Dairy Food in North America - Product Launch Quarterly

Introduction

Datamonitor’s Dairy food in North America – Product Launch Quarterly provides a complete guide to new product launches in the North America Dairy food market in Q3 2010. This report provides product information in terms of # SKUs, and includes detailed data on Package Type, Package Material, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Dairy food market in the North America, with data from 2004 to 2009 and forecasts to 2014.
Scope

• Dairy food in North America - New product SKUs by country and category
• Dairy food in North America - New product SKUs by manufacturer
• Dairy food in North America - New product by pack type and materials
• Dairy food in North America – New Product descriptions

Highlights

• 266 product SKUs launched in the North America dairy food market
• Cheese is the leading category in the North America dairy food market
• Associated Wholesale Grocers, Inc. is the leading manufacturer of new dairy food products in North America

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the North America Dairy food market
Analyze trends in product development over time
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
266 product SKUs launched in the North America dairy food market 2
Cheese is the leading category in the North America dairy food market 2
Associated Wholesale Grocers, Inc. is the leading manufacturer of new dairy food products in North America 2
Majority of the products launched in the dairy food market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
DAIRY FOOD MARKET OVERVIEW 14
Market value, 2004–09 14
Market value forecast to 2014 16
DAIRY FOOD PRODUCT ANALYSIS 18
New product SKUs by country 18
New product SKUs by category 20
New product SKUs by manufacturer 21
New products by package type 23
New product by package material 24
DETAILED PRODUCT DESCRIPTIONS 25
APPENDIX 124
Further reading 124
Country Groupings 124
Datamonitor consulting 124
How to contact experts in your industry 124

LIST OF FIGURES
Figure 1: Dairy food, North America, market value by category ($m), 2004–09 14
Figure 2: Dairy food, North America, market value by category ($m), 2009–14 16
Figure 3: Dairy food, North America, new product SKUs by country, Q3 2010 18
Figure 4: Dairy food, North America, new product SKUs by category, Q3 2010 20
Figure 5: Dairy food, North America, new product SKUs by manufacturer, Q3 2010 21
Figure 6: Dairy food, North America, new product by package type, Q3 2010 23
Figure 7: Dairy food, North America, new product by package material, Q3 2010 24

LIST OF TABLES
Table 1: Dairy food category definitions 5
Table 2: Dairy food, North America, market value by category ($m), 2004–09 15
Table 3: Dairy food, North America, market value by category ($m), 2009–14 17
Table 4: Dairy food, North America, new product SKUs by country, Q3 2010 19
Table 5: Dairy food, North America, new product SKUs by category, Q3 2010 20
Table 6: Dairy food, North America, product launch SKUs by manufacturer, Q3 2010 22
Table 7: Dairy food, North America, new product by package type, Q3 2010 23
Table 8: Dairy food, North America, new product by package material, Q3 2010 24
Table 9: HyVee - Whipped Cream - Extra Creamy; Light 25
Table 10: HyVee - Finely Shredded Natural Cheese - 2% Milk Cheddar; Cheddar Jack; Colby Jack; Italian; Mexican; Mild Cheddar; Mozzarella; Parmesan; Swiss 26
Table 11: Cool Whip - Whipped Topping - Original 27
Table 12: Kraft - Natural Finely Shredded Cheese - Authentic Mexican Style; Triple Cheddar 28
Table 13: Smart Balance - Milk - Fat Free with Antioxidant Vitamins C & E; HeartRight Fat Free with Omega-3s, Vitamin E & Natural Plant Sterols; Lactose-Free Fat Free with Omega-3s & Vitamin E; Low Fat with Omega-3s & Vitamin E 29
Table 14: HyVee - 100% Grated Cheese - Parmesan; Parmesan & Romano 30
Table 15: HyVee Party Cheese - Pasteurized Process Cheese Spread - American; Sharp Cheddar 31
Table 16: Earth Balance - Organic Soymilk - Chocolate; Original; Unsweetened; Vanilla 32
Table 17: Silk True Almond - All-Natural Almond Beverage - Original 33
Table 18: Trader Joe's - Cheese Wedge - Jalapeno Monterey Jack 34
Table 19: Trader Joe's - Cheese Wedge - Iberico Aged 4 Months 35
Table 20: Trader Joe's - Potatoes au Gratin Cheese Wedge - Dutch Goat Cheese with Slivers of Potato Skins 36
Table 21: Trader Joe's - Toscano Cheese Wedge - with Black Pepper 37
Table 22: Trader Joe's - Blue Granite Jack Cheese Slices 38
Table 23: Trader Joe's - Shredded Cheese Blend - Pepper Jack 39
Table 24: Trader Joe's - Fresh Goat Cheese - Medallions 40
Table 25: Trader Joe's - Crumbled Salem Blue Cheese 41
Table 26: Trader Joe's - Cage Free Fresh Hard-Cooked Peeled Eggs 42
Table 27: Sunnyside Farms - Low-Moisture Part Skim String Cheese - Mozzarella 43
Table 28: Fresh & Easy - 1% Milkfat Low Fat Milk 44
Table 29: Fresh & Easy Delicatessen - Double Cream Brie Cheese 45
Table 30: Best Choice - Deli Style Sliced Cheese - Colby; Mild Cheddar; Mozzarella; Pepperjack; Provolone; Swiss 46
Table 31: Best Choice - Sour Cream - Light; Rich & Creamy 47
Table 32: Best Choice - Small Curd Cottage Cheese - 1% Milkfat; 4% Milkfat 48
Table 33: Clearly Organic Best Choice - Organic Milk - Reduced Fat; Skim 49
Table 34: Best Choice - Fancy Shredded Cheese - Asiago Medium; Cheddar Jack; Colby Jack; Italian; Mexican; Mild Cheddar; Mozzarella; Parmesan; Pepperjack; Pizza; Sharp Cheddar; Swiss; Taco 50
Table 35: 365 Everyday Value - Organic Almond Milk - Original; Unsweetened; Vanilla 51
Table 36: 365 Everyday Value - Cheese - Colby Jack; Medium Cheddar; Part-Skim Mozzarella; Sharp Cheddar; Swiss 52
Table 37: Egg Land's Best - Grade A Brown Eggs - Extra Large; Jumbo; Large; Medium; Grade A Cage Free Brown Eggs - Extra Large; Jumbo; Large; Grade A Eggs - Extra Large; Jumbo; Large; Medium; Grade A Organic Brown Eggs - Extra Large; Jumbo; Large 53
Table 38: Breyers Fruit on the Bottom - Lowfat Yogurt - Chocolate Raspberry 54
Table 39: Breyers Light - Fat Free Yogurt - Mixed Berry 55
Table 40: Breyers Inspirations - Lowfat Yogurt - Chocolate Chip Cookie Dough 56
Table 41: Jell-O - Mousse Mix - Caramel; Chocolate 57
Table 42: Great Value - Liquid Egg Whites - 100%; Liquid Eggs - Original 58
Table 43: Winn-Dixie Active - Pre & Probiotic Lowfat Yogurt - Blueberry; Peach; Raspberry; Strawberry; Vanilla 59
Table 44: IL Giardino - Italian-Style Cheese - Grated Parmesan; Grated Romano; Shredded Asiago; Shredded Parmesan 60
Table 45: BelGioioso - Shaved Cheese - Caesar Blend 61
Table 46: Milano's - Imported Grated Cheese - Parmesan; Pecorino Romano 62
Table 47: Tropical Lite - Drinkable Non Fat Yogurt - Strawberry; Strawberry Banana 63
Table 48: Father's Table - Cheesecake Slices - Fudge Brownie; New York Style; Strawberry Swirl 64
Table 49: Dannon Activia - Yogurt Dessert - Blueberry Cheesecake Flavored; Peach Cobbler; Strawberry Cheesecake; Vanilla Bean 65
Table 50: Marie's - Deli Style European Style Butter Blend - Cinnamon Honey; Italian Three Cheese; Pesto; Roasted Garlic & Herb; Sun-Dried Tomato & Basil 66
Table 51: Weight Watchers - Natural Reduced Fat Cheese Slices - Colby Jack; Medium Cheddar; Smoked Provolone; Swiss 67
Table 52: Yoplait Original - 99% Fat Free Lowfat Yogurt in 4-Pack - French Vanilla; Harvest Peach; Key Lime; Strawberry 68
Table 53: Saputo Milk 2 Go - Reduced Sugar Milk - Chillin' Chocolate 69
Table 54: Dannon - Fruit on the Bottom 99% Fat Free Yogurt - Banana Cream Pie; Strawberry Cheesecake 70
Table 55: Harris Teeter - Sliced Cheese - Provolone 71
Table 56: Harris Teeter - Ricotta Cheese - Part Skim 72
Table 57: Taste of Inspirations - New York Sharp Cheddar Cheese - Cracker Cuts 73
Table 58: Smart Option - Cheese Topping - Cheddar Flavor; Sharp Cheddar Flavor 74
Table 59: Mousse Temptations by Jell-O - Sugar Free Mousse Snack - Chocolate Mint Sensation 75
Table 60: Yoplait Splitz - Low Fat Yogurt - Rainbow Sherbet; Strawberry Banana Split; Strawberry Sundae 76
Table 61: Cabot Vermont - All Natural Cheddar Cheese - Caramelized Onion; Cheddar Cheese - Smoky Bacon 77
Table 62: Pacific Natural Foods - Hemp Milk All Natural Non-Dairy Beverage - Chocolate; Unsweetened Original; Unsweetened Vanilla 78
Table 63: Trader Joe's - Sliced Cheese - Colby Jack 79
Table 64: Trader Joe's - Sliced Cheese - Fontina 80
Table 65: Fresh & Easy - Fat Free Milk 81
Table 66: Fresh & Easy - Organic Liquid Egg Whites 82
Table 67: Pacific Natural Foods - All Natural Hazelnut Non-Dairy Beverage - Chocolate 83
Table 68: President's Choice - Cream Cheese Spread - Chipotle; Fine Herbs; Original; with Herbs & Roasted Garlic 84
Table 69: Breyers YoCrunch - Fruit Parfait - Blueberry; Peach; Strawberry 85
Table 70: Byrne Dairy - All Natural Cultured Lowfat Buttermilk - One Quart; Fresh Half & Half - 2.15 fl. oz.; Pint; Fresh Heavy Cream - 1/2 Pint; Quart 86
Table 71: President's Choice - Goat's Milk Spreadable Cheese - Original 87
Table 72: President's Choice Blue Menu - Smooth & Crunchy Yogurt with Granola - Peach; Strawberry 88
Table 73: Dannon Light & Fit Seasonal Delights - Limited Time Only Yogurt - Blueberry Acai; Raspberry Goji 89
Table 74: Muscle Milk - Ready-to-Drink Light Nutritional Shake - Cafe Latte; Ready-to-Drink Nutritional Shake - Cafe Latte; Cake Batter 90
Table 75: Dannon Light & Fit - Nonfat Yogurt - Banana; Orange Bliss; Strawberry Cheesecake 91
Table 76: Muscle Milk - Protein H2O Sugar Free Hydrating Protein Beverage - Grape; Grapefruit; Orange; Raspberry 92
Table 77: Harris Teeter Egg Whites Starts - 100% Liquid Egg Whites 93
Table 78: Land O Lakes - Fresh Buttery Taste Spread - with Olive Oil 94
Table 79: Lifeway - Greek Style Kefir Cultured Milk - Strawberry 95
Table 80: Lifeway - Lowfat Kefir Cultured Milk Smoothie - Chocolate Truffle; Pumpkin Spice 96
Table 81: Helios - All Natural Goat Kefir - Blueberry; Plain; Vanilla 97
Table 82: Lifeway Lassi - Indian Cultured Milk Smoothie - Mango; Strawberry 98
Table 83: Lifeway BioKefir - Super-Powered Kefir Shots with ProBoost - Digestion Vanilla; Heart Health Black Cherry; Heart Health Blackberry; Immunity Kiwi Passion Fruit; Immunity Pomegranate Blueberry 99
Table 84: Galaxy Desserts - Dessert Duos - Cranberry Cheesecake; Tiramisu; Vanilla Bean Cheesecake 100
Table 85: C.F. Burger Creamery - Heavy Whipping Cream; Ultra Pasteurized Half & Half - Fat Free; Regular 101
Table 86: Emmi - Cheese Fondue Blend - Just add Wine 102
Table 87: Lifeway Organic ProBugs - Organic Whole Milk Kefir Cultured Milk Smoothie - Strawnana Split 103
Table 88: Abbotsford Farms - 100% Liquid Egg Whites - Cage Free; Hard Cooked Eggs - Cage Free; Real Egg Product - Cage Free 104
Table 89: Rising Sun Farms - Cheese Torta - Pesto Dried Tomato; Cheese Torta in Party Size 20 oz. Wreath Shape - Gorgonzola with Hazelnuts & Cranberries; Pesto Dried Tomato 105
Table 90: Good Karma - Organic Whole Grain Ricemilk - Chocolate; Original; Unsweetened; Vanilla 106
Table 91: Organic Creamery - Organic Cheese Slices - American 107
Table 92: Stonyfield Organic - Yo Kids Squeezers Organic Lowfat Yogurt Portable Tubes - Cherry & Berry; Strawberry 108
Table 93: Stonyfield Organic - Yo Toddler Whole Milk Yogurt + Fruit & Cereal Puree - Apple with Iron + Omega-3 DHA; Strawberry Banana with Omega-3 DHA 109
Table 94: Stonyfield Organic - Smooth & Creamy Yogurt - Limited Edition Mango Honey Flavored 110
Table 95: Rebollin - Queso Elaborado con Mezcla de Cidra y Leche de Vaca 111
Table 96: Bestlife - Buttery Spray; Buttery Spread - Made with Extra Virgin Olive Oil; Regular 112
Table 97: So Delicious - All Natural Coconut Milk Kefir - Original; Strawberry; Vanilla; All Natural Cultured Coconut Milk with Pre & Probiotics - Original; Strawberry; Vanilla 113
Table 98: Formaggio - Betta-Blue Crumbled Cheese; Betta-Feta Crumbled Cheese 114
Table 99: So Delicious - Cultured Coconut Milk Yogurt - Plain; Vanilla 115
Table 100: So Delicious - USDA Organic Shelf Stable Coconut Milk Beverage - Original; Unsweetened; Vanilla 116
Table 101: Formaggio Contemporary Classics - Mozzarella Caprese - Gourmet, Pre-sliced Fresh Mozzarella with Topping! 117
Table 102: Heini's - All Natural Cheese Block - Dutch Rye Caraway; Goat Milk Cheddar; Olive & Pimento; Raw Milk Yogurt Cultured 118
Table 103: Nancy's - Cultured Sour Cream 119
Table 104: Straus Family Creamery - Organic Nonfat Yogurt - Blueberry Pomegranate; Cinnamon; Organic Whole Milk Yogurt - Blueberry Pomegranate; Cinnamon 120
Table 105: VBites Cheezly - Cheese Alternative - English Cheddar & Vegan Bacon Style; English Cheddar Style; Garlic & Herb Style; Mozzarella Style; Nacho Style; Pepper Jack Style; Smoked Cheddar Style; Soy Free Cheddar Style 121
Table 106: Organic Valley - Drinkable Live Organic Lowfat Yogurt - Berry; Plain; Vanilla 122
Table 107: Alouette - Crumbled Cheese - Blue; Feta; Feta Garlic & Herbs; Feta Mediterranean; Goat Cheese; Goat Cheese Provencal; Gorgonzola 123


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