TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: deli food 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Deli Food 9
Value analysis (Swedish Krona), 2004?09 9
Value analysis (Swedish Krona), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Deli food, Sweden, value by segment (SEKm), 2004?14 11
Figure 2: Deli food, Sweden, category growth comparison, by value, 2004?14 14
Figure 3: Deli food, Sweden, volume by segment (kg, million), 2004?14 17
Figure 4: Deli food, Sweden, category growth comparison, by volume, 2004?14 17
Figure 5: Deli food, Sweden, company share by value (%), 2008?09 19
Figure 6: Deli food, Sweden, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Deli food category definitions 3
Table 2: Deli food distribution channels 4
Table 3: Deli food, Sweden, value by segment (SEKm), 2004?09 9
Table 4: Deli food, Sweden, value forecast by segment (SEKm), 2009?14 10
Table 5: Deli food, Sweden, value by segment ($m), 2004?09 12
Table 6: Deli food, Sweden, value forecast by segment ($m), 2009?14 13
Table 7: Deli food, Sweden, volume by segment (kg, million), 2004?09 15
Table 8: Deli food, Sweden, volume forecast by segment (kg, million), 2009?14 16
Table 9: Deli food, Sweden, brand share by value (%), 2008?09 18
Table 10: Deli food, Sweden, value by brand (SEKm), 2008?09 18
Table 11: Deli food, Sweden, company share by value (%), 2008?09 20
Table 12: Deli food, Sweden, value by company (SEKm), 2008?09 20
Table 13: Deli food, Sweden, distribution channels by value (%), 2008?09 21
Table 14: Deli food, Sweden, value by distribution channel (SEKm), 2008?09 21
Table 15: Deli food, Sweden, expenditure per capita (SEK), 2004?09 23
Table 16: Deli food, Sweden, forecast expenditure per capita (SEK), 2009?14 23
Table 17: Deli food, Sweden, expenditure per capita ($), 2004?09 24
Table 18: Deli food, Sweden, forecast expenditure per capita ($), 2009?14 24
Table 19: Deli food, Sweden, consumption per capita (kg), 2004?09 25
Table 20: Deli food, Sweden, forecast consumption per capita (kg), 2009?14 25
Table 21: Sweden population, by age group, 2004?09 (millions) 26
Table 22: Sweden population forecast, by age group, 2009?14 (millions) 27
Table 23: Sweden population, by gender, 2004?09 (millions) 27
Table 24: Sweden population forecast, by gender, 2009?14 (millions) 28
Table 25: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 28
Table 26: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 28
Table 27: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 29
Table 28: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 29
Table 29: Sweden real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Sweden consumer price index, 2004?09 (2000=100) 30
Table 32: Sweden consumer price index, 2009?14 (2000=100) 30
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