TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dental floss 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dental Floss 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Dental floss, Saudi Arabia, value by segment (SARm), 2004?14 11
Figure 2: Dental floss, Saudi Arabia, category growth comparison, by value, 2004?14 13
Figure 3: Dental floss, Saudi Arabia, volume by segment (units, million), 2004?14 16
Figure 4: Dental floss, Saudi Arabia, category growth comparison, by volume, 2004?14 16
Figure 5: Dental floss, Saudi Arabia, company share by value (%), 2008?09 18
Figure 6: Dental floss, Saudi Arabia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Dental floss category definitions 3
Table 2: Dental floss distribution channels 4
Table 3: Dental floss, Saudi Arabia, value by segment (SARm), 2004?09 9
Table 4: Dental floss, Saudi Arabia, value forecast by segment (SARm), 2009?14 10
Table 5: Dental floss, Saudi Arabia, value by segment ($m), 2004?09 12
Table 6: Dental floss, Saudi Arabia, value forecast by segment ($m), 2009?14 12
Table 7: Dental floss, Saudi Arabia, volume by segment (units, million), 2004?09 14
Table 8: Dental floss, Saudi Arabia, volume forecast by segment (units, million), 2009?14 15
Table 9: Dental floss, Saudi Arabia, brand share by value (%), 2008?09 17
Table 10: Dental floss, Saudi Arabia, value by brand (SARm), 2008?09 17
Table 11: Dental floss, Saudi Arabia, company share by value (%), 2008?09 19
Table 12: Dental floss, Saudi Arabia, value by company (SARm), 2008?09 19
Table 13: Dental floss, Saudi Arabia, distribution channels by value (%), 2008?09 20
Table 14: Dental floss, Saudi Arabia, value by distribution channel (SARm), 2008?09 20
Table 15: Dental floss, Saudi Arabia, expenditure per capita (SAR), 2004?09 22
Table 16: Dental floss, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 22
Table 17: Dental floss, Saudi Arabia, expenditure per capita ($), 2004?09 23
Table 18: Dental floss, Saudi Arabia, forecast expenditure per capita ($), 2009?14 23
Table 19: Dental floss, Saudi Arabia, consumption per capita (units), 2004?09 24
Table 20: Dental floss, Saudi Arabia, forecast consumption per capita (units), 2009?14 24
Table 21: Saudi Arabia population, by age group, 2004?09 (millions) 25
Table 22: Saudi Arabia population forecast, by age group, 2009?14 (millions) 26
Table 23: Saudi Arabia population, by gender, 2004?09 (millions) 26
Table 24: Saudi Arabia population forecast, by gender, 2009?14 (millions) 27
Table 25: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 27
Table 26: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 27
Table 27: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 28
Table 28: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 28
Table 29: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Saudi Arabia consumer price index, 2004?09 (2000=100) 29
Table 32: Saudi Arabia consumer price index, 2009?14 (2000=100) 29
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