TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
48 product SKUs launched in the Middle East and Africa dairy food market 2
Cheese is the leading category in the Middle East and Africa dairy food market 2
Woolworths Group is the leading manufacturer of new dairy food products in Middle East and Africa 2
Bottles was the dominant packing type among the new products launched in the Middle East and Africa dairy food market 2
Majority of the products launched in the dairy food market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 10
Market value, 2004–09 10
Market value forecast to 2014 12
DAIRY FOOD PRODUCT ANALYSIS 14
New product SKUs by country 14
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
DETAILED PRODUCT DESCRIPTIONS 20
APPENDIX 55
Further reading 55
Country Groupings 55
Datamonitor consulting 55
How to contact experts in your industry 55
LIST OF FIGURES
Figure 1: Dairy food, Middle East and Africa, market value by category ($m), 2004–09 10
Figure 2: Dairy food, Middle East and Africa, market value by category ($m), 2009–14 12
Figure 3: Dairy food, Middle East and Africa, new product SKUs by country, Q3 2010 14
Figure 4: Dairy food, Middle East and Africa, new product SKUs by category, Q3 2010 15
Figure 5: Dairy food, Middle East and Africa, new product SKUs by manufacturer, Q3 2010 16
Figure 6: Dairy food, Middle East and Africa, new product by package type, Q3 2010 18
Figure 7: Dairy food, Middle East and Africa, new product by package material, Q3 2010 19
LIST OF TABLES
Table 1: Dairy food category definitions 4
Table 2: Dairy food, Middle East and Africa, market value by category ($m), 2004–09 11
Table 3: Dairy food, Middle East and Africa, market value by category ($m), 2009–14 13
Table 4: Dairy food, Middle East and Africa, new product SKUs by country, Q3 2010 14
Table 5: Dairy food, Middle East and Africa, new product SKUs by category, Q3 2010 15
Table 6: Dairy food, Middle East and Africa, product launch SKUs by manufacturer, Q3 2010 17
Table 7: Dairy food, Middle East and Africa, new product by package type, Q3 2010 18
Table 8: Dairy food, Middle East and Africa, new product by package material, Q3 2010 19
Table 9: Goody Velor - Full Cream Milk Powder 20
Table 10: Alpro Soya - Soy Milk - Unsweetened 21
Table 11: Woolworths to go - High Fibre Low Fat Drinking Yoghurt - Blood Orange & Passion Fruit 22
Table 12: Woolworths Kids Funkies - Ayrshire Flavoured Drinking Yoghurt - Cherry Fizz Pop; Cola Float; Lime Milkshake 23
Table 13: Woolworths Food - Low Fat Flavoured Yoghurt - African Extract Variety Pack 24
Table 14: Woolworths - Low Fat Fruit & Yoghurt Smoothie - Apple & Beetroot 25
Table 15: Woolworths - Goats Milk Feta 26
Table 16: Danone Activia - Low Fat Flavoured Yoghurt - Smooth Strawberry 27
Table 17: Fresh Pack Dairy - Full Cream Milk 28
Table 18: Big River - Pure Milk - Full Cream 29
Table 19: Woolworths - Organic Long Life Fat Free Milk 30
Table 20: La Vache Quirit - Cheese - Barbeque; Chilli; Olive 31
Table 21: Teama Milk - Cheese 32
Table 22: Saudia - Fortified Growing up Milk Powder - Junior 33
Table 23: Frico - Cheese Slices - Chevrette Mild 34
Table 24: Danone NutriDay - Low Fat Fruit Yoghurt - Biscuit Assortment 35
Table 25: Farm Cheese - Cumin Gouda Cheese 36
Table 26: Katilo Halayeb - Baby Gouda Cheese 37
Table 27: Brego - Processed Cheese Spread 38
Table 28: Just Milk - Full Cream Milk 39
Table 29: Danone Alsafi Activia - Flavoured Yoghurt - Mango; Peach & Apricot; Strawberry 40
Table 30: Almarai Vetal Digest - Fresh Laban 41
Table 31: Rayan - Fresh Mango Laban 42
Table 32: Woolworths - Ayrshire Fat Free Yogurt - Strawberry, Vanilla & Pomegranate 43
Table 33: Woolworths - Ayrshire Low Fat Flavoured Drinking Yoghurt - Strawberry 44
Table 34: Woolworths - Cheese - Wineland Brie 45
Table 35: Woolworths - Cheese - Wineland Camembert 46
Table 36: Clover Super M - Flavoured Low Fat Milk - Cream Soda Milkshake 47
Table 37: Parmalat Smooth - Low Fat Yoghurt - Cherry, Passion Fruit & Cranberry 48
Table 38: Spar - Feta Cheese - Country Herbs 49
Table 39: Woolworths - Low Fat Fruit & Yoghurt Smoothie - Strawberry & Banana 50
Table 40: Rupp - Cheese Snack 51
Table 41: Lemnos - Fruit Cheese - Apricot & Almond; Black Forest; Fruit & Nut; Melon & Mango; Poppy Seed 52
Table 42: Woolworths - Mini Cheese Chunks - Blue Rock; Brie 53
Table 43: Woolworths - Pudding - Banoffee 54
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