TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 11
1.1 What is this report about? 11
1.2 Who is the target reader? 11
1.3 How to use this report 11
1.4 Definitions 11
CHAPTER 2 SCANDINAVIA DAIRY INDUSTRY OUTLOOK 12
2.1 Market Analysis 12
2.2 Market Revenues 13
CHAPTER 3 DAIRY IN DENMARK 17
3.1 Market Overview 17
3.2 Market Value 18
3.3 Market Segmentation I 19
3.4 Market Segmentation II 20
3.5 Market Share 21
3.6 Five Forces Analysis 22
3.7 Leading Companies 28
3.8 Distribution 37
3.9 Market Forecasts 38
3.10 Macroeconomic Indicators 39
CHAPTER 4 DAIRY IN NORWAY 41
4.1 Market Overview 41
4.2 Market Value 42
4.3 Market Segmentation I 43
4.4 Market Segmentation II 44
4.5 Market Share 45
4.6 Five Forces Analysis 46
4.7 Leading Companies 52
4.8 Distribution 57
4.9 Market Forecasts 58
4.10 Macroeconomic Indicators 59
CHAPTER 5 DAIRY IN SWEDEN 61
5.1 Market Overview 61
5.2 Market Value 62
5.3 Market Segmentation I 63
5.4 Market Segmentation II 64
5.5 Market Share 65
5.6 Five Forces Analysis 66
5.7 Leading Companies 72
5.8 Distribution 79
5.9 Market Forecasts 80
5.10 Macroeconomic Indicators 81
CHAPTER 6 APPENDIX 83
6.1 Data Research Methodology 83
LIST OF TABLES
Table 1: Scandinavia dairy industry, revenue ($m) 2004–13 13
Table 2: Scandinavia dairy industry, revenue ($m) 2004–08 14
Table 3: Scandinavia dairy industry forecast, revenue ($m) 2008–13 15
Table 4: Denmark Dairy Market Value: $ million, 2004-2008 18
Table 5: Denmark Dairy Market Segmentation I: % Share, by Value, 2008 19
Table 6: Denmark Dairy Market Segmentation II: % Share, by Value, 2008 20
Table 7: Denmark Dairy Market Share: % Share, by Value, 2008 21
Table 8: Key Facts: Arla Foods Amba 28
Table 9: Key Financials: Arla Foods Amba 30
Table 10: Key Facts: Unilever 31
Table 11: Key Financials: Unilever 33
Table 12: Key Facts: Kraft Foods 34
Table 13: Key Financials: Kraft Foods 36
Table 14: Denmark Dairy Distribution: % Share, by Value, 2008 37
Table 15: Denmark Dairy Market Value Forecast: $ million, 2008-2013 38
Table 16: Denmark Size of Population (million) , 2004-2008 39
Table 17: Denmark GDP (Constant 2000 Prices, $ billion), 2004-2008 39
Table 18: Denmark Inflation, 2004-2008 40
Table 19: Denmark Exchange Rate, 2004-2008 40
Table 20: Norway Dairy Market Value: $ billion, 2004-2008 42
Table 21: Norway Dairy Market Segmentation I: % Share, by Value, 2008 43
Table 22: Norway Dairy Market Segmentation II: % Share, by Value, 2008 44
Table 23: Norway Dairy Market Share: % Share, by Value, 2008 45
Table 24: Key Facts: Tine Group 52
Table 25: Key Facts: Synnove Findsen ASA 54
Table 26: Key Financials: Synnove Findsen ASA 55
Table 27: Key Facts: Kavli Holding AS 56
Table 28: Norway Dairy Distribution: % Share, by Value, 2008 57
Table 29: Norway Dairy Market Value Forecast: $ billion, 2008-2013 58
Table 30: Norway Size of Population (million) , 2004-2008 59
Table 31: Norway GDP (Constant 2000 Prices, $ billion), 2004-2008 59
Table 32: Norway Inflation, 2004-2008 60
Table 33: Norway Exchange Rate, 2004-2008 60
Table 34: Sweden Dairy Market Value: $ million, 2004-2008 62
Table 35: Sweden Dairy Market Segmentation I: % Share, by Value, 2008 63
Table 36: Sweden Dairy Market Segmentation II: % Share, by Value, 2008 64
Table 37: Sweden Dairy Market Share: % Share, by Value, 2008 65
Table 38: Key Facts: Arla Foods Amba 72
Table 39: Key Financials: Arla Foods Amba 74
Table 40: Key Facts: Skanemejerier 75
Table 41: Key Facts: Nestle S.A. 76
Table 42: Key Financials: Nestle S.A. 78
Table 43: Sweden Dairy Distribution: % Share, by Value, 2008 79
Table 44: Sweden Dairy Market Value Forecast: $ million, 2008-2013 80
Table 45: Sweden Size of Population (million) , 2004-2008 81
Table 46: Sweden GDP (Constant 2000 Prices, $ billion), 2004-2008 81
Table 47: Sweden Inflation, 2004-2008 82
Table 48: Sweden Exchange Rate, 2004-2008 82
LIST OF FIGURES
Figure 1: Scandinavia dairy industry, revenue ($m) 2004–13 13
Figure 2: Scandinavia dairy industry, revenue ($m) 2004–08 14
Figure 3: Scandinavia dairy industry forecast, revenue ($m) 2008–13 15
Figure 4: Scandinavia dairy industry, Segmentation (%) 2008 16
Figure 5: Denmark Dairy Market Value: $ million, 2004-2008 18
Figure 6: Denmark Dairy Market Segmentation I: % Share, by Value, 2008 19
Figure 7: Denmark Dairy Market Segmentation II: % Share, by Value, 2008 20
Figure 8: Denmark Dairy Market Share: % Share, by Value, 2008 21
Figure 9: Forces Driving Competition in the Dairy Market in Denmark, 2008 22
Figure 10: Drivers of Buyer Power in the Dairy Market in Denmark, 2008 23
Figure 11: Drivers of Supplier Power in the Dairy Market in Denmark, 2008 24
Figure 12: Factors Influencing the Likelihood of New Entrants in the Dairy Market in Denmark, 2008 25
Figure 13: Factors Influencing the Threat of Substitutes in the Dairy Market in Denmark, 2008 26
Figure 14: Drivers of Degree of Rivalry in the Dairy Market in Denmark, 2008 27
Figure 15: Revenues & Profitability: Arla Foods Amba 30
Figure 16: Revenues & Profitability: Unilever 33
Figure 17: Revenues & Profitability: Kraft Foods 36
Figure 18: Denmark Dairy Distribution: % Share, by Value, 2008 37
Figure 19: Denmark Dairy Market Value Forecast: $ million, 2008-2013 38
Figure 20: Norway Dairy Market Value: $ billion, 2004-2008 42
Figure 21: Norway Dairy Market Segmentation I: % Share, by Value, 2008 43
Figure 22: Norway Dairy Market Segmentation II: % Share, by Value, 2008 44
Figure 23: Norway Dairy Market Share: % Share, by Value, 2008 45
Figure 24: Forces Driving Competition in the Dairy Market in Norway, 2008 46
Figure 25: Drivers of Buyer Power in the Dairy Market in Norway, 2008 47
Figure 26: Drivers of Supplier Power in the Dairy Market in Norway, 2008 48
Figure 27: Factors Influencing the Likelihood of New Entrants in the Dairy Market in Norway, 2008 49
Figure 28: Factors Influencing the Threat of Substitutes in the Dairy Market in Norway, 2008 50
Figure 29: Drivers of Degree of Rivalry in the Dairy Market in Norway, 2008 51
Figure 30: Revenues & Profitability: Synnove Findsen ASA 55
Figure 31: Norway Dairy Distribution: % Share, by Value, 2008 57
Figure 32: Norway Dairy Market Value Forecast: $ billion, 2008-2013 58
Figure 33: Sweden Dairy Market Value: $ million, 2004-2008 62
Figure 34: Sweden Dairy Market Segmentation I: % Share, by Value, 2008 63
Figure 35: Sweden Dairy Market Segmentation II: % Share, by Value, 2008 64
Figure 36: Sweden Dairy Market Share: % Share, by Value, 2008 65
Figure 37: Forces Driving Competition in the Dairy Market in Sweden, 2008 66
Figure 38: Drivers of Buyer Power in the Dairy Market in Sweden, 2008 67
Figure 39: Drivers of Supplier Power in the Dairy Market in Sweden, 2008 68
Figure 40: Factors Influencing the Likelihood of New Entrants in the Dairy Market in Sweden, 2008 69
Figure 41: Factors Influencing the Threat of Substitutes in the Dairy Market in Sweden, 2008 70
Figure 42: Drivers of Degree of Rivalry in the Dairy Market in Sweden, 2008 71
Figure 43: Revenues & Profitability: Arla Foods Amba 74
Figure 44: Revenues & Profitability: Nestle S.A. 78
Figure 45: Sweden Dairy Distribution: % Share, by Value, 2008 79
Figure 46: Sweden Dairy Market Value Forecast: $ million, 2008-2013 80
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