Dental Floss Market in Poland to 2014 (Oral Hygiene)

Introduction

Dental Floss Market in Poland to 2014 (Oral Hygiene) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Polish dental floss market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the dental floss market in Poland and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

•The dental floss market in Poland increased at a compound annual growth rate of 2.5% between 2004 and 2009.
• The waxed category led the dental floss market in Poland in 2009, with a share of 43.9%.
•Leading player in dental floss market in Poland is Johnson & Johnson.


Key questions answered

• Which will be the fastest growing segment within the dental floss market in Poland?
• How will the forecast growth differ from the historic growth exhibited by the dental floss market in Poland?
• Which company accounted for the largest share of the Polish dental floss market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dental floss 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dental Floss 9
Value analysis (Polish Zloty), 2004?09 9
Value analysis (Polish Zloty), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Dental floss, Poland, value by segment (PLNm), 2004?14 11
Figure 2: Dental floss, Poland, category growth comparison, by value, 2004?14 13
Figure 3: Dental floss, Poland, volume by segment (units, million), 2004?14 16
Figure 4: Dental floss, Poland, category growth comparison, by volume, 2004?14 17
Figure 5: Dental floss, Poland, company share by value (%), 2008?09 19
Figure 6: Dental floss, Poland, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32

LIST OF TABLES
Table 1: Dental floss category definitions 3
Table 2: Dental floss distribution channels 4
Table 3: Dental floss, Poland, value by segment (PLNm), 2004?09 9
Table 4: Dental floss, Poland, value forecast by segment (PLNm), 2009?14 10
Table 5: Dental floss, Poland, value by segment ($m), 2004?09 12
Table 6: Dental floss, Poland, value forecast by segment ($m), 2009?14 12
Table 7: Dental floss, Poland, volume by segment (units, million), 2004?09 14
Table 8: Dental floss, Poland, volume forecast by segment (units, million), 2009?14 15
Table 9: Dental floss, Poland, brand share by value (%), 2008?09 18
Table 10: Dental floss, Poland, value by brand (PLNm), 2008?09 18
Table 11: Dental floss, Poland, company share by value (%), 2008?09 20
Table 12: Dental floss, Poland, value by company (PLNm), 2008?09 20
Table 13: Dental floss, Poland, distribution channels by value (%), 2008?09 21
Table 14: Dental floss, Poland, value by distribution channel (PLNm), 2008?09 21
Table 15: Dental floss, Poland, expenditure per capita (PLN), 2004?09 23
Table 16: Dental floss, Poland, forecast expenditure per capita (PLN), 2009?14 23
Table 17: Dental floss, Poland, expenditure per capita ($), 2004?09 24
Table 18: Dental floss, Poland, forecast expenditure per capita ($), 2009?14 24
Table 19: Dental floss, Poland, consumption per capita (units), 2004?09 25
Table 20: Dental floss, Poland, forecast consumption per capita (units), 2009?14 25
Table 21: Poland population, by age group, 2004?09 (millions) 26
Table 22: Poland population forecast, by age group, 2009?14 (millions) 27
Table 23: Poland population, by gender, 2004?09 (millions) 27
Table 24: Poland population forecast, by gender, 2009?14 (millions) 28
Table 25: Poland nominal GDP, 2004?09 (PLNbn, nominal prices) 28
Table 26: Poland nominal GDP forecast, 2009?14 (PLNbn, nominal prices) 28
Table 27: Poland real GDP, 2004?09 (PLNbn, 2000 prices) 29
Table 28: Poland real GDP forecast, 2009?14 (PLNbn, 2000 prices) 29
Table 29: Poland real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Poland real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Poland consumer price index, 2004?09 (2000=100) 30
Table 32: Poland consumer price index, 2009?14 (2000=100) 30


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