Dairy Food in Pakistan - Market Forecast & Consumer Demographics

Synopsis
Dairy Food in Pakistan – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dairy food industry in Pakistan.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Pakistani dairy food products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The dairy food market consists of the sale of spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt.
• Market overview & forecast – overall Pakistan dairy food market value and volume data split by category
• Market shares –company share, brand share and distribution share for the dairy food market in Pakistan
• Dairy food consumption and usage demographics –analysis of Consumer Demographics in the Pakistani dairy food market

Highlights
• In Pakistan, 0-14 age group accounted for 31.8% share of the total dairy food consumption in 2008.
• In Pakistan, rural consumers accounted for 66% of the total dairy food consumption in 2008.
• In Pakistan, 0-14 age group accounted for 28.2% share of the total spreadable fats consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the dairy food market in Pakistan
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Pakistani dairy food products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 PAKISTANI DAIRY FOOD MARKET OVERVIEW & FORECAST 14
Value analysis (Pakistan Rupee), 2004?09 14
Value analysis (Pakistan Rupee), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 18
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 PAKISTANI DAIRY FOOD MARKET SHARES 22
Company and brand share analysis 22
Distribution analysis 26
Chapter 4 PAKISTANI DAIRY FOOD MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 28
Dairy food–consumer demographics 28
Spreadable fats–consumer demographics 38
Soy products–consumer demographics 48
Cheese–consumer demographics 58
Cream–consumer demographics 68
Milk–consumer demographics 78
Yogurt–consumer demographics 88
Chapter 5 RESEARCH METHODOLOGY 98
Methodology overview 98
Secondary research 99
Market modeling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
Primary research 101
Data finalization 102
Ongoing research 102
Chapter 6 APPENDIX 103
Future readings 103
How to contact experts in your industry 103
Disclaimer 103


LIST OF FIGURES
Figure 1: Dairy food, Pakistan, value by category (PKRm), 2004?14 16
Figure 2: Dairy food, Pakistan, volume by category (kg/liters, million), 2004?14 21
Figure 3: Dairy food, Pakistan, company share by value (%), 2008?09 24
Figure 4: Dairy food, Pakistan, distribution channels by value (%), 2008?09 27
Figure 5: Dairy food, Pakistan, consumption by age group, % of total market value, 2008 28
Figure 6: Dairy food, Pakistan, consumption by gender, % of total market value, 2008 30
Figure 7: Dairy food, Pakistan, consumption by income, % of total market value, 2008 32
Figure 8: Dairy food, Pakistan, consumption by urban/rural, % of total market value, 2008 34
Figure 9: Dairy food, Pakistan, consumption by status, % of total market value, 2008 36
Figure 10: Spreadable fats, Pakistan, consumption by age group, % of total market value, 2008 38
Figure 11: Spreadable fats, Pakistan, consumption by gender, % of total market value, 2008 40
Figure 12: Spreadable fats, Pakistan, consumption by income, % of total market value, 2008 42
Figure 13: Spreadable fats, Pakistan, consumption by urban/rural, % of total market value, 2008 44
Figure 14: Spreadable fats, Pakistan, consumption by status, % of total market value, 2008 46
Figure 15: Soy products, Pakistan, consumption by age group, % of total market value, 2008 48
Figure 16: Soy products, Pakistan, consumption by gender, % of total market value, 2008 50
Figure 17: Soy products, Pakistan, consumption by income, % of total market value, 2008 52
Figure 18: Soy products, Pakistan, consumption by urban/rural, % of total market value, 2008 54
Figure 19: Soy products, Pakistan, consumption by status, % of total market value, 2008 56
Figure 20: Cheese, Pakistan, consumption by age group, % of total market value, 2008 58
Figure 21: Cheese, Pakistan, consumption by gender, % of total market value, 2008 60
Figure 22: Cheese, Pakistan, consumption by income, % of total market value, 2008 62
Figure 23: Cheese, Pakistan, consumption by urban/rural, % of total market value, 2008 64
Figure 24: Cheese, Pakistan, consumption by status, % of total market value, 2008 66
Figure 25: Cream, Pakistan, consumption by age group, % of total market value, 2008 68
Figure 26: Cream, Pakistan, consumption by gender, % of total market value, 2008 70
Figure 27: Cream, Pakistan, consumption by income, % of total market value, 2008 72
Figure 28: Cream, Pakistan, consumption by urban/rural, % of total market value, 2008 74
Figure 29: Cream, Pakistan, consumption by status, % of total market value, 2008 76
Figure 30: Milk, Pakistan, consumption by age group, % of total market value, 2008 78
Figure 31: Milk, Pakistan, consumption by gender, % of total market value, 2008 80
Figure 32: Milk, Pakistan, consumption by income, % of total market value, 2008 82
Figure 33: Milk, Pakistan, consumption by urban/rural, % of total market value, 2008 84
Figure 34: Milk, Pakistan, consumption by status, % of total market value, 2008 86
Figure 35: Yogurt, Pakistan, consumption by age group, % of total market value, 2008 88
Figure 36: Yogurt, Pakistan, consumption by gender, % of total market value, 2008 90
Figure 37: Yogurt, Pakistan, consumption by income, % of total market value, 2008 92
Figure 38: Yogurt, Pakistan, consumption by urban/rural, % of total market value, 2008 94
Figure 39: Yogurt, Pakistan, consumption by status, % of total market value, 2008 96
Figure 40: Annual data review process 99


LIST OF TABLES
Table 1: Dairy food category definitions 4
Table 2: Dairy food distribution channels 5
Table 3: Dairy food, Pakistan, value by category (PKRm), 2004?09 14
Table 4: Dairy food, Pakistan, value forecast by category (PKRm), 2009?14 15
Table 5: Dairy food, Pakistan, value by category ($m), 2004?09 17
Table 6: Dairy food, Pakistan, value forecast by category ($m), 2009?14 18
Table 7: Dairy food, Pakistan, volume by category (kg/liters, million), 2004?09 19
Table 8: Dairy food, Pakistan, volume forecast by category (kg/liters, million), 2009?14 20
Table 9: Dairy food, Pakistan, brand share by value (%), 2008?09 22
Table 10: Dairy food, Pakistan, value by brand (PKRm), 2008?09 23
Table 11: Dairy food, Pakistan, company share by value (%), 2008?09 25
Table 12: Dairy food, Pakistan, value by company (PKRm), 2008?09 25
Table 13: Dairy food, Pakistan, distribution channels by value (%), 2008?09 26
Table 14: Dairy food, Pakistan, value by distribution channel (PKRm), 2008?09 26
Table 15: Dairy food, Pakistan, consumption by age group, value ($m), 2004?08 29
Table 16: Dairy food, Pakistan, consumption by age group, % of total market value, 2004?08 29
Table 17: Dairy food, Pakistan, consumption by gender, value ($m), 2004–08 31
Table 18: Dairy food, Pakistan, consumption by gender, % of total market value, 2004–08 31
Table 19: Dairy food, Pakistan, consumption by income, value ($m), 2004–08 33
Table 20: Dairy food, Pakistan, consumption by income, % of total market value, 2004–08 33
Table 21: Dairy food, Pakistan, consumption by urban/rural, value ($m), 2004–08 35
Table 22: Dairy food, Pakistan, consumption by urban/rural, % of total market value, 2004–08 35
Table 23: Dairy food, Pakistan, consumption by status, value ($m), 2004–08 37
Table 24: Dairy food, Pakistan, consumption by status, % of total market value, 2004–08 37
Table 25: Spreadable fats, Pakistan, consumption by age group, value ($m), 2004?08 39
Table 26: Spreadable fats, Pakistan, consumption by age group, % of total market value, 2004?08 39
Table 27: Spreadable fats, Pakistan, consumption by gender, value ($m), 2004–08 41
Table 28: Spreadable fats, Pakistan, consumption by gender, % of total market value, 2004–08 41
Table 29: Spreadable fats, Pakistan, consumption by income, value ($m), 2004–08 43
Table 30: Spreadable fats, Pakistan, consumption by income, % of total market value, 2004–08 43
Table 31: Spreadable fats, Pakistan, consumption by urban/rural, value ($m), 2004–08 45
Table 32: Spreadable fats, Pakistan, consumption by urban/rural, % of total market value, 2004–08 45
Table 33: Spreadable fats, Pakistan, consumption by status, value ($m), 2004–08 47
Table 34: Spreadable fats, Pakistan, consumption by status, % of total market value, 2004–08 47
Table 35: Soy products, Pakistan, consumption by age group, value ($m), 2004?08 49
Table 36: Soy products, Pakistan, consumption by age group, % of total market value, 2004?08 49
Table 37: Soy products, Pakistan, consumption by gender, value ($m), 2004–08 51
Table 38: Soy products, Pakistan, consumption by gender, % of total market value, 2004–08 51
Table 39: Soy products, Pakistan, consumption by income, value ($m), 2004–08 53
Table 40: Soy products, Pakistan, consumption by income, % of total market value, 2004–08 53
Table 41: Soy products, Pakistan, consumption by urban/rural, value ($m), 2004–08 55
Table 42: Soy products, Pakistan, consumption by urban/rural, % of total market value, 2004–08 55
Table 43: Soy products, Pakistan, consumption by status, value ($m), 2004–08 57
Table 44: Soy products, Pakistan, consumption by status, % of total market value, 2004–08 57
Table 45: Cheese, Pakistan, consumption by age group, value ($m), 2004?08 59
Table 46: Cheese, Pakistan, consumption by age group, % of total market value, 2004?08 59
Table 47: Cheese, Pakistan, consumption by gender, value ($m), 2004–08 61
Table 48: Cheese, Pakistan, consumption by gender, % of total market value, 2004–08 61
Table 49: Cheese, Pakistan, consumption by income, value ($m), 2004–08 63
Table 50: Cheese, Pakistan, consumption by income, % of total market value, 2004–08 63
Table 51: Cheese, Pakistan, consumption by urban/rural, value ($m), 2004–08 65
Table 52: Cheese, Pakistan, consumption by urban/rural, % of total market value, 2004–08 65
Table 53: Cheese, Pakistan, consumption by status, value ($m), 2004–08 67
Table 54: Cheese, Pakistan, consumption by status, % of total market value, 2004–08 67
Table 55: Cream, Pakistan, consumption by age group, value ($m), 2004?08 69
Table 56: Cream, Pakistan, consumption by age group, % of total market value, 2004?08 69
Table 57: Cream, Pakistan, consumption by gender, value ($m), 2004–08 71
Table 58: Cream, Pakistan, consumption by gender, % of total market value, 2004–08 71
Table 59: Cream, Pakistan, consumption by income, value ($m), 2004–08 73
Table 60: Cream, Pakistan, consumption by income, % of total market value, 2004–08 73
Table 61: Cream, Pakistan, consumption by urban/rural, value ($m), 2004–08 75
Table 62: Cream, Pakistan, consumption by urban/rural, % of total market value, 2004–08 75
Table 63: Cream, Pakistan, consumption by status, value ($m), 2004–08 77
Table 64: Cream, Pakistan, consumption by status, % of total market value, 2004–08 77
Table 65: Milk, Pakistan, consumption by age group, value ($m), 2004?08 79
Table 66: Milk, Pakistan, consumption by age group, % of total market value, 2004?08 79
Table 67: Milk, Pakistan, consumption by gender, value ($m), 2004–08 81
Table 68: Milk, Pakistan, consumption by gender, % of total market value, 2004–08 81
Table 69: Milk, Pakistan, consumption by income, value ($m), 2004–08 83
Table 70: Milk, Pakistan, consumption by income, % of total market value, 2004–08 83
Table 71: Milk, Pakistan, consumption by urban/rural, value ($m), 2004–08 85
Table 72: Milk, Pakistan, consumption by urban/rural, % of total market value, 2004–08 85
Table 73: Milk, Pakistan, consumption by status, value ($m), 2004–08 87
Table 74: Milk, Pakistan, consumption by status, % of total market value, 2004–08 87
Table 75: Yogurt, Pakistan, consumption by age group, value ($m), 2004?08 89
Table 76: Yogurt, Pakistan, consumption by age group, % of total market value, 2004?08 89
Table 77: Yogurt, Pakistan, consumption by gender, value ($m), 2004–08 91
Table 78: Yogurt, Pakistan, consumption by gender, % of total market value, 2004–08 91
Table 79: Yogurt, Pakistan, consumption by income, value ($m), 2004–08 93
Table 80: Yogurt, Pakistan, consumption by income, % of total market value, 2004–08 93
Table 81: Yogurt, Pakistan, consumption by urban/rural, value ($m), 2004–08 95
Table 82: Yogurt, Pakistan, consumption by urban/rural, % of total market value, 2004–08 95
Table 83: Yogurt, Pakistan, consumption by status, value ($m), 2004–08 97
Table 84: Yogurt, Pakistan, consumption by status, % of total market value, 2004–08 97


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