Dairy Food in Vietnam to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: soy products 4
Summary category level: cheese 5
Summary category level: cream 6
Summary category level: milk 7
Summary category level: yogurt 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 26
Value analysis (Vietnamese Dong), 2004?09 26
Value analysis (Vietnamese Dong), 2009?14 27
Value analysis (US dollars), 2004?09 29
Value analysis (US dollars), 2009?14 30
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 47
Royal FrieslandCampina N.V. 47
Kraft Foods, Inc. 49
Chapter 5 Category Analysis: Spreadable Fats 52
Value analysis (Vietnamese Dong), 2004?09 52
Value analysis (Vietnamese Dong), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Soy Products 69
Value analysis (Vietnamese Dong), 2004?09 69
Value analysis (Vietnamese Dong), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 7 Category Analysis: Cheese 85
Value analysis (Vietnamese Dong), 2004?09 85
Value analysis (Vietnamese Dong), 2009?14 86
Value analysis (US dollars), 2004?09 88
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Category Analysis: Cream 101
Value analysis (Vietnamese Dong), 2004?09 101
Value analysis (Vietnamese Dong), 2009?14 102
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 103
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company and brand share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 9 Category Analysis: Milk 114
Value analysis (Vietnamese Dong), 2004?09 114
Value analysis (Vietnamese Dong), 2009?14 115
Value analysis (US dollars), 2004?09 117
Value analysis (US dollars), 2009?14 118
Volume analysis, 2004?09 120
Volume analysis, 2009?14 121
Company and brand share analysis 123
Distribution analysis 126
Expenditure and consumption per capita 128
Chapter 10 Category Analysis: Yogurt 134
Value analysis (Vietnamese Dong), 2004?09 134
Value analysis (Vietnamese Dong), 2009?14 135
Value analysis (US dollars), 2004?09 137
Value analysis (US dollars), 2009?14 137
Volume analysis, 2004?09 139
Volume analysis, 2009?14 140
Company and brand share analysis 142
Distribution analysis 145
Expenditure and consumption per capita 147
Chapter 11 New Product Development 150
Product launches over time 150
Recent product launches 152
Chapter 12 Macroeconomic Profile 153
Macroeconomic Indicators 153
Chapter 13 Research Methodology 158
Methodology overview 158
Secondary research 159
Market modeling 160
Creating an initial data model 160
Revising the initial data model 160
Creating a final estimate 161
Creating demographic value splits 161
Primary research 161
Data finalization 162
Ongoing research 162
Chapter 14 Appendix 163
Future readings 163
How to contact experts in your industry 163
Disclaimer 163

LIST OF FIGURES
Figure 1: Dairy food, Vietnam, value by category (VNDm), 2004?14 28
Figure 2: Dairy food, Vietnam, volume by category (kg/liters, million), 2004?14 33
Figure 3: Dairy food, Vietnam, company share by value (%), 2008?09 36
Figure 4: Dairy food, Vietnam, distribution channels by value (%), 2008?09 40
Figure 5: Spreadable fats, Vietnam, value by segment (VNDm), 2004?14 54
Figure 6: Spreadable fats, Vietnam, category growth comparison, by value, 2004?14 57
Figure 7: Spreadable fats, Vietnam, volume by segment (kg, million), 2004?14 60
Figure 8: Spreadable fats, Vietnam, category growth comparison, by volume, 2004?14 60
Figure 9: Spreadable fats, Vietnam, company share by value (%), 2008?09 62
Figure 10: Spreadable fats, Vietnam, distribution channels by value (%), 2008?09 65
Figure 11: Soy products, Vietnam, value by segment (VNDm), 2004?14 71
Figure 12: Soy products, Vietnam, category growth comparison, by value, 2004?14 73
Figure 13: Soy products, Vietnam, volume by segment (kg/liters, million), 2004?14 76
Figure 14: Soy products, Vietnam, category growth comparison, by volume, 2004?14 76
Figure 15: Soy products, Vietnam, company share by value (%), 2008?09 78
Figure 16: Soy products, Vietnam, distribution channels by value (%), 2008?09 81
Figure 17: Cheese, Vietnam, value by segment (VNDm), 2004?14 87
Figure 18: Cheese, Vietnam, category growth comparison, by value, 2004?14 89
Figure 19: Cheese, Vietnam, volume by segment (kg, million), 2004?14 92
Figure 20: Cheese, Vietnam, category growth comparison, by volume, 2004?14 92
Figure 21: Cheese, Vietnam, company share by value (%), 2008?09 94
Figure 22: Cheese, Vietnam, distribution channels by value (%), 2008?09 97
Figure 23: Cream, Vietnam, value (VNDm), 2004?14 102
Figure 24: Cream, Vietnam, volume (liters, million), 2004?14 105
Figure 25: Cream, Vietnam, company share by value (%), 2008?09 107
Figure 26: Cream, Vietnam, distribution channels by value (%), 2008?09 110
Figure 27: Milk, Vietnam, value by segment (VNDm), 2004?14 116
Figure 28: Milk, Vietnam, category growth comparison, by value, 2004?14 119
Figure 29: Milk, Vietnam, volume by segment (kg/liters, million), 2004?14 122
Figure 30: Milk, Vietnam, category growth comparison, by volume, 2004?14 122
Figure 31: Milk, Vietnam, company share by value (%), 2008?09 124
Figure 32: Milk, Vietnam, distribution channels by value (%), 2008?09 127
Figure 33: Yogurt, Vietnam, value by segment (VNDm), 2004?14 136
Figure 34: Yogurt, Vietnam, category growth comparison, by value, 2004?14 138
Figure 35: Yogurt, Vietnam, volume by segment (kg, million), 2004?14 141
Figure 36: Yogurt, Vietnam, category growth comparison, by volume, 2004?14 141
Figure 37: Yogurt, Vietnam, company share by value (%), 2008?09 143
Figure 38: Yogurt, Vietnam, distribution channels by value (%), 2008?09 146
Figure 39: Annual data review process 159

LIST OF TABLES
Table 1: Dairy food category definitions 11
Table 2: Dairy food distribution channels 12
Table 3: Dairy food, Vietnam, value by category (VNDm), 2004?09 26
Table 4: Dairy food, Vietnam, value forecast by category (VNDm), 2009?14 27
Table 5: Dairy food, Vietnam, value by category ($m), 2004?09 29
Table 6: Dairy food, Vietnam, value forecast by category ($m), 2009?14 30
Table 7: Dairy food, Vietnam, volume by category (kg/liters, million), 2004?09 31
Table 8: Dairy food, Vietnam, volume forecast by category (kg/liters, million), 2009?14 32
Table 9: Dairy food, Vietnam, brand share by value (%), 2008?09 34
Table 10: Dairy food, Vietnam, value by brand (VNDm), 2008?09 35
Table 11: Dairy food, Vietnam, company share by value (%), 2008?09 37
Table 12: Dairy food, Vietnam, value by company (VNDm), 2008?09 38
Table 13: Dairy food, Vietnam, distribution channels by value (%), 2008?09 39
Table 14: Dairy food, Vietnam, value by distribution channel (VNDm), 2008?09 39
Table 15: Dairy food, Vietnam, expenditure per capita (VND), 2004?09 41
Table 16: Dairy food, Vietnam, forecast expenditure per capita (VND), 2009?14 42
Table 17: Dairy food, Vietnam, expenditure per capita ($), 2004?09 43
Table 18: Dairy food, Vietnam, forecast expenditure per capita ($), 2009?14 44
Table 19: Dairy food, Vietnam, consumption per capita (kg/liters), 2004?09 45
Table 20: Dairy food, Vietnam, forecast consumption per capita (kg/liters), 2009?14 46
Table 21: Royal FrieslandCampina N.V. key facts 47
Table 22: Kraft Foods, Inc. key facts 49
Table 23: Spreadable fats, Vietnam, value by segment (VNDm), 2004?09 52
Table 24: Spreadable fats, Vietnam, value forecast by segment (VNDm), 2009?14 53
Table 25: Spreadable fats, Vietnam, value by segment ($m), 2004?09 55
Table 26: Spreadable fats, Vietnam, value forecast by segment ($m), 2009?14 56
Table 27: Spreadable fats, Vietnam, volume by segment (kg, million), 2004?09 58
Table 28: Spreadable fats, Vietnam, volume forecast by segment (kg, million), 2009?14 59
Table 29: Spreadable fats, Vietnam, brand share by value (%), 2008?09 61
Table 30: Spreadable fats, Vietnam, value by brand (VNDm), 2008?09 61
Table 31: Spreadable fats, Vietnam, company share by value (%), 2008?09 63
Table 32: Spreadable fats, Vietnam, value by company (VNDm), 2008?09 63
Table 33: Spreadable fats, Vietnam, distribution channels by value (%), 2008?09 64
Table 34: Spreadable fats, Vietnam, value by distribution channel (VNDm), 2008?09 64
Table 35: Spreadable fats, Vietnam, expenditure per capita (VND), 2004?09 66
Table 36: Spreadable fats, Vietnam, forecast expenditure per capita (VND), 2009?14 66
Table 37: Spreadable fats, Vietnam, expenditure per capita ($), 2004?09 67
Table 38: Spreadable fats, Vietnam, forecast expenditure per capita ($), 2009?14 67
Table 39: Spreadable fats, Vietnam, consumption per capita (kg), 2004?09 68
Table 40: Spreadable fats, Vietnam, forecast consumption per capita (kg), 2009?14 68
Table 41: Soy products, Vietnam, value by segment (VNDm), 2004?09 69
Table 42: Soy products, Vietnam, value forecast by segment (VNDm), 2009?14 70
Table 43: Soy products, Vietnam, value by segment ($m), 2004?09 72
Table 44: Soy products, Vietnam, value forecast by segment ($m), 2009?14 72
Table 45: Soy products, Vietnam, volume by segment (kg/liters, million), 2004?09 74
Table 46: Soy products, Vietnam, volume forecast by segment (kg/liters, million), 2009?14 75
Table 47: Soy products, Vietnam, brand share by value (%), 2008?09 77
Table 48: Soy products, Vietnam, value by brand (VNDm), 2008?09 77
Table 49: Soy products, Vietnam, company share by value (%), 2008?09 79
Table 50: Soy products, Vietnam, value by company (VNDm), 2008?09 79
Table 51: Soy products, Vietnam, distribution channels by value (%), 2008?09 80
Table 52: Soy products, Vietnam, value by distribution channel (VNDm), 2008?09 80
Table 53: Soy products, Vietnam, expenditure per capita (VND), 2004?09 82
Table 54: Soy products, Vietnam, forecast expenditure per capita (VND), 2009?14 82
Table 55: Soy products, Vietnam, expenditure per capita ($), 2004?09 83
Table 56: Soy products, Vietnam, forecast expenditure per capita ($), 2009?14 83
Table 57: Soy products, Vietnam, consumption per capita (kg/liters), 2004?09 84
Table 58: Soy products, Vietnam, forecast consumption per capita (kg/liters), 2009?14 84
Table 59: Cheese, Vietnam, value by segment (VNDm), 2004?09 85
Table 60: Cheese, Vietnam, value forecast by segment (VNDm), 2009?14 86
Table 61: Cheese, Vietnam, value by segment ($m), 2004?09 88
Table 62: Cheese, Vietnam, value forecast by segment ($m), 2009?14 88
Table 63: Cheese, Vietnam, volume by segment (kg, million), 2004?09 90
Table 64: Cheese, Vietnam, volume forecast by segment (kg, million), 2009?14 91
Table 65: Cheese, Vietnam, brand share by value (%), 2008?09 93
Table 66: Cheese, Vietnam, value by brand (VNDm), 2008?09 93
Table 67: Cheese, Vietnam, company share by value (%), 2008?09 95
Table 68: Cheese, Vietnam, value by company (VNDm), 2008?09 95
Table 69: Cheese, Vietnam, distribution channels by value (%), 2008?09 96
Table 70: Cheese, Vietnam, value by distribution channel (VNDm), 2008?09 96
Table 71: Cheese, Vietnam, expenditure per capita (VND), 2004?09 98
Table 72: Cheese, Vietnam, forecast expenditure per capita (VND), 2009?14 98
Table 73: Cheese, Vietnam, expenditure per capita ($), 2004?09 99
Table 74: Cheese, Vietnam, forecast expenditure per capita ($), 2009?14 99
Table 75: Cheese, Vietnam, consumption per capita (kg), 2004?09 100
Table 76: Cheese, Vietnam, forecast consumption per capita (kg), 2009?14 100
Table 77: Cream, Vietnam, value (VNDm), 2004?09 101
Table 78: Cream, Vietnam, value forecast (VNDm), 2009?14 102
Table 79: Cream, Vietnam, value ($m), 2004?09 103
Table 80: Cream, Vietnam, value forecast ($m), 2009?14 103
Table 81: Cream, Vietnam, volume (liters, million), 2004?09 104
Table 82: Cream, Vietnam, volume forecast (liters, million), 2009?14 105
Table 83: Cream, Vietnam, brand share by value (%), 2008?09 106
Table 84: Cream, Vietnam, value by brand (VNDm), 2008?09 106
Table 85: Cream, Vietnam, company share by value (%), 2008?09 108
Table 86: Cream, Vietnam, value by company (VNDm), 2008?09 108
Table 87: Cream, Vietnam, distribution channels by value (%), 2008?09 109
Table 88: Cream, Vietnam, value by distribution channel (VNDm), 2008?09 109
Table 89: Cream, Vietnam, expenditure per capita (VND), 2004?09 111
Table 90: Cream, Vietnam, forecast expenditure per capita (VND), 2009?14 111
Table 91: Cream, Vietnam, expenditure per capita ($), 2004?09 112
Table 92: Cream, Vietnam, forecast expenditure per capita ($), 2009?14 112
Table 93: Cream, Vietnam, consumption per capita (liters), 2004?09 113
Table 94: Cream, Vietnam, forecast consumption per capita (liters), 2009?14 113
Table 95: Milk, Vietnam, value by segment (VNDm), 2004?09 114
Table 96: Milk, Vietnam, value forecast by segment (VNDm), 2009?14 115
Table 97: Milk, Vietnam, value by segment ($m), 2004?09 117
Table 98: Milk, Vietnam, value forecast by segment ($m), 2009?14 118
Table 99: Milk, Vietnam, volume by segment (kg/liters, million), 2004?09 120
Table 100: Milk, Vietnam, volume forecast by segment (kg/liters, million), 2009?14 121
Table 101: Milk, Vietnam, brand share by value (%), 2008?09 123
Table 102: Milk, Vietnam, value by brand (VNDm), 2008?09 123
Table 103: Milk, Vietnam, company share by value (%), 2008?09 125
Table 104: Milk, Vietnam, value by company (VNDm), 2008?09 125
Table 105: Milk, Vietnam, distribution channels by value (%), 2008?09 126
Table 106: Milk, Vietnam, value by distribution channel (VNDm), 2008?09 126
Table 107: Milk, Vietnam, expenditure per capita (VND), 2004?09 128
Table 108: Milk, Vietnam, forecast expenditure per capita (VND), 2009?14 129
Table 109: Milk, Vietnam, expenditure per capita ($), 2004?09 130
Table 110: Milk, Vietnam, forecast expenditure per capita ($), 2009?14 131
Table 111: Milk, Vietnam, consumption per capita (kg/liters), 2004?09 132
Table 112: Milk, Vietnam, forecast consumption per capita (kg/liters), 2009?14 133
Table 113: Yogurt, Vietnam, value by segment (VNDm), 2004?09 134
Table 114: Yogurt, Vietnam, value forecast by segment (VNDm), 2009?14 135
Table 115: Yogurt, Vietnam, value by segment ($m), 2004?09 137
Table 116: Yogurt, Vietnam, value forecast by segment ($m), 2009?14 137
Table 117: Yogurt, Vietnam, volume by segment (kg, million), 2004?09 139
Table 118: Yogurt, Vietnam, volume forecast by segment (kg, million), 2009?14 140
Table 119: Yogurt, Vietnam, brand share by value (%), 2008?09 142
Table 120: Yogurt, Vietnam, value by brand (VNDm), 2008?09 142
Table 121: Yogurt, Vietnam, company share by value (%), 2008?09 144
Table 122: Yogurt, Vietnam, value by company (VNDm), 2008?09 144
Table 123: Yogurt, Vietnam, distribution channels by value (%), 2008?09 145
Table 124: Yogurt, Vietnam, value by distribution channel (VNDm), 2008?09 145
Table 125: Yogurt, Vietnam, expenditure per capita (VND), 2004?09 147
Table 126: Yogurt, Vietnam, forecast expenditure per capita (VND), 2009?14 147
Table 127: Yogurt, Vietnam, expenditure per capita ($), 2004?09 148
Table 128: Yogurt, Vietnam, forecast expenditure per capita ($), 2009?14 148
Table 129: Yogurt, Vietnam, consumption per capita (kg), 2004?09 149
Table 130: Yogurt, Vietnam, forecast consumption per capita (kg), 2009?14 149
Table 131: Vietnam dairy food new product launches reports, by company (top five companies), 2009 150
Table 132: Vietnam dairy food new product launches SKUs, by company (top five companies), 2009 150
Table 133: Vietnam dairy food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 151
Table 134: Vietnam dairy food new product launches (reports), by ingredients (top 10 ingredients), 2009 151
Table 135: Vietnam dairy food new product launches (reports), by package tags or claims (top 10 claims), 2009 152
Table 136: Vietnam dairy food new product launches - recent five launches (2009) 152
Table 137: Vietnam population, by age group, 2004?09 (millions) 153
Table 138: Vietnam population forecast, by age group, 2009?14 (millions) 154
Table 139: Vietnam population, by gender, 2004?09 (millions) 154
Table 140: Vietnam population forecast, by gender, 2009?14 (millions) 155
Table 141: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 155
Table 142: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 155
Table 143: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 156
Table 144: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 156
Table 145: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 156
Table 146: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 157
Table 147: Vietnam consumer price index, 2004?09 (2000=100) 157
Table 148: Vietnam consumer price index, 2009?14 (2000=100) 157


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