Dairy Food in Russia to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: soy products 4
Summary category level: cheese 5
Summary category level: chilled desserts 6
Summary category level: cream 7
Summary category level: milk 8
Summary category level: fromage frais 9
Summary category level: yogurt 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Russian Ruble), 2004?09 31
Value analysis (Russian Ruble), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 40
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Leading Company Profiles 55
Wimm-Bill-Dann Foods OJSC 55
Valio, Ltd. 57
Chapter 5 Category Analysis: Spreadable Fats 59
Value analysis (Russian Ruble), 2004?09 59
Value analysis (Russian Ruble), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 Category Analysis: Soy Products 76
Value analysis (Russian Ruble), 2004?09 76
Value analysis (Russian Ruble), 2009?14 77
Value analysis (US dollars), 2004?09 79
Value analysis (US dollars), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Category Analysis: Cheese 93
Value analysis (Russian Ruble), 2004?09 93
Value analysis (Russian Ruble), 2009?14 94
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company and brand share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 Category Analysis: Chilled Desserts 109
Value analysis (Russian Ruble), 2004?09 109
Value analysis (Russian Ruble), 2009?14 110
Value analysis (US dollars), 2004?09 111
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis: Cream 122
Value analysis (Russian Ruble), 2004?09 122
Value analysis (Russian Ruble), 2009?14 123
Value analysis (US dollars), 2004?09 124
Value analysis (US dollars), 2009?14 124
Volume analysis, 2004?09 125
Volume analysis, 2009?14 126
Company and brand share analysis 127
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Category Analysis: Milk 135
Value analysis (Russian Ruble), 2004?09 135
Value analysis (Russian Ruble), 2009?14 136
Value analysis (US dollars), 2004?09 138
Value analysis (US dollars), 2009?14 139
Volume analysis, 2004?09 141
Volume analysis, 2009?14 142
Company and brand share analysis 144
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 11 Category Analysis: Fromage Frais 156
Value analysis (Russian Ruble), 2004?09 156
Value analysis (Russian Ruble), 2009?14 157
Value analysis (US dollars), 2004?09 158
Value analysis (US dollars), 2009?14 158
Volume analysis, 2004?09 159
Volume analysis, 2009?14 160
Company and brand share analysis 161
Distribution analysis 163
Expenditure and consumption per capita 165
Chapter 12 Category Analysis: Yogurt 168
Value analysis (Russian Ruble), 2004?09 168
Value analysis (Russian Ruble), 2009?14 169
Value analysis (US dollars), 2004?09 171
Value analysis (US dollars), 2009?14 171
Volume analysis, 2004?09 173
Volume analysis, 2009?14 174
Company and brand share analysis 176
Distribution analysis 180
Expenditure and consumption per capita 182
Chapter 13 Country Comparison 185
Value 185
Volume 189
Market share 193
Chapter 14 New Product Development 194
Product launches over time 194
Recent product launches 196
Chapter 15 Macroeconomic Profile 197
Macroeconomic Indicators 197
Chapter 16 Research Methodology 202
Methodology overview 202
Secondary research 203
Market modeling 204
Creating an initial data model 204
Revising the initial data model 204
Creating a final estimate 205
Creating demographic value splits 205
Primary research 205
Data finalization 206
Ongoing research 206
Chapter 17 Appendix 207
Future readings 207
How to contact experts in your industry 207
Disclaimer 207

LIST OF FIGURES
Figure 1: Dairy food, Russia, value by category (RUBm), 2004?14 33
Figure 2: Dairy food, Russia, category growth comparison, by value, 2004?14 36
Figure 3: Dairy food, Russia, volume by category (kg/liters, million), 2004?14 39
Figure 4: Dairy food, Russia, category growth comparison, by volume, 2004?14 39
Figure 5: Dairy food, Russia, company share by value (%), 2008?09 44
Figure 6: Dairy food, Russia, distribution channels by value (%), 2008?09 48
Figure 7: Spreadable fats, Russia, value by segment (RUBm), 2004?14 61
Figure 8: Spreadable fats, Russia, category growth comparison, by value, 2004?14 64
Figure 9: Spreadable fats, Russia, volume by segment (kg, million), 2004?14 67
Figure 10: Spreadable fats, Russia, category growth comparison, by volume, 2004?14 67
Figure 11: Spreadable fats, Russia, company share by value (%), 2008?09 69
Figure 12: Spreadable fats, Russia, distribution channels by value (%), 2008?09 72
Figure 13: Soy products, Russia, value by segment (RUBm), 2004?14 78
Figure 14: Soy products, Russia, category growth comparison, by value, 2004?14 80
Figure 15: Soy products, Russia, volume by segment (kg/liters, million), 2004?14 83
Figure 16: Soy products, Russia, category growth comparison, by volume, 2004?14 84
Figure 17: Soy products, Russia, distribution channels by value (%), 2008?09 89
Figure 18: Cheese, Russia, value by segment (RUBm), 2004?14 95
Figure 19: Cheese, Russia, category growth comparison, by value, 2004?14 97
Figure 20: Cheese, Russia, volume by segment (kg, million), 2004?14 100
Figure 21: Cheese, Russia, category growth comparison, by volume, 2004?14 100
Figure 22: Cheese, Russia, company share by value (%), 2008?09 102
Figure 23: Cheese, Russia, distribution channels by value (%), 2008?09 105
Figure 24: Chilled desserts, Russia, value (RUBm), 2004?14 110
Figure 25: Chilled desserts, Russia, volume (kg, million), 2004?14 113
Figure 26: Chilled desserts, Russia, company share by value (%), 2008?09 115
Figure 27: Chilled desserts, Russia, distribution channels by value (%), 2008?09 118
Figure 28: Cream, Russia, value (RUBm), 2004?14 123
Figure 29: Cream, Russia, volume (liters, million), 2004?14 126
Figure 30: Cream, Russia, company share by value (%), 2008?09 128
Figure 31: Cream, Russia, distribution channels by value (%), 2008?09 131
Figure 32: Milk, Russia, value by segment (RUBm), 2004?14 137
Figure 33: Milk, Russia, category growth comparison, by value, 2004?14 140
Figure 34: Milk, Russia, volume by segment (kg/liters, million), 2004?14 143
Figure 35: Milk, Russia, category growth comparison, by volume, 2004?14 143
Figure 36: Milk, Russia, company share by value (%), 2008?09 146
Figure 37: Milk, Russia, distribution channels by value (%), 2008?09 149
Figure 38: Fromage frais, Russia, value (RUBm), 2004?14 157
Figure 39: Fromage frais, Russia, volume (kg, million), 2004?14 160
Figure 40: Fromage frais, Russia, distribution channels by value (%), 2008?09 164
Figure 41: Yogurt, Russia, value by segment (RUBm), 2004?14 170
Figure 42: Yogurt, Russia, category growth comparison, by value, 2004?14 172
Figure 43: Yogurt, Russia, volume by segment (kg, million), 2004?14 175
Figure 44: Yogurt, Russia, category growth comparison, by volume, 2004?14 175
Figure 45: Yogurt, Russia, company share by value (%), 2008?09 178
Figure 46: Yogurt, Russia, distribution channels by value (%), 2008?09 181
Figure 47: Global dairy food market split (value terms, 2009), top five countries 186
Figure 48: Global dairy food market value, 2004–09, top five countries 188
Figure 49: Global dairy food market split (volume terms, 2009), top five countries 190
Figure 50: Global dairy food market volume, 2004–09, top five countries 192
Figure 51: Annual data review process 203

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, Russia, value by category (RUBm), 2004?09 31
Table 4: Dairy food, Russia, value forecast by category (RUBm), 2009?14 32
Table 5: Dairy food, Russia, value by category ($m), 2004?09 34
Table 6: Dairy food, Russia, value forecast by category ($m), 2009?14 35
Table 7: Dairy food, Russia, volume by category (kg/liters, million), 2004?09 37
Table 8: Dairy food, Russia, volume forecast by category (kg/liters, million), 2009?14 38
Table 9: Dairy food, Russia, brand share by value (%), 2008?09 40
Table 10: Dairy food, Russia, value by brand (RUBm), 2008?09 42
Table 11: Dairy food, Russia, company share by value (%), 2008?09 45
Table 12: Dairy food, Russia, value by company (RUBm), 2008?09 46
Table 13: Dairy food, Russia, distribution channels by value (%), 2008?09 47
Table 14: Dairy food, Russia, value by distribution channel (RUBm), 2008?09 47
Table 15: Dairy food, Russia, expenditure per capita (RUB), 2004?09 49
Table 16: Dairy food, Russia, forecast expenditure per capita (RUB), 2009?14 50
Table 17: Dairy food, Russia, expenditure per capita ($), 2004?09 51
Table 18: Dairy food, Russia, forecast expenditure per capita ($), 2009?14 52
Table 19: Dairy food, Russia, consumption per capita (kg/liters), 2004?09 53
Table 20: Dairy food, Russia, forecast consumption per capita (kg/liters), 2009?14 54
Table 21: Wimm-Bill-Dann Foods OJSC key facts 55
Table 22: Valio, Ltd. key facts 57
Table 23: Spreadable fats, Russia, value by segment (RUBm), 2004?09 59
Table 24: Spreadable fats, Russia, value forecast by segment (RUBm), 2009?14 60
Table 25: Spreadable fats, Russia, value by segment ($m), 2004?09 62
Table 26: Spreadable fats, Russia, value forecast by segment ($m), 2009?14 63
Table 27: Spreadable fats, Russia, volume by segment (kg, million), 2004?09 65
Table 28: Spreadable fats, Russia, volume forecast by segment (kg, million), 2009?14 66
Table 29: Spreadable fats, Russia, brand share by value (%), 2008?09 68
Table 30: Spreadable fats, Russia, value by brand (RUBm), 2008?09 68
Table 31: Spreadable fats, Russia, company share by value (%), 2008?09 70
Table 32: Spreadable fats, Russia, value by company (RUBm), 2008?09 70
Table 33: Spreadable fats, Russia, distribution channels by value (%), 2008?09 71
Table 34: Spreadable fats, Russia, value by distribution channel (RUBm), 2008?09 71
Table 35: Spreadable fats, Russia, expenditure per capita (RUB), 2004?09 73
Table 36: Spreadable fats, Russia, forecast expenditure per capita (RUB), 2009?14 73
Table 37: Spreadable fats, Russia, expenditure per capita ($), 2004?09 74
Table 38: Spreadable fats, Russia, forecast expenditure per capita ($), 2009?14 74
Table 39: Spreadable fats, Russia, consumption per capita (kg), 2004?09 75
Table 40: Spreadable fats, Russia, forecast consumption per capita (kg), 2009?14 75
Table 41: Soy products, Russia, value by segment (RUBm), 2004?09 76
Table 42: Soy products, Russia, value forecast by segment (RUBm), 2009?14 77
Table 43: Soy products, Russia, value by segment ($m), 2004?09 79
Table 44: Soy products, Russia, value forecast by segment ($m), 2009?14 79
Table 45: Soy products, Russia, volume by segment (kg/liters, million), 2004?09 81
Table 46: Soy products, Russia, volume forecast by segment (kg/liters, million), 2009?14 82
Table 47: Soy products, Russia, brand share by value (%), 2008?09 85
Table 48: Soy products, Russia, value by brand (RUBm), 2008?09 85
Table 49: Soy products, Russia, company share by value (%), 2008?09 86
Table 50: Soy products, Russia, value by company (RUBm), 2008?09 87
Table 51: Soy products, Russia, distribution channels by value (%), 2008?09 88
Table 52: Soy products, Russia, value by distribution channel (RUBm), 2008?09 88
Table 53: Soy products, Russia, expenditure per capita (RUB), 2004?09 90
Table 54: Soy products, Russia, forecast expenditure per capita (RUB), 2009?14 90
Table 55: Soy products, Russia, expenditure per capita ($), 2004?09 91
Table 56: Soy products, Russia, forecast expenditure per capita ($), 2009?14 91
Table 57: Soy products, Russia, consumption per capita (kg/liters), 2004?09 92
Table 58: Soy products, Russia, forecast consumption per capita (kg/liters), 2009?14 92
Table 59: Cheese, Russia, value by segment (RUBm), 2004?09 93
Table 60: Cheese, Russia, value forecast by segment (RUBm), 2009?14 94
Table 61: Cheese, Russia, value by segment ($m), 2004?09 96
Table 62: Cheese, Russia, value forecast by segment ($m), 2009?14 96
Table 63: Cheese, Russia, volume by segment (kg, million), 2004?09 98
Table 64: Cheese, Russia, volume forecast by segment (kg, million), 2009?14 99
Table 65: Cheese, Russia, brand share by value (%), 2008?09 101
Table 66: Cheese, Russia, value by brand (RUBm), 2008?09 101
Table 67: Cheese, Russia, company share by value (%), 2008?09 103
Table 68: Cheese, Russia, value by company (RUBm), 2008?09 103
Table 69: Cheese, Russia, distribution channels by value (%), 2008?09 104
Table 70: Cheese, Russia, value by distribution channel (RUBm), 2008?09 104
Table 71: Cheese, Russia, expenditure per capita (RUB), 2004?09 106
Table 72: Cheese, Russia, forecast expenditure per capita (RUB), 2009?14 106
Table 73: Cheese, Russia, expenditure per capita ($), 2004?09 107
Table 74: Cheese, Russia, forecast expenditure per capita ($), 2009?14 107
Table 75: Cheese, Russia, consumption per capita (kg), 2004?09 108
Table 76: Cheese, Russia, forecast consumption per capita (kg), 2009?14 108
Table 77: Chilled desserts, Russia, value (RUBm), 2004?09 109
Table 78: Chilled desserts, Russia, value forecast (RUBm), 2009?14 110
Table 79: Chilled desserts, Russia, value ($m), 2004?09 111
Table 80: Chilled desserts, Russia, value forecast ($m), 2009?14 111
Table 81: Chilled desserts, Russia, volume (kg, million), 2004?09 112
Table 82: Chilled desserts, Russia, volume forecast (kg, million), 2009?14 113
Table 83: Chilled desserts, Russia, brand share by value (%), 2008?09 114
Table 84: Chilled desserts, Russia, value by brand (RUBm), 2008?09 114
Table 85: Chilled desserts, Russia, company share by value (%), 2008?09 116
Table 86: Chilled desserts, Russia, value by company (RUBm), 2008?09 116
Table 87: Chilled desserts, Russia, distribution channels by value (%), 2008?09 117
Table 88: Chilled desserts, Russia, value by distribution channel (RUBm), 2008?09 117
Table 89: Chilled desserts, Russia, expenditure per capita (RUB), 2004?09 119
Table 90: Chilled desserts, Russia, forecast expenditure per capita (RUB), 2009?14 119
Table 91: Chilled desserts, Russia, expenditure per capita ($), 2004?09 120
Table 92: Chilled desserts, Russia, forecast expenditure per capita ($), 2009?14 120
Table 93: Chilled desserts, Russia, consumption per capita (kg), 2004?09 121
Table 94: Chilled desserts, Russia, forecast consumption per capita (kg), 2009?14 121
Table 95: Cream, Russia, value (RUBm), 2004?09 122
Table 96: Cream, Russia, value forecast (RUBm), 2009?14 123
Table 97: Cream, Russia, value ($m), 2004?09 124
Table 98: Cream, Russia, value forecast ($m), 2009?14 124
Table 99: Cream, Russia, volume (liters, million), 2004?09 125
Table 100: Cream, Russia, volume forecast (liters, million), 2009?14 126
Table 101: Cream, Russia, brand share by value (%), 2008?09 127
Table 102: Cream, Russia, value by brand (RUBm), 2008?09 127
Table 103: Cream, Russia, company share by value (%), 2008?09 129
Table 104: Cream, Russia, value by company (RUBm), 2008?09 129
Table 105: Cream, Russia, distribution channels by value (%), 2008?09 130
Table 106: Cream, Russia, value by distribution channel (RUBm), 2008?09 130
Table 107: Cream, Russia, expenditure per capita (RUB), 2004?09 132
Table 108: Cream, Russia, forecast expenditure per capita (RUB), 2009?14 132
Table 109: Cream, Russia, expenditure per capita ($), 2004?09 133
Table 110: Cream, Russia, forecast expenditure per capita ($), 2009?14 133
Table 111: Cream, Russia, consumption per capita (liters), 2004?09 134
Table 112: Cream, Russia, forecast consumption per capita (liters), 2009?14 134
Table 113: Milk, Russia, value by segment (RUBm), 2004?09 135
Table 114: Milk, Russia, value forecast by segment (RUBm), 2009?14 136
Table 115: Milk, Russia, value by segment ($m), 2004?09 138
Table 116: Milk, Russia, value forecast by segment ($m), 2009?14 139
Table 117: Milk, Russia, volume by segment (kg/liters, million), 2004?09 141
Table 118: Milk, Russia, volume forecast by segment (kg/liters, million), 2009?14 142
Table 119: Milk, Russia, brand share by value (%), 2008?09 144
Table 120: Milk, Russia, value by brand (RUBm), 2008?09 145
Table 121: Milk, Russia, company share by value (%), 2008?09 147
Table 122: Milk, Russia, value by company (RUBm), 2008?09 147
Table 123: Milk, Russia, distribution channels by value (%), 2008?09 148
Table 124: Milk, Russia, value by distribution channel (RUBm), 2008?09 148
Table 125: Milk, Russia, expenditure per capita (RUB), 2004?09 150
Table 126: Milk, Russia, forecast expenditure per capita (RUB), 2009?14 151
Table 127: Milk, Russia, expenditure per capita ($), 2004?09 152
Table 128: Milk, Russia, forecast expenditure per capita ($), 2009?14 153
Table 129: Milk, Russia, consumption per capita (kg/liters), 2004?09 154
Table 130: Milk, Russia, forecast consumption per capita (kg/liters), 2009?14 155
Table 131: Fromage frais, Russia, value (RUBm), 2004?09 156
Table 132: Fromage frais, Russia, value forecast (RUBm), 2009?14 157
Table 133: Fromage frais, Russia, value ($m), 2004?09 158
Table 134: Fromage frais, Russia, value forecast ($m), 2009?14 158
Table 135: Fromage frais, Russia, volume (kg, million), 2004?09 159
Table 136: Fromage frais, Russia, volume forecast (kg, million), 2009?14 160
Table 137: Fromage frais, Russia, brand share by value (%), 2008?09 161
Table 138: Fromage frais, Russia, value by brand (RUBm), 2008?09 161
Table 139: Fromage frais, Russia, company share by value (%), 2008?09 162
Table 140: Fromage frais, Russia, value by company (RUBm), 2008?09 162
Table 141: Fromage frais, Russia, distribution channels by value (%), 2008?09 163
Table 142: Fromage frais, Russia, value by distribution channel (RUBm), 2008?09 163
Table 143: Fromage frais, Russia, expenditure per capita (RUB), 2004?09 165
Table 144: Fromage frais, Russia, forecast expenditure per capita (RUB), 2009?14 165
Table 145: Fromage frais, Russia, expenditure per capita ($), 2004?09 166
Table 146: Fromage frais, Russia, forecast expenditure per capita ($), 2009?14 166
Table 147: Fromage frais, Russia, consumption per capita (kg), 2004?09 167
Table 148: Fromage frais, Russia, forecast consumption per capita (kg), 2009?14 167
Table 149: Yogurt, Russia, value by segment (RUBm), 2004?09 168
Table 150: Yogurt, Russia, value forecast by segment (RUBm), 2009?14 169
Table 151: Yogurt, Russia, value by segment ($m), 2004?09 171
Table 152: Yogurt, Russia, value forecast by segment ($m), 2009?14 171
Table 153: Yogurt, Russia, volume by segment (kg, million), 2004?09 173
Table 154: Yogurt, Russia, volume forecast by segment (kg, million), 2009?14 174
Table 155: Yogurt, Russia, brand share by value (%), 2008?09 176
Table 156: Yogurt, Russia, value by brand (RUBm), 2008?09 177
Table 157: Yogurt, Russia, company share by value (%), 2008?09 179
Table 158: Yogurt, Russia, value by company (RUBm), 2008?09 179
Table 159: Yogurt, Russia, distribution channels by value (%), 2008?09 180
Table 160: Yogurt, Russia, value by distribution channel (RUBm), 2008?09 180
Table 161: Yogurt, Russia, expenditure per capita (RUB), 2004?09 182
Table 162: Yogurt, Russia, forecast expenditure per capita (RUB), 2009?14 182
Table 163: Yogurt, Russia, expenditure per capita ($), 2004?09 183
Table 164: Yogurt, Russia, forecast expenditure per capita ($), 2009?14 183
Table 165: Yogurt, Russia, consumption per capita (kg), 2004?09 184
Table 166: Yogurt, Russia, forecast consumption per capita (kg), 2009?14 184
Table 167: Global dairy food market value, 2009 185
Table 168: Global dairy food market split (value terms ($m), 2009), top five countries 188
Table 169: Global dairy food market volume, 2009 189
Table 170: Global dairy food market split (volume terms, 2009), top five countries 192
Table 171: Leading players, top five countries 193
Table 172: Russia dairy food new product launches reports, by company (top five companies), 2009 194
Table 173: Russia dairy food new product launches SKUs, by company (top five companies), 2009 194
Table 174: Russia dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 195
Table 175: Russia dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 195
Table 176: Russia dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 196
Table 177: Russia dairy food new product launches - recent five launches (2009) 196
Table 178: Russia population, by age group, 2004?09 (millions) 197
Table 179: Russia population forecast, by age group, 2009?14 (millions) 198
Table 180: Russia population, by gender, 2004?09 (millions) 198
Table 181: Russia population forecast, by gender, 2009?14 (millions) 199
Table 182: Russia nominal GDP, 2004?09 (RUBbn, nominal prices) 199
Table 183: Russia nominal GDP forecast, 2009?14 (RUBbn, nominal prices) 199
Table 184: Russia real GDP, 2004?09 (RUBbn, 2000 prices) 200
Table 185: Russia real GDP forecast, 2009?14 (RUBbn, 2000 prices) 200
Table 186: Russia real GDP, 2004?09 ($bn, 2000 prices) 200
Table 187: Russia real GDP forecast, 2009?14 ($bn, 2000 prices) 201
Table 188: Russia consumer price index, 2004?09 (2000=100) 201
Table 189: Russia consumer price index, 2009?14 (2000=100) 201


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