TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dental floss 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dental Floss 9
Value analysis (Singapore Dollar), 2004?09 9
Value analysis (Singapore Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Dental floss, Singapore, value by segment (SGDm), 2004?14 11
Figure 2: Dental floss, Singapore, category growth comparison, by value, 2004?14 13
Figure 3: Dental floss, Singapore, volume by segment (units, million), 2004?14 16
Figure 4: Dental floss, Singapore, category growth comparison, by volume, 2004?14 16
Figure 5: Dental floss, Singapore, company share by value (%), 2008?09 18
Figure 6: Dental floss, Singapore, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Dental floss category definitions 3
Table 2: Dental floss distribution channels 4
Table 3: Dental floss, Singapore, value by segment (SGDm), 2004?09 9
Table 4: Dental floss, Singapore, value forecast by segment (SGDm), 2009?14 10
Table 5: Dental floss, Singapore, value by segment ($m), 2004?09 12
Table 6: Dental floss, Singapore, value forecast by segment ($m), 2009?14 12
Table 7: Dental floss, Singapore, volume by segment (units, million), 2004?09 14
Table 8: Dental floss, Singapore, volume forecast by segment (units, million), 2009?14 15
Table 9: Dental floss, Singapore, brand share by value (%), 2008?09 17
Table 10: Dental floss, Singapore, value by brand (SGDm), 2008?09 17
Table 11: Dental floss, Singapore, company share by value (%), 2008?09 19
Table 12: Dental floss, Singapore, value by company (SGDm), 2008?09 19
Table 13: Dental floss, Singapore, distribution channels by value (%), 2008?09 20
Table 14: Dental floss, Singapore, value by distribution channel (SGDm), 2008?09 20
Table 15: Dental floss, Singapore, expenditure per capita (SGD), 2004?09 22
Table 16: Dental floss, Singapore, forecast expenditure per capita (SGD), 2009?14 22
Table 17: Dental floss, Singapore, expenditure per capita ($), 2004?09 23
Table 18: Dental floss, Singapore, forecast expenditure per capita ($), 2009?14 23
Table 19: Dental floss, Singapore, consumption per capita (units), 2004?09 24
Table 20: Dental floss, Singapore, forecast consumption per capita (units), 2009?14 24
Table 21: Singapore population, by age group, 2004?09 (millions) 25
Table 22: Singapore population forecast, by age group, 2009?14 (millions) 26
Table 23: Singapore population, by gender, 2004?09 (millions) 26
Table 24: Singapore population forecast, by gender, 2009?14 (millions) 27
Table 25: Singapore nominal GDP, 2004?09 (SGDbn, nominal prices) 27
Table 26: Singapore nominal GDP forecast, 2009?14 (SGDbn, nominal prices) 27
Table 27: Singapore real GDP, 2004?09 (SGDbn, 2000 prices) 28
Table 28: Singapore real GDP forecast, 2009?14 (SGDbn, 2000 prices) 28
Table 29: Singapore real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Singapore real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Singapore consumer price index, 2004?09 (2000=100) 29
Table 32: Singapore consumer price index, 2009?14 (2000=100) 29
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