TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dental floss 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dental Floss 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28
LIST OF FIGURES
Figure 1: Dental floss, Slovenia, value by segment (SITm), 2004?14 10
Figure 2: Dental floss, Slovenia, category growth comparison, by value, 2004?14 12
Figure 3: Dental floss, Slovenia, volume by segment (units, million), 2004?14 15
Figure 4: Dental floss, Slovenia, category growth comparison, by volume, 2004?14 15
Figure 5: Dental floss, Slovenia, company share by value (%), 2008?09 17
Figure 6: Dental floss, Slovenia, distribution channels by value (%), 2008?09 20
Figure 7: Annual data review process 25
LIST OF TABLES
Table 1: Dental floss category definitions 3
Table 2: Dental floss distribution channels 4
Table 3: Dental floss, Slovenia, value by segment (SITm), 2004?09 8
Table 4: Dental floss, Slovenia, value forecast by segment (SITm), 2009?14 9
Table 5: Dental floss, Slovenia, value by segment ($m), 2004?09 11
Table 6: Dental floss, Slovenia, value forecast by segment ($m), 2009?14 11
Table 7: Dental floss, Slovenia, volume by segment (units, million), 2004?09 13
Table 8: Dental floss, Slovenia, volume forecast by segment (units, million), 2009?14 14
Table 9: Dental floss, Slovenia, brand share by value (%), 2008?09 16
Table 10: Dental floss, Slovenia, value by brand (SITm), 2008?09 16
Table 11: Dental floss, Slovenia, company share by value (%), 2008?09 18
Table 12: Dental floss, Slovenia, value by company (SITm), 2008?09 18
Table 13: Dental floss, Slovenia, distribution channels by value (%), 2008?09 19
Table 14: Dental floss, Slovenia, value by distribution channel (SITm), 2008?09 19
Table 15: Dental floss, Slovenia, expenditure per capita (SIT), 2004?09 21
Table 16: Dental floss, Slovenia, forecast expenditure per capita (SIT), 2009?14 21
Table 17: Dental floss, Slovenia, expenditure per capita ($), 2004?09 22
Table 18: Dental floss, Slovenia, forecast expenditure per capita ($), 2009?14 22
Table 19: Dental floss, Slovenia, consumption per capita (units), 2004?09 23
Table 20: Dental floss, Slovenia, forecast consumption per capita (units), 2009?14 23
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