Dairy Food in North America to 2014

Introduction

This databook provides key data and information on the dairy food market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories: spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the dairy food market, including company overview, key facts and business description

Highlights

The market for dairy food in North America increased at a compound annual growth rate of 5.2% between 2004 and 2009.

The cheese category led the dairy food market in North America, accounting for a share of 36.7%.

The leading players in the North American dairy food market include Kraft Foods, Inc., Dean Foods Company and Saputo Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dairy food market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: soy products 4
Summary category level: cheese 5
Summary category level: chilled desserts 6
Summary category level: cream 7
Summary category level: milk 8
Summary category level: fromage frais 9
Summary category level: yogurt 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Overview 26
Value Analysis 26
Volume Analysis 27
Chapter 4 North America Dairy Food: Market Overview 28
Value analysis (US Dollar), 2004?09 28
Value analysis (US Dollar), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company share analysis 34
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 5 Leading Company Profiles 43
Kraft Foods, Inc. 43
Dean Foods Company 46
Chapter 6 Category Analysis: Spreadable Fats 48
Value analysis (US Dollar), 2004?09 48
Value analysis (US Dollar), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 7 Category Analysis: Soy Products 61
Value analysis (US Dollar), 2004?09 61
Value analysis (US Dollar), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 8 Category Analysis: Cheese 74
Value analysis (US Dollar), 2004?09 74
Value analysis (US Dollar), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 Category Analysis: Chilled Desserts 87
Value analysis (US Dollar), 2004?09 87
Value analysis (US Dollar), 2009?14 88
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company share analysis 91
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 10 Category Analysis: Cream 97
Value analysis (US Dollar), 2004?09 97
Value analysis (US Dollar), 2009?14 98
Volume analysis, 2004?09 99
Volume analysis, 2009?14 100
Company share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 11 Category Analysis: Milk 108
Value analysis (US Dollar), 2004?09 108
Value analysis (US Dollar), 2009?14 109
Volume analysis, 2004?09 111
Volume analysis, 2009?14 112
Company share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 12 Category Analysis: Fromage Frais 123
Value analysis (US Dollar), 2004?09 123
Value analysis (US Dollar), 2009?14 124
Volume analysis, 2004?09 125
Volume analysis, 2009?14 126
Company share analysis 127
Distribution analysis 129
Expenditure and consumption per capita 131
Chapter 13 Category Analysis: Yogurt 133
Value analysis (US Dollar), 2004?09 133
Value analysis (US Dollar), 2009?14 134
Volume analysis, 2004?09 136
Volume analysis, 2009?14 137
Company share analysis 139
Distribution analysis 142
Expenditure and consumption per capita 144
Chapter 14 Research Methodology 146
Methodology overview 146
Secondary research 147
Market modeling 148
Creating an initial data model 148
Revising the initial data model 148
Creating a final estimate 149
Creating demographic value splits 149
Primary research 149
Data finalization 150
Ongoing research 150
Chapter 15 Appendix 151
Future readings 151
How to contact experts in your industry 151
Disclaimer 151

LIST OF FIGURES
Figure 1: Dairy food, North America, value by category ($m), 2004?14 30
Figure 2: Dairy food, North America, category growth comparison, by value, 2004?14 30
Figure 3: Dairy food, North America, volume by category (kg/liters, million), 2004?14 33
Figure 4: Dairy food, North America, category growth comparison, by volume, 2004?14 33
Figure 5: Dairy food, North America, company share (top five companies) by value (%), 2008?09 36
Figure 6: Dairy food, North America, distribution channels by value (%), 2008?09 38
Figure 7: Spreadable fats, North America, value by segment ($m), 2004?14 50
Figure 8: Spreadable fats, North America, category growth comparison, by value, 2004?14 50
Figure 9: Spreadable fats, North America, volume by segment (kg, million), 2004?14 53
Figure 10: Spreadable fats, North America, category growth comparison, by volume, 2004?14 53
Figure 11: Spreadable fats, North America, company share (top five companies) by value (%), 2008?09 56
Figure 12: Spreadable fats, North America, distribution channels by value (%), 2008?09 58
Figure 13: Soy products, North America, value by segment ($m), 2004?14 63
Figure 14: Soy products, North America, category growth comparison, by value, 2004?14 63
Figure 15: Soy products, North America, volume by segment (kg/liters, million), 2004?14 66
Figure 16: Soy products, North America, category growth comparison, by volume, 2004?14 66
Figure 17: Soy products, North America, company share (top five companies) by value (%), 2008?09 69
Figure 18: Soy products, North America, distribution channels by value (%), 2008?09 71
Figure 19: Cheese, North America, value by segment ($m), 2004?14 76
Figure 20: Cheese, North America, category growth comparison, by value, 2004?14 76
Figure 21: Cheese, North America, volume by segment (kg, million), 2004?14 79
Figure 22: Cheese, North America, category growth comparison, by volume, 2004?14 79
Figure 23: Cheese, North America, company share (top five companies) by value (%), 2008?09 82
Figure 24: Cheese, North America, distribution channels by value (%), 2008?09 84
Figure 25: Chilled desserts, North America, value ($m), 2004?14 88
Figure 26: Chilled desserts, North America, volume (kg, million), 2004?14 90
Figure 27: Chilled desserts, North America, company share by value (%), 2008?09 92
Figure 28: Chilled desserts, North America, distribution channels by value (%), 2008?09 94
Figure 29: Cream, North America, value ($m), 2004?14 98
Figure 30: Cream, North America, volume (liters, million), 2004?14 100
Figure 31: Cream, North America, company share (top five companies) by value (%), 2008?09 103
Figure 32: Cream, North America, distribution channels by value (%), 2008?09 105
Figure 33: Milk, North America, value by segment ($m), 2004?14 110
Figure 34: Milk, North America, category growth comparison, by value, 2004?14 110
Figure 35: Milk, North America, volume by segment (kg/liters, million), 2004?14 113
Figure 36: Milk, North America, company share (top five companies) by value (%), 2008?09 116
Figure 37: Milk, North America, distribution channels by value (%), 2008?09 118
Figure 38: Fromage frais, North America, value ($m), 2004?14 124
Figure 39: Fromage frais, North America, volume (kg, million), 2004?14 126
Figure 40: Fromage frais, North America, company share by value (%), 2008?09 128
Figure 41: Fromage frais, North America, distribution channels by value (%), 2008?09 130
Figure 42: Yogurt, North America, value by segment ($m), 2004?14 135
Figure 43: Yogurt, North America, category growth comparison, by value, 2004?14 135
Figure 44: Yogurt, North America, volume by segment (kg, million), 2004?14 138
Figure 45: Yogurt, North America, category growth comparison, by volume, 2004?14 138
Figure 46: Yogurt, North America, company share (top five companies) by value (%), 2008?09 141
Figure 47: Yogurt, North America, distribution channels by value (%), 2008?09 143
Figure 48: Annual data review process 147

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, North America, value (country-wise), 2004?09 ($m) 26
Table 4: Dairy food, North America, value (country-wise) forecast, 2009?14 ($m) 26
Table 5: Dairy food, North America, volume (country-wise), 2004?09 (kg/liters, million) 27
Table 6: Dairy food, North America, volume (country-wise) forecast, 2009?14 (kg/liters, million) 27
Table 7: Dairy food, North America, value by category ($m), 2004?09 28
Table 8: Dairy food, North America, value forecast by category ($m), 2009?14 29
Table 9: Dairy food, North America, volume by category (kg/liters, million), 2004?09 31
Table 10: Dairy food, North America, volume forecast by category (kg/liters, million), 2009?14 32
Table 11: Dairy food, North America, company share (top 20 companies) by value (%), 2008?09 34
Table 12: Dairy food, North America, value by company ($m), 2008?09 35
Table 13: Dairy food, North America, distribution channels by value (%), 2008?09 37
Table 14: Dairy food, North America, value by distribution channel ($m), 2008?09 37
Table 15: Dairy food, North America, expenditure per capita ($), 2004?09 39
Table 16: Dairy food, North America, forecast expenditure per capita ($), 2009?14 40
Table 17: Dairy food, North America, consumption per capita (kg/liters), 2004?09 41
Table 18: Dairy food, North America, forecast consumption per capita (kg/liters), 2009?14 42
Table 19: Kraft Foods, Inc. key facts 43
Table 20: Dean Foods Company key facts 46
Table 21: Spreadable fats, North America, value by segment ($m), 2004?09 48
Table 22: Spreadable fats, North America, value forecast by segment ($m), 2009?14 49
Table 23: Spreadable fats, North America, volume by segment (kg, million), 2004?09 51
Table 24: Spreadable fats, North America, volume forecast by segment (kg, million), 2009?14 52
Table 25: Spreadable fats, North America, company share by value (%), 2008?09 54
Table 26: Spreadable fats, North America, value by company ($m), 2008?09 55
Table 27: Spreadable fats, North America, distribution channels by value (%), 2008?09 57
Table 28: Spreadable fats, North America, value by distribution channel ($m), 2008?09 57
Table 29: Spreadable fats, North America, expenditure per capita ($), 2004?09 59
Table 30: Spreadable fats, North America, forecast expenditure per capita ($), 2009?14 59
Table 31: Spreadable fats, North America, consumption per capita (kg), 2004?09 60
Table 32: Spreadable fats, North America, forecast consumption per capita (kg), 2009?14 60
Table 33: Soy products, North America, value by segment ($m), 2004?09 61
Table 34: Soy products, North America, value forecast by segment ($m), 2009?14 62
Table 35: Soy products, North America, volume by segment (kg/liters, million), 2004?09 64
Table 36: Soy products, North America, volume forecast by segment (kg/liters, million), 2009?14 65
Table 37: Soy products, North America, company share by value (%), 2008?09 67
Table 38: Soy products, North America, value by company ($m), 2008?09 68
Table 39: Soy products, North America, distribution channels by value (%), 2008?09 70
Table 40: Soy products, North America, value by distribution channel ($m), 2008?09 70
Table 41: Soy products, North America, expenditure per capita ($), 2004?09 72
Table 42: Soy products, North America, forecast expenditure per capita ($), 2009?14 72
Table 43: Soy products, North America, consumption per capita (kg/liters), 2004?09 73
Table 44: Soy products, North America, forecast consumption per capita (kg/liters), 2009?14 73
Table 45: Cheese, North America, value by segment ($m), 2004?09 74
Table 46: Cheese, North America, value forecast by segment ($m), 2009?14 75
Table 47: Cheese, North America, volume by segment (kg, million), 2004?09 77
Table 48: Cheese, North America, volume forecast by segment (kg, million), 2009?14 78
Table 49: Cheese, North America, company share by value (%), 2008?09 80
Table 50: Cheese, North America, value by company ($m), 2008?09 81
Table 51: Cheese, North America, distribution channels by value (%), 2008?09 83
Table 52: Cheese, North America, value by distribution channel ($m), 2008?09 83
Table 53: Cheese, North America, expenditure per capita ($), 2004?09 85
Table 54: Cheese, North America, forecast expenditure per capita ($), 2009?14 85
Table 55: Cheese, North America, consumption per capita (kg), 2004?09 86
Table 56: Cheese, North America, forecast consumption per capita (kg), 2009?14 86
Table 57: Chilled desserts, North America, value ($m), 2004?09 87
Table 58: Chilled desserts, North America, value forecast ($m), 2009?14 88
Table 59: Chilled desserts, North America, volume (kg, million), 2004?09 89
Table 60: Chilled desserts, North America, volume forecast (kg, million), 2009?14 90
Table 61: Chilled desserts, North America, company share by value (%), 2008?09 91
Table 62: Chilled desserts, North America, value by company ($m), 2008?09 91
Table 63: Chilled desserts, North America, distribution channels by value (%), 2008?09 93
Table 64: Chilled desserts, North America, value by distribution channel ($m), 2008?09 93
Table 65: Chilled desserts, North America, expenditure per capita ($), 2004?09 95
Table 66: Chilled desserts, North America, forecast expenditure per capita ($), 2009?14 95
Table 67: Chilled desserts, North America, consumption per capita (kg), 2004?09 96
Table 68: Chilled desserts, North America, forecast consumption per capita (kg), 2009?14 96
Table 69: Cream, North America, value ($m), 2004?09 97
Table 70: Cream, North America, value forecast ($m), 2009?14 98
Table 71: Cream, North America, volume (liters, million), 2004?09 99
Table 72: Cream, North America, volume forecast (liters, million), 2009?14 100
Table 73: Cream, North America, company share by value (%), 2008?09 101
Table 74: Cream, North America, value by company ($m), 2008?09 102
Table 75: Cream, North America, distribution channels by value (%), 2008?09 104
Table 76: Cream, North America, value by distribution channel ($m), 2008?09 104
Table 77: Cream, North America, expenditure per capita ($), 2004?09 106
Table 78: Cream, North America, forecast expenditure per capita ($), 2009?14 106
Table 79: Cream, North America, consumption per capita (liters), 2004?09 107
Table 80: Cream, North America, forecast consumption per capita (liters), 2009?14 107
Table 81: Milk, North America, value by segment ($m), 2004?09 108
Table 82: Milk, North America, value forecast by segment ($m), 2009?14 109
Table 83: Milk, North America, volume by segment (kg/liters, million), 2004?09 111
Table 84: Milk, North America, volume forecast by segment (kg/liters, million), 2009?14 112
Table 85: Milk, North America, company share by value (%), 2008?09 114
Table 86: Milk, North America, value by company ($m), 2008?09 115
Table 87: Milk, North America, distribution channels by value (%), 2008?09 117
Table 88: Milk, North America, value by distribution channel ($m), 2008?09 117
Table 89: Milk, North America, expenditure per capita ($), 2004?09 119
Table 90: Milk, North America, forecast expenditure per capita ($), 2009?14 120
Table 91: Milk, North America, consumption per capita (kg/liters), 2004?09 121
Table 92: Milk, North America, forecast consumption per capita (kg/liters), 2009?14 122
Table 93: Fromage frais, North America, value ($m), 2004?09 123
Table 94: Fromage frais, North America, value forecast ($m), 2009?14 124
Table 95: Fromage frais, North America, volume (kg, million), 2004?09 125
Table 96: Fromage frais, North America, volume forecast (kg, million), 2009?14 126
Table 97: Fromage frais, North America, company share by value (%), 2008?09 127
Table 98: Fromage frais, North America, value by company ($m), 2008?09 127
Table 99: Fromage frais, North America, distribution channels by value (%), 2008?09 129
Table 100: Fromage frais, North America, value by distribution channel ($m), 2008?09 129
Table 101: Fromage frais, North America, expenditure per capita ($), 2004?09 131
Table 102: Fromage frais, North America, forecast expenditure per capita ($), 2009?14 131
Table 103: Fromage frais, North America, consumption per capita (kg), 2004?09 132
Table 104: Fromage frais, North America, forecast consumption per capita (kg), 2009?14 132
Table 105: Yogurt, North America, value by segment ($m), 2004?09 133
Table 106: Yogurt, North America, value forecast by segment ($m), 2009?14 134
Table 107: Yogurt, North America, volume by segment (kg, million), 2004?09 136
Table 108: Yogurt, North America, volume forecast by segment (kg, million), 2009?14 137
Table 109: Yogurt, North America, company share by value (%), 2008?09 139
Table 110: Yogurt, North America, value by company ($m), 2008?09 140
Table 111: Yogurt, North America, distribution channels by value (%), 2008?09 142
Table 112: Yogurt, North America, value by distribution channel ($m), 2008?09 142
Table 113: Yogurt, North America, expenditure per capita ($), 2004?09 144
Table 114: Yogurt, North America, forecast expenditure per capita ($), 2009?14 144
Table 115: Yogurt, North America, consumption per capita (kg), 2004?09 145
Table 116: Yogurt, North America, forecast consumption per capita (kg), 2009?14 145



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