Deli Food Market in Brazil to 2013 (Meat, Fish and Poultry)

Introduction

This databook provides key data and information on the Deli Food Market in Brazil (Meat, Fish and Poultry). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The deli food category was valued at BRL17,825.7m ($9,203.3m) in 2008, representing a CAGR of 2.9% since 2003.

By the end of 2013, the deli food category will be worth BRL20,105.6m ($10,380.5m), with an expected CAGR of 2.4% between 2008 and 2013.

The deli food market volume totaled 465.5 million kg in 2008, representing a negative CAGR of 0.1% since 2003.

By the end of 2013, the deli food market will total 496.7 million kg, with an expected CAGR of 1.3% between 2008 and 2013.

The deli food market was led by cooked meats (representing 35.5% of the total value) followed by cured meats and fermented meats, with a 33.7% and 19.2% market share, respectively. Chilled paté accounts for the remaining 11.7% share.

Sadia S.A. is the market leader with a 31.8% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Deli Food Market in Brazil (Meat, Fish and Poultry)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: deli food 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Deli Food 10
Value analysis (Brazilian Real), 2003?08 10
Value analysis (Brazilian Real), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 14
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 28
Economic analysis 31
Social analysis 36
Technology analysis 40
Legal analysis 44
Environmental analysis 48
Chapter 5 Macroeconomic Profile 52
Macroeconomic indicators 52
Chapter 6 Research Methodology 57
Methodology overview 57
Secondary research 58
Market modeling 59
Creating an initial data model 59
Revising the initial data model 59
Creating a final estimate 60
Creating demographic value splits 60
Primary research 60
Data finalization 61
Ongoing research 61

LIST OF FIGURES
Figure 1: Deli food, Brazil, value by segment (BRLm), 2003?13 12
Figure 2: Deli food, Brazil, category growth comparison, by value, 2003?13 14
Figure 3: Deli food, Brazil, volume by segment (kg, million), 2003?13 17
Figure 4: Deli food, Brazil, category growth comparison, by volume, 2003?13 17
Figure 5: Deli food, Brazil, company share by value (%), 2007?08 19
Figure 6: Deli food, Brazil, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 58

LIST OF TABLES
Table 1: Deli food category definitions 3
Table 2: Deli food distribution channels 4
Table 3: Deli food, Brazil, value by segment (BRLm), 2003?08 10
Table 4: Deli food, Brazil, value forecast by segment (BRLm), 2008?13 11
Table 5: Deli food, Brazil, value by segment ($m), 2003?08 13
Table 6: Deli food, Brazil, value forecast by segment ($m), 2008?13 14
Table 7: Deli food, Brazil, volume by segment (kg, million), 2003?08 15
Table 8: Deli food, Brazil, volume forecast by segment (kg, million), 2008?13 16
Table 9: Deli food, Brazil, brand share by value (%), 2007?08 18
Table 10: Deli food, Brazil, value by brand (BRLm), 2007?08 18
Table 11: Deli food, Brazil, company share by value (%), 2007?08 20
Table 12: Deli food, Brazil, value by company (BRLm), 2007?08 20
Table 13: Deli food, Brazil, distribution channels by value (%), 2007?08 21
Table 14: Deli food, Brazil, value by distribution channel (BRLm), 2007?08 21
Table 15: Deli food, Brazil, expenditure per capita (BRL), 2003?08 23
Table 16: Deli food, Brazil, forecast expenditure per capita (BRL), 2008?13 23
Table 17: Deli food, Brazil, expenditure per capita ($), 2003?08 24
Table 18: Deli food, Brazil, forecast expenditure per capita ($), 2008?13 24
Table 19: Deli food, Brazil, consumption per capita (kg), 2003?08 25
Table 20: Deli food, Brazil, forecast consumption per capita (kg), 2008?13 25
Table 21: Analysis of Brazil’s political landscape 28
Table 22: Analysis of Brazil’s economy 31
Table 23: Analysis of Brazil’s social system 36
Table 24: Analysis of Brazil’s technology landscape 40
Table 25: Analysis of Brazil’s legal landscape 44
Table 26: Analysis of Brazil’s environmental landscape 48
Table 27: Brazil population, by age group, 2003?08 (millions) 52
Table 28: Brazil population forecast, by age group, 2008?13 (millions) 53
Table 29: Brazil population, by gender, 2003?08 (millions) 53
Table 30: Brazil population forecast, by gender, 2008?13 (millions) 54
Table 31: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 54
Table 32: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 54
Table 33: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 55
Table 34: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 55
Table 35: Brazil real GDP, 2003?08 ($bn, 2000 prices) 55
Table 36: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 56
Table 37: Brazil consumer price index, 2003?08 (2000=100) 56
Table 38: Brazil consumer price index, 2008?13 (2000=100) 56


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