Dental Floss in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the dental floss market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on three categories: waxed, unwaxed and flossing tape

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil leads the dental floss market in terms of value among the BRIC nations.

India is expected to exhibit steady growth between 2009 and 2014.

China is home to the second largest dental floss market, led by waxed category.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dental floss market in high growth / emerging nations

*Identify key players within the dental floss market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the dental floss market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil leads the dental floss market in terms of value among the BRIC nations 2
India is expected to exhibit steady growth between 2009 and 2014 2
China is home to the second largest dental floss market, led by waxed category 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC dental floss market, value overview 17
BRIC dental floss market, volume overview 22
Chapter 4 Global Dental Floss market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004?09 31
Value analysis (Brazilian Real), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 39
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 6 Russia 47
Value analysis (Russian Ruble), 2004?09 47
Value analysis (Russian Ruble), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 India 63
Value analysis (Indian Rupee), 2004?09 63
Value analysis (Indian Rupee), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 8 China 79
Value analysis (Chinese Yuan Renminbi), 2004?09 79
Value analysis (Chinese Yuan Renminbi), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 9 New Product Development 95
Product launches 2009: Brazil 95
Recent product launches 97
Product launches 2009: Russia 98
Recent product launches 100
Product launches 2009: India 101
Recent product launches 102
Product launches 2009: China 103
Recent product launches 105
Chapter 10 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 11 Appendix 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111

LIST OF FIGURES
Figure 1: Dental floss market, BRIC, value ($m), 2004?14 17
Figure 2: Dental floss market, BRIC, value ($m) , 2004?09 19
Figure 3: Dental floss market, BRIC, value ($m) , 2009?14 20
Figure 4: Dental floss market, BRIC, value growth analysis, 2004?14 21
Figure 5: Dental floss market, BRIC, volume (units, million), 2004?14 22
Figure 6: Dental floss market, BRIC, volume (units, million), 2004?09 24
Figure 7: Dental floss market, BRIC, volume (units, million), 2009–14 25
Figure 8: Dental floss market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Global dental floss market split ($m), top five vs BRIC countries, 2009–14 27
Figure 10: Global dental floss market split (units, million), top five vs BRIC countries, 2009–14 29
Figure 11: Dental floss, Brazil, value by segment (BRLm), 2004?14 33
Figure 12: Dental floss, Brazil, category growth comparison, by value, 2004?14 35
Figure 13: Dental floss, Brazil, volume by segment (units, million), 2004?14 38
Figure 14: Dental floss, Brazil, category growth comparison, by volume, 2004?14 38
Figure 15: Dental floss, Brazil, company share by value (%), 2008?09 40
Figure 16: Dental floss, Brazil, distribution channels by value (%), 2008?09 43
Figure 17: Dental floss, Russia, value by segment (RUBm), 2004?14 49
Figure 18: Dental floss, Russia, category growth comparison, by value, 2004?14 51
Figure 19: Dental floss, Russia, volume by segment (units, million), 2004?14 54
Figure 20: Dental floss, Russia, category growth comparison, by volume, 2004?14 54
Figure 21: Dental floss, Russia, company share by value (%), 2008?09 56
Figure 22: Dental floss, Russia, distribution channels by value (%), 2008?09 59
Figure 23: Dental floss, India, value by segment (INRm), 2004?14 65
Figure 24: Dental floss, India, category growth comparison, by value, 2004?14 67
Figure 25: Dental floss, India, volume by segment (units, million), 2004?14 70
Figure 26: Dental floss, India, category growth comparison, by volume, 2004?14 70
Figure 27: Dental floss, India, company share by value (%), 2008?09 72
Figure 28: Dental floss, India, distribution channels by value (%), 2008?09 75
Figure 29: Dental floss, China, value by segment (CNYm), 2004?14 81
Figure 30: Dental floss, China, category growth comparison, by value, 2004?14 83
Figure 31: Dental floss, China, volume by segment (units, million), 2004?14 86
Figure 32: Dental floss, China, category growth comparison, by volume, 2004?14 86
Figure 33: Dental floss, China, company share by value (%), 2008?09 88
Figure 34: Dental floss, China, distribution channels by value (%), 2008?09 91
Figure 35: Annual data review process 107

LIST OF TABLES
Table 1: Dental floss category definitions 5
Table 2: Dental floss distribution channels 6
Table 3: Dental floss market, BRIC, value ($m), 2004?14 18
Table 4: Dental floss market, BRIC, value ($m), 2004?09 19
Table 5: Dental floss market, BRIC, value ($m), 2009?14 20
Table 6: Dental floss market, BRIC, volume (units, million), 2004?14 23
Table 7: Dental floss market, BRIC, volume (units, million), 2004?09 24
Table 8: Dental floss market, BRIC, volume (units, million), 2009–14 25
Table 9: Global dental floss market split ($m), top five vs BRIC countries, 2009–14 28
Table 10: Global dental floss market split (units, million), top five vs BRIC countries, 2009–14 30
Table 11: Dental floss, Brazil, value by segment (BRLm), 2004?09 31
Table 12: Dental floss, Brazil, value forecast by segment (BRLm), 2009?14 32
Table 13: Dental floss, Brazil, value by segment ($m), 2004?09 34
Table 14: Dental floss, Brazil, value forecast by segment ($m), 2009?14 34
Table 15: Dental floss, Brazil, volume by segment (units, million), 2004?09 36
Table 16: Dental floss, Brazil, volume forecast by segment (units, million), 2009?14 37
Table 17: Dental floss, Brazil, brand share by value (%), 2008?09 39
Table 18: Dental floss, Brazil, value by brand (BRLm), 2008?09 39
Table 19: Dental floss, Brazil, company share by value (%), 2008?09 41
Table 20: Dental floss, Brazil, value by company (BRLm), 2008?09 41
Table 21: Dental floss, Brazil, distribution channels by value (%), 2008?09 42
Table 22: Dental floss, Brazil, value by distribution channel (BRLm), 2008?09 42
Table 23: Dental floss, Brazil, expenditure per capita (BRL), 2004?09 44
Table 24: Dental floss, Brazil, forecast expenditure per capita (BRL), 2009?14 44
Table 25: Dental floss, Brazil, expenditure per capita ($), 2004?09 45
Table 26: Dental floss, Brazil, forecast expenditure per capita ($), 2009?14 45
Table 27: Dental floss, Brazil, consumption per capita (units), 2004?09 46
Table 28: Dental floss, Brazil, forecast consumption per capita (units), 2009?14 46
Table 29: Dental floss, Russia, value by segment (RUBm), 2004?09 47
Table 30: Dental floss, Russia, value forecast by segment (RUBm), 2009?14 48
Table 31: Dental floss, Russia, value by segment ($m), 2004?09 50
Table 32: Dental floss, Russia, value forecast by segment ($m), 2009?14 50
Table 33: Dental floss, Russia, volume by segment (units, million), 2004?09 52
Table 34: Dental floss, Russia, volume forecast by segment (units, million), 2009?14 53
Table 35: Dental floss, Russia, brand share by value (%), 2008?09 55
Table 36: Dental floss, Russia, value by brand (RUBm), 2008?09 55
Table 37: Dental floss, Russia, company share by value (%), 2008?09 57
Table 38: Dental floss, Russia, value by company (RUBm), 2008?09 57
Table 39: Dental floss, Russia, distribution channels by value (%), 2008?09 58
Table 40: Dental floss, Russia, value by distribution channel (RUBm), 2008?09 58
Table 41: Dental floss, Russia, expenditure per capita (RUB), 2004?09 60
Table 42: Dental floss, Russia, forecast expenditure per capita (RUB), 2009?14 60
Table 43: Dental floss, Russia, expenditure per capita ($), 2004?09 61
Table 44: Dental floss, Russia, forecast expenditure per capita ($), 2009?14 61
Table 45: Dental floss, Russia, consumption per capita (units), 2004?09 62
Table 46: Dental floss, Russia, forecast consumption per capita (units), 2009?14 62
Table 47: Dental floss, India, value by segment (INRm), 2004?09 63
Table 48: Dental floss, India, value forecast by segment (INRm), 2009?14 64
Table 49: Dental floss, India, value by segment ($m), 2004?09 66
Table 50: Dental floss, India, value forecast by segment ($m), 2009?14 66
Table 51: Dental floss, India, volume by segment (units, million), 2004?09 68
Table 52: Dental floss, India, volume forecast by segment (units, million), 2009?14 69
Table 53: Dental floss, India, brand share by value (%), 2008?09 71
Table 54: Dental floss, India, value by brand (INRm), 2008?09 71
Table 55: Dental floss, India, company share by value (%), 2008?09 73
Table 56: Dental floss, India, value by company (INRm), 2008?09 73
Table 57: Dental floss, India, distribution channels by value (%), 2008?09 74
Table 58: Dental floss, India, value by distribution channel (INRm), 2008?09 74
Table 59: Dental floss, India, expenditure per capita (INR), 2004?09 76
Table 60: Dental floss, India, forecast expenditure per capita (INR), 2009?14 76
Table 61: Dental floss, India, expenditure per capita ($), 2004?09 77
Table 62: Dental floss, India, forecast expenditure per capita ($), 2009?14 77
Table 63: Dental floss, India, consumption per capita (units), 2004?09 78
Table 64: Dental floss, India, forecast consumption per capita (units), 2009?14 78
Table 65: Dental floss, China, value by segment (CNYm), 2004?09 79
Table 66: Dental floss, China, value forecast by segment (CNYm), 2009?14 80
Table 67: Dental floss, China, value by segment ($m), 2004?09 82
Table 68: Dental floss, China, value forecast by segment ($m), 2009?14 82
Table 69: Dental floss, China, volume by segment (units, million), 2004?09 84
Table 70: Dental floss, China, volume forecast by segment (units, million), 2009?14 85
Table 71: Dental floss, China, brand share by value (%), 2008?09 87
Table 72: Dental floss, China, value by brand (CNYm), 2008?09 87
Table 73: Dental floss, China, company share by value (%), 2008?09 89
Table 74: Dental floss, China, value by company (CNYm), 2008?09 89
Table 75: Dental floss, China, distribution channels by value (%), 2008?09 90
Table 76: Dental floss, China, value by distribution channel (CNYm), 2008?09 90
Table 77: Dental floss, China, expenditure per capita (CNY), 2004?09 92
Table 78: Dental floss, China, forecast expenditure per capita (CNY), 2009?14 92
Table 79: Dental floss, China, expenditure per capita ($), 2004?09 93
Table 80: Dental floss, China, forecast expenditure per capita ($), 2009?14 93
Table 81: Dental floss, China, consumption per capita (units), 2004?09 94
Table 82: Dental floss, China, forecast consumption per capita (units), 2009?14 94
Table 83: Brazil dental floss new product launches reports, by company, 2009 95
Table 84: Brazil dental floss new product launches SKUs, by company, 2009 95
Table 85: Brazil dental floss new product launches (reports), by flavor and fragrances, 2009 96
Table 86: Brazil dental floss new product launches (reports), by ingredients, 2009 96
Table 87: Brazil dental floss new product launches (reports), by package tags or claims, 2009 97
Table 88: Brazil dental floss new product launches - recent launches (2009) 97
Table 89: Russia dental floss new product launches reports, by company, 2009 98
Table 90: Russia dental floss new product launches SKUs, by company, 2009 98
Table 91: Russia dental floss new product launches (reports), by flavor and fragrances, 2009 99
Table 92: Russia dental floss new product launches (reports), by ingredients, 2009 99
Table 93: Russia dental floss new product launches (reports), by package tags or claims, 2009 100
Table 94: Russia dental floss new product launches – recent launch (2009) 100
Table 95: India dental floss new product launches reports, by company, 2009 101
Table 96: India dental floss new product launches SKUs, by company, 2009 101
Table 97: India dental floss new product launches (reports), by flavor and fragrances, 2009 101
Table 98: India dental floss new product launches (reports), by ingredients, 2009 102
Table 99: India dental floss new product launches (reports), by package tags or claims, 2009 102
Table 100: India dental floss new product launches –recent launch (2009) 102
Table 101: China dental floss new product launches reports, by company (top five companies), 2009 103
Table 102: China dental floss new product launches SKUs, by company (top five companies), 2009 103
Table 103: China dental floss new product launches (reports), by flavor and fragrances, 2009 104
Table 104: China dental floss new product launches (reports), by ingredients, 2009 104
Table 105: China dental floss new product launches (reports), by package tags or claims, 2009 105
Table 106: China dental floss new product launches - recent five launches (2009) 105



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