TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dental floss 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dental Floss 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Dental floss, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Dental floss, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Dental floss, Pakistan, volume by segment (units, million), 2004?14 16
Figure 4: Dental floss, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Dental floss, Pakistan, company share by value (%), 2008?09 18
Figure 6: Dental floss, Pakistan, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Dental floss category definitions 3
Table 2: Dental floss distribution channels 4
Table 3: Dental floss, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Dental floss, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Dental floss, Pakistan, value by segment ($m), 2004?09 12
Table 6: Dental floss, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Dental floss, Pakistan, volume by segment (units, million), 2004?09 14
Table 8: Dental floss, Pakistan, volume forecast by segment (units, million), 2009?14 15
Table 9: Dental floss, Pakistan, brand share by value (%), 2008?09 17
Table 10: Dental floss, Pakistan, value by brand (PKRm), 2008?09 17
Table 11: Dental floss, Pakistan, company share by value (%), 2008?09 19
Table 12: Dental floss, Pakistan, value by company (PKRm), 2008?09 19
Table 13: Dental floss, Pakistan, distribution channels by value (%), 2008?09 20
Table 14: Dental floss, Pakistan, value by distribution channel (PKRm), 2008?09 20
Table 15: Dental floss, Pakistan, expenditure per capita (PKR), 2004?09 22
Table 16: Dental floss, Pakistan, forecast expenditure per capita (PKR), 2009?14 22
Table 17: Dental floss, Pakistan, expenditure per capita ($), 2004?09 23
Table 18: Dental floss, Pakistan, forecast expenditure per capita ($), 2009?14 23
Table 19: Dental floss, Pakistan, consumption per capita (units), 2004?09 24
Table 20: Dental floss, Pakistan, forecast consumption per capita (units), 2009?14 24
Table 21: Pakistan population, by age group, 2004?09 (millions) 25
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 26
Table 23: Pakistan population, by gender, 2004?09 (millions) 26
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 27
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 27
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 27
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 28
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