Dairy Food in Pakistan to 2014

Introduction

This databook provides key data and information on the dairy food market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: spreadable fats, soy products, cheese, cream, milk and yogurt

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for dairy food in Pakistan increased at a compound annual growth rate of 13.5% between 2004 and 2009.

The milk category led the dairy food market in Pakistan, accounting for a share of 59.8%.

Leading players in Pakistani dairy food market include Nestle S.A., Engro Chemical Pakistan Limited and Haleeb Foods Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dairy food market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: soy products 4
Summary category level: cheese 5
Summary category level: cream 6
Summary category level: milk 7
Summary category level: yogurt 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 26
Value analysis (Pakistan Rupee), 2004?09 26
Value analysis (Pakistan Rupee), 2009?14 27
Value analysis (US dollars), 2004?09 29
Value analysis (US dollars), 2009?14 30
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 46
Nestlé SA 46
Chapter 5 Category Analysis: Spreadable Fats 48
Value analysis (Pakistan Rupee), 2004?09 48
Value analysis (Pakistan Rupee), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Soy Products 65
Value analysis (Pakistan Rupee), 2004?09 65
Value analysis (Pakistan Rupee), 2009?14 66
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 73
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Cheese 80
Value analysis (Pakistan Rupee), 2004?09 80
Value analysis (Pakistan Rupee), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Category Analysis: Cream 96
Value analysis (Pakistan Rupee), 2004?09 96
Value analysis (Pakistan Rupee), 2009?14 97
Value analysis (US dollars), 2004?09 98
Value analysis (US dollars), 2009?14 98
Volume analysis, 2004?09 99
Volume analysis, 2009?14 99
Company and brand share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 9 Category Analysis: Milk 109
Value analysis (Pakistan Rupee), 2004?09 109
Value analysis (Pakistan Rupee), 2009?14 110
Value analysis (US dollars), 2004?09 112
Value analysis (US dollars), 2009?14 113
Volume analysis, 2004?09 115
Volume analysis, 2009?14 116
Company and brand share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 10 Category Analysis: Yogurt 129
Value analysis (Pakistan Rupee), 2004?09 129
Value analysis (Pakistan Rupee), 2009?14 130
Value analysis (US dollars), 2004?09 132
Value analysis (US dollars), 2009?14 132
Volume analysis, 2004?09 134
Volume analysis, 2009?14 135
Company and brand share analysis 137
Distribution analysis 140
Expenditure and consumption per capita 142
Chapter 11 Country Comparison 145
Value 145
Volume 149
Market share 153
Chapter 12 New Product Development 154
Product launches over time 154
Recent product launches 156
Chapter 13 Macroeconomic Profile 157
Macroeconomic Indicators 157
Chapter 14 Research Methodology 161
Methodology overview 161
Secondary research 162
Market modeling 163
Creating an initial data model 163
Revising the initial data model 163
Creating a final estimate 164
Creating demographic value splits 164
Primary research 164
Data finalization 165
Ongoing research 165
Chapter 15 Appendix 166
Future readings 166
How to contact experts in your industry 166
Disclaimer 166

LIST OF FIGURES
Figure 1: Dairy food, Pakistan, value by category (PKRm), 2004?14 28
Figure 2: Dairy food, Pakistan, volume by category (kg/liters, million), 2004?14 33
Figure 3: Dairy food, Pakistan, company share by value (%), 2008?09 36
Figure 4: Dairy food, Pakistan, distribution channels by value (%), 2008?09 39
Figure 5: Spreadable fats, Pakistan, value by segment (PKRm), 2004?14 50
Figure 6: Spreadable fats, Pakistan, category growth comparison, by value, 2004?14 53
Figure 7: Spreadable fats, Pakistan, volume by segment (kg, million), 2004?14 56
Figure 8: Spreadable fats, Pakistan, category growth comparison, by volume, 2004?14 56
Figure 9: Spreadable fats, Pakistan, company share by value (%), 2008?09 58
Figure 10: Spreadable fats, Pakistan, distribution channels by value (%), 2008?09 61
Figure 11: Soy products, Pakistan, value by segment (PKRm), 2004?14 67
Figure 12: Soy products, Pakistan, category growth comparison, by value, 2004?14 69
Figure 13: Soy products, Pakistan, volume by segment (kg/liters, million), 2004?14 72
Figure 14: Soy products, Pakistan, category growth comparison, by volume, 2004?14 72
Figure 15: Soy products, Pakistan, distribution channels by value (%), 2008?09 76
Figure 16: Cheese, Pakistan, value by segment (PKRm), 2004?14 82
Figure 17: Cheese, Pakistan, category growth comparison, by value, 2004?14 84
Figure 18: Cheese, Pakistan, volume by segment (kg, million), 2004?14 87
Figure 19: Cheese, Pakistan, category growth comparison, by volume, 2004?14 87
Figure 20: Cheese, Pakistan, company share by value (%), 2008?09 89
Figure 21: Cheese, Pakistan, distribution channels by value (%), 2008?09 92
Figure 22: Cream, Pakistan, value (PKRm), 2004?14 97
Figure 23: Cream, Pakistan, volume (liters, million), 2004?14 100
Figure 24: Cream, Pakistan, company share by value (%), 2008?09 102
Figure 25: Cream, Pakistan, distribution channels by value (%), 2008?09 105
Figure 26: Milk, Pakistan, value by segment (PKRm), 2004?14 111
Figure 27: Milk, Pakistan, category growth comparison, by value, 2004?14 114
Figure 28: Milk, Pakistan, volume by segment (kg/liters, million), 2004?14 117
Figure 29: Milk, Pakistan, category growth comparison, by volume, 2004?14 117
Figure 30: Milk, Pakistan, company share by value (%), 2008?09 119
Figure 31: Milk, Pakistan, distribution channels by value (%), 2008?09 122
Figure 32: Yogurt, Pakistan, value by segment (PKRm), 2004?14 131
Figure 33: Yogurt, Pakistan, category growth comparison, by value, 2004?14 133
Figure 34: Yogurt, Pakistan, volume by segment (kg, million), 2004?14 136
Figure 35: Yogurt, Pakistan, category growth comparison, by volume, 2004?14 136
Figure 36: Yogurt, Pakistan, company share by value (%), 2008?09 138
Figure 37: Yogurt, Pakistan, distribution channels by value (%), 2008?09 141
Figure 38: Global dairy food market split (value terms, 2009), top five countries 146
Figure 39: Global dairy food market value, 2004–09, top five countries 148
Figure 40: Global dairy food market split (volume terms, 2009), top five countries 150
Figure 41: Global dairy food market volume, 2004–09, top five countries 152
Figure 42: Annual data review process 162

LIST OF TABLES
Table 1: Dairy food category definitions 11
Table 2: Dairy food distribution channels 12
Table 3: Dairy food, Pakistan, value by category (PKRm), 2004?09 26
Table 4: Dairy food, Pakistan, value forecast by category (PKRm), 2009?14 27
Table 5: Dairy food, Pakistan, value by category ($m), 2004?09 29
Table 6: Dairy food, Pakistan, value forecast by category ($m), 2009?14 30
Table 7: Dairy food, Pakistan, volume by category (kg/liters, million), 2004?09 31
Table 8: Dairy food, Pakistan, volume forecast by category (kg/liters, million), 2009?14 32
Table 9: Dairy food, Pakistan, brand share by value (%), 2008?09 34
Table 10: Dairy food, Pakistan, value by brand (PKRm), 2008?09 35
Table 11: Dairy food, Pakistan, company share by value (%), 2008?09 37
Table 12: Dairy food, Pakistan, value by company (PKRm), 2008?09 37
Table 13: Dairy food, Pakistan, distribution channels by value (%), 2008?09 38
Table 14: Dairy food, Pakistan, value by distribution channel (PKRm), 2008?09 38
Table 15: Dairy food, Pakistan, expenditure per capita (PKR), 2004?09 40
Table 16: Dairy food, Pakistan, forecast expenditure per capita (PKR), 2009?14 41
Table 17: Dairy food, Pakistan, expenditure per capita ($), 2004?09 42
Table 18: Dairy food, Pakistan, forecast expenditure per capita ($), 2009?14 43
Table 19: Dairy food, Pakistan, consumption per capita (kg/liters), 2004?09 44
Table 20: Dairy food, Pakistan, forecast consumption per capita (kg/liters), 2009?14 45
Table 21: Nestlé SA key facts 46
Table 22: Spreadable fats, Pakistan, value by segment (PKRm), 2004?09 48
Table 23: Spreadable fats, Pakistan, value forecast by segment (PKRm), 2009?14 49
Table 24: Spreadable fats, Pakistan, value by segment ($m), 2004?09 51
Table 25: Spreadable fats, Pakistan, value forecast by segment ($m), 2009?14 52
Table 26: Spreadable fats, Pakistan, volume by segment (kg, million), 2004?09 54
Table 27: Spreadable fats, Pakistan, volume forecast by segment (kg, million), 2009?14 55
Table 28: Spreadable fats, Pakistan, brand share by value (%), 2008?09 57
Table 29: Spreadable fats, Pakistan, value by brand (PKRm), 2008?09 57
Table 30: Spreadable fats, Pakistan, company share by value (%), 2008?09 59
Table 31: Spreadable fats, Pakistan, value by company (PKRm), 2008?09 59
Table 32: Spreadable fats, Pakistan, distribution channels by value (%), 2008?09 60
Table 33: Spreadable fats, Pakistan, value by distribution channel (PKRm), 2008?09 60
Table 34: Spreadable fats, Pakistan, expenditure per capita (PKR), 2004?09 62
Table 35: Spreadable fats, Pakistan, forecast expenditure per capita (PKR), 2009?14 62
Table 36: Spreadable fats, Pakistan, expenditure per capita ($), 2004?09 63
Table 37: Spreadable fats, Pakistan, forecast expenditure per capita ($), 2009?14 63
Table 38: Spreadable fats, Pakistan, consumption per capita (kg), 2004?09 64
Table 39: Spreadable fats, Pakistan, forecast consumption per capita (kg), 2009?14 64
Table 40: Soy products, Pakistan, value by segment (PKRm), 2004?09 65
Table 41: Soy products, Pakistan, value forecast by segment (PKRm), 2009?14 66
Table 42: Soy products, Pakistan, value by segment ($m), 2004?09 68
Table 43: Soy products, Pakistan, value forecast by segment ($m), 2009?14 68
Table 44: Soy products, Pakistan, volume by segment (kg/liters, million), 2004?09 70
Table 45: Soy products, Pakistan, volume forecast by segment (kg/liters, million), 2009?14 71
Table 46: Soy products, Pakistan, brand share by value (%), 2008?09 73
Table 47: Soy products, Pakistan, value by brand (PKRm), 2008?09 73
Table 48: Soy products, Pakistan, company share by value (%), 2008?09 74
Table 49: Soy products, Pakistan, value by company (PKRm), 2008?09 74
Table 50: Soy products, Pakistan, distribution channels by value (%), 2008?09 75
Table 51: Soy products, Pakistan, value by distribution channel (PKRm), 2008?09 75
Table 52: Soy products, Pakistan, expenditure per capita (PKR), 2004?09 77
Table 53: Soy products, Pakistan, forecast expenditure per capita (PKR), 2009?14 77
Table 54: Soy products, Pakistan, expenditure per capita ($), 2004?09 78
Table 55: Soy products, Pakistan, forecast expenditure per capita ($), 2009?14 78
Table 56: Soy products, Pakistan, consumption per capita (kg/liters), 2004?09 79
Table 57: Soy products, Pakistan, forecast consumption per capita (kg/liters), 2009?14 79
Table 58: Cheese, Pakistan, value by segment (PKRm), 2004?09 80
Table 59: Cheese, Pakistan, value forecast by segment (PKRm), 2009?14 81
Table 60: Cheese, Pakistan, value by segment ($m), 2004?09 83
Table 61: Cheese, Pakistan, value forecast by segment ($m), 2009?14 83
Table 62: Cheese, Pakistan, volume by segment (kg, million), 2004?09 85
Table 63: Cheese, Pakistan, volume forecast by segment (kg, million), 2009?14 86
Table 64: Cheese, Pakistan, brand share by value (%), 2008?09 88
Table 65: Cheese, Pakistan, value by brand (PKRm), 2008?09 88
Table 66: Cheese, Pakistan, company share by value (%), 2008?09 90
Table 67: Cheese, Pakistan, value by company (PKRm), 2008?09 90
Table 68: Cheese, Pakistan, distribution channels by value (%), 2008?09 91
Table 69: Cheese, Pakistan, value by distribution channel (PKRm), 2008?09 91
Table 70: Cheese, Pakistan, expenditure per capita (PKR), 2004?09 93
Table 71: Cheese, Pakistan, forecast expenditure per capita (PKR), 2009?14 93
Table 72: Cheese, Pakistan, expenditure per capita ($), 2004?09 94
Table 73: Cheese, Pakistan, forecast expenditure per capita ($), 2009?14 94
Table 74: Cheese, Pakistan, consumption per capita (kg), 2004?09 95
Table 75: Cheese, Pakistan, forecast consumption per capita (kg), 2009?14 95
Table 76: Cream, Pakistan, value (PKRm), 2004?09 96
Table 77: Cream, Pakistan, value forecast (PKRm), 2009?14 97
Table 78: Cream, Pakistan, value ($m), 2004?09 98
Table 79: Cream, Pakistan, value forecast ($m), 2009?14 98
Table 80: Cream, Pakistan, volume (liters, million), 2004?09 99
Table 81: Cream, Pakistan, volume forecast (liters, million), 2009?14 99
Table 82: Cream, Pakistan, brand share by value (%), 2008?09 101
Table 83: Cream, Pakistan, value by brand (PKRm), 2008?09 101
Table 84: Cream, Pakistan, company share by value (%), 2008?09 103
Table 85: Cream, Pakistan, value by company (PKRm), 2008?09 103
Table 86: Cream, Pakistan, distribution channels by value (%), 2008?09 104
Table 87: Cream, Pakistan, value by distribution channel (PKRm), 2008?09 104
Table 88: Cream, Pakistan, expenditure per capita (PKR), 2004?09 106
Table 89: Cream, Pakistan, forecast expenditure per capita (PKR), 2009?14 106
Table 90: Cream, Pakistan, expenditure per capita ($), 2004?09 107
Table 91: Cream, Pakistan, forecast expenditure per capita ($), 2009?14 107
Table 92: Cream, Pakistan, consumption per capita (liters), 2004?09 108
Table 93: Cream, Pakistan, forecast consumption per capita (liters), 2009?14 108
Table 94: Milk, Pakistan, value by segment (PKRm), 2004?09 109
Table 95: Milk, Pakistan, value forecast by segment (PKRm), 2009?14 110
Table 96: Milk, Pakistan, value by segment ($m), 2004?09 112
Table 97: Milk, Pakistan, value forecast by segment ($m), 2009?14 113
Table 98: Milk, Pakistan, volume by segment (kg/liters, million), 2004?09 115
Table 99: Milk, Pakistan, volume forecast by segment (kg/liters, million), 2009?14 116
Table 100: Milk, Pakistan, brand share by value (%), 2008?09 118
Table 101: Milk, Pakistan, value by brand (PKRm), 2008?09 118
Table 102: Milk, Pakistan, company share by value (%), 2008?09 120
Table 103: Milk, Pakistan, value by company (PKRm), 2008?09 120
Table 104: Milk, Pakistan, distribution channels by value (%), 2008?09 121
Table 105: Milk, Pakistan, value by distribution channel (PKRm), 2008?09 121
Table 106: Milk, Pakistan, expenditure per capita (PKR), 2004?09 123
Table 107: Milk, Pakistan, forecast expenditure per capita (PKR), 2009?14 124
Table 108: Milk, Pakistan, expenditure per capita ($), 2004?09 125
Table 109: Milk, Pakistan, forecast expenditure per capita ($), 2009?14 126
Table 110: Milk, Pakistan, consumption per capita (kg/liters), 2004?09 127
Table 111: Milk, Pakistan, forecast consumption per capita (kg/liters), 2009?14 128
Table 112: Yogurt, Pakistan, value by segment (PKRm), 2004?09 129
Table 113: Yogurt, Pakistan, value forecast by segment (PKRm), 2009?14 130
Table 114: Yogurt, Pakistan, value by segment ($m), 2004?09 132
Table 115: Yogurt, Pakistan, value forecast by segment ($m), 2009?14 132
Table 116: Yogurt, Pakistan, volume by segment (kg, million), 2004?09 134
Table 117: Yogurt, Pakistan, volume forecast by segment (kg, million), 2009?14 135
Table 118: Yogurt, Pakistan, brand share by value (%), 2008?09 137
Table 119: Yogurt, Pakistan, value by brand (PKRm), 2008?09 137
Table 120: Yogurt, Pakistan, company share by value (%), 2008?09 139
Table 121: Yogurt, Pakistan, value by company (PKRm), 2008?09 139
Table 122: Yogurt, Pakistan, distribution channels by value (%), 2008?09 140
Table 123: Yogurt, Pakistan, value by distribution channel (PKRm), 2008?09 140
Table 124: Yogurt, Pakistan, expenditure per capita (PKR), 2004?09 142
Table 125: Yogurt, Pakistan, forecast expenditure per capita (PKR), 2009?14 142
Table 126: Yogurt, Pakistan, expenditure per capita ($), 2004?09 143
Table 127: Yogurt, Pakistan, forecast expenditure per capita ($), 2009?14 143
Table 128: Yogurt, Pakistan, consumption per capita (kg), 2004?09 144
Table 129: Yogurt, Pakistan, forecast consumption per capita (kg), 2009?14 144
Table 130: Global dairy food market value, 2009 145
Table 131: Global dairy food market split (value terms ($m), 2009), top five countries 148
Table 132: Global dairy food market volume, 2009 149
Table 133: Global dairy food market split (volume terms, 2009), top five countries 152
Table 134: Leading players, top five countries 153
Table 135: Pakistan dairy food new product launches reports, by company (top five companies), 2009 154
Table 136: Pakistan dairy food new product launches SKUs, by company (top five companies), 2009 154
Table 137: Pakistan dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 155
Table 138: Pakistan dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 155
Table 139: Pakistan dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 156
Table 140: Pakistan dairy food new product launches - recent five launches (2009) 156
Table 141: Pakistan population, by age group, 2004?09 (millions) 157
Table 142: Pakistan population forecast, by age group, 2009?14 (millions) 158
Table 143: Pakistan population, by gender, 2004?09 (millions) 158
Table 144: Pakistan population forecast, by gender, 2009?14 (millions) 159
Table 145: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 159
Table 146: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 159
Table 147: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 160
Table 148: Pakistan consumer price index, 2004?09 (2000=100) 160


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