina Bon Yurt - Yogurt con Corn Flakes 33
Table 22: Jenell's - Yogurt Firme Descramado - Mango 34
Table 23: Valles Andino's - Yogurt Firme Natural - Durazno; Fresa 35
Table 24: Del Campo - Leche Pasteurizada Homogeneizada 36
Table 25: Centrolac - Whole Milk 3.3% 37
Table 26: Alpura - Leche Parcialmente Descremada - 2000 Clasica 38
Table 27: La Estrella - Leche 39
Table 28: Paisa Tachira - Bebida Lactea Pasteurizada - Choco 40
Table 29: Familia - Bebida a Base de Soya - Chocolate 41
Table 30: Pura Vida Choco Kid - Chocolate Milk 42
Table 31: Yoka - Yogurt Firme - Durazno 43
Table 32: San Simon - Semi-Skimmed Lactose Free Milk 44
Table 33: Los Andes - Yogurt Batido Light - Durazno 45
Table 34: Diorno - Jalea de Mango 46
Table 35: Los Andes - Yogurt Liquido - Fresa 47
Table 36: Nestle - Yogurt Frutas al Fondo - Ciruela 48
Table 37: Geli - Gelatina - Fresa 49
Table 38: Nestle - Yogurt Liquido - Durazno 50
Table 39: Gelaric - Gelatina Preparada - Fresa 51
Table 40: Yoka Light - Yogurt Firme Descremado 52
Table 41: Los Andes Light - Leche Descremada Larga Duracion 53
Table 42: Nestle - Yogurt con Cereal 54
Table 43: Regalo - Leche en Polvo Completa - Extra Calcio 55
Table 44: Pastor - Leche Descremada 56
Table 45: Regeneris - Yogurt Batido Semidescremada - Naural; Peach; Plum; Strawberry 57
Table 46: Yaracuy - Whole Milk 58
Table 47: Alpina Regeneris - Yogurt Liquido con Trozos de Fruta - Fresa 59
Table 48: Sapori Cremosillo - Quesillo 60
Table 49: Nestle - Yogurt Liquido - Ciruela 61
Table 50: Surlat - Leche Natural Entera 62
Table 51: Fri Gurt - Yogurt Liquido Semidescremado - Breakfast 63
Table 52: Pastor - Leche Completa 64
Table 53: Parmalat Diva - Yogurt Batido Descremado con Elastive - Avena; Fresa; Natural 65
Table 54: Convelac - Larga Vida Leche Descremada 66
Table 55: San Simon - Leche Completa 67
Table 56: Kristal - Gelatina Preparada - Pina 68
Table 57: Upaca - Chicha Beverage; Leche Descremada 69
Table 58: Nestle - Yogurt - Fresas 70
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