TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: deli food 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Deli Food 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Deli food, Finland, value by segment (€m), 2004?14 11
Figure 2: Deli food, Finland, category growth comparison, by value, 2004?14 13
Figure 3: Deli food, Finland, volume by segment (kg, million), 2004?14 16
Figure 4: Deli food, Finland, category growth comparison, by volume, 2004?14 16
Figure 5: Deli food, Finland, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30
LIST OF TABLES
Table 1: Deli food category definitions 3
Table 2: Deli food distribution channels 4
Table 3: Deli food, Finland, value by segment (€m), 2004?09 9
Table 4: Deli food, Finland, value forecast by segment (€m), 2009?14 10
Table 5: Deli food, Finland, value by segment ($m), 2004?09 12
Table 6: Deli food, Finland, value forecast by segment ($m), 2009?14 12
Table 7: Deli food, Finland, volume by segment (kg, million), 2004?09 14
Table 8: Deli food, Finland, volume forecast by segment (kg, million), 2009?14 15
Table 9: Deli food, Finland, brand share by value (%), 2008?09 17
Table 10: Deli food, Finland, value by brand (€m), 2008?09 17
Table 11: Deli food, Finland, company share by value (%), 2008?09 18
Table 12: Deli food, Finland, value by company (€m), 2008?09 18
Table 13: Deli food, Finland, distribution channels by value (%), 2008?09 19
Table 14: Deli food, Finland, value by distribution channel (€m), 2008?09 19
Table 15: Deli food, Finland, expenditure per capita (€), 2004?09 21
Table 16: Deli food, Finland, forecast expenditure per capita (€), 2009?14 21
Table 17: Deli food, Finland, expenditure per capita ($), 2004?09 22
Table 18: Deli food, Finland, forecast expenditure per capita ($), 2009?14 22
Table 19: Deli food, Finland, consumption per capita (kg), 2004?09 23
Table 20: Deli food, Finland, forecast consumption per capita (kg), 2009?14 23
Table 21: Finland population, by age group, 2004?09 (millions) 24
Table 22: Finland population forecast, by age group, 2009?14 (millions) 25
Table 23: Finland population, by gender, 2004?09 (millions) 25
Table 24: Finland population forecast, by gender, 2009?14 (millions) 26
Table 25: Finland nominal GDP, 2004?09 (€bn, nominal prices) 26
Table 26: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 26
Table 27: Finland real GDP, 2004?09 (€bn, 2000 prices) 27
Table 28: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 27
Table 29: Finland real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Finland consumer price index, 2004?09 (2000=100) 28
Table 32: Finland consumer price index, 2009?14 (2000=100) 28
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