TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dental floss 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dental Floss 9
Value analysis (UAE Dirham), 2004?09 9
Value analysis (UAE Dirham), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Dental floss, United Arab Emirates, value by segment (AEDm), 2004?14 11
Figure 2: Dental floss, United Arab Emirates, category growth comparison, by value, 2004?14 13
Figure 3: Dental floss, United Arab Emirates, volume by segment (units, million), 2004?14 16
Figure 4: Dental floss, United Arab Emirates, category growth comparison, by volume, 2004?14 16
Figure 5: Dental floss, United Arab Emirates, company share by value (%), 2008?09 18
Figure 6: Dental floss, United Arab Emirates, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Dental floss category definitions 3
Table 2: Dental floss distribution channels 4
Table 3: Dental floss, United Arab Emirates, value by segment (AEDm), 2004?09 9
Table 4: Dental floss, United Arab Emirates, value forecast by segment (AEDm), 2009?14 10
Table 5: Dental floss, United Arab Emirates, value by segment ($m), 2004?09 12
Table 6: Dental floss, United Arab Emirates, value forecast by segment ($m), 2009?14 12
Table 7: Dental floss, United Arab Emirates, volume by segment (units, million), 2004?09 14
Table 8: Dental floss, United Arab Emirates, volume forecast by segment (units, million), 2009?14 15
Table 9: Dental floss, United Arab Emirates, brand share by value (%), 2008?09 17
Table 10: Dental floss, United Arab Emirates, value by brand (AEDm), 2008?09 17
Table 11: Dental floss, United Arab Emirates, company share by value (%), 2008?09 19
Table 12: Dental floss, United Arab Emirates, value by company (AEDm), 2008?09 19
Table 13: Dental floss, United Arab Emirates, distribution channels by value (%), 2008?09 20
Table 14: Dental floss, United Arab Emirates, value by distribution channel (AEDm), 2008?09 20
Table 15: Dental floss, United Arab Emirates, expenditure per capita (AED), 2004?09 22
Table 16: Dental floss, United Arab Emirates, forecast expenditure per capita (AED), 2009?14 22
Table 17: Dental floss, United Arab Emirates, expenditure per capita ($), 2004?09 23
Table 18: Dental floss, United Arab Emirates, forecast expenditure per capita ($), 2009?14 23
Table 19: Dental floss, United Arab Emirates, consumption per capita (units), 2004?09 24
Table 20: Dental floss, United Arab Emirates, forecast consumption per capita (units), 2009?14 24
Table 21: United Arab Emirates population, by age group, 2004?09 (millions) 25
Table 22: United Arab Emirates population forecast, by age group, 2009?14 (millions) 26
Table 23: United Arab Emirates population, by gender, 2004?09 (millions) 26
Table 24: United Arab Emirates population forecast, by gender, 2009?14 (millions) 27
Table 25: United Arab Emirates nominal GDP, 2004?09 (AEDbn, nominal prices) 27
Table 26: United Arab Emirates nominal GDP forecast, 2009?14 (AEDbn, nominal prices) 27
Table 27: United Arab Emirates real GDP, 2004?09 (AEDbn, 2000 prices) 28
Table 28: United Arab Emirates real GDP forecast, 2009?14 (AEDbn, 2000 prices) 28
Table 29: United Arab Emirates real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: United Arab Emirates real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: United Arab Emirates consumer price index, 2004?09 (2000=100) 29
Table 32: United Arab Emirates consumer price index, 2009?14 (2000=100) 29
[Inhaltsverzeichnis ausblenden]