Dairy Food in Poland to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: soy products 4
Summary category level: cheese 5
Summary category level: chilled desserts 6
Summary category level: cream 7
Summary category level: milk 8
Summary category level: fromage frais 9
Summary category level: yogurt 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Polish Zloty), 2004?09 31
Value analysis (Polish Zloty), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 40
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Leading Company Profile 55
Groupe Danone 55
Chapter 5 Category Analysis: Spreadable Fats 57
Value analysis (Polish Zloty), 2004?09 57
Value analysis (Polish Zloty), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 66
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Soy Products 75
Value analysis (Polish Zloty), 2004?09 75
Value analysis (Polish Zloty), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 7 Category Analysis: Cheese 92
Value analysis (Polish Zloty), 2004?09 92
Value analysis (Polish Zloty), 2009?14 93
Value analysis (US dollars), 2004?09 95
Value analysis (US dollars), 2009?14 95
Volume analysis, 2004?09 97
Volume analysis, 2009?14 98
Company and brand share analysis 100
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 Category Analysis: Chilled Desserts 109
Value analysis (Polish Zloty), 2004?09 109
Value analysis (Polish Zloty), 2009?14 110
Value analysis (US dollars), 2004?09 111
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis: Cream 122
Value analysis (Polish Zloty), 2004?09 122
Value analysis (Polish Zloty), 2009?14 123
Value analysis (US dollars), 2004?09 124
Value analysis (US dollars), 2009?14 124
Volume analysis, 2004?09 125
Volume analysis, 2009?14 126
Company and brand share analysis 127
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Category Analysis: Milk 135
Value analysis (Polish Zloty), 2004?09 135
Value analysis (Polish Zloty), 2009?14 136
Value analysis (US dollars), 2004?09 138
Value analysis (US dollars), 2009?14 139
Volume analysis, 2004?09 141
Volume analysis, 2009?14 142
Company and brand share analysis 144
Distribution analysis 147
Expenditure and consumption per capita 149
Chapter 11 Category Analysis: Fromage Frais 155
Value analysis (Polish Zloty), 2004?09 155
Value analysis (Polish Zloty), 2009?14 156
Value analysis (US dollars), 2004?09 157
Value analysis (US dollars), 2009?14 157
Volume analysis, 2004?09 158
Volume analysis, 2009?14 159
Company and brand share analysis 160
Distribution analysis 163
Expenditure and consumption per capita 165
Chapter 12 Category Analysis: Yogurt 168
Value analysis (Polish Zloty), 2004?09 168
Value analysis (Polish Zloty), 2009?14 169
Value analysis (US dollars), 2004?09 171
Value analysis (US dollars), 2009?14 171
Volume analysis, 2004?09 173
Volume analysis, 2009?14 174
Company and brand share analysis 176
Distribution analysis 179
Expenditure and consumption per capita 181
Chapter 13 Country Comparison 184
Value 184
Volume 188
Market share 192
Chapter 14 New Product Development 193
Product launches over time 193
Recent product launches 195
Chapter 15 Macroeconomic Profile 196
Macroeconomic Indicators 196
Chapter 16 Research Methodology 201
Methodology overview 201
Secondary research 202
Market modeling 203
Creating an initial data model 203
Revising the initial data model 203
Creating a final estimate 204
Creating demographic value splits 204
Primary research 204
Data finalization 205
Ongoing research 205
Chapter 17 Appendix 206
Future readings 206
How to contact experts in your industry 206
Disclaimer 206

LIST OF FIGURES
Figure 1: Dairy food, Poland, value by category (PLNm), 2004?14 33
Figure 2: Dairy food, Poland, category growth comparison, by value, 2004?14 36
Figure 3: Dairy food, Poland, volume by category (kg/liters, million), 2004?14 39
Figure 4: Dairy food, Poland, category growth comparison, by volume, 2004?14 39
Figure 5: Dairy food, Poland, company share by value (%), 2008?09 44
Figure 6: Dairy food, Poland, distribution channels by value (%), 2008?09 48
Figure 7: Spreadable fats, Poland, value by segment (PLNm), 2004?14 59
Figure 8: Spreadable fats, Poland, category growth comparison, by value, 2004?14 62
Figure 9: Spreadable fats, Poland, volume by segment (kg, million), 2004?14 65
Figure 10: Spreadable fats, Poland, category growth comparison, by volume, 2004?14 65
Figure 11: Spreadable fats, Poland, company share by value (%), 2008?09 68
Figure 12: Spreadable fats, Poland, distribution channels by value (%), 2008?09 71
Figure 13: Soy products, Poland, value by segment (PLNm), 2004?14 77
Figure 14: Soy products, Poland, category growth comparison, by value, 2004?14 79
Figure 15: Soy products, Poland, volume by segment (kg/liters, million), 2004?14 82
Figure 16: Soy products, Poland, category growth comparison, by volume, 2004?14 83
Figure 17: Soy products, Poland, company share by value (%), 2008?09 85
Figure 18: Soy products, Poland, distribution channels by value (%), 2008?09 88
Figure 19: Cheese, Poland, value by segment (PLNm), 2004?14 94
Figure 20: Cheese, Poland, category growth comparison, by value, 2004?14 96
Figure 21: Cheese, Poland, volume by segment (kg, million), 2004?14 99
Figure 22: Cheese, Poland, category growth comparison, by volume, 2004?14 99
Figure 23: Cheese, Poland, company share by value (%), 2008?09 102
Figure 24: Cheese, Poland, distribution channels by value (%), 2008?09 105
Figure 25: Chilled desserts, Poland, value (PLNm), 2004?14 110
Figure 26: Chilled desserts, Poland, volume (kg, million), 2004?14 113
Figure 27: Chilled desserts, Poland, company share by value (%), 2008?09 115
Figure 28: Chilled desserts, Poland, distribution channels by value (%), 2008?09 118
Figure 29: Cream, Poland, value (PLNm), 2004?14 123
Figure 30: Cream, Poland, volume (liters, million), 2004?14 126
Figure 31: Cream, Poland, company share by value (%), 2008?09 128
Figure 32: Cream, Poland, distribution channels by value (%), 2008?09 131
Figure 33: Milk, Poland, value by segment (PLNm), 2004?14 137
Figure 34: Milk, Poland, category growth comparison, by value, 2004?14 140
Figure 35: Milk, Poland, volume by segment (kg/liters, million), 2004?14 143
Figure 36: Milk, Poland, category growth comparison, by volume, 2004?14 143
Figure 37: Milk, Poland, company share by value (%), 2008?09 145
Figure 38: Milk, Poland, distribution channels by value (%), 2008?09 148
Figure 39: Fromage frais, Poland, value (PLNm), 2004?14 156
Figure 40: Fromage frais, Poland, volume (kg, million), 2004?14 159
Figure 41: Fromage frais, Poland, company share by value (%), 2008?09 161
Figure 42: Fromage frais, Poland, distribution channels by value (%), 2008?09 164
Figure 43: Yogurt, Poland, value by segment (PLNm), 2004?14 170
Figure 44: Yogurt, Poland, category growth comparison, by value, 2004?14 172
Figure 45: Yogurt, Poland, volume by segment (kg, million), 2004?14 175
Figure 46: Yogurt, Poland, category growth comparison, by volume, 2004?14 175
Figure 47: Yogurt, Poland, company share by value (%), 2008?09 177
Figure 48: Yogurt, Poland, distribution channels by value (%), 2008?09 180
Figure 49: Global dairy food market split (value terms, 2009), top five countries 185
Figure 50: Global dairy food market value, 2004–09, top five countries 187
Figure 51: Global dairy food market split (volume terms, 2009), top five countries 189
Figure 52: Global dairy food market volume, 2004–09, top five countries 191
Figure 53: Annual data review process 202

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, Poland, value by category (PLNm), 2004?09 31
Table 4: Dairy food, Poland, value forecast by category (PLNm), 2009?14 32
Table 5: Dairy food, Poland, value by category ($m), 2004?09 34
Table 6: Dairy food, Poland, value forecast by category ($m), 2009?14 35
Table 7: Dairy food, Poland, volume by category (kg/liters, million), 2004?09 37
Table 8: Dairy food, Poland, volume forecast by category (kg/liters, million), 2009?14 38
Table 9: Dairy food, Poland, brand share by value (%), 2008?09 40
Table 10: Dairy food, Poland, value by brand (PLNm), 2008?09 42
Table 11: Dairy food, Poland, company share by value (%), 2008?09 45
Table 12: Dairy food, Poland, value by company (PLNm), 2008?09 46
Table 13: Dairy food, Poland, distribution channels by value (%), 2008?09 47
Table 14: Dairy food, Poland, value by distribution channel (PLNm), 2008?09 47
Table 15: Dairy food, Poland, expenditure per capita (PLN), 2004?09 49
Table 16: Dairy food, Poland, forecast expenditure per capita (PLN), 2009?14 50
Table 17: Dairy food, Poland, expenditure per capita ($), 2004?09 51
Table 18: Dairy food, Poland, forecast expenditure per capita ($), 2009?14 52
Table 19: Dairy food, Poland, consumption per capita (kg/liters), 2004?09 53
Table 20: Dairy food, Poland, forecast consumption per capita (kg/liters), 2009?14 54
Table 21: Groupe Danone key facts 55
Table 22: Spreadable fats, Poland, value by segment (PLNm), 2004?09 57
Table 23: Spreadable fats, Poland, value forecast by segment (PLNm), 2009?14 58
Table 24: Spreadable fats, Poland, value by segment ($m), 2004?09 60
Table 25: Spreadable fats, Poland, value forecast by segment ($m), 2009?14 61
Table 26: Spreadable fats, Poland, volume by segment (kg, million), 2004?09 63
Table 27: Spreadable fats, Poland, volume forecast by segment (kg, million), 2009?14 64
Table 28: Spreadable fats, Poland, brand share by value (%), 2008?09 66
Table 29: Spreadable fats, Poland, value by brand (PLNm), 2008?09 67
Table 30: Spreadable fats, Poland, company share by value (%), 2008?09 69
Table 31: Spreadable fats, Poland, value by company (PLNm), 2008?09 69
Table 32: Spreadable fats, Poland, distribution channels by value (%), 2008?09 70
Table 33: Spreadable fats, Poland, value by distribution channel (PLNm), 2008?09 70
Table 34: Spreadable fats, Poland, expenditure per capita (PLN), 2004?09 72
Table 35: Spreadable fats, Poland, forecast expenditure per capita (PLN), 2009?14 72
Table 36: Spreadable fats, Poland, expenditure per capita ($), 2004?09 73
Table 37: Spreadable fats, Poland, forecast expenditure per capita ($), 2009?14 73
Table 38: Spreadable fats, Poland, consumption per capita (kg), 2004?09 74
Table 39: Spreadable fats, Poland, forecast consumption per capita (kg), 2009?14 74
Table 40: Soy products, Poland, value by segment (PLNm), 2004?09 75
Table 41: Soy products, Poland, value forecast by segment (PLNm), 2009?14 76
Table 42: Soy products, Poland, value by segment ($m), 2004?09 78
Table 43: Soy products, Poland, value forecast by segment ($m), 2009?14 78
Table 44: Soy products, Poland, volume by segment (kg/liters, million), 2004?09 80
Table 45: Soy products, Poland, volume forecast by segment (kg/liters, million), 2009?14 81
Table 46: Soy products, Poland, brand share by value (%), 2008?09 84
Table 47: Soy products, Poland, value by brand (PLNm), 2008?09 84
Table 48: Soy products, Poland, company share by value (%), 2008?09 86
Table 49: Soy products, Poland, value by company (PLNm), 2008?09 86
Table 50: Soy products, Poland, distribution channels by value (%), 2008?09 87
Table 51: Soy products, Poland, value by distribution channel (PLNm), 2008?09 87
Table 52: Soy products, Poland, expenditure per capita (PLN), 2004?09 89
Table 53: Soy products, Poland, forecast expenditure per capita (PLN), 2009?14 89
Table 54: Soy products, Poland, expenditure per capita ($), 2004?09 90
Table 55: Soy products, Poland, forecast expenditure per capita ($), 2009?14 90
Table 56: Soy products, Poland, consumption per capita (kg/liters), 2004?09 91
Table 57: Soy products, Poland, forecast consumption per capita (kg/liters), 2009?14 91
Table 58: Cheese, Poland, value by segment (PLNm), 2004?09 92
Table 59: Cheese, Poland, value forecast by segment (PLNm), 2009?14 93
Table 60: Cheese, Poland, value by segment ($m), 2004?09 95
Table 61: Cheese, Poland, value forecast by segment ($m), 2009?14 95
Table 62: Cheese, Poland, volume by segment (kg, million), 2004?09 97
Table 63: Cheese, Poland, volume forecast by segment (kg, million), 2009?14 98
Table 64: Cheese, Poland, brand share by value (%), 2008?09 100
Table 65: Cheese, Poland, value by brand (PLNm), 2008?09 101
Table 66: Cheese, Poland, company share by value (%), 2008?09 103
Table 67: Cheese, Poland, value by company (PLNm), 2008?09 103
Table 68: Cheese, Poland, distribution channels by value (%), 2008?09 104
Table 69: Cheese, Poland, value by distribution channel (PLNm), 2008?09 104
Table 70: Cheese, Poland, expenditure per capita (PLN), 2004?09 106
Table 71: Cheese, Poland, forecast expenditure per capita (PLN), 2009?14 106
Table 72: Cheese, Poland, expenditure per capita ($), 2004?09 107
Table 73: Cheese, Poland, forecast expenditure per capita ($), 2009?14 107
Table 74: Cheese, Poland, consumption per capita (kg), 2004?09 108
Table 75: Cheese, Poland, forecast consumption per capita (kg), 2009?14 108
Table 76: Chilled desserts, Poland, value (PLNm), 2004?09 109
Table 77: Chilled desserts, Poland, value forecast (PLNm), 2009?14 110
Table 78: Chilled desserts, Poland, value ($m), 2004?09 111
Table 79: Chilled desserts, Poland, value forecast ($m), 2009?14 111
Table 80: Chilled desserts, Poland, volume (kg, million), 2004?09 112
Table 81: Chilled desserts, Poland, volume forecast (kg, million), 2009?14 113
Table 82: Chilled desserts, Poland, brand share by value (%), 2008?09 114
Table 83: Chilled desserts, Poland, value by brand (PLNm), 2008?09 114
Table 84: Chilled desserts, Poland, company share by value (%), 2008?09 116
Table 85: Chilled desserts, Poland, value by company (PLNm), 2008?09 116
Table 86: Chilled desserts, Poland, distribution channels by value (%), 2008?09 117
Table 87: Chilled desserts, Poland, value by distribution channel (PLNm), 2008?09 117
Table 88: Chilled desserts, Poland, expenditure per capita (PLN), 2004?09 119
Table 89: Chilled desserts, Poland, forecast expenditure per capita (PLN), 2009?14 119
Table 90: Chilled desserts, Poland, expenditure per capita ($), 2004?09 120
Table 91: Chilled desserts, Poland, forecast expenditure per capita ($), 2009?14 120
Table 92: Chilled desserts, Poland, consumption per capita (kg), 2004?09 121
Table 93: Chilled desserts, Poland, forecast consumption per capita (kg), 2009?14 121
Table 94: Cream, Poland, value (PLNm), 2004?09 122
Table 95: Cream, Poland, value forecast (PLNm), 2009?14 123
Table 96: Cream, Poland, value ($m), 2004?09 124
Table 97: Cream, Poland, value forecast ($m), 2009?14 124
Table 98: Cream, Poland, volume (liters, million), 2004?09 125
Table 99: Cream, Poland, volume forecast (liters, million), 2009?14 126
Table 100: Cream, Poland, brand share by value (%), 2008?09 127
Table 101: Cream, Poland, value by brand (PLNm), 2008?09 127
Table 102: Cream, Poland, company share by value (%), 2008?09 129
Table 103: Cream, Poland, value by company (PLNm), 2008?09 129
Table 104: Cream, Poland, distribution channels by value (%), 2008?09 130
Table 105: Cream, Poland, value by distribution channel (PLNm), 2008?09 130
Table 106: Cream, Poland, expenditure per capita (PLN), 2004?09 132
Table 107: Cream, Poland, forecast expenditure per capita (PLN), 2009?14 132
Table 108: Cream, Poland, expenditure per capita ($), 2004?09 133
Table 109: Cream, Poland, forecast expenditure per capita ($), 2009?14 133
Table 110: Cream, Poland, consumption per capita (liters), 2004?09 134
Table 111: Cream, Poland, forecast consumption per capita (liters), 2009?14 134
Table 112: Milk, Poland, value by segment (PLNm), 2004?09 135
Table 113: Milk, Poland, value forecast by segment (PLNm), 2009?14 136
Table 114: Milk, Poland, value by segment ($m), 2004?09 138
Table 115: Milk, Poland, value forecast by segment ($m), 2009?14 139
Table 116: Milk, Poland, volume by segment (kg/liters, million), 2004?09 141
Table 117: Milk, Poland, volume forecast by segment (kg/liters, million), 2009?14 142
Table 118: Milk, Poland, brand share by value (%), 2008?09 144
Table 119: Milk, Poland, value by brand (PLNm), 2008?09 144
Table 120: Milk, Poland, company share by value (%), 2008?09 146
Table 121: Milk, Poland, value by company (PLNm), 2008?09 146
Table 122: Milk, Poland, distribution channels by value (%), 2008?09 147
Table 123: Milk, Poland, value by distribution channel (PLNm), 2008?09 147
Table 124: Milk, Poland, expenditure per capita (PLN), 2004?09 149
Table 125: Milk, Poland, forecast expenditure per capita (PLN), 2009?14 150
Table 126: Milk, Poland, expenditure per capita ($), 2004?09 151
Table 127: Milk, Poland, forecast expenditure per capita ($), 2009?14 152
Table 128: Milk, Poland, consumption per capita (kg/liters), 2004?09 153
Table 129: Milk, Poland, forecast consumption per capita (kg/liters), 2009?14 154
Table 130: Fromage frais, Poland, value (PLNm), 2004?09 155
Table 131: Fromage frais, Poland, value forecast (PLNm), 2009?14 156
Table 132: Fromage frais, Poland, value ($m), 2004?09 157
Table 133: Fromage frais, Poland, value forecast ($m), 2009?14 157
Table 134: Fromage frais, Poland, volume (kg, million), 2004?09 158
Table 135: Fromage frais, Poland, volume forecast (kg, million), 2009?14 159
Table 136: Fromage frais, Poland, brand share by value (%), 2008?09 160
Table 137: Fromage frais, Poland, value by brand (PLNm), 2008?09 160
Table 138: Fromage frais, Poland, company share by value (%), 2008?09 162
Table 139: Fromage frais, Poland, value by company (PLNm), 2008?09 162
Table 140: Fromage frais, Poland, distribution channels by value (%), 2008?09 163
Table 141: Fromage frais, Poland, value by distribution channel (PLNm), 2008?09 163
Table 142: Fromage frais, Poland, expenditure per capita (PLN), 2004?09 165
Table 143: Fromage frais, Poland, forecast expenditure per capita (PLN), 2009?14 165
Table 144: Fromage frais, Poland, expenditure per capita ($), 2004?09 166
Table 145: Fromage frais, Poland, forecast expenditure per capita ($), 2009?14 166
Table 146: Fromage frais, Poland, consumption per capita (kg), 2004?09 167
Table 147: Fromage frais, Poland, forecast consumption per capita (kg), 2009?14 167
Table 148: Yogurt, Poland, value by segment (PLNm), 2004?09 168
Table 149: Yogurt, Poland, value forecast by segment (PLNm), 2009?14 169
Table 150: Yogurt, Poland, value by segment ($m), 2004?09 171
Table 151: Yogurt, Poland, value forecast by segment ($m), 2009?14 171
Table 152: Yogurt, Poland, volume by segment (kg, million), 2004?09 173
Table 153: Yogurt, Poland, volume forecast by segment (kg, million), 2009?14 174
Table 154: Yogurt, Poland, brand share by value (%), 2008?09 176
Table 155: Yogurt, Poland, value by brand (PLNm), 2008?09 176
Table 156: Yogurt, Poland, company share by value (%), 2008?09 178
Table 157: Yogurt, Poland, value by company (PLNm), 2008?09 178
Table 158: Yogurt, Poland, distribution channels by value (%), 2008?09 179
Table 159: Yogurt, Poland, value by distribution channel (PLNm), 2008?09 179
Table 160: Yogurt, Poland, expenditure per capita (PLN), 2004?09 181
Table 161: Yogurt, Poland, forecast expenditure per capita (PLN), 2009?14 181
Table 162: Yogurt, Poland, expenditure per capita ($), 2004?09 182
Table 163: Yogurt, Poland, forecast expenditure per capita ($), 2009?14 182
Table 164: Yogurt, Poland, consumption per capita (kg), 2004?09 183
Table 165: Yogurt, Poland, forecast consumption per capita (kg), 2009?14 183
Table 166: Global dairy food market value, 2009 184
Table 167: Global dairy food market split (value terms ($m), 2009), top five countries 187
Table 168: Global dairy food market volume, 2009 188
Table 169: Global dairy food market split (volume terms, 2009), top five countries 191
Table 170: Leading players, top five countries 192
Table 171: Poland dairy food new product launches reports, by company (top five companies), 2009 193
Table 172: Poland dairy food new product launches SKUs, by company (top five companies), 2009 193
Table 173: Poland dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 194
Table 174: Poland dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 194
Table 175: Poland dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 195
Table 176: Poland dairy food new product launches - recent five launches (2009) 195
Table 177: Poland population, by age group, 2004?09 (millions) 196
Table 178: Poland population forecast, by age group, 2009?14 (millions) 197
Table 179: Poland population, by gender, 2004?09 (millions) 197
Table 180: Poland population forecast, by gender, 2009?14 (millions) 198
Table 181: Poland nominal GDP, 2004?09 (PLNbn, nominal prices) 198
Table 182: Poland nominal GDP forecast, 2009?14 (PLNbn, nominal prices) 198
Table 183: Poland real GDP, 2004?09 (PLNbn, 2000 prices) 199
Table 184: Poland real GDP forecast, 2009?14 (PLNbn, 2000 prices) 199
Table 185: Poland real GDP, 2004?09 ($bn, 2000 prices) 199
Table 186: Poland real GDP forecast, 2009?14 ($bn, 2000 prices) 200
Table 187: Poland consumer price index, 2004?09 (2000=100) 200
Table 188: Poland consumer price index, 2009?14 (2000=100) 200



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