Dairy Food in Uruguay - Market Forecast & Consumer Demographics

Synopsis
Dairy Food in Uruguay – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dairy food industry in Uruguay.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Uruguay dairy food products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The dairy food market consists of the sale of spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt.
• Market overview & forecast – overall Uruguay dairy food market value and volume data split by category
• Market shares –company share, brand share and distribution share for the dairy food market in Uruguay
• Dairy food consumption and usage demographics –analysis of Consumer Demographics in the Uruguay dairy food market

Highlights
• In Uruguay, 0-14age group accounted for 19.0% share of the total dairy food consumption in 2008.
• In Uruguay, urban consumers accounted for 92.4% of the total dairy food consumption in 2008.
• In Uruguay, 55+ age group accounted for 23.1% share of the total spreadable fats consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the dairy food market in Uruguay
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Uruguay dairy food products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 11
Chapter 2 URUGUAYAN DAIRY FOOD MARKET OVERVIEW & FORECAST 16
Value analysis (Uruguayan Peso), 2004?09 16
Value analysis (Uruguayan Peso), 2009?14 17
Value analysis (US dollars), 2004?09 19
Value analysis (US dollars), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Chapter 3 URUGUAYAN DAIRY FOOD MARKET SHARES 26
Company and brand share analysis 26
Distribution analysis 31
Chapter 4 URUGUAYAN DAIRY FOOD MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 33
Dairy food–consumer demographics 33
Spreadable fats–consumer demographics 43
Soy products–consumer demographics 53
Cheese–consumer demographics 63
Chilled desserts–consumer demographics 73
Cream–consumer demographics 83
Milk–consumer demographics 93
Fromage frais–consumer demographics 103
Yogurt–consumer demographics 113
Chapter 5 RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary research 124
Market modeling 125
Creating an initial data model 125
Revising the initial data model 125
Creating a final estimate 126
Creating demographic value splits 126
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 6 APPENDIX 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128


LIST OF FIGURES
Figure 1: Dairy food, Uruguay, value by category (UYUm), 2004?14 18
Figure 2: Dairy food, Uruguay, category growth comparison, by value, 2004?14 21
Figure 3: Dairy food, Uruguay, volume by category (kg/liters, million), 2004?14 24
Figure 4: Dairy food, Uruguay, category growth comparison, by volume, 2004?14 25
Figure 5: Dairy food, Uruguay, company share by value (%), 2008?09 28
Figure 6: Dairy food, Uruguay, distribution channels by value (%), 2008?09 32
Figure 7: Dairy food, Uruguay, consumption by age group, % of total market value, 2008 33
Figure 8: Dairy food, Uruguay, consumption by gender, % of total market value, 2008 35
Figure 9: Dairy food, Uruguay, consumption by income, % of total market value, 2008 37
Figure 10: Dairy food, Uruguay, consumption by urban/rural, % of total market value, 2008 39
Figure 11: Dairy food, Uruguay, consumption by status, % of total market value, 2008 41
Figure 12: Spreadable fats, Uruguay, consumption by age group, % of total market value, 2008 43
Figure 13: Spreadable fats, Uruguay, consumption by gender, % of total market value, 2008 45
Figure 14: Spreadable fats, Uruguay, consumption by income, % of total market value, 2008 47
Figure 15: Spreadable fats, Uruguay, consumption by urban/rural, % of total market value, 2008 49
Figure 16: Spreadable fats, Uruguay, consumption by status, % of total market value, 2008 51
Figure 17: Soy products, Uruguay, consumption by age group, % of total market value, 2008 53
Figure 18: Soy products, Uruguay, consumption by gender, % of total market value, 2008 55
Figure 19: Soy products, Uruguay, consumption by income, % of total market value, 2008 57
Figure 20: Soy products, Uruguay, consumption by urban/rural, % of total market value, 2008 59
Figure 21: Soy products, Uruguay, consumption by status, % of total market value, 2008 61
Figure 22: Cheese, Uruguay, consumption by age group, % of total market value, 2008 63
Figure 23: Cheese, Uruguay, consumption by gender, % of total market value, 2008 65
Figure 24: Cheese, Uruguay, consumption by income, % of total market value, 2008 67
Figure 25: Cheese, Uruguay, consumption by urban/rural, % of total market value, 2008 69
Figure 26: Cheese, Uruguay, consumption by status, % of total market value, 2008 71
Figure 27: Chilled desserts, Uruguay, consumption by age group, % of total market value, 2008 73
Figure 28: Chilled desserts, Uruguay, consumption by gender, % of total market value, 2008 75
Figure 29: Chilled desserts, Uruguay, consumption by income, % of total market value, 2008 77
Figure 30: Chilled desserts, Uruguay, consumption by urban/rural, % of total market value, 2008 79
Figure 31: Chilled desserts, Uruguay, consumption by status, % of total market value, 2008 81
Figure 32: Cream, Uruguay, consumption by age group, % of total market value, 2008 83
Figure 33: Cream, Uruguay, consumption by gender, % of total market value, 2008 85
Figure 34: Cream, Uruguay, consumption by income, % of total market value, 2008 87
Figure 35: Cream, Uruguay, consumption by urban/rural, % of total market value, 2008 89
Figure 36: Cream, Uruguay, consumption by status, % of total market value, 2008 91
Figure 37: Milk, Uruguay, consumption by age group, % of total market value, 2008 93
Figure 38: Milk, Uruguay, consumption by gender, % of total market value, 2008 95
Figure 39: Milk, Uruguay, consumption by income, % of total market value, 2008 97
Figure 40: Milk, Uruguay, consumption by urban/rural, % of total market value, 2008 99
Figure 41: Milk, Uruguay, consumption by status, % of total market value, 2008 101
Figure 42: Fromage frais, Uruguay, consumption by age group, % of total market value, 2008 103
Figure 43: Fromage frais, Uruguay, consumption by gender, % of total market value, 2008 105
Figure 44: Fromage frais, Uruguay, consumption by income, % of total market value, 2008 107
Figure 45: Fromage frais, Uruguay, consumption by urban/rural, % of total market value, 2008 109
Figure 46: Fromage frais, Uruguay, consumption by status, % of total market value, 2008 111
Figure 47: Yogurt, Uruguay, consumption by age group, % of total market value, 2008 113
Figure 48: Yogurt, Uruguay, consumption by gender, % of total market value, 2008 115
Figure 49: Yogurt, Uruguay, consumption by income, % of total market value, 2008 117
Figure 50: Yogurt, Uruguay, consumption by urban/rural, % of total market value, 2008 119
Figure 51: Yogurt, Uruguay, consumption by status, % of total market value, 2008 121
Figure 52: Annual data review process 124


LIST OF TABLES
Table 1: Dairy food category definitions 4
Table 2: Dairy food distribution channels 5
Table 3: Dairy food, Uruguay, value by category (UYUm), 2004?09 16
Table 4: Dairy food, Uruguay, value forecast by category (UYUm), 2009?14 17
Table 5: Dairy food, Uruguay, value by category ($m), 2004?09 19
Table 6: Dairy food, Uruguay, value forecast by category ($m), 2009?14 20
Table 7: Dairy food, Uruguay, volume by category (kg/liters, million), 2004?09 22
Table 8: Dairy food, Uruguay, volume forecast by category (kg/liters, million), 2009?14 23
Table 9: Dairy food, Uruguay, brand share by value (%), 2008?09 26
Table 10: Dairy food, Uruguay, value by brand (UYUm), 2008?09 27
Table 11: Dairy food, Uruguay, company share by value (%), 2008?09 29
Table 12: Dairy food, Uruguay, value by company (UYUm), 2008?09 30
Table 13: Dairy food, Uruguay, distribution channels by value (%), 2008?09 31
Table 14: Dairy food, Uruguay, value by distribution channel (UYUm), 2008?09 31
Table 15: Dairy food, Uruguay, consumption by age group, value ($m), 2004?08 34
Table 16: Dairy food, Uruguay, consumption by age group, % of total market value, 2004?08 34
Table 17: Dairy food, Uruguay, consumption by gender, value ($m), 2004–08 36
Table 18: Dairy food, Uruguay, consumption by gender, % of total market value, 2004–08 36
Table 19: Dairy food, Uruguay, consumption by income, value ($m), 2004–08 38
Table 20: Dairy food, Uruguay, consumption by income, % of total market value, 2004–08 38
Table 21: Dairy food, Uruguay, consumption by urban/rural, value ($m), 2004–08 40
Table 22: Dairy food, Uruguay, consumption by urban/rural, % of total market value, 2004–08 40
Table 23: Dairy food, Uruguay, consumption by status, value ($m), 2004–08 42
Table 24: Dairy food, Uruguay, consumption by status, % of total market value, 2004–08 42
Table 25: Spreadable fats, Uruguay, consumption by age group, value ($m), 2004?08 44
Table 26: Spreadable fats, Uruguay, consumption by age group, % of total market value, 2004?08 44
Table 27: Spreadable fats, Uruguay, consumption by gender, value ($m), 2004–08 46
Table 28: Spreadable fats, Uruguay, consumption by gender, % of total market value, 2004–08 46
Table 29: Spreadable fats, Uruguay, consumption by income, value ($m), 2004–08 48
Table 30: Spreadable fats, Uruguay, consumption by income, % of total market value, 2004–08 48
Table 31: Spreadable fats, Uruguay, consumption by urban/rural, value ($m), 2004–08 50
Table 32: Spreadable fats, Uruguay, consumption by urban/rural, % of total market value, 2004–08 50
Table 33: Spreadable fats, Uruguay, consumption by status, value ($m), 2004–08 52
Table 34: Spreadable fats, Uruguay, consumption by status, % of total market value, 2004–08 52
Table 35: Soy products, Uruguay, consumption by age group, value ($m), 2004?08 54
Table 36: Soy products, Uruguay, consumption by age group, % of total market value, 2004?08 54
Table 37: Soy products, Uruguay, consumption by gender, value ($m), 2004–08 56
Table 38: Soy products, Uruguay, consumption by gender, % of total market value, 2004–08 56
Table 39: Soy products, Uruguay, consumption by income, value ($m), 2004–08 58
Table 40: Soy products, Uruguay, consumption by income, % of total market value, 2004–08 58
Table 41: Soy products, Uruguay, consumption by urban/rural, value ($m), 2004–08 60
Table 42: Soy products, Uruguay, consumption by urban/rural, % of total market value, 2004–08 60
Table 43: Soy products, Uruguay, consumption by status, value ($m), 2004–08 62
Table 44: Soy products, Uruguay, consumption by status, % of total market value, 2004–08 62
Table 45: Cheese, Uruguay, consumption by age group, value ($m), 2004?08 64
Table 46: Cheese, Uruguay, consumption by age group, % of total market value, 2004?08 64
Table 47: Cheese, Uruguay, consumption by gender, value ($m), 2004–08 66
Table 48: Cheese, Uruguay, consumption by gender, % of total market value, 2004–08 66
Table 49: Cheese, Uruguay, consumption by income, value ($m), 2004–08 68
Table 50: Cheese, Uruguay, consumption by income, % of total market value, 2004–08 68
Table 51: Cheese, Uruguay, consumption by urban/rural, value ($m), 2004–08 70
Table 52: Cheese, Uruguay, consumption by urban/rural, % of total market value, 2004–08 70
Table 53: Cheese, Uruguay, consumption by status, value ($m), 2004–08 72
Table 54: Cheese, Uruguay, consumption by status, % of total market value, 2004–08 72
Table 55: Chilled desserts, Uruguay, consumption by age group, value ($m), 2004?08 74
Table 56: Chilled desserts, Uruguay, consumption by age group, % of total market value, 2004?08 74
Table 57: Chilled desserts, Uruguay, consumption by gender, value ($m), 2004–08 76
Table 58: Chilled desserts, Uruguay, consumption by gender, % of total market value, 2004–08 76
Table 59: Chilled desserts, Uruguay, consumption by income, value ($m), 2004–08 78
Table 60: Chilled desserts, Uruguay, consumption by income, % of total market value, 2004–08 78
Table 61: Chilled desserts, Uruguay, consumption by urban/rural, value ($m), 2004–08 80
Table 62: Chilled desserts, Uruguay, consumption by urban/rural, % of total market value, 2004–08 80
Table 63: Chilled desserts, Uruguay, consumption by status, value ($m), 2004–08 82
Table 64: Chilled desserts, Uruguay, consumption by status, % of total market value, 2004–08 82
Table 65: Cream, Uruguay, consumption by age group, value ($m), 2004?08 84
Table 66: Cream, Uruguay, consumption by age group, % of total market value, 2004?08 84
Table 67: Cream, Uruguay, consumption by gender, value ($m), 2004–08 87
Table 68: Cream, Uruguay, consumption by gender, % of total market value, 2004–08 87
Table 69: Cream, Uruguay, consumption by income, value ($m), 2004–08 89
Table 70: Cream, Uruguay, consumption by income, % of total market value, 2004–08 89
Table 71: Cream, Uruguay, consumption by urban/rural, value ($m), 2004–08 91
Table 72: Cream, Uruguay, consumption by urban/rural, % of total market value, 2004–08 91
Table 73: Cream, Uruguay, consumption by status, value ($m), 2004–08 93
Table 74: Cream, Uruguay, consumption by status, % of total market value, 2004–08 93
Table 75: Milk, Uruguay, consumption by age group, value ($m), 2004?08 95
Table 76: Milk, Uruguay, consumption by age group, % of total market value, 2004?08 95
Table 77: Milk, Uruguay, consumption by gender, value ($m), 2004–08 97
Table 78: Milk, Uruguay, consumption by gender, % of total market value, 2004–08 97
Table 79: Milk, Uruguay, consumption by income, value ($m), 2004–08 99
Table 80: Milk, Uruguay, consumption by income, % of total market value, 2004–08 99
Table 81: Milk, Uruguay, consumption by urban/rural, value ($m), 2004–08 101
Table 82: Milk, Uruguay, consumption by urban/rural, % of total market value, 2004–08 101
Table 83: Milk, Uruguay, consumption by status, value ($m), 2004–08 103
Table 84: Milk, Uruguay, consumption by status, % of total market value, 2004–08 103
Table 85: Fromage frais, Uruguay, consumption by age group, value ($m), 2004?08 105
Table 86: Fromage frais, Uruguay, consumption by age group, % of total market value, 2004?08 105
Table 87: Fromage frais, Uruguay, consumption by gender, value ($m), 2004–08 107
Table 88: Fromage frais, Uruguay, consumption by gender, % of total market value, 2004–08 107
Table 89: Fromage frais, Uruguay, consumption by income, value ($m), 2004–08 109
Table 90: Fromage frais, Uruguay, consumption by income, % of total market value, 2004–08 109
Table 91: Fromage frais, Uruguay, consumption by urban/rural, value ($m), 2004–08 111
Table 92: Fromage frais, Uruguay, consumption by urban/rural, % of total market value, 2004–08 111
Table 93: Fromage frais, Uruguay, consumption by status, value ($m), 2004–08 113
Table 94: Fromage frais, Uruguay, consumption by status, % of total market value, 2004–08 113
Table 95: Yogurt, Uruguay, consumption by age group, value ($m), 2004?08 115
Table 96: Yogurt, Uruguay, consumption by age group, % of total market value, 2004?08 115
Table 97: Yogurt, Uruguay, consumption by gender, value ($m), 2004–08 117
Table 98: Yogurt, Uruguay, consumption by gender, % of total market value, 2004–08 117
Table 99: Yogurt, Uruguay, consumption by income, value ($m), 2004–08 119
Table 100: Yogurt, Uruguay, consumption by income, % of total market value, 2004–08 119
Table 101: Yogurt, Uruguay, consumption by urban/rural, value ($m), 2004–08 121
Table 102: Yogurt, Uruguay, consumption by urban/rural, % of total market value, 2004–08 121
Table 103: Yogurt, Uruguay, consumption by status, value ($m), 2004–08 123
Table 104: Yogurt, Uruguay, consumption by status, % of total market value, 2004–08 123


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